For Mazda, design is one of their strongest selling points and they have use design to elevate the image of their products to more premium levels. Their designers also use contrasts of light and shade to create a sense of fluid movement even if the vehicle is not moving. Colour, like red, too plays an important role in accentuating a dynamic and delicate expression in line with the Kodo – Soul of Motion – design theme.
Mazda’s designers believe colour to be a crucial element of what gives form to a vehicle. Over the past 10 years, they have been focussing efforts on developing colours with advanced robotic paint technology called Takuminuri. Red, one of the colours symbolizing Mazda, has received special attention with the first colour known as Soul Red Premium.
Now, joining the three colours is Artisan Red Premium which has been developed to extend the range of how the world views red. This colour will be introduced as a premium highlight for models in Mazda’s current line-up as well as forthcoming releases in its Large Product group.
The CX-8 joined the Mazda range offered by Bermaz Motor in 2019 and like the CX-5 below it and the CX-9 above, it found its own niche in the competitive SUV segment. With 3 rows, it provided the extra seating space which was required by some customers that the CX-5 could not offer. And being assembled locally at the Inokom plant in Kedah, it could be priced competitively.
Today, the updated CX-8 made its debut with the usual enhancements that products in the middle of their generation received. The overall design with KODO: Soul of Motion philosophy is retained but the front grille has been revised a bit to present a strong, mature and dignified presence. LED headlamps are also fitted and give a visual signature.
The 3-row cabin retains all the comfort and convenience features with the more premium features now becoming standard. These include the 7-inch instrument panel display, 6-way power seat for front passenger, handsfree power tailgate and auto-folding mirrors, along with additional USB ports for the passengers in the third row. There are also LED interior lamps as well as a wireless charger and wireless Apple Carplay which is accessible through the 8-inch Mazda Connect Infotainment display.
The CX-8 Mid and High variants get updated leather upholstery for the seats in black, while the 2.5L High Plus variants retain the Nappa leather in Deep Red. For added comfort, the front seats have an internal ventilation as well as heating functions.
Customers can choose from 5 variants, three of which have the SKYACTIV-G 2.5-litre 4-cylinder petrol engine (192 ps/258 Nm) and one with a 2.2-litre 4-cylinder turbodiesel engine( ps/Nm). A powerful new engine is also offered in one variant and this is the turbocharged version of the SKYACTIV-G 2.5 which produces 228 ps/420 Nm. All variants are paired with the efficient SKYACTIV-DRIVE 6-speed torque converter automatic transmission with manual shift mode.
The drivetrains are front-wheel drive but there is now a new variant with All-Wheel drive (AWD) as well and only this variant has the turbocharged engine. At the same time, the turbodiesel variant which used to have AWD is now 2WD. Mazda’s AWD system is advanced and intelligent to allocate power to specific wheels to improve stability and grip on slippery surfaces. However, all variants of the CX-8 also have G-Vectoring Control Plus (GVC Plus) and this too controls and stabilises vehicle behaviour at high speed when cornering. GVC Plus uses braking force on the outside wheels to counteract undesirable vehicle movement.
Mazda’s i-Activsense integrated safety suite has been updated and drivers can now enjoy safer motoring with the newly added Adaptive Front-lighting System, High Beam Control, front and rear Smart Brake Support, and Mazda Radar Cruise Control with stop/go (meaning the system operates down to standstill).
Colour choices for the 2022 CX-8 are Soul Red Crystal, Machine Gray, Snowflake White Pearl, Deep Crystal Blue, Jet Black and Platinum Quartz and Polymetal Gray, the last two being new additions.
Mazda vehicles distributed by Bermaz Motor come with a 5-year manufacturer warranty or maximum of 100,000 kms after original registration. Additionally, owners get 5 years of free scheduled maintenance (except for the BT-50), inclusive of labour, parts and lubricants. Both Manufacturer Warranty and Free Maintenance have a coverage period of five years and a mileage limit of 100,000km, whichever comes first.
To know more about the new CX-8 range and other Mazda models, or to locate an authorised showroom in Malaysia, visit www.mazda.com.my.
Mazda’s design philosophy – Kodo: Soul of Motion – is 10 years old, having been introduced at the Los Angeles Motor Show in 2010 with the Shinari concept car. It was a preview of how forthcoming Mazda models would look and represented a bold new direction for design at Mazda.
