Proton has been honoured with the prestigious Excellence Award – Industry at the ASEAN NCAP Grand Prix Awards 2024, recognising the company’s relentless commitment to advancing vehicle safety and improving safety features across its entire model lineup. This accolade marks Proton as the first Malaysian brand to achieve this honour, reflecting its consistent prioritisation of safety in all its models over the years.
Proton’s newest models, the Proton S70 and Proton X90, are equipped with advanced features like the Fatigue Driving Reminder System (FDRS), aimed at reducing driver fatigue and enhancing safety.
Proton’s 5-Star Rated Models
Proton’s best-selling SUVs, the Proton X50 and Proton X70, have both achieved 5-star safety ratings. The 2024 Proton X50, for instance, is equipped with six SRS airbags, Electronic Stability Control (ESC), level two Advanced Driver Assistance Systems (ADAS), and a Tyre Pressure Monitoring System (TPMS), showcasing the company’s commitment to integrating advanced safety technologies.
Proton menarik beberapa kritikan ketika memperkenalkan nama kereta elektrik yang akan datang, iaitu eMAS.
Ini berlaku selepas satu slaid secara silap menunjukkan Sarawak sebagai Sabah, dan Sabah sebagai Sarawak. Kesilapan yang jelas itu dipancarkan ke skrin di hadapan ramai yang hadir dan beberapa hadirin cepat mengambil gambar dan mengkritik kesilapan tersebut di media sosial.
Gambar dari Facebook
Proton memberi respons terhadap kesilapan tersebut pagi ini dengan mengeluarkan kenyataan berikut:
PROTON ingin memberi kenyataan tentang kesilapan melabelkan negeri Sabah dan Sarawak.
Kami amat menyesali kesilapan yang mungkin telah menimbulkan perasaan sensitif di kalangan rakyat Malaysia.
PROTON menjunjung tinggi perpaduan dan kepelbagaian Malaysia, dan kami komited untuk menghormati dan meraikan semua negeri secara sama rata.
Kami memohon maaf atas sebarang salah faham yang berlaku dan menghargai sebarang maklum balas daripada orang ramai.
Kami akan lebih berhati-hati dalam usaha masa depan kami. Terima kasih atas pemahaman dan sokongan anda yang berterusan.
Proton attracted some brick bats during the introduction of the name of the company’s upcoming electric car, the eMAS.
That came after a slide mistakenly showed Sarawak as Sabah, and Sabah as Sarawak, The obvious error was projected onto a screen in front of a crowd of hundreds and some attendees were quick to capture photos and critise that error on social media.
Photo sourced from Facebook.
Proton responded to that error this morning by issuing the following statement:
PROTON acknowledges an error in a presentation mislabelling the states of Sabah and Sarawak.
We deeply regret this mistake and understand the sensitivities it has stirred among our fellow Malaysians.
PROTON holds the unity and diversity of Malaysia in the highest regard, and we are committed to respecting and celebrating all states equally.
We sincerely apologise for any misunderstanding caused and appreciate any feedback from the public.
We will ensure greater care in our future endeavours. Thank you for your understanding and continued support.
After years of discussions and months of talk, Proton has finally revealed the name of its upcoming electric vehicle, and it is to be called the e:MAS. (more…)
Proton mencatatkan kadar pertumbuhan jualan sebanyak 13.6% berbanding bulan sebelumnya dengan 12,522 unit (domestik dan eksport) terjual pada bulan Mei tahun ini. Jualan untuk lima bulan pertama yang dicatatkan iaitu 62,697 unit telah mengukuhkan kedudukan tempat kedua dalam keseluruhan jualan automotif nasional dengan pegangan pasaran dianggarkan pada 19%.
Pertumbuhan jualan yang didaftarkan oleh Proton pada bulan Mei adalah selaras dengan trend jumlah volum industri (TIV) yang dianggarkan meningkat sebanyak 20.7% kepada kira-kira 70,000 unit pada bulan Mei. Secara kumulatif, angka tahun sehingga kini (YTD) untuk TIV dianggarkan pada 330,236 unit, bersamaan dengan peningkatan 8.8% berbanding tahun 2023.
