Piston.my

Vision80

Group Lotus, once owned by Proton and now owned by its shareholder, Zhejiang Geely Holding Group, has big plans for the rest of the decade, with a product plan for the next 5 years that will see at least 5 new models. The ongoing strategic plan, known as Vision80, outlines the transformation of the company ahead of its 80th birthday in 2028.

Also of significance to the journey of global expansion is the establishment of Lotus Technology. This is a new division of Group Lotus, a global ‘intelligent technology’ subsidiary which augments the brand’s DNA and technology accumulated over the 73 years that Lotus has been in business. Its role is to accelerate innovation in the fields of batteries and energy management, electric motors, electronic control systems, intelligent driving, intelligent manufacturing and more.

Expanding the global footprint
Working hand in hand, China-based Lotus Technology and the UK-based Lotus team are at the core of Group Lotus’ future development strategy. Lotus in the UK will be responsible for the development and production of sportscars, as well as coordinating global sales for the Lotus brand. Lotus Technology in China will be responsible for integrating a new generation of lifestyle products, bringing together China’s EV and manufacturing specialisms, UK’s design and advanced performance centres and Germany-based R&D resources (at the Lotus Technology Innovation Centre in Raunheim), as well as the global development and production of premium intelligent drive technologies.

“Transforming Lotus from a UK sportscar company to a truly global performance car company has always been at the core of Vision80. The launch of Lotus Technology is a major milestone on the road to making that a reality, while adhering to the unwavering Lotus principles of pure performance, efficiency, motorsport success and, above all, being ‘For the Drivers’,” said Matt Windle, Managing Director of Lotus Cars.

New factory for Lotus EVs in China
The new Lotus Technology headquarters will be completed in 2024, while an all-new Lotus factory, to manufacture Lotus electric vehicles for global markets, will open later this year. The new plant, located in Wuhan has an investment of over £900 million (about RM5.17 billion). It will complement existing UK sportscar manufacturing and performance facilities in England. It is being built with the world’s most advanced manufacturing technologies to become a global centre of excellence for Lotus’ premium lifestyle models.

Covering an area of over 1 million square metres, the new factory in China plant will have has a capacity of up to production of 150,000 vehicles a year. with an investment of over £900 million (about RM5.17 billion) 

The new plant is the first in the world with an integrated intelligent test track. It features an advanced system whereby vehicles can be transported into workshops using autonomous driving technology without any human intervention. It is designed to accommodate vehicles driving at speeds up to 230 km/h) through 16 corners.

In the field of intelligent drive, Lotus has also unveiled the concept of ‘track-level intelligent drive’ as a 10-year technological development target. The new technology’s aim is to assist drivers to perform as well as an F1 driver on track, while increasing driver safety and improving performance on the road through advanced software and hardware. The result is a more rewarding and reassuring experience in any environment.

Emira will be the last petrol-powered sportscar from Lotus.

5 new models in 5 years
As for the new models, which are in addition to the Evija all-electric hypercar and the Emira (the last petrol-powered sportscar from Lotus), the first one will be an E-segment SUV codenamed ‘Type 132’ which will be launched next year. It will be followed in 2023 by an E-segment 4-door coupe (Type 133), and in 2025 by the Type 134, a new D-segment SUV. This trio will be joined in 2026 by the Type 135, an all-new electric sportscar.

The development of the brand’s new premium lifestyle vehicles will take place on the Lotus Premium architecture, one of the four new vehicle platforms announced at the Driving Tomorrow global strategy conference in April. The Premium architecture supports a wheelbase range from 2889 mm -3100 mm and could be further expanded in the future. It supports the development of all types of passenger vehicles from C+ to E segments. Using 92 – 120 kWh batteries, it is compatible with the industry’s most advanced 800V high-speed EV charging system. Products developed on this platform will be capable of 0-100 km/h acceleration in under 3 seconds.

Since being founded by Colin Chapman in 1948, Lotus has been among the industry leaders in innovation with its commitment to pure driving, outstanding ride and handling, lightweight technologies and aerodynamic engineering. Today, with the backing and global resources of Geely Holding Group, the company benefits from new capabilities in R&D, manufacturing and supply chain management.

