Goodyear Malaysia has strengthened its range of Ultra-High Performance (UHP) tyres with the addition of the Eagle F1 Sport. The new tyre is described as ‘a fun sports tyre option with good handling and braking performance for the aspiring racing enthusiast’.
“The Eagle F1 range is the embodiment of Goodyear’s long history of involvement in the racing arena. With the introduction of the Eagle F1 Sport, we aim to continuously uphold Goodyear’s manufacturing quality and technological capabilities of our research and development team, by providing more high performance tyre options for the day-to-day road user, at competitive prices for Malaysians,” said Alex Ng, MD of Goodyear Malaysia.
The Eagle F1 Sport tyre is said to provide improved handling and braking performance, and would be an option for upsizing. Its strong points are increased steering response, improved dry handling and enhanced cornering abilities. Compared to the Eagle F1 Directional 5, the Eagle F1 Sport has 20% less rolling resistance, with tyre weight reduced by up to 14%.
Precise and responsive handling
The signature Eagle Claw tread design has stronger shoulder blocks and with ActiveControl Technology, the shoulder contact patch of the tyre is maximised. Increased stiffness improves the cornering stability and steering precision when negotiating bends and corners.
The Eagle F1 Sport is also a quiet tyre, thanks to noise barrier strips which are made of rubber. They are positioned between the ply and liner to reduce noise generation. Narrower lateral grooves on the tyre also help to reduce vibrations and road noise for improved comfort.
Superior braking performance
Complementing the handling qualities is good stopping power with Goodyear’s DynamicBraking Technology. The combination of the Eagle Claw tread and high silica loaded tread compound with upgraded polymer matrix enhances braking capabilities on both wet and dry surfaces. Furthermore, an improved cavity shape provides a wider footprint for better contact and pressure distribution.
Wide rim flange protectors on all sizes provide protection to the tyre and rim from accidental curb damages while manoeuvring and parking.
22 sizes, priced from RM294
Retail prices for the Eagle F1 Sport range from RM294 to RM678 per tyre and they are available in 22 sizes ranging from 16 inches to 18 inches. Sizes start from 195/50R16 and go as wide as 255/35R18.
With the upcoming Chinese New Year holiday period this month, long-distance travel likely to be done by many people. In conjunction with this, Goodyear Malaysia is reminding road-users to be safe on the roads by encouraging the replacement of worn-out tyres through a campaign in January and February.
Up to RM1,688 of petrol
The campaign will allow customers who purchase a pair of tyres that are part of Goodyear’s Worry-Free Assurance (WFA) programme to win petrol giftcards worth up to RM1,688. All customers need to do is register their newly purchased tyres and complete a slogan. Every entry ending with the numbers 8, 88 and 888 will stand a chance to win RM68, RM168 and RM1,688 worth of petrol giftcards, respectively.
Goodyear Efficientgrip Performance SUV
The Goodyear WFA programme covers the following tyres – Eagle F1 Asymmetric 5, Eagle F1 Asymmetric 3, Eagle F1 Asymmetric 2, Eagle F1 Asymmetric 3 SUV, Eagle F1 Asymmetric SUV AT, Eagle Asymmetric 2 SUV, Eagle EfficientGrip, EfficientGrip Performance, EfficientGrip Performance SUV, EfficientGrip SUV, Assurance TripleMax 2, Wrangler TripleMax, and Optilife.
Alex Ng, Managing Director of Goodyear Malaysia said: “We have always been strong advocates of road safety and every festive period, we encourage consumers to make the necessary preparation for the long drive. Tyres are the most important aspect because it is the only thing that separates the road and the car. With good tyres, the chances of being affected by hazards become significantly lower, which is why Goodyear is once again encouraging drivers to opt for tyres covered under our Worry-Free Assurance programme to ensure peace of mind while driving. Through this Chinese New Year campaign, we are able to minimise road safety risks and, at the same time, give them an opportunity to win some great prizes.”
The WFA Programme
Goodyear’s WFA programme was developed and implemented to advocate tyre health and road safety while driving. Through WFA, Goodyear offers free replacement tyres within 6 months if there is damage to the tyres as a result of road hazards such as punctures, cuts, bulges and other impacts during the course of normal driving. In addition to that, WFA also provides a 5-year limited warranty on tyres for any manufacturing defects.
Over the past decade, the car market has become more fragmented with new segments appearing and then sub-segments within those segments. The premium luxury sector has started to sell SUVs while lower segments are trying to become more premium. And then there’s the gradual entry of electric vehicles that will accelerate during the next decade.
For tyremakers, this diverse landscape presents many new challenges in developing tyres. SUVs, for example, are not like what they were 30 years ago when they required tyres that were more for off-road use; today’s SUVs like the latest Aston Martin DBX are as quick as sportscars and driven on highways more than jungle tracks. The same can be said of tyres for pick-up trucks – many owners buy such vehicles for daily commutes rather than as workhorses, so comfort is more important than durability.
