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Proton

Proton has established formal strategic alliances with three reputable E-Bidding Companies (EBC) to improve the way that trade-in vehicles are disposed of for customers. The company is certain it has made great progress towards providing a quicker and more effective means for clients to own new cars by working with EBCs myTukar, MUV, and Carsome.

It has become clear that customers need a better option to trade in and get rid of their old cars as sales volume keeps increasing. Customers may expect a variety of advantages from these collaborations, including improved convenience, reliability, competitive trade-in values, pricing transparency, safe payment and ownership transfer, daily auctions, quicker disposal, and thorough inspections.

Customers will be able to send their vehicles for auction through an easy-to-use online portal thanks to Proton’s relationship with EBCs. Customers might save time and effort by not having to visit numerous dealerships or haggle with potential buyers as a result.

Customers will be able to earn competitive trade-in values for their cars through an honest and open auction system. Consumers receive a flawless experience thanks to the clear pricing approach, which guarantees that consumers can make knowledgeable decisions during the trade-in process. The payment and ownership transfer processes are also accelerated to reduce any potential delays or issues.

Proton achieved a productive first half of 2023 by attaining its highest overall sales figures since 2012. With 14,351 units sold in June (domestic + export), total sales have reached 77,321 units, an increase of 28.6% over the same month last year and more than three times faster than the industry’s overall sales growth.

Total industry volume (TIV) is predicted to be 61,900 units in June, translating to a market share for Proton of 23.2%. Year-to-date market share has climbed once more to 21.3%, an increase of 3.2% over the same period in 2022.

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AAPICO Hitech Public Company Limited (Aapico) and national automaker Proton are working together to develop dies, jigs, hot stamping parts, body assembly parts, and chassis components through Aapico’s subsidiary, Advance Vehicle Engineering Global Sdn Bh (AVE Global).

Aapico is one of Thailand’s largest auto parts companies that was founded in 1996 by a Malaysian founder, Yeap Swee Chuan.

As part of the partnership, Aapico will purchase 60% of AVE Global from Proton, with Proton keeping a 40% stake in the business, which will now be known as Aapico Avee Sdn. Bhd.

As part of the cooperation, which became official on June 26, 2023, Aapico will invest RM 40 million in AVEE Global’s 20-acre facility with the intention of expanding it further to meet the rising demand for Proton vehicles as well as the needs of the entire automotive industry. Another RM100 million in investment is planned for 2024, for plant extensions and the acquisition of new machinery.

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Proton today disclosed a strategic partnership with Affin bank through the introduction of an affiliate credit card/-i aimed for Proton owners. When Proton clients use the Affin Avance Proton Affiliate Credit Card/-i to make purchases at approved locations, they receive special privileges and rewards.

The list of privileges enjoyed by cardholders includes:

  • Lifetime annual fee waiver. 
  • 3X AFFIN Rewards points for dining, online/e-commerce, and transactions at Proton outlets. – 1X AFFIN Rewards points for other retail transactions. 
  • Hassle-free Overdraft/Cash line application. 
  • 0% Easy Instalment Plan for up to 24 months – 0% Interest/ Profit Rate for purchase at Proton outlets  including servicing. 
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ACO Tech, a Proton Group firm that is also jointly owned by Altel and ECARX, today unveiled the Proton Digital Xperience (Proton DX), the nation’s first automotive digital experience hub.

Proton DX is a hub for automobile and technology lovers of all ages to congregate and be immersed in the most recent advancements in the automotive industry. It is situated in the Quill City Mall in the core of Kuala Lumpur. Additionally, it aims to pique the interest of the younger generation in the subject of science, technology, engineering, and mathematics (STEM) by acting as an engaging platform for STEM education.

Proton DX spans 5,275 square feet, housing a blend of interactive technology, leisure, and lifestyle elements to create a unique experiential centre.

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Following a sluggish start to the second quarter in April, national automaker Proton reported a 35% increase in sales in May attributable to what it called a total industry volume (TIV) rebound.

With 62,970 units sold over the first five months of the year, the largest number of any brand in Malaysia’s automotive sales table, and a 38.9% increase over the same period last year, is the sales total. Proton’s market share is predicted to be 21.5% for the month and 20.9% for the year based on estimates that Total Industry Volume (TIV) recovered by 32.2% in May and closed at 61,600 units.

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The Proton X50 arrived in the Malaysian market in October 2020, generating a great deal of excitement at a time when the COVID-19 pandemic had created a sense of gloom. It was an immediate hit and today, the X50 has ascended to the No.1 position, not just in the SUV B-segment but is now also the overall leader of the entire SUV segment.

Although many new rivals have entered the market since 2020, the X50 remains a very popular choice for SUV buyers, being offered at attractive price points in all four variants with comprehensive equipment packages. In fact, much of what is offered in the X50 – especially the more premium variants – would typically only be found in models costing much more. Hence, like the X70, the X50 has changed the value-for-money proposition and offers consumers a premium product without them having to pay a premium price.

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Edaran Otomobil Nasional Berhad (EON), the automotive retail division of DRB-HICOM, has been named an official smart Malaysia dealer by Proton New Energy Technology Sdn Bhd (PRO-NET).

Following a signing ceremony with Hap Seng Smart earlier this month and the addition of EON to the smart Malaysia stable, PRO-NET has now hired five additional dealerships. Five more dealership appointments will be made public in the near future.

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A transportation expert said that Proton must first establish itself as the market leader in Malaysia’s domestic vehicle industry without the benefit of any tax exemption. Only then it can challenge the global market.

According to FMT, transport consultant Rosli Azad Khan believes Proton has something to offer the global market as a result of its partnership with China’s Geely, but it has yet to show itself in a free market setting.

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On May 7, 1983, Perusahaan Otomobil Nasional Sdn. Bhd., commonly known as Proton, was established with the goal of fostering Malaysia’s economic industrialization by creating a supportive environment for the nation’s budding automotive sector. The corporation is now entering new market areas that will once again fuel the country’s dreams, forty years and nearly five million cars later.

The Proton X90 is the company’s first new Energy Vehicle (NEV) product in addition to adding a third model to its market-leading lineup of SUVs. It promises to offer lower fuel consumption, lower emissions, higher performance, and a smoother driving experience thanks to a power plant that combines an award-winning 1.5-liter TGDi engine with a 48V electric motor synergy system.

The third X-series model in Proton’s sports utility vehicle (SUV) lineup was officially unveiled by YAB Dato’ Seri Anwar Ibrahim, the Prime Minister of Malaysia, at the Malaysia International Trade and Exhibition Centre in Kuala Lumpur.

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