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Proton X50

The Proton X50 is undoubtedly the darling among Malaysians who want a medium sized SUV.

Over 140,000 X50’s have been sold since 2020, cementing its reputation as one of the go-to models for Malaysians.

The X50 has made quite a reputation for itself as a reliable, comfortable and easy to live with machine. An ideal partner for those who want just one car for their daily routine as well as to accommodate the needs of their family.

Building on this, Proton introduced the new X50 just a few months ago. It has several updates that arguably warrant the use of the word “all-new”, something that Proton has been harping on while some media outlets refuse to acknowledge.

The refusal stems from the fact that the underpinnings as well as some of the oily bits have been carried over from the previous X50.

However, I feel that Proton is entirely justified to use that word because the latest X50 is not just a facelift, but it offers an entirely new interior, new design and even a new engine.

So, in this article, I will share everything that the all-new X50 must offers, the good as well as the bad about the car.

Let’s start with the design of the car

One of the major talking points of the X50 during the launch was the design. It left fans and observers divided, some liked it and some don’t.

But that is usually the case with designs, it will never appeal to everyone and is always subjective.

The X50 though is not an original Proton design, it shares some of its styling with the Geely Binyue L, it’s Chinese cousin.

The front is all new and that large gape under the grille is one of the main points that has divided observers. I do have to agree that there’s too much open space there, but there’s nothing a body kit developed in Sunway cannot fix.

The lights too have been updated, new LED headlights replace the old projectors, while the three daytime running lights keeps it within the family as it looks similar to the ones on the S70.

Capping off the front is a uniquely Proton grille with the “ethereal bow” strip that Proton’s design team has been quite proud of, and for good reason. But I must ask the design team – what is up with those fake vents on the redesigned bonnet? It is 2025 already, fake vents belong in 1998.

The side profile is also new, with a seemingly longer A-pillar giving the car a more aggressive look. The side has also been split into two, particularly for the Flagship variant, which is what this review is based on.

For the Flagship model, the upper part of the side profile gets a black roof, while the bottom half offers a more pronounced shoulder line as well as black plastic body panels with what seems to be aerodynamic vents. It is uncertain if those vents play any purpose, but they do look good.

The rear is entirely new as well. I particularly like the taillights with LED light strip across the boot, and the rear also sports the one part that is not fake, the quad tailpipes.

Let’s move to the interior.

Despite its looks, this is the one part that is entirely Proton’s brainchild. I know what the looks suggest because every car that comes out of China seems to have one gigantic infotainment system, a small instrument cluster, and not much else.

So, while the design may not be all that original, but it is in line with Proton’s newer models such as the e.MAS 7 and the upcoming e.MAS 5 (yes, I have driven it and spent time with its interior), keeping it very much in the family.

I must mention though that it is much better than what the looks suggest. Quality feels top notch, ergonomics are spot on, and there are features in here which you will never find in more expensive cars that simply make a lot of sense on Malaysian roads.

This feature is the semi-transparent sun visor that helps keep glare to a minimum, something like the sunshades that pilots use in an aircraft cabin. This has been carried over from the Geely Binyue L, but still a very cool touch.

Back to the business ends of things – the infotainment system measures in at a gargantuan 14.6-inches with wireless Apple Carplay and Android Auto. While that is nothing new, the Bahasa Melayu voice control system is a nice touch.

Proton says that it took them over 330,000 man hours to develop the voice command system, and just to ensure it works everywhere in Malaysia, it can understand four dialects, including the notoriously difficult Kelantanese dialect.

What I like about the interior is that it offers hard buttons for air-conditioning controls (though the on-screen adjustability is surprisingly easy even when driving), and the centre console has been freed of clutter because the gear selector has been moved to the steering column.

This simple update has allowed the engineers slash designers to incorporate things like cup holders, the aforementioned hard buttons for the a/c, and even twin phone holders with one Qi wireless charger.

Some netizens have remarked that the steering column shifter can be accidentally mistaken for the indicator stalk and thus shifting from Drive to Reverse. I have tried it; it does not work and the most that it goes to is Neutral.

Even then it can very easily shift back to Drive and there is no chance of the gearbox exploding as some have suggested.

