Stellantis Archives

Stellantis Akan Menggabungkan Alfa Romeo dan Maserati

Stellantis, syarikat automotif global yang terbentuk hasil penggabungan antara Fiat-Chrysler dan PSA Peugeot-Citroën, kini berada di ambang untuk mengumumkan strategi pemulihan menyeluruh bagi dua jenama Itali yang paling mencabar prestasinya — Alfa Romeo dan Maserati. Strategi baharu ini dijangka diumumkan dalam minggu-minggu akan datang, dengan matlamat utama untuk mengekang kejatuhan jualan serta mengukuhkan daya saing kedua-dua jenama warisan tersebut dalam pasaran global yang kian mencabar.

Pelan tersebut sedang menghampiri kelulusan akhir dan akan menyaksikan pendekatan kolaboratif antara Alfa Romeo dan Maserati. Ini melibatkan perkongsian platform kenderaan masa depan dan komponen utama dalam segmen pasaran yang bertindih. Sinergi ini bukan sahaja bertujuan menyelaraskan pembangunan produk, malah mampu mengurangkan kos operasi secara signifikan. Meskipun kerjasama teknikal akan dipertingkatkan, identiti unik setiap jenama akan terus dipertahankan.

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Stellantis Prepares Strategic Overhaul for Alfa Romeo and Maserati Amid Sales Crisis

Stellantis is poised to announce a comprehensive recovery strategy for two of its most troubled marques, Alfa Romeo and Maserati, in the coming weeks. The plan aims to arrest declining sales and strengthen the competitiveness of the historic Italian brands through increased collaboration, though a full merger is reportedly off the table.

The strategy, which is nearing final approval, will see Alfa Romeo and Maserati seek operational “synergies” across future vehicle platforms and shared components in overlapping market segments. This collaborative approach is intended to streamline development and reduce costs, though each brand is expected to retain its distinct identity.

The move follows persistent speculation about Maserati’s future, including rumours of a potential sale—claims Stellantis executives have continued to deny. At the same time, concerns are mounting over delays to Alfa Romeo’s next-generation Stelvio SUV, a model seen as crucial to the brand’s revival.

Sales figures paint a grim picture. Alfa Romeo posted an estimated 20 per cent decline in sales last year, while Maserati suffered a more severe drop of over 50 per cent, despite launching new products. Compared to their peak years, both marques have seen sales plummet, with Alfa Romeo now selling just half the volume it achieved in 2018.

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Stellantis Perkenal Eurorepar ke Malaysia, Kukuhkan Penawaran Selepas Jualan Serantau

Stellantis secara rasmi telah melancarkan rangkaian produk automotif pelbagai jenama di bawah jenama Eurorepar ke pasaran Malaysia, bersempena acara Automechanika Kuala Lumpur 2025. Pelancaran ini menandakan langkah strategik syarikat untuk memperkukuh kedudukan dalam industri pasaran selepas jualan yang pesat berkembang di rantau ini.

Ditubuhkan pada tahun 2002, Eurorepar menawarkan portfolio menyeluruh merangkumi lebih 17,000 jenis alat ganti, aksesori, tayar, pelincir dan bahan habis pakai yang direka untuk pelbagai jenama dan model kenderaan. Kemasukan jenama ini ke Malaysia mencerminkan aspirasi global Stellantis untuk menyediakan penyelesaian automotif berkualiti tinggi dan mampu milik, melangkaui penawaran jenama eksklusifnya.

Melengkapi penawaran produk adalah Eurorepar Car Service, iaitu rangkaian bengkel berbilang jenama yang menyediakan perkhidmatan penyelenggaraan dan pembaikan secara profesional. Sejak ditubuhkan pada 2003, rangkaian ini telah berkembang ke lebih 30 negara dengan lebih 6,500 pusat servis. Kehadirannya di Malaysia dijangka mengubah landskap penyelenggaraan kenderaan tempatan daripada tumpuan semata-mata terhadap kos, kepada pendekatan yang menekankan kualiti dan kecekapan perkhidmatan.

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Stellantis Introduces Eurorepar and Car Service Network to Malaysia

Stellantis has officially introduced its multi-brand Eurorepar product range to the Malaysian market. Making its debut appearance at Automechanika Kuala Lumpur 2025, Eurorepar’s entry signals a strategic push to establish a stronger foothold in the country’s rapidly evolving aftermarket industry.

Established in 2002, Eurorepar offers an extensive portfolio of over 17,000 automotive parts and service references, including spare parts, accessories, tyres, lubricants, and consumables. Designed to serve a wide array of vehicle makes and models, the brand’s expansion into Malaysia reflects Stellantis’ global ambition to provide accessible, high-quality automotive solutions beyond its proprietary marques.

Complementing the product range is Eurorepar Car Service, a multi-brand workshop network that delivers expert repair and maintenance services. Operational in more than 30 countries and supported by 6,500 service centres since its inception in 2003, the network aims to shift the Malaysian vehicle servicing market away from its traditional cost-centric focus to a more quality-driven approach. This transformation is expected to empower independent service centres by offering professional-standard services at competitive rates, underpinned by the reliability of OEM-authorised parts.

