Proton is intent on growing its volumes as quickly as possible and while its domestic sales are increasing all the time, it is also giving more attention to sales in other countries. Additionally, it is also in discussions with some business partners in some countries to have its cars assembled locally. Like in Malaysia, there would be preferential tax imposed which will be beneficial to Proton as it can then price its cars more attractively.
First CKD shipment to Kenya
Recently, the carmaker shipped 30 units of the Saga to Kenya in CKD (completely knocked-down) form, meaning the many parts were sent there as kits and will be assembled by Simba Corporation, a diversified conglomerate with a long history of sales and assembly experience in the automotive industry.
The Kenyan High Commissioner for Malaysia, Francis N. Muhoro (second from left), was present to observe the despatch of the first shipment of CKD Saga kits to Kenya.
Proton’s decision to export the Saga in a CKD form was made following close consultation with its Kenyan partner, Simba. Aside from attracting lower taxes by being locally assembled, CKD units will help spur development in Kenya’s automotive manufacturing industry.
“While strengthening Proton’s domestic position is critical to truly be acknowledged as an international carmaker, we need to see our products in places as diverse as Bangkok, Islamabad, Cairo and now, Nairobi. On a national level, this will also increase the value of trade between Malaysia and Kenya and help to contribute to the creation of jobs in Kenya’s automotive industry,” said Dato’ Radzaif Mohamed, Deputy CEO of Proton.
After a short period of inactivity in exporting cars, Proton resumed in the second half of 2018 with a batch of cars to the Middle East.
Kenya is not a new market for Proton and in earlier years, it was among the 50+ countries where Proton sold its cars. However, the volumes were not big and when the 2000s began, the company reduced its focus on export markets. It is only in recent years that export plans have been formulated again and with new models in the pipeline, export sales are to become increasingly important.
To celebrate the 35th anniversary of the Proton Saga today, the carmaker has produced a special edition and only 1,100 units will be available, each priced at RM39,300 without insurance. While the price is the same as that of the Saga Premium version, there are extra accessories and special aesthetic treatment to make the special edition exclusive.
Firstly, a sporty theme has been chosen for this edition and that may have been influenced by the successes of R3, the carmaker’s motorsports division. If you look at the colour choices for the Saga, you won’t see a black colour among the five available. So it’s an exclusive colour specially for the anniversary edition. Coincidentally, the choice of black is a total opposite of the white-themed Saga for Proton’s 25th anniversary celebration.
The shiny black body colour has yellow highlights below the grille (which has the Infinity Weave design) and lower edge of the front and rear bumpers. The yellow accents also run the length of the side skirts and for the entire door mirror housings. You may also notice that while the alloy wheels are the same larger 15-inch ones, they have a grey finish.
The equipment level is the Premium grade, of course, so you get things like LED Daytime Running Lamps, a 7-inch touchscreen display, switches for adjusting the audio system on the steering wheel and handsfree telephony.
As the pictures show, the interior has the same dark theme but with the yellow accent treatment like the exterior in some areas. This includes the rims of the two meters and the adjustment tab on the outer air vents.
Strangely, there’s no mention of any special ’35th anniversary’ plaque or badge to identify these exclusive editions. It would be nice to have such an item as these cars are special.
The powertrain is the proven 1332 cc 4-cylinder 16-valve engine with variable valve timing to enhance fuel efficiency. It delivers 95 ps/120 Nm which provides brisk performance for the 1,080-kg car. Only a 4-speed automatic transmission is available. In case you’re not aware, Proton replaced the CVT about a year ago with a conventional torque converter type transmission.
Also announced unveiled during the online this morning was the 35th Anniversary Accessories package which consists of Front Skirting, Side Skirtings, Door Visors, Bonnet Insulator, Boot Lid Cover and Boot Tray. It is price at RM2,035 and is available for purchase separately for installation on the 2019 Saga onwards. The value of the package is actually RM2,350 but Proton is offering it for RM315 less.
“The Saga Anniversary Edition is a special gift for a special occasion to all Malaysians. It is our way of saying ‘thank you’ for supporting the Saga for the past 35 years. Plus, you can order it today by visiting our showrooms or booking online,” said Dr. Li Chunrong, CEO of Proton.
Proton has also announced today that its N95 Cabin Filter, previously only available with the X70 SUV, will be available for Saga, Persona, Iriz and Exora (for models registered after July 9, 2020). Current owners have the option of purchasing the filter for RM59 (excluding labour charges). For a limited period until October 9, 2020 there will be a 15% discount on the price of the filter.