But besides that, the interior remains largely the same. I appreciate the massive panoramic roof, the seats are also the same as before, which means a touch of softer padding would have made them more comfortable over long distances.

Spaciousness all around is as decent as before as is the boot space, which despite its generosity, houses a space saver spare wheel.

Let’s talk about the engine.

You could almost feel a collective sigh of relief from fans of the X50 when Proton announced that it was ditching the old three-cylinder engine for a four-cylinder unit.

Not like there was anything wrong with the old engine, it’s just that it sounded like a diesel engine, quivered oddly during start up and shut down, and was not very smooth at times.

The new engine solves all those supposed issues.

The 1.5-litre displacement is the same as before, and it is also turbocharged as well, and slightly more powerful with 181PS and 290Nm of torque. That’s 4PS and 35Nm more than before and allows a 0-100kmh time of 7.6 seconds.

Power is sent to the front wheels through the same seven-speed dual-clutch transmission.

What is rather impressive is the fact that despite the engine gaining one extra cylinder, which in theory should make the engine thirstier since there is one extra mouth to feed. But the truth is quite the opposite, in fact fuel consumption is down by 4.7%.

The timing belt has also been swapped with a timing chain, which supposedly makes it more robust over the long term.

So, how does it drive then?

As you could probably imagine, it is a lot smoother than the previous model thanks to that one additional cylinder. I have never been a fan of three-cylinder engines as they always seem to be off balance and make an uninspiring rattle.

But not here, the X50 comes with four driving modes – Eco, Normal, Sport and a new Adaptive mode. The latter learns your driving style and adapts to it accordingly, I just left it in adaptive for most of my drive to Melaka and back.

The suspension is firm yet comfortable while refinement is surprisingly decent, until you hit upwards of 110km/h. After that point, you begin to hear some roar from the Continental tyres and some hints of the wind hitting the screen.

But that’s not a deal breaker, there are not many cars in this segment that remain quiet at that speed.

Once you get used to that, you will notice that the Proton X50 is more than happy to be cruising at about 140km/h and can manage it all day without taking a toll on you.

Adaptive cruise control with stop and go function is a nice touch as well and makes managing traffic a much simpler task.

The final verdict?

I don’t say this very often but the Proton X50 is one of the few cars that justifies a lateral move. If you own a previous generation X50 and want something new, the new X50 feels like a genuine trade up.

The new X50 can even make life difficult for the likes of the Honda HR-V, and with a price tag starting from RM89,800 all the way up to RM113,300, it feels like a true bargain considering everything you are getting.

It even comes with comprehensive list of active and passive safety systems including Advanced Driver Assistance Systems (ADAS). In fact, I am in awe of the fact that it comes with a feature called Door Opening Warning, you don’t usually get this feature in this price category, and I can only think of the Chery Tiggo Cross Hybrid to have the same system.

This warns you of oncoming obstacles when you want to open the door, so you don’t accidently hit a pedestrian, cyclist or worse, a motorcyclist.

At the current price tags (which is slightly cheaper than before), the new Proton X50 genuinely feels like a bargain.

Specifications
Engine: 1.5-litre, four-cylinder, turbocharged
Power: 181PS @ 5500rpm
Torque: 290Nm @ 2000rpm
Transmission: 7-speed, dual-clutch
Price (as tested): RM113,300

We like: Interior feel, smooth new engine
We don’t like: Some plasticky design bits

Proton terus mengekalkan kedudukannya sebagai peneraju pasaran SUV di Malaysia apabila Proton X50 baharu mencatat jualan sebanyak 2,994 unit pada bulan September, menjadikannya model SUV paling laris bulan tersebut — walaupun berdepan cuti panjang. Keputusan ini membuktikan bahawa X50 masih menjadi pilihan utama rakyat Malaysia dalam segmen SUV kompak.

Bagi memastikan pelanggan, khususnya di Malaysia Timur, menerima perkhidmatan yang lebih pantas dan efisien, Proton kini memperkukuh kemudahan Pusat Komponen Wilayah (Regional Parts Centre, RPC) di Kota Kinabalu, Sabah. Pusat ini memainkan peranan penting dalam mempercepat penghantaran alat ganti ke pengedar dan pusat servis Proton di seluruh Sabah dan Sarawak.

