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Proton Holdings Berhad

Yup, voice commands in an introductory model, your eyes didn’t deceive you in that title. The Iriz is also the very first existing Proton model to be upgraded under the new partnership with Geely, and the Persona will follow suit soon. Targeted for a March 2019 launch, here’s the official media unveiling of the Iriz FL…

Very prominent changes to the Iriz styling are the use of the “Ethereal Bow” and “Infinite Weave” in the front facade; these design elements made their maiden appearance in the X70 of course, but this design was integrated into the Iriz by Proton’s Head of Design, Azlan Othman (below).

During his presentation to the media, Azlan explained the Iriz was penned to portray intelligence with a sporty look, hence the model slogan of Intelligence That Excites. He also mentioned the use of styling elements to create a visual link with other Proton models. Starting from the front, there are new slim headlights integrated with a prominent grille garnish. The shape of the chrome bar is inspired by the “Ethereal Bow” design while the radiator grille features the “Infinite Weave” pattern, topped by a trademark Proton logo. There is also a bold new front bumper that features a new lower radiator grille as well as sleek LED daytime running lamps (DRL) that add a sophisticated touch to the overall design.

At the rear, the PROTON name is now spelled out on the tailgate garnish in place of the logo previously used. Visually, it now looks wider, an impression reinforced by the new rear bumper with vertical garnish inserts and a new bumper stripe. Finishing touches consist of an Iriz nameplate in a distinctive new typeface, a shark fin antenna and new rotor blade design alloy wheels.

The 2019 Iriz is the first B-segment hatchback in Malaysia to feature an intelligent head unit that uses an embedded eSIM card and offers apps for music streaming, navigation and voice recognition. Access to the apps and other functions is via a 7-inch touchscreen featuring a full colour display and 16GB of internal memory. Similar to the system used on the Proton X70, the Iriz also has Wi-Fi connectivity so it can be used as a mobile hotspot or connect to Wi-Fi services that are within range. You can see more of this being demo’d in the video below…

Full mirroring capabilities with Android smart phones is also offered. “Following the introduction of the Proton X70, the 2019 Proton Iriz will be the second Proton model to receive an intelligent head unit offering functions such as voice command, navigation and music streaming. It will also use the same Hi Proton! catchphrase to access the system. You can therefore say that because of the Proton X70, the Proton Iriz was inspired to be intelligent,” said Dr Li Chunrong, Chief Executive Officer of PROTON.

Flash promotion to be held in run-up to official launch
PROTON will be holding a ‘flash promotion’ for the 2019 Iriz where interested buyers can make an online booking for only RM9.99. By doing so, PROTON will also reward them with free road tax for a period of two years as a sign of gratitude for booking the Iriz prior to its launch. The promotion starts at 10am on 1 March 2019 and ends at 11.59pm on 11 March 2019. Have a look at the Iriz on Proton’s test track below!

“By holding a flash promotion, we want to make the 2019 Iriz accessible to more potential buyers. Aside from the low commitment fee, we are also offering convenience as bookings can be placed online. This is however a limited time offer so we would encourage interested parties to book their units as soon as possible,” added Dr Li Chunrong.
The Company will also be holding customer previews at several of its Proton Edar outlets to give members of the public a chance to see the 2019 Iriz up close before its official launch. The first location will be at the Proton Edar 4S centre in Chan Sow Lin, where the preview will be held from 2 – 3 March.

Here are the variants to choose from:

Our final video showcases the Iriz’s handling capabilities, stay tuned to Piston.my for the official launch and price announcement coming soon!

Proton Iriz FL Media Preview Photo Gallery…

In this day and age, its difficult to find a decent econobox that is enjoyable to drive but offer decent fuel consumption figures. These two traits are considered mutually exclusive and as a result, will never be offered in the same car.

This is the general consensus for the vehicles of today and most often than not, that seems to lend credence to the notion that you can’t eat your cake and have it at the same time. I was a firm believer of that, until I came across a little upstart from Proton called, the Iriz.

Granted, this isn’t a performance vehicle, not by a long shot. Instead, its one that ticks all the right boxes of a frugal and simple supermini, yet still allow you the ability to throw it around narrow corners without having to worry about much understeer or instability.

See, Proton’s acquisition of niche sports car maker, Lotus, was one of the savviest engineering decisions the automaker has ever made. The British automaker, since the glory days of Colin Chapman’s F1 winning feats, concentrated more on handling than outright performance. At Lotus, the rule of law is that handling takes precedence over power.