The N95 Cabin Filter, as the name suggests, can remove 95% of particles that are larger than 0.3 microns. Additionally, it can remove 98% of PM2.5 dust particulates, which is important to promote respiratory health. PM2.5 particles are very tiny – about 3% the diameter of human hair – so it requires a very fine filter to stop them from entering the cabin. Apart from effectively filtering smoke particulates, dust and bacteria; the N95 filter can help to promote an allergy-free environment by reducing allergens from pets, aphids and pollen.
The N95 Cabin Filter is an integral part of the air-conditioning system in the X70. It can function in both fresh and recirculation modes, as long as the blower fan is switched on. There’s no need to activate it as it works all the time to filter the air passing through, whether it is drawn in in from outside or recirculated air.
Although I’ve reported on many cars having anniversaries during the 43 years I’ve been a motoring journalist, the 35th anniversary of the Proton Saga today is one that is special. As a Malaysian, the creation of the first National Car was a significant development in the industry that I have been covering. It took the auto industry to the next level and served as a catalyst towards industrialisation.
In the early 1980s, before Proton started, there were over 20 different brands in the market which had a Total Industry Volume of 50,000 to 60,000 units a year. It was therefore a fragmented market with each brand having small volumes, which didn’t make for efficiency nor economies of scale. A big manufacturer with larger volumes would have economies of scale which would keep production costs low – as Henry Ford had shown.
The bigger volumes would also make it viable for other upstream businesses to start, like parts suppliers. In fact, at that point in time, the auto industry was the largest type of integrated industry in the world with extensive upstream and downstream activities. Most people think only of cars being made but there are thousands of related industries – tyres, oil, electronics, petrol stations, workshops, etc. The auto industry was a major contributor to the economies of America, Germany and Japan because of this and it could also do the same for Malaysia’s economy.
And so a National Car project was started and while I understood the reasons for it, in the business that I was in, there was also some worry. Would the government close off the market and allow only Protons to be sold? If that happened, what new cars could our magazines write about? One joke was that perhaps we could test different versions of the Saga each month – one month, we might test a red Saga and see if it went faster and the following month, we would do a test with different wheels!
But as it turned out, the government didn’t close the market to other brands although it gave Proton special privileges like tax-exemption on parts which helped lower its production cost and gave it a significant price different from other models. This was important because the Saga was ‘a new kid in town’ and it would have been tough against the established models, the patriotism of Malaysians notwithstanding.
One of the first two official pictures of the Saga released in March 1985.
My coverage of Proton and the Saga began in 1983, two years before the car was launched. There were periodic briefings at the site where the factory was being built and I remember seeing big holes in the ground where the giant stamping machinery would be placed. The location was what was was then reharded as an ‘ulu area’ as it was in a newly cleared estate area that was to become an industrial park.
The factory under construction with the big holes over which the big machines to stamp body panels would be installed.
During the briefings, one of the questions I asked was about model changes. I wondered how long the model would be produced and whether there would be succeeding generations, like what other manufacturers did. Or would it be produced a long time like the Hindustan Ambassador which was still produced in its original form in India after having been launched in the 1960s. Or worse, like the VW Beetle which was unchanged from after World War II till 2003!
The General Manager who answered gave this answer: “Of course we will develop new models from time to time – you know, like Porsche – and also add more models. Just give us time.” Porsche…hmmm… okay….
The Proton factory in 1985. It was the first car factory in Malaysia with its own test-track and R&D facilities. A bridge was built over the highway so completed cars could be easily sent over to the EON stockyard before being despatched to showrooms.
The project was Top Secret and when the first prototype was flown to Subang airport for Tun Mahathir to view, the hangar was surrounded by commandos. Back then, spyshots were unheard of and so the design of the Saga remained very much unknown till March 1985. That was when the first two official pictures were released and they were only of the exterior.
It didn’t have the ‘minangkabau roof’ that cartoonist Lat suggested, of course, and the design was familiar as it was adapted from a Mitsubishi model. Being new, adapting a model that was fully engineered was the fastest way for Proton to get going and I saw nothing wrong with it though some would say it was just a ‘badge engineered’ job. The industry was getting more competitive and Proton did not have the luxury of time to learn and develop in-house, as Toyota did in the 1930s. There was no time for trial-and-error and Proton had to get it right first time to convince at least Malaysians that it could make good cars.
