The alluring Lamborghini Urus aka “the fastest production SUV in the world” has finally made its official debut in New Zealand thanks to Automobili Lamborghini. The first-ever Super Sports Utility Vehicle marks a bold move for the country’s market for something that’s luxurious and powerful paired with great usability and unmatched design. (more…)
Lamborghini has finally introduced its highly-anticipated SUV to the masses. It’s called the Urus, after a famous Spanish fighting bull – the nomenclature of choice for many of the automaker’s models. The styling is inline with lamborghini’s current design language, featuring a swooping bonnet, angular headlights and massive front bumper.
The front fascia, especially the lower region, have been assembled with a series of fins and honeycomb styled inlets that offer sufficient cooling for the car’s engine and also aerodynamic efficiency. The raked roof line makes the Urus look more like a hatchback than a full-fledged SUV. A minimalist approach to the LED tail lights, diffuser and bumper assembly lend a cleaner look to the entire look of the rear.
On the subject of engines, the Urus features a twin turbocharged 4.0-litre V8 powerplant that produces 650bhp and 850Nm of torque. Mated to an 8-speed automatic transmission that sends power to the road via Lamborghini’s all-wheel-drive system. Torque is split 40/60 between the front and rear, which changes depending on the chosen mode (Off-road, Snow, Sand or tarmac) and driving behaviour.
As such, the Urus is able to sprint to 100km/h from a standstill in just 3.6 seconds and reach a top speed of 305km/h. It has an air suspension system, that enables ride height changes as well as rear wheel steering, which at low speeds, turns in the opposite direction to the front ones, for better cornering ability. Lamborghini’s various driving mode selection enables the muffling of the exhaust note when discretion is needed.
Despite its size, the Urus’ body has been kept fairly light through the use of aluminum and Steel. This blend offers a good level of rigidity and lightweight properties, and contributed to it weighing only 2,200kg. It features frameless doors, torsional beams replacing a C-pillar, and cross-members made of aluminium.
Stopping power has been made available through the use of carbon ceramic brakes measuring 440 x 40 mm at the front and 370 x 30 mm at the rear. They are said to offer virtually no brake fade and optimizes pedal feel regardless of driving conditions. Wheel options range from 21 to 23-inches that can be fitted to a variety of tyre types that have been especially developed by Pirelli for the automaker.
Like other Lamborghinis, the interior has been layed out with a decent blend of sportiness and luxury appeal. There’s a decent infotainment system and a slew of connectivity options to cover your entertainment needs. It is coupled with an 8-speaker setup that can be upgraded to a high-end Bang & Olufsen Sound System with 3D sound and 1,700 watt output and 21 fully active speakers.
Advanced Driver Assistance Systems are fitted as standard and offer a decent level of safety and security to driver and passengers. The High Beam Assistant automatically fades headlights in and out of high beam mode as required, front and rear parking sensors and cruise control are also included as standard, as is the PreCognition system preventing or mitigating collisions.
The Urus is one of the the most technologically advanced Lambos in the stable and features keyless start, electrically operated rear taligate as well as a whole slew of others. Unlike other models, the Urus is meant to offer a blend of luxury, comfort and sportiness that isn’t really offered by other vehicle manufacturers.
According to recent reports, Lamborghini is looking to ‘one up’ Ferrari at its own game by certain restructuring strategies. But out of the lot, we are most interested in the plans of launching its first ever SUV.
Based on an article published by automobilemag.com, there has been some talk of the production of the automaker’s upcoming hyper-SUV, the Urus, which is slated for launch next year. It is said to be based on the third generation Cayenne, and will sport a number of engine options including a 458bhp plug-in hybrid V6 and a 660bhp 4.0-litre V8.
That isn’t breaking news, but what is however, is the idea that Porsche instead of Lamborghini might be running the show. Audi, acquired Lamborghini in 1999 and the former, is owned by Volkswagen who also owns Porsche. (It’s complicated family tree)
Perhaps the powers that be, hope that with Porsche at the helm of the project, things would progress smoothly as opposed to having the Italian automaker calling the shots. Mind you, this isn’t the first time that the Germans have abruptly stepped in.
The Gallardo, Lamborghini’s most popular vehicle, and which has accounted for a significant portion of the brands sales growth over the yers, shared the same platform as the Audi R8. This had many purists up in arms because they feared that the move had diluted the appeal.
However, they were sadly mistaken and the Gallardo went on to sell like hot cakes in the 10 years that the model was kept in production. And this same strategy could work for the Urus as well.
As a side note, Lamborghini are also working on a Huracan that can do some mild adventure-like activities. Unlike the regular car, this one will have an increased ride height to allow for improved ground clearance. This Huracan will probably be fitted with bigger tyres as well as wider fenders to compensate for them.
Based on this, we can surmise that no automotive manufacture, regardless of heritage, can resist the allure of the SUV. It’s a product line that is in constant demand, especially when they are made by luxury brands.
Source: automobilemag.com
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