The word ‘Kodo’ literally translates as ‘heartbeat’, but with the added meaning of filling something with life; of giving it a soul. This idea is central to the way Mazda has always thought about design. “In Japan, we feel that craftsmen inject life into what they make. We believe that a form sincerely and painstakingly made by human hands gets a soul,” explained Ikuo Maeda, Head of Mazda Design. Therefore, ‘Soul of Motion’ takes on a double meaning, expressing both the essence of motion and the ‘soul’ imbued in the car by Mazda’s master craftsmen.
Mazda Shinari concept
The Minagi concept which became the first CX-5 (below).
The Shinari 4-door sports coupe concept was followed in 2011 with another example of Kodo Design, the Minagi compact crossover SUV concept which later evolved into the highly successful CX-5.
Inspired by the beauty and power of nature allied with the emotion of motion, the first Kodo designs were strongly inspired by the image of a cheetah about to pounce. Mazda designers closely observed how these powerful mammals used their entire body as a spring to convert pent-up energy into highly controlled motion.
From the Shinari came the Mazda6.
Takeri and Hazumi concepts
After the Shinari and Minagi concepts came the Takeri and Hazumi concepts which carried the same expression of motion that focused on the strength, beauty and tension found in the instantaneous movement seen in animals.
The Takeri offered a new level of strength and allure to the future of Mazda’s sedan styling, while the Hazumi (meaning ‘to bound’ or ‘spring up’ in Japanese) used Kodo Design to characterize the personality of a small but vigorous animal bursting with energy for Mazda’s next generation B-segment car.
Mazda Hazumi concept
Mazda Takeri concept
Minimalist approach
A turning point for Kodo Design was reached with the RX-Vision and Vision Coupe which evoked a powerful and emotional design with as few elements as possible. Introduced at the 2015 and 2017 Tokyo Motor Show, respectively, both concepts anticipated the new elegance and yet more pronounced minimalist aesthetic of an updated interpretation of Kodo Design. Dynamic and emotional forms are achieved by shaving off any unnecessary elements to bring out the very essence of beauty and motion.
Mazda Vision concept
Mazda Vision Coupe concept
From Kai to Mazda3
From this point onwards, Mazda designers sought to create beauty and a unique elegance through taking visual components away, not adding more. Launched in 2019, the latest generation Mazda3 was inspired by the Kai Concept and was the first vehicle to showcase the evolution in Kodo Design. It presented a more mature rendition targeting greater styling prestige through the elegance and rigor of a minimalist, less-is-more aesthetic inspired by the purest traditions of Japanese art and the beauty of space between objects.
Mazda Kai concept
2020 Mazda3 Sedan
With the latest Kodo Design, which is in the current Mazda3, every element serves a purpose; nothing is superfluous or purely ornamental. Three concepts were instrumental in this design progression: Yohaku or ma, the beauty of empty space; sori, or curves with poise and balance; and utsuroi, the play of light and shadow.
For example, by eliminating character lines, an empty space is created on the vehicle’s smooth side panels and functions as a blank, endlessly changing canvas for the play of light and shadow – a special skill of Mazda designers. As the car moves through space, the change of light and shade creates a dynamic and fluid aspect with the ‘Soul of Motion’ played out on the side of the car.
It took hundreds of hours of painstaking clay sculpting and painting work to develop the Mazda3’s design that creates subtle undulations of light and shadows gliding over the car’s smooth body. It is fundamental to the uniquely Japanese elegance of Mazda’s next-generation design vision.
Mazda CX-30
Change and Release for CX-30
The CX-30 was developed to follow this design concept with exterior styling that has suppleness and the flowing elegance of a coupe combined with the toughness of an SUV. The vitality of Kodo Design is retained, with a new ‘Charge and Release’ design expression inspired by the brushwork used in Japanese calligraphy.
In particular, Sori is clearly embodied in the arc of the shoulder running from the front wing to the rear wheel, giving a sense of speed and vitality. Utsuroi may be seen in the body surfaces beneath the shoulder line, which reflect the surroundings in a distinctive ‘S’ shape that changes as the car moves.
Mazda has used Kodo Design philosophy in other products like clothes, furniture, tableware and even a bicycle (below). Some of these items have been displayed at the Milan Design Week.
Award winner
Since its inception 10 years ago, Mazda’s Kodo Design philosophy has been praised and recognized by many awards. Both the RX-Vision and the Vision Coupe have been named the ‘Most Beautiful Concept Car of the Year’ and the revamped Mazda MX-5 won the ‘World Car Design Award’ in 2015.