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Stellantis Menghadapi Krisis: Isu Tarif untuk Alfa Romeo dan Maserati

Syarikat automotif gergasi Stellantis kini berdepan dengan krisis berbilang dimensi selepas mencatatkan prestasi lemah sepanjang 2024, ditambah pula dengan peletakan jawatan mengejut Ketua Pegawai Eksekutif (CEO), Carlos Tavares. Tahun yang sepatutnya menjadi titik tolak untuk pemulihan kini berubah menjadi tempoh ketidaktentuan, terutamanya selepas pengenalan semula tarif import tinggi oleh Amerika Syarikat di bawah dasar bekas Presiden Donald Trump.

Tarif 25 peratus yang dikenakan ke atas semua kenderaan yang diimport ke pasaran A.S. telah memberi tamparan hebat kepada dua jenama premium Stellantis – Alfa Romeo dan Maserati – yang setakat ini masih belum memiliki sebarang fasiliti pengeluaran di Amerika Syarikat.

Penjualan Merosot, Tekanan Meningkat

Statistik semasa menunjukkan penurunan ketara dalam prestasi kedua-dua jenama tersebut. Alfa Romeo hanya berjaya menjual 8,865 unit di Amerika Syarikat pada tahun 2024, mencatatkan penurunan sebanyak 19 peratus berbanding tahun sebelumnya. Maserati pula menjual 11,300 unit secara global, dengan hanya 4,819 unit sampai ke tangan pelanggan di pasaran A.S.

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Stellantis Faces Crisis as Tariffs Hit Alfa Romeo and Maserati Hard

Stellantis is in troubled waters. After a year marked by declining sales and falling revenue, the company is now grappling with the abrupt resignation of CEO Carlos Tavares. 2024 was meant to be a rebuilding year, but with steep U.S. tariffs now firmly in place under former President Trump’s renewed policies, things could soon spiral further out of control.

Among the most vulnerable brands under Stellantis are Alfa Romeo and Maserati, both of which are struggling to survive in a hostile market. In response to the escalating crisis, Stellantis has reportedly brought in management consulting giant McKinsey & Company to assess the situation, with a specific focus on the impact of tariffs.

A Stellantis spokesperson told Automotive News Europe that McKinsey was “asked to provide its considerations” for the two marques, though no further details were provided. Still, the move suggests that drastic changes may be on the horizon.

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Kebangkitan Maserati Terjejas, Stellantis Tangguh Pelaburan dan Tinjau Semula Masa Depan Jenama

Kebangkitan semula Maserati yang penuh aspirasi — ditandai dengan pelancaran supercar MC20, GranTurismo generasi baharu, dan SUV Grecale — kini menghadapi cabaran besar selepas Stellantis mengambil langkah menilai semula masa depan jenama itu. Dalam laporan pendapatan suku akhir tahun kewangan 2024, Ketua Pegawai Kewangan Stellantis, Doug Ostermann, mengesahkan syarikat telah mengurangkan pelaburan sebanyak AS$1.59 bilion dalam Maserati, termasuk pembatalan beberapa projek penting yang dirancang untuk pelancaran.

Menurut Ostermann, keputusan ini berpunca daripada penilaian semula strategi elektrifikasi Maserati, khususnya selepas prestasi lemah jenama itu di China. Stellantis sebelum ini menjangkakan peralihan pesat ke arah kenderaan elektrik (EV) dalam pasaran mewah China, namun apabila jangkaan tersebut meleset, unjuran kewangan Maserati turut diselaraskan semula, sekaligus membawa kepada penyusunan semula pelaburan syarikat terhadap jenama ikonik Itali itu.

Keputusan ini hadir selepas tempoh sukar buat Maserati, yang menyaksikan jualan globalnya merosot 58 peratus — daripada sekitar 26,600 unit kepada hanya 11,300 unit. Penurunan mendadak ini meningkatkan tekanan terhadap kelangsungan jangka panjang Maserati dalam kumpulan Stellantis. Malah, pada pertengahan 2024, bekas Ketua Pegawai Eksekutif Stellantis, Carlos Tavares, telah memberi amaran bahawa jenama-jenama berprestasi rendah berdepan risiko penamatan sekiranya gagal mencapai keuntungan. Tegas beliau, Stellantis tidak akan terus menanggung jenama yang tidak memberi pulangan kewangan, memperkukuh fokus kumpulan terhadap kecekapan dan keuntungan.

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Stellantis Cancels Maserati Projects Following $1.59 Billion Write-Down Amid Sales Slump

Maserati’s ambitious resurgence, marked by the launch of the MC20 supercar, the new-generation GranTurismo, and the Grecale SUV, has been abruptly slowed as Stellantis reassesses the brand’s future. In an earnings call for the final quarter of the 2024 financial year, Stellantis Chief Financial Officer Doug Ostermann confirmed that the company had written down a $1.59 billion investment in Maserati. This figure includes the cancellation of several projects that were scheduled for launch, as noted in the company’s investor briefing.

