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Proton

Membesar di Malaysia pada tahun 1980-an dan 1990-an, adalah perkara biasa  melihat sedan Proton terparkir di banyak halaman rumah. Kereta buatan Malaysia ini bukan sahaja mampu milik,  boleh dipercayai, dan praktikal, malah sering menjadi kenderaan pertama bagi kebanyakan keluarga. Apabila  anak-anak meningkat dewasa dan perlu ke kolej, kereta ini diwariskan kepada ahli keluarga yang lebih muda,  memberikan mobiliti kepada pembeli kereta generasi demi generasi. 

Lebih 40 tahun dari tahun penubuhannya, Proton kekal sebagai jenama terlaris bagi sedan di Malaysia. Warisan  ini menyaksikan sebanyak 3.85 juta unit terjual hingga kini, dibina oleh ikon-ikon negara seperti Proton Saga,  Proton Wira dan Proton Waja, yang pernah digunakan sebagai kereta polis di Humberside County, United  Kingdom, dua generasi Proton Persona, Proton Prevé, dan kini tambahan terbaru dalam keluarga sedan iaitu Proton S70. 

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Growing up in Malaysia during the 1980s and 1990s, Proton sedans were a common fixture in many households, known for their affordability, reliability, and practicality. These cars, proudly made in Malaysia, often served as the first vehicle for families and were passed down to younger generations as children grew up and needed a means to commute to college or work. Proton’s legacy, now more than 40 years strong, continues as the top-selling brand for sedans in Malaysia, with a remarkable 3.85 million units sold to date.

Last original Proton Saga 2008

This legacy is built on iconic models such as the Proton Saga, Proton Wira, and Proton Waja, with some even serving as police cars in Humberside County, UK. Proton has also introduced newer models, such as two generations of the Proton Persona, the Proton Prevé, and the latest addition, the Proton S70, which was launched in November 2023.

The Proton S70 has quickly become a favorite in the C-sedan category, achieving 14,877 sales as of September this year. With an average of 1,640 units sold per month since January, it leads the segment, particularly in Selangor, Johor, and Penang. However, the biggest success story remains the Proton Saga, with over 2 million sales since its launch in 1985. Over three generations, the Saga has evolved significantly, with improvements in safety, design, performance, and comfort.

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Kereta EV pertama Proton, Proton e.MAS 7 telah berjaya menempuh jarak sejauh 894km merentasi negeri-negeri di selatan Malaysia dalam fasa pertama di mana orang ramai dapat menyaksikan kenderaan elektrik ini yang akan merangkumi lebih 2,000km pengembaraan. Jelajah EV ini merupakan salah satu persiapan untuk pelancaran besar bagi penghujung tahun.

Sepanjang pengembaraan, e.MAS 7 ini telah menempuhi pelbagai cuaca dan keadaan jalan raya di Malaysia, jurutera Proton telah bekerja keras dan yakin untuk memastikan e.MAS 7 memenuhi kepuasan rakyat terhadap kereta elektrik ini. Setiap perhentian di dalam jelajah ini memberi peluang kepada orang ramai terutamanya penduduk tempatan untuk berinteraksi dan menyaksikan sendiri keunggulan kereta EV sulung ini menuju ke era mobiliti lestari di Malaysia.

Penglibatan dan Penjelajahan di Selatan

Jelajah Proton e.MAS 7 yang bermula dari Proton Center of Excellence (COE) menghala selatan yang menuju   ke perhentian di Muzium Minangkabau Negeri Sembilan dan seterusnya negeri Melaka di mana e.MAS 7 ini berlatarbelakangkan bangunan bersejarah A’Famosa yang menyerlahkan lagi reka bentuknya yang unggul dan kontemporari. 

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Proton’s first electric vehicle (EV), the Proton e.MAS 7, has made a significant milestone by successfully completing the southern leg of its nationwide tour, covering 894km across Malaysia’s southern states. The journey is the first part of an over 2,000km tour that aims to introduce Malaysians to the future of sustainable mobility while showcasing the highly anticipated Proton e.MAS 7 ahead of its grand launch later this year.

Designed to meet the specific needs of Malaysia’s roads and climate, the Proton e.MAS 7 has been rigorously tested by Proton’s engineers to ensure it meets local expectations. The tour, which stops in various towns and cities, offers the public a unique opportunity to interact with the vehicle that will lead Malaysia into its electric future.