Ikuo Maeda, Head of Mazda Design, is the ‘father of Kodo Design’. His father was the man who designed the original RX-7.
More recently, the Mazda CX-30 and the new MX-30 have won a Red Dot Award 2020 in the Product Design category, while the Mazda3 was named ‘World Car Design of the Year’ in the 2020 World Car Awards. Ikuo Maeda himself has also been recognized with the Design Hero accolade earlier this year by Britain’s Autocar magazine.
The simplistic elegance and emotional appeal of Kodo Design will remain essential ingredients of the brand’s identity. After 10 years of sustained success, Kodo Design continues to push the limits of car design and define the future of Mazda. When asked if Kodo Design will be replaced by another design philosophy, Maeda told this writer: “As far as I am concerned, Kodo Design will be forever!”.
Visit www.mazda.com.my to know more about the wide range of Mazda models in Malaysia
When you look at any car, one of the first things you will often notice is its colour. The colour can enhance the image of the car, complementing its other qualities. Mazda’s designers understand this and in their belief that ‘colour is an element of form’, there is a focus on developing colours that highlight the beauty, quality and uniqueness of its KODO design aims to evoke the same feelings as appreciating a work of art.
Since colour is an important element, Mazda has developed a selection of premium paints that use advanced technology to highlight exterior shape and beauty. With flowing body lines that show off the nuances of curves that are highlighted by the shifting reflections from the interplay of light and shadow, developing a paint to match this is a complex craft. The designers work relentlessly to stretch the possibility of paint and scrutinise the ideal colour.
In a process called Takuminuri (Takumi: master craftsman, Nuri: painting), cutting-edge painting robots use data obtained through simulation painting with Mazda’s best craftsmen to replicate traditional techniques to give mass-production vehicles a precise, high-quality and hand-sprayed finish.
The first premium colours
Starting with Soul Red Metallic and later Machine Grey in 2016 as the first premium colours offered, the three-layer structure comprising clear, translucent and reflective coats with aluminium flakes allowed Mazda designers to achieve colour brightness and depth at the highest level.
Building on the Takuminuri technology and with the idea to create the ‘world’s most beautiful red’ to symbolise the KODO: Soul of Motion philosophy, Mazda designers studied how people perceived colour and light and translated this ideal red into numerical values based on ergonomics to spray with Mazda’s Aqua-tech system.
Not wanting to add a fourth layer of paint due to its environmental impact, the design experts challenged convention to combine light-absorbing flakes along with high-brightness aluminium flakes in a single paint layer.
Soul Red was one of the first two premium colours from Mazda and it is available for all models today. It is also available for the Mazda models assembled in Malaysia.
Further enhancement of Soul Red
Boasting an increase of approximately 20% greater colour saturation and 50% more depth than the already popular Soul Red Metallic, the development of Soul Red Crystal achieved precisely controlled reflections which produced more vivid highlights and even deeper shadows for a fresher, lustrous appearance.
The R360 Coupe of the 1960s.
Throughout Mazda’s history, the brand has often innovated in paint technology and colours. Examples are the bright colours to highlight the form of Mazda’s first passenger car, the R360 Coupe, and colours such as ‘Grand Prix Red’, ‘Corn Yellow’ and ‘Impulse Blue’ on the 323/Familia to appeal to chic couture in the late 1970s.
Corn Yellow was the ‘hero’ colour for the 323/Familia, along with other colour choices available (below) which appealed to the consumer tastes of the 1970s.
Special edition of the MX-5 in the colours of the Mazda 787B racing car which was the first Japanese car to win the Le Mans 24 Hours in 1991.
And not forgetting the world’s best-selling sportscar, the MX-5 which has had an array of limited-edition colours such as British Racing Green, the distinctive orange and green ‘Le Mans 24’ livery and the exclusive Racing Orange body paint available for the 30th Anniversary Edition.
A new premium colour
Polymetal Grey is the latest premium colour developed and will be offered on certain models. This new paint finish combines bright aluminium flakes and opaque pigment, fusing the hard appearance of metal with plastic’s characteristic glossy smoothness. The colour’s tonality changes depending on the light, accentuating the car’s form.
The MX-5 RF in Polymetal Grey, the latest premium colour.
Mazda’s approach to using advanced paint technology does not neglect the need to ensuring that there is reduced environmental impact of the painting process. This is in keeping with the brand’s long-term Sustainable Zoom-Zoom 2030 Vision.
Visit www.mazda.com.my to locate a showroom where you can view the latest Mazda models in Malaysia.