High performance is still expected of tyres even as demands in other aspects increase.
But one thing which has not gone out of fashion is high-performance tyres and while there are specific expectations of comfort, quality, safety and longevity, many motorists still want their tyres to deliver high performance in terms of grip and handling.
For Goodyear, with a long history of leadership in the industry, high-performance tyres are something that it knows all about. After all, Goodyear tyres were used in Formula 1 for over 30 years and the 361 wins – plus 25 drivers’ titles and 26 manufacturers’ titles – won by cars running on Goodyear tyres is something which can’t be beaten.
Goodyear was involved in F1 as a tyre supplier up till 1997.
Although the company stopped being a tyre-supplier for Formula 1 after 1998, it has been active in motorsports, especially in North America. More recently, it announced a return to international motorsport by becoming involved in endurance racing.
In Malaysia, Goodyear has also been associated with motorsports and Goodyear Malaysia was among the local companies that gave strong support to the Batu Tiga Racing Circuit to help promote motorsports in the country. In more recent times, the company has helped promote drift events and also interacted with owners’ clubs as a way of engaging consumers and understanding their needs.
Goodyear Malaysia has also supported Malaysian motorsports and even sponsored a drift event in the middle of Kuala Lumpur.
“Racing is in our DNA. Throughout the years, Goodyear has been involved in many races such as NASCAR, Le Mans and the British Touring Car Championship. Therefore, it is inevitable that we will once again align ourselves with high-speed motorsports. We continue to innovate to bring cutting-edge technology and differentiated features to our tyres. The most important aspect is that motorsports allows us to test our capabilities and push our limits so that we can eventually achieve excellent technology transfer and utilise development experience from the tracks to the road,“ said Alex Ng, MD of Goodyear Malaysia.
Expansion of the Eagle F1 family
To cater to those who want ultra high-performance (UHP) tyres, the company has been offering the Eagle F1 family which has found a strong following among enthusiasts. The family of tyres consists of the SuperSport RS, SuperSport R, SuperSport and is now joined by the new Asymmetric 5 and the Asymmetric 3 SUV. Besides the addition of the two new tyres, the company will also add one more new tyre during the second quarter of 2020.
The Eagle F1 SuperSport was developed for better grip and handling on the road. Within the innovative U-shaped compound, there are specialised ‘power zones‘ which create pockets of control for superior wet and dry handling.
The tyre also has a tread deformation protector which helps in maintaining its shape, allowing better footprint preservation for high-speed stability, especially during hard cornering. To increase grip during cornering, there is a closed outside pattern while a stiffer sidewall design improves handling and stability.
Wet grip vital
Malaysian motorists obviously have high expectations when it comes to wet grip since our roads are often drenched with water from heavy rainfall. With the Eagle F1 Asymmetric 5, much attention has been given to giving the best braking performance on wet roads.
The specialised tread design and Impulse Control Compound Technology (which uses a highly refined silica compound), allow the tyre to endure the force of high-speed braking, shortening the braking distance. This compound also allows a patch extension through Goodyear’s ActiveBraking Technology, which allows the tyre to slightly expand when braking to create more grip using its walls.
But even in dry conditions, the tyre is said to excel in performance. Its Power Cushion Technology (stiff coupling of carcass and pattern) generates full transmission of power to the road. This is particularly important as many of today’s high-performance cars generate great amounts of torque from low speeds, putting a lot of demand on grip right from the moment the car takes off.
Eagle F1 Asymmetric 3 SUV
High performance for SUV tyres too
For SUVs, the Eagle F1 Asymmetric 3 SUV is designed to offer the important requirements for highway driving with the addition of extra strength for those occasions when driving off-road. In the past, SUV tyres were heavy and didn’t do fuel consumption any good but the Asymmetric 3 SUV has lower rolling resistance to reduce consumption. Its specialised Grip Booster compound increases the tyre’s stickiness with the road surface, allowing it to be comfortable while maintaining handling when travelling at higher speeds.
Global warning is inevitable with how irresponsible parties are treating our Mother Earth but luckily, there are some of us out there who are willing to go above and beyond to reduce their carbon footprints. Goodyear Malaysia recently did their part by installing 6,680 solar panels at their corporate office and production plant in Shah Alam, Selangor. (more…)
Goodyear Malaysia has kindly donated tyres to Sekolah Kebangsaan Seksyen 20, Shah Alam as part of the school’s recreational activities and workshop training. Committed to taking care of the environment and community, the donation was carried out to impart the knowledge to the students on the importance of recycling and its effects. (more…)
Goodyear Malaysia is currently running its Ramadhan and Hari Raya Consumer Promotion where customers can enjoy a set of brand-new Goodyear tyres at discounted prices. The offer is said to promote road safety with the hopes of reducing the overall number of accidents during this upcoming Hari Raya Aidilfitri.
