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Mini

The major addition to the refreshed portfolio of this British company is the brand-new Mini Countryman Electric, formally unveiled as Mini’s first German-made model.

The newest version of the Countryman will debut to the public alongside the new Mini Cooper Electric Vehicle at this year’s IAA Munich, which launches on September 5.

At the front end, the next-generation crossover showcases a fresh octagonal grille, cleverly housing a small radar sensor employed for the vehicle’s Level 2 driving assistance systems. Moreover, it boasts configurable LED daytime running lights capable of presenting up to three distinct lighting signatures, mirroring the innovative design of the new Mini Cooper.

Moving along the side profile, a redesigned and striking C-pillar takes centre stage, featuring distinctive contours that vary depending on the selected trim level. This eye-catching feature is closely accompanied by the option of rims ranging up to 20 inches in diameter. Meanwhile, the rear of the vehicle integrates seamlessly flush tail lights, contributing to its overall sleek appearance.

Much like its contemporary counterpart, the 2024 Countryman offers a curved dashboard. This dashboard is adorned with textile surfaces on select trim levels, lending a luxurious touch to the interior. At its centre, a 9.44-inch OLED screen takes prominence, providing a comprehensive display of vital information ranging from travel speed to navigation guidance and real-time battery status.

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Mini is always known to create special/limited editions of its models. This time, Mini is commemorating the success of the Bulldog Racing team, a private racing team situated in Nürburg, Germany. The team secured a second-place finish in the 24 Hours of Nürburgring event for this year. Their achievement was in the category for production-based cars with an engine displacement ranging from 1,600 to 2,000cc and equipped with a turbocharger.

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Nearly every aspect of the new Cooper has already been revealed by Mini, but the official full unveiling won’t happen until later this year. Now, Mini has released further information and images of the hatchback’s interior, which will have new tricks for the technology’s audio and visual components.

The 9.44-inch-diameter circular OLED display that sits in the centre of the dashboard appears to be Mini’s particular source of pride. It claims that this is the first display of this size on the market to use OLED technology, and more significantly, that it will debut on the next Mini models running the Mini Operating System 9. This is the most recent iteration of the Android Open Source Project (AOSP)-based infotainment system used by the BMW Group.

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Mini Malaysia invites fans of the brand to explore a diverse environment that combines regional music, unique art, entertainment, and treats.

In addition to a historical display of Mini automobiles, Mini will organise its own Mini-styled festival, allowing fans of the brand to forge new bonds over their mutual passion for the Mini nameplate.

Attendees of the festival can expect to have a memorable time experiencing what Mini calls “Big Love and Big Fun” as Minifest is back with a roster of Mini showcases, exclusive test drives, colourful live painting, live entertainment, and interesting workshops.

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MINI Malaysia today introduced fresh additions to the MINI Electric Resolute Edition, providing new stunning colourways to the all-electric MINI 3 Door.

Sashi Ambi, Head of Corporate Communications and Sustainability of BMW Group Malaysia said, “With the growing passion seen amongst our customers for electrified MINIs in Malaysia, we are thrilled to be presenting these new exciting colourways for the MINI Electric – specially curated for diversely independent styles. The MINI Electric Resolute Edition continues on our vision to offer a stylish appeal to Electrified Mobility, as it honours the iconic go-karting thrill of a MINI, without the emissions.”

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Apart from the quality and image of the product, owners of premium models also expect their experience to be equally premium… especially considering that they pay a lot for their vehicle. The premium brands spare no effort to ensure that the ownership experience is a premium one and in the case of BMW Group Malaysia, there are also initiatives to go further.

To enhance the ownership experience for those ith older models, BMW and MINI authorised dealers throughout Malaysia are now having a Value Service Campaign which comprises a series of service and repair packages. These packages, which include BMW and MINI Genuine Parts & Accessories are offered at attractive all-inclusive prices.

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Sime Darby Motors, a unit of Sime Darby Berhad, is one of the major players in the automotive business in the Asia Pacific region. Its involvement over the past 40 years has covered retail, distribution and assembly in nine markets.

It now adds Indonesia to the list with the establishment of a joint venture between its subsidiary Sime Singapore Ltd. and Galeon Group. The joint venture company, known as PT Performance Motors Indonesia, will handle the BMW Group brands, BMW and MINI.

PT Performance Motors Indonesia is Sime Darby Motors’ first venture in Indonesia. It will start off in Jakarta and Medan with two dealerships representing BMW and MINI. Moving forward, it will expand into other provinces in Java and Sumatra to grow the BMW Group’s network in Indonesia.

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For all its life, the Mini has been primarily manufactured in England. Even when the Mini became the modern MINI after the name and model rights were acquired by the BMW Group, the original factory in Oxford was also acquired to continue production of the model.

Of course, besides England, the Mini was also assembled locally in some countries, including Malaysia. Same with the MINI, which has been assembled at the Inokom plant in Kedah. Soon, the new MINI model will be produced in Germany for the first time, at the BMW Group’s plant in Leipzig. This makes the production facility the first plant at which vehicles of the BMW and MINI brands are manufactured together.

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With production of the MINI Clubman likely to be in its final year, the company appears to have decided to commemorate its impending retirement with a Final Edition that will be offered worldwide, but only in a limited number of 1,969 units.

Why such an odd number, you may wonder? The answer is simple – 1969 was the year the original Mini Clubman was introduced and it would be in production for 12 years.

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To start off 2023, BMW Malaysia has launched three updated variants of the BMW 3-Series (G20) – the 320i M Sport, 330i M Sport and 330e M Sport. All three models are assembled locally at the BMW facility in the Inokom manufacturing complex in Kedah.

Prices for the new models are as follow: BMW 320i M Sport – RM283,800; BMW 330i M Sport – RM317,800; and BMW 330e M Sport – RM298,800.

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