Dengan peningkatan ini, alat ganti penting kini boleh sampai dalam tempoh satu hari, manakala penghantaran biasa mengambil masa hanya dua hari. Langkah ini membantu mempercepatkan proses pembaikan dan penyelenggaraan kenderaan pelanggan.

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Proton continues to dominate Malaysia’s SUV market, with the all-new Proton X50 maintaining its position at the top in September with 2,994 units sold, despite the extended holiday period. The strong demand reinforces the model’s popularity nationwide and highlights Proton’s need to strengthen its customer support infrastructure, particularly in East Malaysia.

To meet the growing ownership base, Proton is expanding its after-sales network in Sabah by enhancing the operations of its Regional Parts Centre (RPC) in Kota Kinabalu. The facility plays a key role as the brand’s main logistics and distribution hub for East Malaysia, ensuring that spare parts reach dealers and service centres quickly and efficiently. Urgent orders can now be fulfilled within 24 hours, while regular stock replenishments take just two days — a clear step forward in supporting the increasing number of Proton vehicles on the road.

The 28,000-square-foot centre, located in Inanam, was set up last year to streamline Proton’s parts distribution network in the region. It processes up to 20 containers each month and can handle six containers simultaneously. With an inventory capable of sustaining three to three-and-a-half months of supply, the RPC maintains healthy stock levels to keep pace with service demands. Its ability to receive direct imports further strengthens Proton’s logistics chain, particularly for Sabah and northern Sarawak.

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Sejak pelancarannya yang dinanti-nantikan pada 24 Julai 2025, Proton X50 telah mengukuhkan kedudukannya sebagai penanda aras baharu dalam pasaran SUV dengan lebih daripada 5,000 unit berjaya diedarkan dalam tempoh hanya 40 hari.

Proton X50 menegaskan peranannya sebagai pilihan seterusnya bagi pemilik kereta yang mencari SUV yang  menggabungkan kepraktisan harian dengan rasa keyakinan di jalan raya. Pemilik kereta kali pertama mendapati Proton  X50 menawarkan lebih banyak ciri penting sambil mengekalkan reputasinya sebagai kenderaan yang boleh dipercayai.

Tinjauan turut menunjukkan sebahagian besar pembeli merupakan pemandu kedua dalam keluarga, lazimnya berusia  pertengahan 40-an hingga awal 50-an, yang melihat model ini sebagai kenderaan tambahan ideal untuk kegunaan seisi  rumah, tertarik dengan kepelbagaian fungsi dan kepraktisannya dalam kehidupan seharian. 

Dalam pasaran yang sangat kompetitif, pelanggan sentiasa menilai harga dan prestasi sebagai faktor utama dalam  membuat keputusan pembelian. Enjin 1.5TD Berprestasi Tinggi menonjol kerana kuasa dan tindak balasnya yang pantas,  memberikan pecutan mantap dan pemanduan yang lebih lancar.

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Since its launch on 24 July 2025, the Proton X50 has quickly asserted itself as the benchmark in Malaysia’s compact SUV market. In just 40 days, more than 5,000 units have been delivered nationwide, a figure that speaks volumes about its strong demand and widespread appeal.

Market research conducted by Proton reveals that the X50’s appeal cuts across several key buyer demographics, though it has proven especially popular among younger professionals and entrepreneurs in their 20s to mid-30s. For this group, the SUV represents a significant lifestyle upgrade — modern, dynamic, and well-equipped for both work and leisure.

Over half of these customers were replacing older vehicles, many of which had been owned for nearly a decade, while around a third had previously driven models such as the Proton Saga. The data highlights the X50’s role as a natural progression for Malaysians looking to move up into a more premium yet attainable vehicle segment.

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Proton has carried its momentum from August into September, once again posting strong results despite a weaker market. The national carmaker delivered 13,395 units (domestic and export) last month, lifting its third-quarter total to 42,141 units. Year-to-date sales now stand at 114,297 units, a 0.9% improvement over the same period in 2024.

What makes the achievement stand out is the wider industry backdrop. The Total Industry Volume (TIV) dropped by nearly 21.7% in September to an estimated 57,169 units, just one month after reaching its 2025 peak. Against that, Proton’s market share rose to 23.4% for the month and 19.9% year-to-date — the brand’s highest figure this year as it continues to push towards a 20% target for 2025.