New dawn for Lotus as Vision80 plan progresses

 

 

 

 

 

 

 

 

 

With the Lotus Elise, Exige and Evora ending production this year, a single model takes over their places – the new Emira. Apart from being an truly all-new model in over a decade, the Emira also marks the end of an era – that of Lotus sportscars with internal combustion engines. The British carmaker has confirmed that moving forward, the next models appearing later in the decade will be powered only by electricity.

The Emira (which means in ‘commander’ or ‘leader’ in some languages) is the first all-new Lotus sportscar to be developed under Vision80, the company’s strategic plan guiding the transformation of Lotus as it moves towards its 80th anniversary in 2028. Acting as a catalyst to further enhance brand awareness globally, it’s spearheading the repositioning and expansion of the Lotus retail network ahead of the arrival of a family of new vehicles.

2022 Lotus Emira

“The Emira is a game-changer for Lotus. It stands as a beacon of everything we have achieved to date in the transformation of the business, the embodiment of our progress. It is a highly significant milestone on our path to becoming a truly global performance car brand,” said Matt Windle, MD of  Lotus Cars.

New design language
Bridging the transition from one era to a new one, the Emira has new design language, some of which has already been seen on the Evija hypercar. Sculpted surfaces and technical detailing, delivering exotic supercar appeal in the sportscar segment, are complemented by a new and more premium approach for Lotus in terms of forms and materials with higher build quality than ever before.

2022 Lotus Emira

The influence of the Evija is evident in the fluid surfaces and crisp feature lines. The lineage is even more obvious on the prominent leading edge of the bonnet, with unique-in-class exit vents to guide airflow over the car and optimise aerodynamics. The bonnet houses the current version of the iconic Lotus roundel, its first appearance on a new Lotus sportscar and slightly larger than on previous models.

The fully electric Evija hypercar.

Active aerodynamics unnecessary with clever engineering
Aerodynamics have always been at the heart of the Lotus since the company was founded in 1948, with Colin Chapman coming up with many innovations. It is a philosophy inextricably linked to delivering outstanding performance whether a car is on the road or racetrack. And the approaches taken are kept simple – no active aerodynamics as clever engineering means they’re not needed.

The Emira is the only model in its class to create passive downforce that’s precisely balanced between the front and rear axles at all speeds, perfectly tuned to the weight distribution and suspension geometry of the car. It means as downforce increases with speed, generating exceptional grip through corners, the handling characteristics remain constant, precise and predictable.

2022 Lotus Emira

Lotus Sports Car Architecture
The Emira has been developed on a new lightweight bonded aluminium chassis, technology pioneered by Lotus and which remains part of the company’s sportscar DNA. Known as Lotus Sports Car Architecture, it debuted with the Elise. However, for the Emira, every dimension is different to any previous Lotus chassis and it is fabricated in an all-new facility as well.

The car, which has a target weight of 1,405 kgs, has two defined chassis and suspension settings. Tour is tuned for everyday road use, delivering the optimum blend of Lotus dynamic performance and handling with a more comfortable ride. Sports is available with the optional Lotus Drivers Pack and provides a slightly stiffer suspension set-up for enhanced dynamic capability and feel. Hydraulic steering provides excellent feedback for the driver.

Two engine options
Customers will have a choice of two engines, with the familiar Toyota-source, Lotus-engineered supercharged 3.5-litre V6 being available initially. This will produce 360 – 400 bhp and 430 Nm, with a 0 to 100 km/h acceleration time claimed to be less than 4.5 seconds with a top speed of up to 290 km/h.

Mercedes-AMG M139 engine to be offered with the Emira.

The second option will be a Mercedes-AMG 2-litre turbocharged unit, the M139. This is currently the world’s most powerful production 4-cylinder unit. Depending on the state of tune done by Lotus engineers,  the German engine could provide up to 416 bhp and will come with AMG’s 8-speed dual-clutch transmission.

