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November sales

Although Perodua has a commitment from chip suppliers till the end of 2021 and has been fairly confident of meeting its planned output, it has still faced issues in the automotive ecosystem which have affected its production. As a result, the company could deliver only 20,299 vehicles in November, which was 27.1% lower than the 27,858 units it reported for the month before – which was also the highest ever sales volume in the company’s history.

This disruption of production obviously affects deliveries and waiting periods get longer. At the same time, orders for the new Myvi which was launched in mid-November have been strong. According to Perodua President & CEO, Dato’ Zainal Abidin Ahmad, some 14,600 orders had been received for the new and improved model up till December 2.

14,600 orders for the new Myvi were received within the first 2 weeks after launch.

“We wish to apologise for the delay in delivery and thank all our customers for their support and patience, especially in the most challenging year so far,” Dato’ Zainal said. “We are working with the automotive ecosystem to overcome these issues, such as rising COVID-19 cases as well as the semiconductor chip supply shortage. With these countermeasures in place, we see December 2021 as our best month yet,” Dato’ Zainal said.

14.2% lower cumulative volume than 2020
The continued popularity of the Myvi keeps it as the brand’s bestseller and from January and November this year, a total of 42,288 units were delivered nationwide. This represented a share of around 25% of Perodua’s total sales of 167,250 units for the first 11 months of 2021. As an indication of the impact of the long suspension of operations, the total volume was 14.2% lower compared to the 194,980 units registered in the same period last year.

While the company should finish this year at around 200,000+ units, Dato’ Zainal is now focussed on 2022 which he foresees as ‘a year of recovery’. The company is initially setting a target of 240,000 units which would be about 20% more than what is achieved in 2021. As always, Perodua constantly refines its project with new data and will offer a more accurate forecast would at the end of January 2022.

Some issues in the automotive ecosystem disrupted Perodua’s output of vehicles, reducing its output in November.

240,000 units in 2022
“We believe that the worst is behind us in terms of COVID-19 related lockdowns– Insya Allah – and while there are other risks in the market, we foresee the year 2022 as a year of recovery. Based on current information and forecasts, we foresee that we can at least reach the 240,000 registration target next year as the market stabilises and our waiting period will be reduced significantly,” Dato’ Zainal said.

“The 240,000 registration number is important as we want to grow the Malaysian automotive ecosystem. With this growth, we expect to see auto component purchase to be back to around RM6.5 billion for next year,” he explained.

He believes that the demand for vehicles would peak in the first 6 months of 2022 as people will want to benefit of the sales tax exemption incentive by the government (to expire on June 30, 2022) while the second half would see demand slowing.

New sales and production records set in October by Perodua

In spite of the severe downturn that the car industry suffered earlier in the year due to suspension of business activities nationwide, it seems that sales are presently pretty good. In fact, up till November, Perodua has already delivered over195,000 vehicles and expects to meet its 210,000-unit registration target by the last day of 2020.

The strong momentum continued to be evident in November as the Malaysian carmaker reported sales of 23,119 units. On Monday, the last day of the month, its outlets registered a combined total of 5,027 units – the most ever in a single day.

“Our November sales represents a slight normalising from the previous two record months we had – 25,035 units in September and 26,852 units in October,” explained Dato’ Zainal Abidin Ahmad, Perodua’s President & CEO.

“Yet the accomplishment is impressive, given the challenging economic climate and ‘new normal’ operating procedures brought about by COVID-19. And our 5,027-unit one-day record shows what resilience, persistence and adaptability can bring,” he added.

Top three models – Axia, Myvi and Bezza
Axia deliveries, totalling 6,318 units were the highest among the five Perodua models, followed by the Myvi with 6,295 units and the Bezza with 6,224 units. Deliveries of the Aruz and Alza totalled 2,617 units and 1,665 units, respectively.

In November, the model with the highest number of deliveries was the Axia.

“Perodua’s two main priorities at present are to ensure as many of our valued customers as possible can get their cars before year-end to enjoy the sales tax-exempt prices; and to further bolster the Malaysian automotive ecosystem with our economies of scale in these hard times,” Dato’ Zainal said.

Supporting the ecosystem
“Over 90% of our components are locally-sourced, and coupled with our sales volume, this generates significant business for Malaysian component suppliers and helps them sustain jobs,” he added. “The completed cars are then distributed through Malaysia’s largest car sales network, the majority of which constitute independent dealers that benefit greatly from the business, and even more if they do servicing and repairs as well.”

Dato’ Zainal said Perodua is proud of its national duty and will continue to serve all Malaysians’ mobility needs with quality vehicles that are safe, practical, efficient and offer the best value, while pushing the boundaries of technology for the masses in the future.

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