Engaging the South: Negeri Sembilan and Melaka

The Proton e.MAS 7 Tour kicked off at Proton’s Centre of Excellence and made its first stop in Negeri Sembilan, where the sleek design of the e.MAS 7 stood out against the backdrop of the iconic Minangkabau State Museum. The contrast between the EV’s modern lines and the traditional architecture drew the attention of passersby, many of whom were impressed by the stylish design.

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Proton telah secara rasmi memperkenalkan kereta yang akan bertanding di  perlumbaan 1000km Sepang 2024 dan berusaha untuk menambah rekod enam kemenangan dalam acara  perlumbaan ketahanan utama di Malaysia. Proton S70 R3 telah diperkenalkan pertama kalinya di Pameran Automotif Malaysia 2024 pada bulan Mei, sementara video pembangunan dikongsi di saluran media sosial Proton pada 1 Oktober. Hari ini, Proton telah mengeluarkan gambar produk akhir sebelum pelapisan perlumbaan diterapkan.  

Ditubuhkan pada tahun 2003, Proton R3 adalah bahagian sukan permotoran yang disokong oleh kilang Proton,  dengan singakatan yang bermaksud Race, Rally, Research. Sepanjang dua dekad yang lalu, R3 telah berjaya  membawa model Proton dalam acara perlumbaan dan rali di peringkat domestik dan antarabangsa, sambil  menggunakan pengetahuan yang diperoleh untuk membangunkan kepelbagaian komponen peningkatan prestasi  dan model edisi terhad untuk dijual kepada pelanggan. Baru-baru ini, mereka juga telah menceburi bidang pelinci  dengan menggunakan jenama R3.  

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Proton has officially revealed the car it will race in the 2024 Sepang 1000km (S1K) event, as it aims to add to its record of six wins in Malaysia’s premier endurance race. The Proton S70 R3, first teased at the 2024 Malaysia Autoshow in May, had a development video shared on the company’s social media channels on October 1. Now, Proton has released images of the final car, just ahead of its racing livery application.

Established in 2003, Proton R3—which stands for Race, Rally, Research—is Proton’s factory-supported motorsports division. Over the last 20 years, R3 has campaigned various Proton models both locally and internationally, accumulating racing and rallying success. This experience has also contributed to the development of performance-enhancing components and limited edition models for consumers. Recently, Proton R3 has expanded into performance lubricants, further solidifying its presence in motorsports.

The Proton S70 R3 is the latest addition to Proton’s long-standing motorsports heritage. Proton’s involvement in racing dates back before the creation of R3 and includes models like the Proton Saga, Wira, Satria, Waja, Satria Neo, Preve, Suprima S, Iriz, and the current Saga. The introduction of the Proton S70 R3 is particularly significant as it marks the first time Proton is entering a model co-developed with Geely into competition, just one year after its market debut.

With the Sepang 1000km race set for November 22-24, Proton and the R3 team are in the final stages of preparation. Proton holds the record for the most wins by an OEM in the race’s 15-year history with six victories, while R3 has secured five team victories, including an impressive three consecutive wins from 2017 to 2019.

The Proton S70, launched in November 2023, is Proton’s first C-segment sedan since the Preve and has become a leader in its segment, with nearly 15,000 units registered by September 2024. Powered by a 1.5T engine paired with a 7-speed dual-clutch transmission (DCT), the S70 is equipped with Proton’s voice command technology and 13 ADAS level 2 features. It is widely recognised for its engaging driving experience, a result of extensive collaboration between Proton and Geely engineers.

Roslan Abdullah further commented, “Despite being a new car, Proton is fielding two units of the S70 R3 in the race, rather than relying on older, proven models. We are determined to demonstrate the capabilities of our newest sedan on the racetrack, and we believe the lessons learned through racing will lead to even better vehicles for our customers in the future.”

With the upcoming race just weeks away, Proton is gearing up for a thrilling return to the track, hoping to extend its motorsports legacy with the all-new S70 R3.

Rakyat Malaysia bakal melihat Proton e.MAS 7 beraksi buat kali pertamanya sebagai model sulung EV daripada pengeluar kereta nasional Proton. e.MAS 7 akan memulakan perjalanannya merentasi semenanjung hingga ke Sabah dan Sarawak dengan jarak melebihi 2,000 km. Pengembaraan epik ini akan meliputi semua negeri di Malaysia bermula pada 5 Oktober dan ia bukan sahaja mempamerkan kehebatan EV tersebut tetapi juga Semangat Malaysia dalam kecemerlangan kejuruteraannya.