Interior design – a huge leap ahead
Within the 4412 mm long and 1895 mm wide body, the cabin follows traditional Lotus principles of putting the driver at the very centre of the experience. The cockpit environment, with minimum distractions, has essential controls easily reached and efficient ergonomics.

2022 Lotus Emira

There’s a huge leap forward in all aspects of the cabin, from the contemporary design and quality of materials to the increase in storage space, fit and finish, attention to detail and abundant advanced technology now integrated. The modern technical finishes create a premium experience for the driver – ‘technology with soul’ – and some details added pay tribute to the heritage and sporting success of Lotus.

Examples include the positioning of the gearstick on manual cars, which echoes that of the iconic Esprit, and the semi-exposed gear linkage visible at the base of the centre console on V6 manual cars, as on the Elise and Exige. Adding to the sense of theatre is the protective red cover over the start/stop button.

2022 Lotus Emira

The early Lotus cars had the bare minimum of equipment in the cabin. It was the trade-off for the exhilarating drive that could be experienced. However, this singlemindedness gradually changed over the decades and comfort and convenience features found their way into the cabin. In the Emira, the two seats have 4-way electric adjustment, with the option to upgrade to a premium sports seat with 12-way electric adjustment.

Besides the flat-bottomed sports steering wheel, features available include keyless go, cruise control, rain-sensing wipers, electric folding door mirrors, parking sensors, auto-dimming rearview mirror, curtain airbags, launch control, and even a stolen vehicle tracker.

2022 Lotus Emira

2022 Lotus Emira

Advanced Driver Assistance Systems are also provided, such as adaptive cruise control, anti-collision system, fatigue alert, road sign information, vehicle speed limiter, lane departure warning, rear cross traffic alert, and lane change assist. Purists may be unhappy about this ‘overload’ of technology but these systems are generally non-intrusive, activating only when needed to prevent an accident.

The first public display of the Emira will be at the Goodwood Festival of Speed in England which starts tomorrow. Orders are now being taken worldwide for the car which has a starting price of 72,000 euros (about RM354,000). The first customers will get their cars from March next year.

Here’s what Jenson Button, former F1 World Champion, says about the Emira: “You always expect a Lotus to have good mechanical grip through the low-speed corners but there was plenty of downforce in the high-speed corners too. That means the feeling of great balance is the same no matter how you’re driving it.  It’s exceptional and I’m a big fan. I’m still in shock at the price. Starting at under £60,000, it’s fantastic and means so many people are going to have the opportunity to experience it first-hand. It’s being called a ‘junior supercar’ but it would give a lot of supercars a run for their money… and it’s more comfortable than most of them!”

New dawn for Lotus as Vision80 plan progresses

Lotus Cars and Lotus Engineering, under the ownership of the Zhejiang Geely Holding Group since mid-2017 (although a Malaysian shareholder still has 49%), is changing gears to accelerate its business forward. Broadcasting a new dawn for the company via Driving Tomorrow, a global virtual conference, the British carmaker has revealed four new vehicle architectures, a technology roadmap, a fresh global retail identity and the name of an all-new car.

Its strategic direction was actually formulated with Vision80, launched in 2018 soon after the company’s 70th anniversary. Based on three key pillars – transforming the business, revolutionising the product range and delivering results every year – Vision80 commits Lotus to meet its transformational targets by the time of its 80th birthday in 2028.

Lotus

2021 begins the fourth year of that plans and the transformation remains on track in spite of the challenging period during 2020. “This year is a pivotal one for Lotus, particularly with our sportscars; we reach the end of one era and begin another. The spirit and passion that gave the world the Elise, Exige and Evora will live on in the next generation of cars – cars like the all-new Lotus Emira,” said Matt Windle, MD of Lotus Cars.

Lotus

Emira world debut on July 6
Lotus has confirmed more details of its all-new sportscar, to date known only by its codename ‘Type 131’. Firstly, its name is now confirmed to be Emira – pronounced ‘E-meer-a’, a word which features  in numerous ancient languages and often translates as ‘commander’ or ‘leader’.