Specifications in a test-drive report in WHEELS MALAYSIA.
An opportunity to drive the car before launch
Between March and July when the car was launched, there was increasing excitement and I looked forward to the launch. Much to my surprise, I got a call from EON (which was responsible for dealing with the media as it had a domestic marketing role) inviting me to their office which was opposite the factory. I was told that I would be provided with a car to test – and that was a few weeks before the launch! What a privilege as I would be among the first people not involved in the project to drive the car.
There were about a dozen of us motoring media (no bloggers then) from the magazines and newspapers and we had a briefing before we were handed the keys and off we went. Most of us chose the road to Puchong which was not the highway it is today. It was a winding road through estates and on one corner, one of the cars skidded and almost went off the road!
The problem we found was that the cars had too much air in the tyres, so it was not a design fault. What I suspected was that the excessively high pressures were because the car were rushed out of the factory for us and no one had thought of lowering the pressures to what was recommended. Often, tyres are pumped up harder because the cars may sit in the yard a while so it’s better to keep them hard so they do not deform.
The other thought was that someone felt that since we were going to test the cars, they needed higher pressures. This was what was done for cars that were racing on the track, so that was a possibility. Anyway, once we got the pressures corrected, the car’s handling was fine.
Super cold air-conditioning system!
Generally, the Saga was like the Japanese cars of that period – it was, after all, an adaptation of a Mitsubishi Lancer. One thing that I remember being commented on was the air-conditioning system. The integrated type was slowly being introduced and the Saga had it but what impressed was its coldness! Clearly, the need for good cooling was a priority and Proton made sure it was suitably ‘Malaysianized’.
The air-conditioning system was truly ‘Malaysianized’ as its cooling was very good!
The first Saga came with steel bumpers at a time when the industry was transitioning to plastic bumpers (or a material known as polypropylene) to reduce weight. I didn’t have a critical view of steel bumpers though they were a bit heavier because I felt that they were easier and cheaper to repair and paint when damaged (just knock back and repaint). Proton gave that as one reason although it was also believed that the technology for plastic bumpers was expensive at that time and Proton couldn’t afford it. Those who had cars with plastic bumpers would also discover that if there was damage, replacement cost was very high.
How Malaysians ‘tested’ the Saga
The cars we drove were not camouflaged as, by then, the whole nation knew what the Saga looked like. In fact, EON even put stickers on the car which identified us and our publications. So wherever I went, people looked and pointed and stared at the car. And when I parked, a crowd would gather to get a closer look. As I thought of myself as an ‘ambassador’ for Proton, I did my best to answer questions and opened the bonnet many times to let people see the engine and let them get inside the cabin.
There was a lot of ‘Malaysian testing’ which involved the doors. They were opened and slammed shut so many times that I worried they would drop off! But the car was well engineered and survived the ‘punishment’, along with the tyres which were also kicked for reasons I don’t understand. There were probably tiny dents around the bodywork as people knocked on the panels, perhaps to check if the Saga was also a fragile ‘milo tin’ car, as the early Japanese cars were perceived.
On some occasions, I was followed as people wanted to look at the Saga and one night, someone even followed me all the way to my home! Normally, I would have been very concerned and driven to a police station but I realised that they were curious about the car. When I got down, a couple approached me and asked if they could take a look, so I let them.
Biggest launch program for a new model
In the months that followed the launch of the Saga, EON embarked on a series of events that would be the biggest and most extensive in the history of the Malaysian auto industry. The first of its ‘Sagathon’ events saw more than 88 Sagas being driven from Kuantan to the top of Genting Highlands. The cars were driven by the owners themselves who would test the car’s capabilities on what had become a ‘public test course’ for motorists because of its steep climb.
The event was intended to counter rumours that the Saga was underpowered (one rival company even created a scene suggesting the Saga would struggle uphill) and would overheat when it encountered steep slopes. But all the Sagas got to the top – with a full load of passengers as well – without any strain and more importantly, no overheating.
Later on, when the Saga 1.5I with an automatic transmission was launched, the media was also given the opportunity to test its capability on the Genting road. On this occasion, the engine did overheat but it was not due to it not having enough power. There had been a mistake in the way the wiring was done for the electric radiator fan and when I switched off the air-conditioner (since the outside air was cool), the fan was disabled as well. So when the engine had to work harder and naturally got hotter, the fan didn’t come on as it should have when the temperature goes over a certain level. I didn’t consider it a flaw and it was rectified immediately by Proton.