Ostermann attributed the decision to a reassessment of Maserati’s electrification strategy, particularly concerning the brand’s performance in China. Stellantis had initially expected the Chinese luxury market to transition rapidly to electric vehicles. However, as these expectations were adjusted, so too were the financial forecasts for Maserati, prompting Stellantis to recalibrate its investment plans for the historic marque.

The announcement follows a challenging year for Maserati, which saw global sales plummet by 58 percent, falling from approximately 26,600 units to just 11,300. The sales decline has intensified scrutiny over Maserati’s long-term viability within Stellantis. In mid-2024, former Stellantis CEO Carlos Tavares warned that underperforming brands faced the threat of closure if they failed to generate profits. Tavares emphasized that Stellantis could not afford to support brands that did not contribute financially, reinforcing the company’s strict focus on profitability.

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Stellantis Perkenal STLA AutoDrive, Teknologi Pemanduan Autonomi Tahap 3

Stellantis telah memperkenalkan STLA AutoDrive, sistem pemanduan autonomi termaju yang membolehkan pemanduan bebas tangan dan pandangan mata pada kelajuan sehingga 60km/j. Direka bentuk bagi memudahkan navigasi dalam lalu lintas bandar yang padat, teknologi SAE Tahap 3 ini membolehkan pemandu melakukan aktiviti lain seperti menonton filem, membaca, atau menyemak e-mel sementara sistem mengambil alih kawalan pemanduan.

Teknologi inovatif ini mampu mengendalikan tugas pemanduan rutin dengan lancar, termasuk mengekalkan jarak selamat, melaraskan kelajuan, serta mengawal stereng dan brek mengikut keadaan trafik semasa. Ketua Pegawai Kejuruteraan dan Teknologi Stellantis, Ned Curic, menyatakan bahawa sistem ini dibangunkan dengan matlamat utama untuk membantu pemandu menggunakan masa mereka dengan lebih cekap.

STLA AutoDrive direka untuk berfungsi dengan cekap dalam pelbagai keadaan cuaca, termasuk pemanduan waktu malam dan permukaan jalan basah akibat hujan. Bagi memastikan operasi yang optimum, sistem ini turut dilengkapi dengan mekanisme pembersihan sensor automatik yang mengekalkan prestasi dan keupayaan pengesanan secara konsisten.

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Stellantis Unveils STLA AutoDrive, Offering Hands-Free Driving in Urban Traffic

Stellantis has introduced STLA AutoDrive, an advanced autonomous driving system that enables hands-free, eyes-off driving at speeds up to 60km/h. Designed to ease navigation in dense urban traffic, the SAE Level 3 technology allows drivers to engage in activities such as watching movies, reading, or checking emails while the system takes control.

The technology is engineered to manage routine driving tasks seamlessly, including maintaining safe distances, adjusting speed, steering, and braking based on real-time traffic conditions. According to Ned Curic, Stellantis Chief Engineering and Technology Officer, the system is designed with the primary goal of helping drivers make more efficient use of their time.

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Stellantis

Stellantis Akan Menggabungkan Alfa Romeo dan Maserati

Stellantis Prepares Strategic Overhaul for Alfa Romeo and Maserati Amid Sales Crisis

Stellantis Perkenal Eurorepar ke Malaysia, Kukuhkan Penawaran Selepas Jualan Serantau

Stellantis Introduces Eurorepar and Car Service Network to Malaysia

Stellantis Menghadapi Krisis: Isu Tarif untuk Alfa Romeo dan Maserati

Stellantis Faces Crisis as Tariffs Hit Alfa Romeo and Maserati Hard

Kebangkitan Maserati Terjejas, Stellantis Tangguh Pelaburan dan Tinjau Semula Masa Depan Jenama

Stellantis Cancels Maserati Projects Following $1.59 Billion Write-Down Amid Sales Slump

Stellantis Perkenal STLA AutoDrive, Teknologi Pemanduan Autonomi Tahap 3

Stellantis Unveils STLA AutoDrive, Offering Hands-Free Driving in Urban Traffic

Stellantis Akan Menggabungkan Alfa Romeo dan Maserati

Stellantis Prepares Strategic Overhaul for Alfa Romeo and Maserati Amid Sales Crisis

Stellantis Perkenal Eurorepar ke Malaysia, Kukuhkan Penawaran Selepas Jualan Serantau

Stellantis Introduces Eurorepar and Car Service Network to Malaysia

Stellantis Menghadapi Krisis: Isu Tarif untuk Alfa Romeo dan Maserati

Stellantis Faces Crisis as Tariffs Hit Alfa Romeo and Maserati Hard

Kebangkitan Maserati Terjejas, Stellantis Tangguh Pelaburan dan Tinjau Semula Masa Depan Jenama

Stellantis Cancels Maserati Projects Following $1.59 Billion Write-Down Amid Sales Slump

Stellantis Perkenal STLA AutoDrive, Teknologi Pemanduan Autonomi Tahap 3

Stellantis Unveils STLA AutoDrive, Offering Hands-Free Driving in Urban Traffic

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