The Ramadhan and Raya – Goodyear Win a Car campaign will also give the opportunity for fellow customers to win a brand-new Honda City and 10 years’ worth of tyre supplies from Bridgestone Malaysia. (more…)
Global tyremaker Goodyear, has launched its new Eagle F1 Asymmetric 3 here in Malaysia. Apparently, the tyre will offer 31% better wear performance and shorter braking distances on dry and wet roads compared to its predecessor.
“Goodyear is known for its commitment to innovate and to offer superior performing products to its consumers. The Eagle F1 Asymmetric 3 is designed to suit the needs of consumers in Malaysia, and tested to Goodyear’s highest standards to provide confidence that it will perform on the region’s roads. It has also been accredited as original equipment for some of the world’s leading cars such as the Jaguar XF, Mercedes E-Class, the BMW 5 series, Alfa Romeo Guilia, Chevrolet Camaro and the Porsche Panamera,” said Ben Hoge, Managing Director of Goodyear Malaysia Berhad.
The new tyre incorporates new technology that allow it to deliver better grip, longer life and improved braking distances. It’s Grip Booster Technology has a grip booster compound and adhesive resin, that deliver better grip characteristics. Active Braking Technology increases the contact surface of the tyre, increasing the grip levels, which then allow for shorter braking distances.
Goodyear utilized a new reinforced construction technology for the Eagle F1 Asymmetric 3, allowing it to be strong yet still retain its lightweight properties, which will improve a vehicle’s handling and cornering characteristics as well as reduce tread ware but increase fuel efficiency.
Confident of its latest creation, Goodyear handed over the new tyre to Dekra and TUV to conduct the various tests. Based on Dekra’s results, the Eagle F1 Asymetric 3 offers up to 11,500km extra service life which is about 31% better wear compared to competitor tyres.
TUV found that Goodyear’s tyre offered 2.6m shorter stopping distances on wet roads, 1.3m in dry roads and 4% better handling in rainy conditions. The tests also revealed that the Goodyear tyre offered the second best rolling resistance of all tyre brands that were tested.
The trend in the global tyre market has shifted in recent years. It seems that customers are looking for better equipped and high quality tyres rather than regular ones. This shift in requirements suits Goodyear Tire & Rubber company quite well. The tyre manufacturer has been a leading maker and supplier of quality tyres that adhere to stringent tests and requirements. As sa result, this shift has increased the financial growth of the company considerably.
“The accelerating shift to high-value- added tires for both consumer vehicles and commercial trucks is the main product trend shaping the future of the tire industry,” Chairman, Chief Executive Officer and President Richard J. Kramer said at the company’s annual shareholder meeting today.
Goodyear says that the demand for tyres of 17-inches or larger has doubled since 2010 and it is expected to increase again by two fold by 2020. That said, the company is able to cope with market demands better than competitors due to its business model, consumer-centric strategies as well as OE relationships and marketing relationships with its distribution network.
Due to the vast diversity of vehicles and models produced by different automakers, developing and supplying suitable tyres in a timely manner can be an arduous task. But Goodyear says it is able to meet their needs and those of customers wanting the latest tyre technology in their rubber, confidently well.
During the tyre company’s annual meeting, shareholders re-elected 13 members of the company’s Board of Directors to new one-year terms, approved Goodyear’s 2017 Performance Plan and voted to ratify the appointment of PricewaterhouseCoopers LLP as the company’s independent registered public accounting firm for 2017.
For more information on the company or the various tyres that it offers here in Malaysia, visit the company’s website to learn more.
For the fifth time in a row, Fortune magazine has recognized Goodyear as the World’s Most Admired tyremaker and also as the No.1 ranked US based company and ranked No. 2 overall in it’s category. It even finished ahead of its key global competitors in overall score and in seven of the nine categories.
Fortune magazine’s Most Admired list was first introduced in 1983 and considered “the definitive report card on corporate reputations”. Companies that get on the list after a rigorous assessment by 3,800 executives, board directors and securities analysts who make their decision after considering a company’s overall reputation by evaluating innovation, people management, and use of assets, social responsibility, management quality, financial soundness, long-term investment, product/service quality and global competitiveness.
Goodyear began selling its products in Malaysia in 1929 but it was only in 1972 that the company established its own manufacturing plant in Shah Alam. It went on to become the tyremaker’s first facility to be certified for ISO 9002 standards in 1992 and now Goodyear is one of the leading tyre companies in Malaysia producing and selling a wide range of products for various types of vehicles.