EON went all out to get Malaysians to personally experience their National Car so as to dispel any perceptions of poor quality or inadequate performance. It had a SagaUji program which was run nationwide and cars were brought to residential areas to offer test-drives.
Interest in the car was so great that EON kept its showrooms open till midnight, starting with its biggest one along Jalan Ampang in Kuala Lumpur. As more and more cars were sold within a short time, the service centres also began extending their operating hours – which was something new then – and owners were able to send their cars for servicing after normal office hours.
The National Car project was not just about making cars but also boosting the entire car industry, which included retail activities as well. To this end, besides having its own network of outlets, EON also appointed 41 dealers around the country.
Before long, the Saga became a popular choice for taxi operators (Iswara version pictured).
Saga taxis
The first Saga taxis appeared within about 6 months during the Sagathon Wilayah Persekutuan held in conjunction with Kuala Lumpur City Day. There were 112 of them and they gave free rides to city folk. It was not surprising that the Saga quickly became the choice of taxi operators as its reliability was proven in many ways and it was less costly to acquire. Had it not been for the economic slowdown at that time and a freeze on taxi permits, sales of the Saga to the taxi segment would have been much higher.
Giving more attention to customers was becoming important as companies wanted to enhance the ownership experience of car-buyers. This led EON to start Talian Saga, a ‘hotline’ service specially to answer enquiries about the Saga and provide assistance to owners, as well as obtain feedback on the product and services. EON’s General Manager, the late Datuk Gurcharan Singh, got personally involved in Talian Saga and reviewed every enquiry before passing it on to the relevant department for action or response within 24 to 48 hours.
Also new in the industry at that time was a loyalty card program. Called the EON card, it gave Saga owners exclusive benefits such as discounts on parts and services as well as special offers on other items including insurance. Cardholders received Sinaran Saga, EON’s newsletter, regularly and later on, a magazine as well.
One of the many activities EON organised to give maximum exposure to the new Saga.
Every opportunity to showcase the Saga was exploited, and cars were provided for many international events held in Malaysia. These included the World Journalist Convention, World Endurance Championship (yes, a round was held at the Batu Tiga circuit), Merdeka Tournament and Malaysian Open Athletics Championship.
The Sabah-Sarawak Sagathon
Looking back, I would say the most significant event related to the introduction of the Saga was the Sabah-Sarawak Sagathon. For some reason which I can’t remember, I did not take part in it but many of my media friends did and they came home very impressed by how the Saga performed. 12 standard cars were driven 1,111 kms over rough roads and tracks, a true endurance test.
Even the air force supported the event by providing a C-130 Hercules to transport the participants and the Saga of the Raja Muda of Selangor from Subang to Kota Kinabalu, the starting point. And to get from Sabah over to Sarawak, the air force again provided transport to fly over Brunei (although the cars went by ferry).
Strong start in the market
EON did just about everything to give the Saga a strong start in the market. In the first year, sales only started during the second half of the year and around 7,500 cars were delivered. The Total Industry Volume that year was about 68,000 units and Proton already captured an 11% share. The next year, its sales rose to 24,100 units and it accounted for 47% of the market. 1987 saw Proton – with just the Saga – selling more cars than the rest of the other brands combined and taking a share of 65%.
Eager to get onto the global arena, Proton began exporting the Saga just a year after its launch, with Bangladesh being the first country to get the Saga. In time, Malaysian cars would be sold in over 50 countries with Singapore, the UK, Germany and Australia being the biggest markets.
One of the last units of the original Saga, an Aeroback variant, leaving the factory in 2008 next to its successor.
The original Saga was produced for 23 years – perhaps much longer than intended. Though it gradually became somewhat outdated, it was well established and remained affordable so sales didn’t slow down till the 2000s. It fulfilled its original mission of providing affordable personal transport and by continuing to buy the Saga, Malaysians also helped the auto industry to grow because the supporting industries also gained increasing business.
With its special place in the country’s automotive history, Proton is likely to keep the Saga name for a long time to come. Happy Birthday, Saga!
After suffering loss of production and sales in March, April and May this year due to the Movement Control Order suspending most commercial activities, a rebound has been evident in new vehicle sales. With the sales tax-exemption incentives provided by the government, which will last till the end of the year, June sales are expected to be strong when the Malaysian Automotive Association releases the full data.