Proton e.MAS 7 kini berada di dalam fasa akhir ujian dimana unit percubaan ini terus diuji dengan teliti bagi menyesuaikannya dengan keperluan pengguna Malaysia. Jelajah e.MAS 7 dibina atas kejayaan “Long Test Drive” Geely E5 dari China ke Malaysia bagi membuktikan ketahanan dan kebolehpercayaan teknologi tersebut walaupun menghadapi cuaca buruk. Seterusnya, e.MAS 7 akan merentasi jalan raya di Malaysia sambil menikmati kepelbagaian makanan tempatan yang terkenal, bermula dari Negeri Sembilan dan berakhir di Sarawak pada 29 November.

Fasa pertama Jelajah e.MAS 7 membawa kenderaan EV ini menuju ke arah selatan melalui Negeri Sembilan, Melaka, dan Johor. Jelajah ini disertai dengan persinggahan di stesen pengecasan dan tempat makan popular di mana orang ramai berpeluang melihat dan berinteraksi dengan e.MAS 7.

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The Proton e.MAS 7 Tour is officially kicking off on 5 October 2024, giving Malaysians their first up-close experience with Proton’s first electric vehicle (EV). Covering over 2,000 km across all Malaysian states, the tour showcases the e.MAS 7’s capabilities and highlight Proton’s commitment to innovation and engineering excellence.

In its final phase of testing, the e.MAS 7 is being tailored for the Malaysian market through rigorous trials. The tour, inspired by the Geely E5’s Long Test Drive from China to Malaysia, will traverse Malaysian roads, starting in Negeri Sembilan and finishing in Sarawak on 29 November, while stopping at charging stations and local eateries.

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Proton mencatatkan jualan sebanyak 11,269 unit (domestik + eksport) pada bulan September, menjadikan jumlah jualan tahun hingga kini (YTD) sebanyak 112,758 unit. Oleh itu, Proton kekal di kedudukan kedua dalam kedudukan jualan automotif nasional dengan bahagian pasaran dianggarkan sebanyak 20.1% untuk bulan September dan angka YTD sebanyak 19.1% untuk keseluruhan tahun 2024. 

Jumlah jualan bagi industri automotif menurun pada bulan September, yang secara sejarahnya merupakan bulan yang perlahan, dengan jumlah volum industri (TIV) dianggarkan menurun ke tahap terendah dalam tempoh 17 bulan. Anggaran awal menunjukkan angka tersebut hanya mencapai 56,067 unit, iaitu pengurangan sebanyak  22.2% berbanding bulan sebelumnya. Namun, jumlah anggaran YTD untuk TIV masih lebih baik berbanding 2023, dengan jumlah volum hampir 590,000 unit, iaitu 3% lebih baik daripada tahun lepas.   

Dilancarkan pada 19 Ogos tahun ini, Proton X70 2025 adalah pengubahsuaian menyeluruh bagi SUV pertama Proton yang diperkenalkan pada akhir 2018. Dengan gaya yang diperbaharui, teknologi yang dipertingkatkan, dan ciri keselamatan yang maju, terdapat harapan yang tinggi semasa pelancaran model untuk mengembalikan syarikat ke kedudukan teratas pasaran SUV segmen C.  

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Proton has reported a strong sales performance for September, selling 11,269 units (including domestic and export), bringing the company’s year-to-date (YTD) total to 112,758 units. This solidifies Proton’s second position in the national automotive sales rankings with a forecasted market share of 20.1% for the month and a YTD figure of 19.1% for 2024.

September is historically a slower month for car sales, and this year was no exception, with the total industry volume (TIV) estimated at 56,067 units, marking a 22.2% decrease from the previous month. Despite the dip, the YTD total remains ahead of 2023, with the industry having sold nearly 590,000 units so far, reflecting a 3% increase from last year.

Proton, however, continues to lead in key SUV segments. The 2025 Proton X70, which was launched in August, recorded 1,466 units sold in September, making it the best-selling C-segment SUV for the month. This is the highest sales figure for the model since December 2022, nearly doubling its August numbers, indicating strong interest in the refreshed design and enhanced technology of the SUV.

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