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Proton

Proton is set to showcase its latest motorsport innovation, the Proton S70 R3, at the 2024 Malaysia Autoshow held at the Malaysia Agro Exposition Park Selangor (MAEPS). This new racing car marks a significant milestone for Proton R3, the brand’s motorsport division, as it returns to the Sepang 1,000km (S1K) endurance race for the first time since 2019.

Proton’s Motorsport Legacy

Proton R3’s latest creation continues the company’s storied history in motorsports. The legacy began with the original Proton Saga in rally and circuit competitions and has grown through the years with multiple successful models. Proton R3 has an impressive track record, boasting five victories at the S1K race, including a remarkable streak of three consecutive wins from 2017 to 2019.

Roslan Abdullah, Deputy Chief Executive Officer of Proton, highlighted this heritage, stating, “Proton has a long history in motorsports, starting with the original Proton Saga. Our involvement ramped up with the inception of Proton R3 in 2003. We have competed and won in various competitions up to a global level with models as varied as the Proton Satria, Waja, Suprima S, Iriz, and the latest version of the Saga. Now, with the Proton S70 R3, we are adding another milestone to our legacy, marking not only the return of the Proton name to the S1K event but also the first racing car based on a model jointly developed by Proton and Geely.”

The All-New PROTON S70 R3

The Proton S70 R3 represents the latest in racing car technology and design from Proton R3. The show car displayed at the Malaysia Autoshow features the newest aerodynamic package tailored specifically for racing. The S70 R3 is currently in development and is expected to compete fiercely in the upcoming S1K endurance race, with Proton set to campaign two units of this new model.

Being a race car that marks Proton’s return to the Sepang 1000km Endurance Race (S1K), you can expect it to be very different from the road going car. The interior will be devoid of any comforts such as air-conditioning and any forms of entertainment. In its place you can expect light weight racing and safety materials such as lightweight sports bucket seats, full racing harnasses and a fire retardant system, among others.

However, the biggest change will be the engine. Based on our understanding of the rules of S1K, the regulations do not allow the use of a three-cylinder engine. So in its place might be a Geely built four-cylinder engine instead.

We will get more information and confirmation and photos once we see the car tomorrow.

Exclusive Promotions at the Malaysia Autoshow 2024

In addition to the unveiling of the Proton S70 R3, Proton is offering exciting promotions and rewards for attendees at the Malaysia Autoshow 2024:

  • Exclusive Gifts: Attendees who book a Proton model on the spot will receive gifts such as sunshades, toll readers, and wireless chargers for selected models.
  • Special Promo: A special promotion is available for bookings made at the Autoshow, with registration by June 30, 2024. This includes two years of free service maintenance for the X50, X70, and X90 models, and a RM500 cash voucher for the Proton S70, Saga, and Persona.
  • Test Drive Lucky Spin: Participants who test drive a Proton model will have the chance to spin a lucky wheel and win exclusive Proton merchandise.

With the return to the S1K race and exclusive promotions for Autoshow attendees, Proton continues to strengthen its presence in the automotive and motorsports industries.

Proton bersama anak syarikatnya PRO-NET, meraikan  pencapaian luar biasa pada majlis Anugerah Allianz DSF.my Vehicle Of The Year (VOTY) 2024 dengan merangkul dua anugerah berprestij untuk model terbaharunya. Peneraju pasaran sedan segmen C, Proton S70 Flagship X  menerima pengiktirafan pertama apabila memenangi kategori Sedan of The Year, walaupun di pasaran kurang  daripada enam bulan.

Sementara itu, smart #1 BRABUS yang dilancarkan pada November 2023 dan diedarkan  secara eksklusif di Malaysia oleh PRO-NET, menewaskan pesaing-pesaing yang kuat untuk memenangi  Anugerah Electric Crossover of The Year

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Proton received two awards for its latest models at the Allianz DSF.my Vehicle Of The Year (VOTY) 2024 awards ceremony. The Proton S70 Flagship X, the company’s market-leading C-segment sedan, won the Sedan of The Year category, despite being on sale for less than six months. Additionally, the smart #1 Brabus, distributed by Proton subsidiary PRO-NET, won the Electric Crossover of The Year award.

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PRO-NET has announced the expansion of its charging infrastructure network in response to the increasing demand for New Energy Vehicles (NEVs) in Malaysia. With a commitment to accelerating adoption and facilitating convenient travel for EV owners, our organisation is dedicated to providing seamless access to fast and efficient charging solutions across the country.

Since the introduction of the Proton DC Charger at its headquarters last October, PRO-NET has been proactively expanding the charging infrastructure at its Proton Edar Dealerships. In collaboration with partner Gentari, we have successfully deployed six (6) DC Chargers, totalling twelve (12) charging bays, each equipped with two nozzles. This rollout includes a variety of charger types, including 50 kW, 60 kW, 100 kW, and 120 kW DC chargers.