Penghantaran tertinggi dicatatkan pada bulan Mei berikutan sentimen pasaran yang bertambah baik
Rancangan Proton untuk mengembangkan dan membina semula jenamanya di negara-negara seperti Trinidad dan Tobago, Bangladesh dan Iraq tahun ini telah terbukti membuahkan hasil apabila jualan eksportnya mencapai 509 unit pada bulan Mei, penghantaran tertinggi yang dicatatkan untuk 2024 setakat ini.
Proton has reported a significant 13.6% increase in sales for May, with 12,522 units (domestic and export) sold. This surge has cemented the company’s second position in the national automotive sales ranking, achieving a forecast market share of 19%. The company’s sales for the first five months of the year closed at 62,697 units.
The growth in Proton’s sales aligns with the overall trend in the Total Industry Volume (TIV), which is estimated to have grown by 20.7% to approximately 70,000 units in May. The year-to-date (YTD) TIV figure is estimated at 330,236 units, marking an 8.8% increase over 2023.
Export Sales Surge
Proton’s efforts to expand into international markets, including Trinidad and Tobago, Bangladesh, and Iraq, have been fruitful, with export sales reaching 509 units in May—the highest shipment recorded for 2024 so far. Since February, the best-selling export model has been the Proton Saga, leading with 360 units exported in May. Cumulative export sales have reached 1,344 units since January.
Proton X50, yang dilancarkan pada tahun 2020, kini mendapat beberapa kemas kini penting untuk mengekalkan daya saingnya dalam pasaran yang semakin berkembang. Walaupun tidak terdapat perubahan besar pada bahagian luar kenderaan, Proton telah memberikan tumpuan kepada peningkatan dalam aspek dalaman dan keselesaan pengguna.
Berikut adalah kemas kini utama yang diperkenalkan untuk Proton X50:
1. Pintu Belakang Berkuasa:
– Semua varian X50 kini dilengkapi dengan pintu belakang automatik, yang sebelum ini hanya tersedia untuk model atas.
2. Tahap NVH yang Dipertingkatkan:
– Proton telah membuat lebih daripada 20 penambahbaikan pada tahap Noise, Vibration, and Harshness (NVH), menjadikan pengalaman pemanduan lebih lancar dan senyap, walaupun ini perlu diuji lebih lanjut di luar trek ujian.
3. Head Unit Infotainment yang Dikemas Kini:
– Sistem infotainment kini dilengkapi dengan dual quad-core unit processor, 2GB RAM, dan storage 64GB, memberikan prestasi 3.3 kali lebih pantas, kelajuan 33% lebih cepat, dan masa loading 55% lebih cepat.
– Terdapat aplikasi muzik Spotify walaupun Apple CarPlay dan Android Auto masih belum tersedia.
4. Kamera 360 yang Dikemas Kini:
– Kamera pandangan sekeliling telah ditambah baik dengan 3.3 kali lebih banyak piksel, memberikan gambar yang lebih jelas dalam keadaan gelap dan 3D live feed bila tukar lorong.
5. Aplikasi Proton Link:
– Aplikasi ini membolehkan pengguna menghidupkan enjin dari jauh untuk menyejukkan kereta sebelum memandu serta mengawal fungsi mengunci dan membuka.
Selain kemas kini ini, Proton X50 masih menawarkan waranti 5 tahun dengan unlimited mileage, 6 kali perkhidmatan buruh percuma, pakej data 5 tahun dengan 1GB/bulan, kadar faedah pembiayaan daripada 2.28%pa, dan program insurans Proton.