He proved that a vehicle that had a power deficit compared to its rivals would be able to overcome this disadvantage by having a well balanced chassis and suspension. This recipe for success was proven time and time again by the Lotus team in F1 and other Motorsport categories.

This wealth of knowledge has allowed Lotus to create some of the most agile vehicles the automotive world has ever seen. And it is this same expertise that Proton has incorporated into the development of suspensions of cars like the Satria GTi, Iriz and Preve.

Granted, these vehicles aren’t in the same league as Lotus’ cars in terms of handling, but that isn’t the point we are trying to convey here. The Iriz, has a supple ride quality, is agile enough to react to sudden changes in steering input and stable enough to offer some decent driving enjoyment. It’s an affordable super mini that doesn’t mind being manhandled on occasion.

The ride isn’t that comfortable though, its supple enough for daily commutes but not enough to make long journeys relaxing. It’s leaps and bounds better than its predecessors but not enough to make it the ‘go-to’ car for road trips. Though stable at high speeds, the rather skinny tyres don’t invoke the necessary confidence needed to take the vehicle to its limit.

Equipped with electric power steering, the Iriz is able to whiz around city back lanes with relative ease, making parallel parking a one-handed affair on most occasions. But that in itself is a problem because feedback that you would get, is mild at best, which isn’t very reassuring especially when throwing the vehicle around certain roads.

When it comes to stopping power, the Iriz is more than capable of holding its own regardless of the situation. The feedback from the pedal is consistent and stopping power more is more than adquate as long as you keep to city speeds. This isn’t a performance car, and it needs to be treated as such. If not, and you venture outside the Iriz’s comfort zone, things may get a little bothersome for you.

That said, the charm of the Iriz is due to its slick shifting manual transmission. Though it may not be the best shifter in the world, but it gets the job done just as easily. The clutch is relatively light and predictable, the gears slot home effortlessly and the overall feel is relatively positive.

Driving the Iriz with a stick shift would have been more enjoyable had we received the 1.6-litre car instead of the basic 1.3-litre four pot. But latter is more than adequate at handling the Iriz’s power requirements. Its peppy at the low end but tends to run out of steam as the revs start to climb towards the top end.

The only major drawbacks with this particular variant is the lack of tech and creature comforts. Unlike the top end car, you have to do without the touchscreen infotainment system, comfortable leather seats as well as the convenient and user friendly switch gear. Though not a deal breaker, their absence does reduce the appeal somewhat.

Fit and finish isn’t that great either, because some interior trim pieces don’t seem to line up exactly right and certain imperfections are visible in a few different places. Proton needs to buckle down more on QC in this area and things should look a whole lot better.

Apart from the few minor gripes that I have, there isn’t much to fault with this Iriz. It’s an affordable runabout that is easy to maneuver, has decent power, offers excellent fuel consumption, seats four comfortably, supports your latest media devices and is able to charge them too.

If I were a college student or a young working adult looking for a new ride, the Iriz would be at the top of my list. Proton has come along way since its rather humble beginnings and the Iriz is a testament to that. The 5 Star ASEAN NCAP safety rating, ABS and Traction Control, and decent build quality make it one of the most sensible choices at its price point.

Piston Review Rating: 7/10
Proton Iriz 1.3L Specifications
Engine: 1.3L (4 Cylinder DOHC 16V VVT)
Transmission: 5-Speed Manual
Horsepower: 94bhp
Torque: 120Nm

DRB-HICOM Berhad has officially signed an agreement with China’s Zhejiang Geely Holding Group (ZGH) for the latter to take 49.9% equity in Proton Holdings Berhad. At the same time, it also sold its stake in Lotus Advance Technology Sdn Bhd to ZGH and Etika Automotive Sdn Bhd.

The signing was presided over by Prime Minister YAB Dato’ Sri Mohd Najib Tun Abdul Razak, along with DRB-HICOM Chairman, Brig. Gen. (K) Tan Sri Dato’ Sri Haji Mohd Khamil Jamil and ZGH Chairman, Li Shufu. DRB-HICOM Group Managing Director, Dato’ Sri Syed Faisal Albar signed on behalf of the Group while An Conghui, President and CEO of Geely Auto Group did the honours for ZGH.

Speaking of the signing, DRB-HICOM Group Managing Director, Dato’ Sri Syed Faisal Albar, said, “ZGH, which also owns Sweden’s Volvo Cars, The London Taxi Company and the Geely car brand, is the right partner for PROTON. Their success with Volvo and The London Taxi Company, and of course their own Geely marque shows their capability both as a bona-fide carmaker and as a partner. With ZGH on board, PROTON can now eye the huge ASEAN passenger car market with renewed confidence.”