Meanwhile, Proton reports that its total number of sales was 9,623 units for June. This is the second highest volume for the brand in 2020. The number also represents a 69.5% growth over May 2020 and a 26.3% increase over the same month in 2019 when the world wasn’t affected by a pandemic.
Data sources: Proton and Malaysian Automotive Association
Saga sells the most
The models contributing to the surge in sales were the Saga, X70 and Persona. The Saga, which celebrates its 35th anniversary this month, had its best sales month in nearly 6 years with 4,447 units sold.
1,909 units of the X70 were delivered to new owners around the country while the Persona retained its position as the best-seller in the B-segment sedan category for a second consecutive month.
The cumulative volume for Proton after the first 6 months of 2020 is just slightly over 37,000 units and the company estimates its market share to be 21.2%, a 6.5% increase against the same period last year.
The Saga celebrates its 35th birthday this month.
Busy second half of 2020 expected
“Proton’s sales in the first full month of business since February have been encouraging. While we remain cautiously optimistic for the second half of 2020, the demand for Malaysian cars in general and Proton vehicles in particular points towards increased consumer confidence in our products. This interest has also been buoyed by the recently announced sales tax holiday which, in our opinion, has stimulated demand”, said Roslan Abdullah, CEO of Proton Edar.
Encik Roslan said the second half of the year will be a busy one. ”Kicking things off will be our 35th anniversary celebration for the Proton Saga. We hope to use the occasion as a springboard for other activities this year as we continue our efforts to redefine Proton’s customer experience via a mix of 3S/4S outlets and innovative new products,” he added.
Since 2015, the total annual sales of Proton vehicles have been below 100,000 units but 2019 saw it cross the 100,000 mark again to record a total sales volume of 100,821 units (including exports). The achievement was helped by a boost in December which were the highest for the whole of 2019 – 11,117 units which was 112% over the corresponding month in 2018 and also the first time the carmaker has sold more than 11,000 cars in a month since July 2014.
While the December sales number is equivalent to a 20.5% share of the anticipated Total Industry Volume (TIV) for the month (pending release of official data by the Malaysian Automotive Association), the final number represents an increase of 55.7% over 2018’s TIV. Proton believes it achieved the strongest sales growth among the top 5 brands in Malaysia in 2019, with overall market share estimated to be at 16.7%.
NB: 2019 sales include exports.
Segment leaders
According to a statement by the company this afternoon, Proton’s sales growth was powered by the X70 SUV, along with double-digit percentage increases in sales for the 4 updated models it launched in 2019. The X70 began its first full year of sales strongly and was the fastest-selling SUV in its class. It maintained its position at the head of its segment for the entire year and ended 2019 with a total of 26,331 units sold, which Proton says makes it the leader within its segment.
Meanwhile, sales of the Saga continued on an upward trajectory after appearing in showrooms on August 6. In December, 3,892 units of the youngest model in Proton’s current range – and also the brand’s oldest nameplate – were registered nationwide, a number which Proton says makes it the most popular A-segment sedan. Total sales for 2019 closed at 38,144 units, equivalent to a 36% increase in volume.
Unfortunately, comparisons of official data will not be possible for another 12 months since the powerful Competition Commission will not allow the transparency of data being published that allows the public to verify such information.
The Persona ended the month with 3,384 units sold, the highest for the model since March 2012 and presumed to be the leader in its segment. Despite a few low months before the improved 2019 model was released, the total sales volume still grew by 29% to 21,876 units for the year.
Sales for the Iriz (left) nearly doubled during 2019 and grew by 97% following the launch of the updated 2019 model in April. The Exora, which has been around for over 10 years, soldiers on and remains a popular choice for those requiring an affordable 7-seater MPV.
Major contributions by X70 and Saga
“The Proton X70 and the Proton Saga are two major ingredients to Proton’s sales success this year. We are humbled by the popularity of the Proton X70 and would like to say a big ‘Thank You’ to all our customers for their support, despite it being a brand new market segment for the company. As for the Saga, with over 41,000 bookings and counting, it remains as our core product and is a popular choice regardless of a buyer’s age, status and purchasing power, making it a car for all Malaysians,” Dr Li Chunrong, Chief Executive Officer of Proton said.
“While sales of the Persona were very strong following the launch of the updated model, the numbers posted in December show many are becoming increasingly aware of the outstanding features, practicality and value we offer in our family sedan. Proton is confident of maintaining these numbers in 2020, so the company has at least three sales leaders in their respective segments,” he added.