Untuk 5,000 tempahan pertama yang didaftarkan selewat-lewatnya 31 Julai 2024, Proton menawarkan diskaun tunai RM7,000, sokongan trade-in dalam RM1,500, dan ‘value added features’ bernilai RM6,000, menjadikan jumlah penjimatan kepada RM14,500.
The Proton X50 was launched in 2020 and since then has remained largely unchanged. Proton seems to have stuck to the age-old adage of “if it is not broken, don’t fix it”. But that doesn’t help a car maker sell cars or remain relevant.
Despite its age, the Proton X50 has remained hugely popular. However, the competition is heating up and while previously the X50 enjoyed a considerable advantage over its competitors, they have now caught up and are breathing down Proton’s neck, and our national car maker is starting to feel the heat.
To ensure that it keeps its edge over the rest, Proton has introduced a number of updates for the X50, but they do not warrant calling the update a “facelift” in the traditional sense. That is because from the outside, the new X50 looks identical to the previous models, there is literally no update as far as the exterior goes.
The update then is most around the interior and some of the creature comforts. The updates are:
1. Powered tailgate:
While previously the powered tailgate was reserved for the top end models only, now all variants of the X50 get an automatic tailgate.
2. Improved NVH levels:
We have driven the new X50 around Proton’s test track, and while Proton says the new X50 has more than 20 improvements to the NVH levels, a test track is not the best place to try that out. But the car did feel refined and wind noise was barely audible even at well over 100km/h.
3. Updated Infotainment Head Unit
No unfortunately fans of Apple CarPlay and Android Auto will still have to wait a while as Proton says it is still finalizing licensing with the two automotive software providers. But there is a Spotify music app though for music fans. Besides that the system comes with a new dual quad-core processing unit with 2GB of RAM and 64GB of storage capacity.
Proton says that this update results in 3.3 times faster computing performance, 33% faster boot up speed and 55% faster loading time.
4. Updated 360 Camera
Malaysia is a unique country where a 360 camera can actually make or break a sale. When all things are equal, a good quality 360 camera is undeniably important, and Proton knows that. Hence why the company has updated its surround view camera that gives crystal clear images in low light conditions. They did it by adding 3.3 times more pixels that allows the driver to monitor blind spots with 3D live feed when switching lanes. We tried it and it works brilliantly. Check out our video below to believe it.
5. Proton Link App
Allows the user to remotely start the engine to keep it cool before driving off and also control the locking and unlocking functions.
The updates may not seem all that great, but they are designed to make owning and operating the X50 a more pleasant experience.
Besides that, everything remains the same for the Proton X50 and it comes with a 5-year warranty with unlimited mileage, 6-times free labour service, 5-year data package with 1GB/month, financing interest rates from 2.28%pa and Proton insurance programme.
The first 5,000 bookings (registration by 31 July 2024), will enjoy a cash discount of RM7,000, trade in overtrade support of RM1,500 and value added features worth RM6,000, bringing the total savings to RM14,500.
Proton telah melancarkan initiatif penarafan 5 bintang untuk meningkatkan lagi tahap perkhidmatan selepas jualan untuk pelanggan di cawangannya di seluruh negara. Inisiatif baharu ini mengiktiraf pengedar Proton yang telah mencapai tahap cemerlang bagi perkhidmatan selepas jualan dan ia merupakan lanjutan daripada inisiatif Proton Operational Excellence (POE) syarikat yang telah dimulakan pada 6 Mac 2023.
Pengiktirafan baharu ini akan diberikan berdasarkan skor POE dan kualiti perkhidmatan bagi menggalakkan semua cawangan untuk mencapai dan mengekalkan tahap perkhidmatan dan kepuasan pelanggan yang tinggi. Kualiti perkhidmatan dinilai dalam dua kategori iaitu kelajuan dan pematuhan SOP dan ini kemudiannya dinilai dalam 6 bidang tumpuan. Matlamat akhir adalah untuk menguruskan keprihatinan pelanggan di cawangan dengan berkesan dan untuk memberikan pengalaman pelanggan yang terbaik.