During the currently ongoing Geneva International Motor Show 2019 being held in Switzerland, one of the world leaders in tire manufacturing that is Goodyear made a few surprise unveilings which involved something literally ‘out of this world’. From performance tires to autonomous and flying cars, Goodyear pulled out all the stops this year. (more…)
Global tyremaker Goodyear, has launched its new Eagle F1 Asymmetric 3 here in Malaysia. Apparently, the tyre will offer 31% better wear performance and shorter braking distances on dry and wet roads compared to its predecessor.
“Goodyear is known for its commitment to innovate and to offer superior performing products to its consumers. The Eagle F1 Asymmetric 3 is designed to suit the needs of consumers in Malaysia, and tested to Goodyear’s highest standards to provide confidence that it will perform on the region’s roads. It has also been accredited as original equipment for some of the world’s leading cars such as the Jaguar XF, Mercedes E-Class, the BMW 5 series, Alfa Romeo Guilia, Chevrolet Camaro and the Porsche Panamera,” said Ben Hoge, Managing Director of Goodyear Malaysia Berhad.
The new tyre incorporates new technology that allow it to deliver better grip, longer life and improved braking distances. It’s Grip Booster Technology has a grip booster compound and adhesive resin, that deliver better grip characteristics. Active Braking Technology increases the contact surface of the tyre, increasing the grip levels, which then allow for shorter braking distances.
Goodyear utilized a new reinforced construction technology for the Eagle F1 Asymmetric 3, allowing it to be strong yet still retain its lightweight properties, which will improve a vehicle’s handling and cornering characteristics as well as reduce tread ware but increase fuel efficiency.
Confident of its latest creation, Goodyear handed over the new tyre to Dekra and TUV to conduct the various tests. Based on Dekra’s results, the Eagle F1 Asymetric 3 offers up to 11,500km extra service life which is about 31% better wear compared to competitor tyres.
TUV found that Goodyear’s tyre offered 2.6m shorter stopping distances on wet roads, 1.3m in dry roads and 4% better handling in rainy conditions. The tests also revealed that the Goodyear tyre offered the second best rolling resistance of all tyre brands that were tested.
The trend in the global tyre market has shifted in recent years. It seems that customers are looking for better equipped and high quality tyres rather than regular ones. This shift in requirements suits Goodyear Tire & Rubber company quite well. The tyre manufacturer has been a leading maker and supplier of quality tyres that adhere to stringent tests and requirements. As sa result, this shift has increased the financial growth of the company considerably.
“The accelerating shift to high-value- added tires for both consumer vehicles and commercial trucks is the main product trend shaping the future of the tire industry,” Chairman, Chief Executive Officer and President Richard J. Kramer said at the company’s annual shareholder meeting today.
Goodyear says that the demand for tyres of 17-inches or larger has doubled since 2010 and it is expected to increase again by two fold by 2020. That said, the company is able to cope with market demands better than competitors due to its business model, consumer-centric strategies as well as OE relationships and marketing relationships with its distribution network.
Due to the vast diversity of vehicles and models produced by different automakers, developing and supplying suitable tyres in a timely manner can be an arduous task. But Goodyear says it is able to meet their needs and those of customers wanting the latest tyre technology in their rubber, confidently well.
During the tyre company’s annual meeting, shareholders re-elected 13 members of the company’s Board of Directors to new one-year terms, approved Goodyear’s 2017 Performance Plan and voted to ratify the appointment of PricewaterhouseCoopers LLP as the company’s independent registered public accounting firm for 2017.
For more information on the company or the various tyres that it offers here in Malaysia, visit the company’s website to learn more.
For the fifth time in a row, Fortune magazine has recognized Goodyear as the World’s Most Admired tyremaker and also as the No.1 ranked US based company and ranked No. 2 overall in it’s category. It even finished ahead of its key global competitors in overall score and in seven of the nine categories.
Fortune magazine’s Most Admired list was first introduced in 1983 and considered “the definitive report card on corporate reputations”. Companies that get on the list after a rigorous assessment by 3,800 executives, board directors and securities analysts who make their decision after considering a company’s overall reputation by evaluating innovation, people management, and use of assets, social responsibility, management quality, financial soundness, long-term investment, product/service quality and global competitiveness.
Goodyear began selling its products in Malaysia in 1929 but it was only in 1972 that the company established its own manufacturing plant in Shah Alam. It went on to become the tyremaker’s first facility to be certified for ISO 9002 standards in 1992 and now Goodyear is one of the leading tyre companies in Malaysia producing and selling a wide range of products for various types of vehicles.
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