It’s a Sunday night and you’re out with friends at your friendly neighbourhood mamak stalland on the screen is a Formula 1 race. You then think to yourself: “It’s just a matter of driving fast. Anyone can do it.” Think again.
Like other intense sports, motorsports requires its athletes to undergo constant training and be in peak physical form in order to excel. Typically, a driver in a race will have to be able to cope with g-forces higher than those experienced in everyday driving when taking corners in excess of 100 km/h. He or she must be able to feel oversteering or understeering due to tyre grip and the setup of the car’s suspension. In addition to being fit, a race car driver will need to have an in-depth understanding of the intricacies of a car.
For Proton R3’s Mitchell Cheah, Fariqe Hairuman, Syafiq Ali, Admi Shahrul, Nurul Husna, Faye Kusairi and Leona Chin, racing came naturally – but only after they began preparing for the race several weeks beforehand. ‘Weekend racers’ may just go to the track and drive fast but for those who are serious about racing, there’s a strict exercise regime and they must follow a healthy and balanced diet. Trips to the mamak stall are definitely out of the question (at least until after the racing season is over).
One of the drivers (we won’t tell who) even spends some time playing Call of Duty in the name of improving hand-eye coordination. Those who spend time on Playstation4’s racing simulators also gain ‘experience’ that can be useful when they race in the real world. So yes, it’s easy to drive a car, but challenging to race in one.
Teamwork is imperative for success
Another crucial aspect about competitive motorsports is the fact that it isn’t a one-man show. Teamwork is imperative for success – engineers are required to analyse and make quick adjustments to the car; engine and tyre specialists have their self-explanatory roles; a pit crew must be quick and precise at refuelling and replacing tyres; a crew chief, who oversees the technical crew; and a team manager who keeps administrative duties in check.
Typically, a racing team begins preparations several days before the actual race day. The driver(s) will have to work closely with the rest of the crew to ensure that their cars are set up for the circuit – tuning to the suspension is critical as every track has its own characteristics.
You wouldn’t want to use a soft suspension set-up for a track with lots of corners, unless you enjoy being in a boat that’s constantly bobbing up and down. There’s also the fact that the engine and drivetrain have to be tuned properly to ensure the car is able to provide a good compromise between acceleration and top speed.
While a car’s set-up is important, there’s only so much that can be done to boost the reliability of the car itself. For the Proton R3 drivers this year, the availability of the improved 2019 Saga and 2019 Iriz made a difference and both achieved significant success in the annual Sepang 1,000km (S1K) race.
This is no easy feat because these cars are driven at an average speed of 110 km/h. Other than the brief moments they are in for pit stops, they are constantly pushed hard and this year, that was for 9 hours and over 181 laps. The strain placed on the cars and drivers is therefore intense and both must be in top form.
A successful endeavour
Both the Proton R3 drivers and cars rose to the occasion and dominated the S1K. The 2019 Iriz that was driven by Mitchell and Fariqe captured first place while the 2019 Saga that was driven by Syafiq and Admi came in second.
Also impressive was the all-ladies team which managed to blitz past the competition from 26th on the grid, to seventh overall, ahead of all the other lady drivers. When interviewed, all Proton’s racers attributed the success to the handling and reliability of their Malaysian-made and engineered cars.
All said and done, participating in motorsports events like the S1K takes dedication, discipline and a strong level of focus from the entire team. While many are able to drive well on the roads, participating in a race like the S1K requires more than just good driving skills.
Team Proton R3’s third consecutive win in the recent Sepang 1000km (S1K) race certainly grabbed headlines but also deserving praise was the was the impressive result for the team’s third car. This was a Saga with an all-ladies crew comprising Faye Kusairi, Nurul Husna and Leona Chin.
Unlike the other R3 drivers, Faye and Nurul did not have prior experience of competing in the Malaysia Championship Series (MCS). They were selected via the team’s lady drivers search initiative. Leona, however, is a professional racer who has been competing in the MCS.
From 26th to 7th
In the tough 9-hour race, the trio put in a fine effort after starting from 26th position to finish a respectable seventh. A demonstration of team spirit and skill, the 2019 S1K was in fact the first time all three shared the same car.
Ready to battle in the 2019 S1K!
Despite their unfamiliarity with each other, the inherent speed of all three was evident during practice sessions for the race. They were consistently setting times that put them in the top eight. Their qualifying session however was compromised by a small technical issue, consigning them to start from the back of the M-Production class grid. Nevertheless starting 26th did not dampen their spirit and during the race, they drove with great skill and patience, methodically working their way up through the field.