The Proton X50 remains the company’s star performer, cementing its place as the nation’s best-selling SUV. In September, 3,438 units were delivered, marking its second full month on sale and placing it at the top of its segment as well as the overall SUV market.

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The all-new Proton X50 has officially taken the crown as Malaysia’s number one SUV. Launched on 24 July, the B-segment SUV impressed with its sharp design, modern features, and improved interior. In August alone, more than 4,000 units were sold, making it a clear leader in its class. A lot of interest has come from younger buyers, both online and in showrooms.

East Malaysia has played a big role in this success. Demand there is strong, and Proton has been preparing its after-sales support to keep up. The Regional Parts Centre in Kuching, Sarawak is now a key hub, ensuring parts reach dealers quickly — sometimes in just two days. The warehouse has expanded to 28,000 square feet, three times bigger than before, and can store stock for up to three and a half months. It also receives direct shipments from overseas, helping to keep supplies steady.

East Malaysia contributed 20.6% of Proton’s total sales in 2025, with market share growing to 19.5% from 19% last year. While the X50 is off to a strong start, the Proton Saga remains the best-seller in the region, with 13,619 units sold so far this year. The Persona and X50 follow behind.

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Proton recorded its best monthly sales in three years, moving 15,228 cars in August 2025. This helped the company cross the 100,000 sales mark for the year, keeping it as Malaysia’s second-best-selling car brand. The strong month gave Proton a 20.6% market share, one of its highest this year.

The new Proton X50 was the star of the month. After a strong debut in July, sales shot up to 4,287 units in August, making it Malaysia’s top-selling SUV and B-segment leader. In just 38 days, over 5,000 X50s have been sold. Proton said the success came from careful planning, with production and marketing campaigns ready even before launch.

The Proton Saga, fresh from its 40th anniversary, continued to shine. With 6,331 units sold in August, it remains Proton’s best-selling model, reaching 44,676 units this year.

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Proton has entered into a strategic partnership with Touch ‘n Go Sdn. Bhd. to equip every unit of its newly launched Proton X50 with built-in RFID technology. The collaboration, formalised through a Memorandum of Understanding (MoU), marks a major step forward in Malaysia’s push towards a more connected mobility ecosystem.

Under the agreement, each Proton X50 will roll off the production line already fitted with a Touch ‘n Go RFID tag. This integration will give drivers immediate access to Malaysia’s growing network of RFID-enabled highways, eliminating the need for separate installation and promising greater convenience for motorists.

The MoU signing took place at Proton’s Centre of Excellence headquarters in Shah Alam. Proton Edar was represented by Deputy Chief Executive Officer Zhang Qiang, while Touch ‘n Go Sdn. Bhd. was represented by its Chief Executive Officer, Praba Sangarajoo. Witnesses included Ong Chee Wooi, Head of Sales at Proton Edar, and Jarrod Wong, Sales Director at Touch ‘n Go.

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Proton has entered the second half of 2025 on a high note, recording a marked rebound in sales as the Malaysian car market recovered from a sluggish June. The national automaker registered 13,518 units sold in July, a 22.1 per cent increase over the previous month, bringing its year-to-date total to 85,674 units. This performance has secured Proton second place in the national sales rankings.

The company’s market share for July is estimated at 19.2 per cent, with the year-to-date figure standing at 19.3 per cent – an improvement of 0.6 percentage points compared with the full-year share of 18.7 per cent achieved in 2024, a record-breaking year for the Malaysian automotive industry. The Total Industry Volume for July is projected at 70,545 units, representing a 28.7 per cent rise from June and ranking as the second-highest monthly figure for 2025.

The newly launched Proton X50 was a major driver of last month’s growth. Introduced on 24 July, the B-segment SUV saw 999 units delivered in its first week, contributing to a total of 2,068 units for the month – the third time this year the model has surpassed the 2,000-unit mark.

With an updated exterior, enhanced interior, new intelligent features, and a marketing push aimed at younger buyers, the X50 has quickly gained momentum both online and in showrooms. Production is expected to reach 5,000 units by the end of August, with bookings approaching five figures, setting the stage for another strong month ahead.

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