Scandinavia, where Volvo originated from and still has its home, has longer periods of darkness than other parts of the planet. As such, Scandinavians tend to have a love for sunshine and also try to create environments which are bright (but in a tasteful way) in their design language.
Now Volvo is also bring sunlight into the car in a way that will enhance the feeling of wellbeing when travelling. Particularly in the winter darkness, the cabin becomes a welcome space to enter with a hint of sunshine becoming a ritual to start the day like each sunrise.(more…)