“The S1K was extremely memorable and surreal for me. I am amazed we finished seventh from 26th on the grid but it proves how quick the Proton Saga and our trio of drivers really is. To be honest, I really feel that if we were given another chance, I think we can make it up on to the podium,” said Faye.
“Our lady race drivers performed admirably and drove really well to mount a great comeback from their low grid position. To finish seventh in what is one of the toughest S1K races in recent memory is a great achievement and the best finish ever achieved at the race for an all-ladies driving crew,” said a delighted Gary Lee, Head of Team Proton R3.
Proton Saga proves racing prowess
Despite being R3’s newest car, the 2019 Proton Saga has already proven its ability to be a quick track car. The short development cycle (the model was launched in August this year) meant the team faced a tremendous challenge to get it ready on time, but the results have proven how suitable the Saga is for motorsports.
“The Proton Saga is a model synonymous with Proton and was the very first model the company used for motorsports. In more recent times, we favoured other models but last year we started using it again for the MCS and S1K in 2018. This year’s car is brand new and despite the very short timelines, the results have been very impressive. This therefore proves the Proton Saga is capable of performing in a variety of environments, from daily commuting to family outings and competing in Malaysia’s biggest race, making it truly a Malaysian favourite,” said Dr Li Chunrong, CEO Of Proton.
Team Proton R3 (R3) capped a successful 2019 season yesterday by winning the Sepang 1000km (S1K) race for a third consecutive time. The impressive achievement was led by Mitchell Cheah and Fariqe Hairuman in the latest Proton Iriz which dominated the proceedings in a tough 9-hour race. There was double joy for the team as the 2019 Proton Saga driven by Syafiq Ali and Admi Shahrul crossed the finish line in second place.
Most successful manufacturer in S1K
With a third consecutive and fifth overall S1K victory, Proton has stretched its lead as the most successful manufacturer in the history of the event. It not only reflects on the capabilities of the cars but also the skill, professionalism and teamwork of R3, arguably the leading racing team in Malaysia.
“Being successful in motor racing requires a combination of factors. A manufacturer, for instance, would firstly need the correct models in its range that would be suitable for the job. Even if a suitable model is available, it is difficult to achieve success as the car needs to be developed while the skills of the racing team, from the technicians to the drivers, needs to be finely honed. This requires an investment in time and money and Proton’s success in motorsports is proof our investment in R3, our in-house racing division, is a wise one,” said Dr. Li Chunrong, CEO of Proton.
Lady drivers impress too
There were three Team Proton R3 entrants for the S1K this year with the third car crewed by an all-female driving team. Nurul Husna and Faye Kusairi were selected from the MSF-R3 Lady Drivers Search that gave aspiring female racers a chance to compete in the S1K race. The lead driver for the team was Leona Chin, Malaysia’s fastest female racer.
A technical issue during qualifying meant the team’s 2019 Proton Saga started the race from 26th on the grid. Despite the early setback, the ladies showed amazing skill and fighting spirit as they carved their way up to seventh overall and first among all lady drivers by the end of the race.
“Our lady drivers performed very well and we are proud of their achievement. By finishing seventh, they have proven their capability to compete in the male dominated arena of motorsports and Proton are proud to have given Malaysian women an opportunity to showcase their talents,” said Dr. Li.
“Win on Sunday, sell on Monday”
The marketing phrase refers to an age-old ethos for car manufacturers who compete in motorsports. By being successful on the track, their products gain an image boost thus helping to improve their performance in the showroom. Additionally, owners also get to feel a sense of pride to be driving a car from the winning brand – especially if it is the same model.
“By winning the S1K for the fifth time in 11 editions, Proton has proven its mastery of the event. A 1,000-km race requires speed as well as reliability and our models have both. What we learn in the heat of competition we then engineer into our products to create better cars. The success of both the 2019 Iriz and 2019 Saga in motorsports helped boost the image of each model and as a result, Iriz sales have increased three-fold while the Saga has achieved over 35,000 bookings since its launch,” Dr. Li revealed.
Want to experience the performance of the latest Proton Iriz and Saga? Visit www.proton.com to locate a showroom near your for a test-drive.
Buying a new car is a better idea than buying a used one. You get not just a brand new car, never driven before but also a warranty to cover defects over a number of years and (depending on the company), free scheduled service which saves you money. But for many, even though the gap has narrowed, it is still not easy for them to commit to taking a H-P (hire-purchase) loan to buy a new car.