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Proton, mencatatkan kadar pertumbuhan sebanyak  17.1% berbanding bulan yang sama pada tahun 2023, dengan 11,025 unit (domestik dan eksport) terjual berbanding 9,415 unit pada April tahun lalu. Jualan bagi empat bulan pertama tahun 2024 juga meningkat kepada  50,175 unit, lebih tinggi daripada 49,702 unit yang terjual dari Januari hingga April 2023. Jumlah Keseluruhan  Industri (TIV) bagi pasaran automotif Malaysia pula juga meningkat kepada anggaran 59,100 unit untuk tempoh  yang sama, dengan jumlah kumulatif sebanyak 261,345 unit bagi tahun ini. 

Pegangan pasaran Proton dianggarkan pada 18.7% pada bulan April, manakala pegangan pasaran dalam  tahun ini dijangka pada 19.2%, mengekalkan kedudukan kedua dalam tangga jualan automotive negara. Jualan  eksport khususnya, memainkan peranan penting dalam prestasi syarikat, melonjak sebanyak 38.5% dari 603 unit  kepada 835 unit sejak awal tahun hingga bulan April. 

Proton X50, SUV kegemaran Malaysia selama tiga tahun yang lepas, mendahului semula jualan SUV segmen-B walaupun menghadapi persaingan yang semakin sengit, ia mencapai jualan 1,642 unit pada bulan April.  Sementara itu, Proton S70 telah mendahului jualan sedan segmen-C sejak awal tahun dan berterusan dengan  1,635 unit terjual pada bulan April. Bagi tahun 2024, ia telah mencapai jualan kumulatif sebanyak 7,463 unit.  

Para pembeli di Malaysia menunjukkan minat yang besar terhadap model sedan terkini ini yang menampilkan  reka bentuk yang menepati cita rasa generasi muda, ketersambungan, keselesaan dalaman, dan enjin turbo. Ia  juga dilengkapi dengan ciri-ciri keselamatan yang komprehensif yang memberi keutamaan kepada kebajikan  pemandu dan penumpang, terbukti dengan penarafan ASEAN NCAP 5 bintangnya. 

Model terlaris Proton, Proton Saga, mencatatkan 5,031 unit pada bulan April dengan jualan awal tahun  sehingga kini meningkat 8.8% kepada 23,278 unit, mengekalkannya sebagai pilihan utama bagi pembeli kereta  dengan gabungan ciri, kemudahan pemanduan, dan nilai. Bagi model Proton yang lain, jualan untuk Proton  X70 mencapai 552 unit, manakala sedan segmen-B Proton Persona, dan SUV perdana syarikat, Proton X90, mencatatkan jualan sebanyak 1,429 unit dan 312 unit masing-masing. Proton Iriz, kenderaan hatchback segmen B, menambah 424 unit kepada jumlah jualan April, membawa jumlah jualan awal tahun sehingga kini kepada  1,958 unit. 

Sejak awal tahun, jualan eksport Proton telah meningkat sebanyak 38.5% kepada 835 unit berbanding 603 unit  yang didaftarkan dalam tempoh yang sama tahun lalu. Proton Saga telah mendahului jualan eksport dengan 427  unit terjual sejak awal tahun. Proton X50 pula menduduki tempat kedua dengan 176 unit terjual, manakala Proton  S70 merekodkan 89 unit dalam pasaran eksport tunggalnya, Brunei, untuk empat bulan pertama tahun ini. 

Proton continues to show robust growth in sales, posting a 17.1% increase in April 2024 compared to the same month in 2023, with 11,025 units sold domestically and for export. This growth trend has also extended to the first four months of 2024, with total sales reaching 50,175 units, surpassing the 49,702 units sold during the same period in 2023.

The Malaysian automotive market as a whole has seen growth, with an estimated total industry volume (TIV) of 59,100 units for the same period and a cumulative total of 261,345 units for the year.

Proton has maintained its position as the second-highest seller in the overall national automotive sales ranking, with an estimated market share of 18.7% in April and a year-to-date market share forecasted at 19.2%.

Export sales have played a significant role in Proton’s performance, experiencing a remarkable 38.5% increase from 603 units to 835 units year-to-date in April.

Notably, Proton’s models have performed well in their respective segments. The Proton X50 regained its position as the top-selling B-segment SUV in Malaysia, with 1,642 units sold in April. The Proton S70 has led sales for C-segment sedans since the beginning of the year, with 1,635 units sold in April and a cumulative total of 7,463 units for 2024.

The latest addition to Proton’s lineup, featuring a youthful design, seamless connectivity, and advanced safety features, has garnered significant interest among Malaysian buyers, contributing to the brand’s overall success.