The Emira will be unveiled on July 6 at the Lotus Advanced Performance Centre in England, adjacent to the factory where it will be made. Contrary to media speculation, the car will not be a hybrid. In contrast to almost every company talking about new cars with electrified powertrains, Lotus has confirmed that the Emira will be powered by a choice of internal combustion engines – the last time Lotus will launch a car with a combustion engine – with a new powertrain partnership. The additional powertrain option will be new to Lotus, highly efficient, use cutting-edge technology and be tuned to help deliver that distinctive Lotus experience.

Lotus

With a distinctive new sports car design influenced by the Evija hypercar, the Emira marks the acceleration of the brand’s product-led offensive into a new era of contemporary design, highly efficient powertrains, and everyday usability coupled with explosive performance.

New Lotus architectures
The Emira is being built on one of four new Lotus architectures. Working collaboratively with colleagues in Europe and China, Lotus engineers have developed a dedicated family of structural platforms for the brand. Exclusive to Lotus within the Geely group but available to other companies through the Lotus Engineering consultancy, these four architectures will underpin the next generation of Lotus performance cars.

The first is the Sports Car Architecture, referred to internally as the Elemental architecture. This is the platform on which the Emira will be built. Flexible, lightweight and featuring the signature Lotus extruded aluminium technology, this sportscar platform is a massive step-change technically. Every dimension is different to previous generations of Lotus sportscars.

Lotus

The second one is Hypercar Architecture, which the Evija will be the first car to use. Despite travel restrictions limiting testing opportunities around the world, progress on the hypercar has not stopped. Several thousand kilometres of engineering development and validation testing have already taken place in the UK. Lotus is also working with an advanced simulator company, allowing the Evija team to run endless simulations in the virtual world. This enhances confidence in passing project milestones with real-world development vehicles and creates programme efficiencies.

Evija owners will be the first Lotus customers to benefit from ‘what3words (W3W) technology’ available on the car. W3W divides the world into 3 metre x 3 metre squares and gives each a unique combination of three words: a W3W address. For example, ‘hotspots.punters.race’ is the W3W address for the entrance to Lotus HQ. The Lotus Emira will also benefit from this system, which is a far more accurate location system than the traditional postcode.

Premium Architecture is the third of the four architectures and is described as the first ever truly global automotive architecture from Lotus. This will complement the Evolution platform which will be the basis for an all-new range of lifestyle vehicles from the company. The architecture has been defined and designed in the UK, supported by collaborative work with teams in China, Sweden and Germany. It is ‘born British, raised globally’.

Lotus

For the future is Electric Sportscar Architecture which will see a new vehicle platform coming from a collaborative effort between Lotus and Group Renault’s Alpine brand. The Lotus Engineering consultancy is leading development work on the new platform – known internally as ‘E-Sports’, from which will come new products for Lotus and Alpine.

“The E-Sports architecture will be flexible and modular, and will generate an exciting new sportscar for the Lotus brand, with contemporary styling, class-leading ride and handling, explosive performance and that unmistakable Lotus character – a pure dynamic experience that is ‘For The Drivers’. I have challenged our teams to target the same weight as our latest combustion engine sports cars,” Mr Windle said.

Lotus

Core values driving the business forward
In 2021, there are three core values driving the business forward – Performance, Intelligent Technology and Sustainability. Thanks to Vision80 and the progress made since its launch, and the support of its shareholders, the long-term foundation and sustainability of the Lotus business is taking shape. The growth of Lotus is already sparking a new generation of Lotus cars, which will lead to an increase in vehicle sales worldwide.

Lotus

Lotus

Being part of the Geely group of companies gives Lotus access to a vast range of skills and expertise, something which it previously did not have. Hubs spread across the globe create the new Lotus map of the world, allowing the company to draw upon deep resources and skill bases as part of the Geely Group, in the same way its former owner, Proton.

Lotus

Final Edition models of Lotus Elise and Exige to mark end of an era

Archive

Follow us on Facebook

Follow us on YouTube