Up to 100% financing
To help those who want to own a new Proton, specifically fresh graduates and government employees, Proton and Bank Rakyat are collaborating to offer special financial packages that can provide up to 100% financing. To be eligible for the packages, the applicants must be Malaysians who are new graduates aged between 20 to 30 years, or government employees aged between 18 to 60 years old.
There are two special packages, which run until December 31, 2019: An-Naqlu 1 – which offers 90% financing starting at an attractive rate of 2.88% per annum; and An-Naqlu 2 – which offers 100% financing starting at 3.30% per annum. Models available for these packages are the Persona, Iriz, Exora and Saga.
Special service and insurance schemes
“Under this special scheme, Bank Rakyat offers customers easy financing approval, while Proton makes it more attractive with a free service package of up to 2 years, depending on the models that they choose,” said Fazli Hisham Shukor, Director of Corporate Sales at Proton.
Customers will also get free scheduled service for up to 2 years (depending on the model chosen), which helps to save money too.
On top of this, customers will also benefit from an enhanced insurance package. Designed with Etiqa Takaful and Zurich Takaful, the Proton Insurance Programme provides customers special coverage which includes key care cover, flood relief allowance and also all driver coverage, including a guarantee of zero excess charges for Proton vehicles up to 10 years old.
More information can be obtained at Proton outlets nationwide. Companies interested in fleet programmes can send in their requests to corporatesales@proton.com.
Back in the late 1970s and early 1980s, many fuel economy runs were organized by clubs and leading car companies would participate to demonstrate how economically their models could run. However, on the matter of fuel consumption, most Malaysian motorists didn’t seem to take much interest as the price of petrol was low. So, before long, economy runs faded out but for the car companies, there were other selling points to promote.
Now Proton is reviving the economy run activity with new approaches. The inaugural edition of the event that was known as the ‘1 Tank Adventure’ last year focused mainly on routes in Peninsular Malaysia but the 2019 competition will feature 2 rounds in East Malaysia (one each in Sabah and Sarawak). The Grand Final will see participants embark on a journey from Kota Bharu to Johor Bharu using just a single tank of fuel.
This second running of the ‘1 Tank Adventure’ invites Proton owners to experience the sights, sounds and cuisine of Malaysia while driving economically. It will commence on September 14, 2019 with 3 preliminary rounds and a Grand Final. The participants will consist of owners of the 2019 Proton Iriz, Persona and Saga as well as invited media members and celebrities. Over RM100,000 worth of prizes are waiting to be won this year.
Scenes from last year’s event
Demonstrate real-world fuel efficiency
One of the main aims of the ‘1 Tank Adventure’ is to demonstrate the real-world fuel efficiency of the current range of Proton cars. Participants will be required to drive their cars over a variety of roads and traffic conditions to deliver fuel economy figures that can be replicated by other owners on a daily basis.
“Proton would like to demonstrate the efficiency of our cars by embarking on some epic journeys around the country. These figures won’t be obtained in a controlled environment but in driving conditions owners experience every day. Ultimately, we will prove the current range of Proton cars can deliver fuel economy figures that will help keep running costs low,” said Dr. Li Chunrong, Proton’s CEO.
Showcasing improvements
The ‘1 Tank Adventure’ will also showcase the improvements Proton made to the Iriz, Persona and Saga, models updated and launched in 2019. From incorporating the ‘Hi PROTON!’ voice command system, improving build quality, adding Internet connectivity and creating a variant with the most comprehensive safety equipment list for a car priced below RM40,000, each model has a unique set of characteristics to appeal to its target market.
As in last year’s event, the participants will get to experience the driving dynamics of the latest models
Additionally, the participants will get to test the dynamic capabilities of the cars during driving sessions held at each round. They will perform maneuvers in a safe and controlled environment and for many, it will be the first time they experience the limits of tyre adhesion. The aim of the exercise is to show the participants what their own cars are capable of, thus reinforcing the message about Protons having class-leading dynamics.
“We would like to use the ‘1 Tank Adventure’ to remind Malaysians there are many factors to consider when buying a car. Proton has updated its entire range in 2019 and this is a great opportunity to travel around the country to show everyone the result of our hard work. With revised styling, improved quality, better handling and ride comfort as well as higher equipment levels and value for money, we have models to suit every budget and need,” added Dr. Li.
For more information and updates on the event, visit www.proton.com.
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