The Proton Saga remains Proton’s best-selling model, with 5,031 units sold in April and year-to-date sales up by 8.8% to 23,278 units. Other models, including the Proton X70, Proton Persona, Proton X90, and Proton Iriz, have also contributed to Proton’s sales volume.

In terms of exports, the Proton Saga leads the pack with 427 units sold year-to-date, followed by the Proton X50 and Proton S70. Overall, export sales have seen substantial growth, reflecting Proton’s expanding presence in international markets.

Proton telah membuka pusat penyelidikan dan pembangunan (R&D) di China baru-baru ini untuk mengukuhkan usaha kerjasama dengan rakan kongsi Zhejiang Geely Holding  Ltd (Geely) dalam langkah untuk melengkapkan kemudahan sedia ada di Malaysia. Bertempat di Institut  Penyelidikan Automobil Geely (GRI) di Teluk Hangzhou, pembukaan pusat R&D Proton (China) juga  bertepatan dengan ulang tahun ke-50 hubungan diplomatik antara China dan Malaysia.

Keupayaan Proton untuk mengkonseptualisasikan, mereka bentuk, membina dan mengeluarkan kenderaan  baharu dari awal telah membezakannya daripada jenama nasional yang lain. Proton akan terus melabur dan  mengembangkan kemudahan R&D tempatan di Shah Alam dan Tanjong Malim, Malaysia, sambil membangunkan  kumpulan modal insan yang berpengalaman. Sejak beberapa dekad yang lalu, Proton telah memupuk kecekapan yang unik bukan sahaja di Malaysia tetapi juga di rantau ASEAN.  

Dengan pembukaan pusat R&D Proton (China), kebolehan ini kini telah diperkukuhkan dengan meningkatkan  sinergi kecekapan dalaman Proton dengan sumber dan pengetahuan Geely. Pusat ini juga akan membantu  meningkatkan kerjasama rentas sempadan, memudahkan pemindahan pengetahuan antara Proton dan Geely,  serta memacu inovasi untuk produk yang sesuai bagi memenuhi keperluan pelanggan Proton. Dengan aspirasi  yang mencerminkan kisah kejayaan Teknologi Kenderaan Euro China (CEVT) di Gothenburgh, Sweden,  perkembangan terbaharu ini mampu mendorong pusat R&D Proton di Malaysia menjadi pusat R&D global  kumpulan Geely yang keenam dalam rangkaian tersebut.  

Untuk memaksimumkan kekukuhan masing-masing dan menyesuaikan diri dengan keperluan pembangunan  strategik kumpulan, pusat baharu itu akan mengabungkan kepakaran dan pengalaman jurutera dari Malaysia dan  China. Akhirnya, dengan tenaga kerja kira-kira 50 pekerja, ia akan menjadi rangka kerja untuk latihan dan output  bakat antarabangsa Proton dan Geely.  

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Proton recently opened its research and development (R&D) centre in China, marking a significant milestone in its partnership with Zhejiang Geely Holding Ltd (Geely). Situated within the Geely Automobile Research Institute (GRI) at Hangzhou Bay, the Proton R&D Centre (China) aims to complement its existing facilities in Malaysia and enhance collaborative efforts with Geely.

This new centre is poised to strengthen Proton’s R&D capabilities by leveraging synergies between its existing competencies and Geely’s resources and expertise. It will facilitate cross-border collaboration, knowledge transfer, and innovation to develop products tailored to meet the needs of Proton’s customers.

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Mengikut laporan Motoqar minggu lalu berhubung pemilik Proton S70 Flagship X mengalami 73 masalah pada kereta sedannya, pemiliknya, Ku Azhar Ku Razi, 34, telah memberikan maklumat terkini mengenai situasi tersebut. Ku Azhar mendedahkan keretanya telah dibawa ke Pusat Kecemerlangan Proton di Shah Alam untuk penilaian.

“Pada 17 Mac, tiga wakil daripada Proton tiba dan mengesahkan sejumlah 83 isu tulen dengan kereta itu, yang akan diperiksa secara menyeluruh,” kata Ku Azhar.

Dia seterusnya menyebut keretanya telah selamat diangkut ke ibu pejabat Proton di Shah Alam. Selain itu, jumlah isu meningkat kepada 83 selepas panel pemeriksaan mengenal pasti kecacatan kosmetik tambahan.

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Following Motoqar’s report last week regarding a Proton S70 Flagship X owner experiencing 73 problems with his sedan, the owner, Ku Azhar Ku Razi, 34, has provided an update on the situation. Ku Azhar revealed that his car has been taken to the Proton Center of Excellence in Shah Alam for assessment.

“On March 17, three representatives from Proton arrived and confirmed a total of 83 genuine issues with the car, which will be thoroughly examined,” Ku Azhar stated.

He further mentioned that his car had been safely transported to Proton’s headquarters in Shah Alam. Additionally, the tally of issues increased to 83 after the inspection panel identified an additional cosmetic defect.

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