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Proton Holdings

Can you believe it? We’re already in the third month of 2018, almost into the second quarter, and thus far, our first national carmaker has been keeping rather quiet insofar as launches are concerned, so what are they up to? Well, this for starters…

Apart from that, believe it or not, there’s really not much going to happen car-launch wise until the ‘big event’ in the fourth quarter of this year, when Proton unveils its new SUV based on the Geely Boyue. Sources have speculated that buyers will have all the space, performance and kit of a Honda CR-V, but at a HR-V price. That’s pretty good I’d say. Here’s a look at the Boyue in action (dialogue in Chinese):

But February 2018 apparently was a busy month for Proton as the company concentrated on activities aimed at having a successful year ahead. Initiatives for Sales, Marketing and Quality Improvement were put in place, while testing for its first above-mentioned SUV developed together with Geely continue. Here’s some of the local media testing it in China last year (dialogue in Bahasa Malaysia):

These initiatives will carry on in March and beyond, with specific models and areas targeted for improvement, namely:

Global Horizon…
On the international scene the Chairman of Zhejiang Geely Holding Group, Li Shufu, announced he had acquired a 9.69% stake in German company Daimler thus making him the single largest shareholder of Mercedes-Benz and Daimler trucks. PROTON could gain from it via its partnership with Geely who currently owns 49.9% of the total shares of Proton.

The ongoing quality journey…
Ever since the tie-up with Geely was announced, PROTON has undergone a quality improvement programme with its partner by using an assessment system that is based on Volvo’s global scoring criteria. In December 2017, an audit was performed by Geely and showed a remarkable threefold improvement, which is testament to the effectiveness of the ongoing work between the two companies.

Further improvements are gradually being introduced and with the next audit scheduled to take place in March 2018, PROTON is confident of achieving a further improvement of its audit score. These improvements are vital as preparations get underway for the launch of PROTON’s first SUV, currently scheduled for the end of 2018.

Iriz in focus…
Despite the advent of the new MyVi and the runaway success story it has become, for February 2018, PROTON achieved sales that were equivalent to a 9.6% share of the overall Malaysian automotive market. The majority of sales was accounted for by the Saga, Persona, Exora and in particular Iriz, which “continues to attract strong interest due to their design, technology and value for money proposition” (source: Proton). Here’s our video take on the Iriz Premium 1.6:

In March 2018, PROTON’s ‘My Style, My Drive’ campaign hits sales galleries nationwide and for this month, it focuses on the Proton Iriz. Customers are invited to rediscover the award-winning compact hatchback by taking a comprehensive test drive to appreciate the new features that were introduced in the updated model in 2017. You can read our full review with videos on it here.

At the same time, PROTON staff will also engage customers to offer advice on how to best use the various smart features of the car while select showrooms are equipped with a safety corner to demonstrate the safety aspects of PROTON’s 5-star ASEAN NCAP rated hatchback. Here’s my final say on the car…

This roadshow is still on-going so head over to your nearest Proton showroom to check it out.


In this day and age, its difficult to find a decent econobox that is enjoyable to drive but offer decent fuel consumption figures. These two traits are considered mutually exclusive and as a result, will never be offered in the same car.

This is the general consensus for the vehicles of today and most often than not, that seems to lend credence to the notion that you can’t eat your cake and have it at the same time. I was a firm believer of that, until I came across a little upstart from Proton called, the Iriz.

Granted, this isn’t a performance vehicle, not by a long shot. Instead, its one that ticks all the right boxes of a frugal and simple supermini, yet still allow you the ability to throw it around narrow corners without having to worry about much understeer or instability.

See, Proton’s acquisition of niche sports car maker, Lotus, was one of the savviest engineering decisions the automaker has ever made. The British automaker, since the glory days of Colin Chapman’s F1 winning feats, concentrated more on handling than outright performance. At Lotus, the rule of law is that handling takes precedence over power.

He proved that a vehicle that had a power deficit compared to its rivals would be able to overcome this disadvantage by having a well balanced chassis and suspension. This recipe for success was proven time and time again by the Lotus team in F1 and other Motorsport categories.

This wealth of knowledge has allowed Lotus to create some of the most agile vehicles the automotive world has ever seen. And it is this same expertise that Proton has incorporated into the development of suspensions of cars like the Satria GTi, Iriz and Preve.