Geely, has big plans for Proton because it plans to make the national automaker its ASEAN manufacturing hub for right-hand-drive cars. This will allow Proton access to areas it found difficult to penetrate before as well as enable it to have a better investment for R&D purposes.

Geely is also the parent company of Volvo, which it acquired in 2010 much to the surprise of many. After a significant investment in the ailing automaker’s business, Geely helped turn the Swedish marque’s fortunes around. In 2016, Volvo recorded an operating profit of $1.25 billion (RM5.36 billion), the highest it has ever since it first started operating in 1927.

Despite the Chinese automaker’s significant stake in Proton, DRB-HICOM is still the majority shareholder and is confident that Proton’s future as a national automaker is secure and that we can expect things to improve further with Geely’s help.
Whether Volvo’s success rubs off on Proton remains to be seen, but we hope that platform and technology sharing does take place, which will enable Proton to offer its next generation of vehicles with Volvo engineered technology.

Proton recently picked up the Compact Sedan of the Year award for its latest generation Proton Saga. The acolade was awarded to the manufacturer by Drive Safe & Fast and Allianz General Insurance Company (Malaysia) Berhad.

Speaking of the award, Chief Executive Officer of Proton, Dato’ Ahmad Fuaad Kenali said, “We are truly humbled and very pleased with this recognition. The new Saga has come a long way since its introduction in 1985 as a lot of improvements, enhancements and refinements have gone into the making of the new Saga. The new Saga now has a quieter cabin due to the reduction of noise, vibration and harshness (NVH), a more stylish design, practicality, safety, convenience and comfort. It is a culmination of the tireless efforts by our team in Proton to give the best value to our customers.”

Prices for the latest Saga range from RM36,800 for the base model car and goes up to RM45,800 for the top of the range Premium 1.3L. When in full spec trim, the Saga comes equipped with advanced safety features such as the ESC, ABS, EBD, traction control, brake assist, hill-hold assist, airbags, ISOFIX and top-tether as well as with all-round sensors.

Apart from this honour, the Saga picked up two other awards in 2016, which are The Rising Star by ASEAN NCAP and Value for Money Car Award by Malaysia Car of the Year.

For those of you who are in the market for a new Proton, the month of May should be the best time to buy one. This month Proton is carrying out its 5 Value Campaign which offers new owners 5-year Free Service, 5-year warranty or 150,000km and RM500 festive bonus with the purchase of a new car. Existing Proton owners also have something to look forward to this month because Proton is giving away a “Loyalty Bonus” of RM1,000 on top of the current promotion for the purchase of a new Proton. Existing owners and their immediate family members will be eligible to receive this Loyalty bonus.

Only for this month, nurses and teachers can expect a special RM500 bonus, and new parents will be able to get a RM1,000 worth child seat for just RM299 with the purchase of any Proton car.

If you would like to know more, visit the automaker’s local website, call Proton customer care at 1800-888-398 or visit Proton’s Facebook page.

Proton Holdings Berhad has launched a new contest aimed at attracting potential buyers with attractive petrol and cash prizes. Called the “Experience the Drive Contest”, participating in it is easy, all you have to do is test drive any Proton model, then write a short creative caption or description of the test drive in no more than 20 words to be eligible to win weekly and monthly prizes.

The contest form will be provided to participants at any Proton Showroom or Proton roadshow. The winners will be announced on a weekly basis, following the end of each contest week. Weekly winners will receive a petrol card worth RM500 and monthly ones will receive a cash prize worth RM3,000. Two weekly prizes will be given away each week and one monthly prize each month. That’s a total of RM7,000 to be won each month from the starting date of the contest which was 1 March 2017 till the end, which is 31 December 2017.

Proton, for convenience sake, has asked that participants book their test drive through the MyProton mobile app for a more pleasant test drive experience. Through this contest, Proton wants participants to feel the time and effort the automaker has put in to improve on the safety and driving dynamics of the current crop of vehicles compared with their predecessors.

The contest seems to have been well received because during the first week, the company said that it has received over 200 entries and 2 weekly winners have already been confirmed. The winners were Mohamad Darulhisham bin Mohd Rashid and Saliza binti Ahmad from Kedah and Melacca respectively.

So, if you are interested in participating, visit your nearest Proton dealership or use the MyProton app to book your test drive.

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