Granted, these vehicles aren’t in the same league as Lotus’ cars in terms of handling, but that isn’t the point we are trying to convey here. The Iriz, has a supple ride quality, is agile enough to react to sudden changes in steering input and stable enough to offer some decent driving enjoyment. It’s an affordable super mini that doesn’t mind being manhandled on occasion.

The ride isn’t that comfortable though, its supple enough for daily commutes but not enough to make long journeys relaxing. It’s leaps and bounds better than its predecessors but not enough to make it the ‘go-to’ car for road trips. Though stable at high speeds, the rather skinny tyres don’t invoke the necessary confidence needed to take the vehicle to its limit.

Equipped with electric power steering, the Iriz is able to whiz around city back lanes with relative ease, making parallel parking a one-handed affair on most occasions. But that in itself is a problem because feedback that you would get, is mild at best, which isn’t very reassuring especially when throwing the vehicle around certain roads.

When it comes to stopping power, the Iriz is more than capable of holding its own regardless of the situation. The feedback from the pedal is consistent and stopping power more is more than adquate as long as you keep to city speeds. This isn’t a performance car, and it needs to be treated as such. If not, and you venture outside the Iriz’s comfort zone, things may get a little bothersome for you.

That said, the charm of the Iriz is due to its slick shifting manual transmission. Though it may not be the best shifter in the world, but it gets the job done just as easily. The clutch is relatively light and predictable, the gears slot home effortlessly and the overall feel is relatively positive.

Driving the Iriz with a stick shift would have been more enjoyable had we received the 1.6-litre car instead of the basic 1.3-litre four pot. But latter is more than adequate at handling the Iriz’s power requirements. Its peppy at the low end but tends to run out of steam as the revs start to climb towards the top end.

The only major drawbacks with this particular variant is the lack of tech and creature comforts. Unlike the top end car, you have to do without the touchscreen infotainment system, comfortable leather seats as well as the convenient and user friendly switch gear. Though not a deal breaker, their absence does reduce the appeal somewhat.

Fit and finish isn’t that great either, because some interior trim pieces don’t seem to line up exactly right and certain imperfections are visible in a few different places. Proton needs to buckle down more on QC in this area and things should look a whole lot better.

Apart from the few minor gripes that I have, there isn’t much to fault with this Iriz. It’s an affordable runabout that is easy to maneuver, has decent power, offers excellent fuel consumption, seats four comfortably, supports your latest media devices and is able to charge them too.

If I were a college student or a young working adult looking for a new ride, the Iriz would be at the top of my list. Proton has come along way since its rather humble beginnings and the Iriz is a testament to that. The 5 Star ASEAN NCAP safety rating, ABS and Traction Control, and decent build quality make it one of the most sensible choices at its price point.

Piston Review Rating: 7/10
Proton Iriz 1.3L Specifications
Engine: 1.3L (4 Cylinder DOHC 16V VVT)
Transmission: 5-Speed Manual
Horsepower: 94bhp
Torque: 120Nm

Proton Holdings Berhad has launched a new contest aimed at attracting potential buyers with attractive petrol and cash prizes. Called the “Experience the Drive Contest”, participating in it is easy, all you have to do is test drive any Proton model, then write a short creative caption or description of the test drive in no more than 20 words to be eligible to win weekly and monthly prizes.

The contest form will be provided to participants at any Proton Showroom or Proton roadshow. The winners will be announced on a weekly basis, following the end of each contest week. Weekly winners will receive a petrol card worth RM500 and monthly ones will receive a cash prize worth RM3,000. Two weekly prizes will be given away each week and one monthly prize each month. That’s a total of RM7,000 to be won each month from the starting date of the contest which was 1 March 2017 till the end, which is 31 December 2017.

Proton, for convenience sake, has asked that participants book their test drive through the MyProton mobile app for a more pleasant test drive experience. Through this contest, Proton wants participants to feel the time and effort the automaker has put in to improve on the safety and driving dynamics of the current crop of vehicles compared with their predecessors.

The contest seems to have been well received because during the first week, the company said that it has received over 200 entries and 2 weekly winners have already been confirmed. The winners were Mohamad Darulhisham bin Mohd Rashid and Saliza binti Ahmad from Kedah and Melacca respectively.

So, if you are interested in participating, visit your nearest Proton dealership or use the MyProton app to book your test drive.

National carmaker Proton gears itself up for upcoming Chinese New Year festivities with special safety campaign. (more…)

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