Pameran Automotif Ingress Group 2024 menawarkan pengalaman automotif yang luar biasa dengan tawaran eksklusif dan promosi yang tidak dapat ditandingi. Berikut adalah sebab-sebab mengapa anda tidak boleh melepaskan peluang untuk menyertai acara menarik ini:
Tawaran Eksklusif: Terokai tawaran eksklusif dan insentif yang hanya tersedia semasa Auto Fair ini, memberikan anda peluang untuk menikmati penjimatan secara ketara pada pembelian kenderaan anda seterusnya.
Pilihan Luas: Temui pelbagai model terkini dari jenama-jenama terkemuka seperti BMW, MINI, Mitsubishi, dan Volvo, memastikan anda akan menemui kenderaan yang sempurna untuk memenuhi keperluan dan pilihan anda.
Jimat Berkilat: Manfaatkan rebat menarik sehingga RM35,000, kadar pembiayaan rendah bermula dari 0.00%, dan nilai tukaran yang tinggi, menjadikan lebih mudah daripada sebelumnya untuk memiliki kereta impian anda.
Hadiah Menarik: Sertai cabutan bertuah khas untuk berpeluang memenangi hadiah menarik, menambahkan elemen kegembiraan tambahan kepada pengalaman Pameran Automotif anda.
Penerbangan Percuma: Beli BMW X3 atau MINI Countryman dan terima penerbangan pulang-pergi MAS percuma, menambah nilai lagi kepada pembelian anda.
Tumpuan Menarik Mengikut Jenama:
BMW:
Rebat tunai sehingga RM35,000
Pembiayaan serendah 0%
Jaminan 5 tahun
Vaucer Gaya Hidup BMW bernilai RM1,000 secara percuma
BMW Advanced Car Eye percuma
Tiket Penerbangan Pulang-Pergi MAS
MINI (F60):
Rebat tunai sehingga RM15,000
Pembiayaan serendah 0%
MINI 4+1 MSRI
Tiket Penerbangan Pulang-Pergi MAS
Volvo:
Model Volvo Selekt bermula dari RM180,000
Rebat tunai dan Bowers and Wilkins earbuds percuma
Mitsubishi:
Rebat tunai, skema kerajaan, ganjaran kesetiaan, dan Duit Raya
Kadar faedah serendah 0.88%
Penarikan Tambahan:
Aktiviti Mitsubishi Off-Road: Alami keghairahan pemanduan di luar jalan dengan aktiviti istimewa Mitsubishi.
Ujian Pandu: Ambil alih kemudi dan uji pemanduan model kegemaran anda untuk merasai prestasi mereka secara langsung.
Tempat Letak Kenderaan Valet: Nikmati keselesaan perkhidmatan tempat letak kereta valet semasa lawatan anda ke Pameran Automotif.
Jualan Raya Gaya Hidup BMW: Terokai jualan eksklusif Raya pada produk Gaya Hidup BMW, menambahkan kegembiraan tambahan kepada pengalaman membeli-belah anda.
Jangan lepaskan peluang untuk membawa pulang kereta impian anda dengan tawaran yang tidak dapat ditandingi dan promosi eksklusif di Pameran Automotif Ingress Group 2024. Catat tarikh pada 23 dan 24 Mac, dari jam 10 pagi hingga 5 petang, di Carpark A, Ingress Auto, Damansara.
Are you thinking of rewarding yourself or your loved one with a new ride? Perhaps you have been shopping around for a while already but can’t seem to find that ideal car. We have news for you!
Ingress Group, the dealer for everything BMW, MINI, Volvo and Mitsubishi, is having its Ingress Group Auto Fair 2024!
Renowned for amazing offers and a great selection, the Ingress Group Auto Fair 2024 offers an exceptional automotive experience with exclusive deals and unbeatable offers.
So if you are on the hunt for a new BMW, MINI, Volvo or a Mitsubishi, here’s why you should make sure not to miss out on this exciting event:
Exclusive Offers: Explore exclusive deals and incentives available only during the Auto Fair, providing you with the chance to save significantly on your next vehicle purchase.
Wide Selection: Discover a diverse range of the latest models from top brands like BMW, MINI, Mitsubishi, and Volvo, ensuring that you’ll find the perfect vehicle to meet your needs and preferences.
Savings Galore: Take advantage of attractive rebates of up to RM35,000, low financing rates starting from 0.00%, and high trade-in values, making it easier than ever to afford the car of your dreams.
Exciting Prizes: Participate in special lucky draws for a chance to win fantastic prizes, adding an extra element of excitement to your Auto Fair experience.
Complimentary FlightTickets: Purchase selected modelsand receive a complimentary MAS return flight, adding even more value to your purchase.
But that is not all, here’s a roundup of what you stand to get:
BMW:
Cash rebates of up to RM35,000
Financing as low as 0%
5 years warranty
Complimentary RM1,000 BMW Lifestyle Voucher
Complimentary BMW Advanced Car Eye
MAS Return Flight Ticket
MINI:
Cash rebates of up to RM15,000
Financing as low as 0%
MINI 4+1 MSRI
MAS Return Flight Ticket
Volvo:
Volvo SELEKT Cars starting from RM180,000
Cash rebates and complimentary Bowers and Wilkins PI7 S2 earbuds
Attractive financing rates*
Complimentary 1-year service*
Complimentary Digital Video Recorder on selected models*
Complimentary Polestar running boards on selected models*
Complimentary genuine Volvo accessories on selected models*
Stand a chance to be among the first 10 to book Volvo SELEKT cars and get an instant RM5,000 cash*
Mitsubishi:
Cash rebates, government schemes, loyalty rewards, and Duit Raya
Interest rates as low as 0.88%
But the Ingress Group Auto Fair is more than just a sales event, it has other activities that are perfect for the family as well, such as the Mitsubishi Off-Road Activation where you will get to experience the thrill of off-road driving with selected Mitsubishis.
There are also Test Drives activities where you can get behind the wheel and test drive some of your favorite models to experience their performance first hand.
And just to make it more convenient for you, Ingress Auto will prepare Valet Parking so you can enjoy the convenience of valet parking services during your visit to the Auto Fair.
And finally, in the spirit of Ramadhan, Ingress Auto has prepared a special BMW Lifestyle Raya Sales so you get to explore exclusive Raya sales on BMW Lifestyle products, adding extra excitement to your shopping experience.
Don’t miss out on the opportunity to drive home your dream car with unbeatable deals and exclusive offers at the Ingress Group Auto Fair 2024.
Mark your calendars for March 23rd and 24th, from 10 am to 5 pm, at Carpark A, Ingress Auto, Damansara.
Vehicle safety is undeniably an essential aspect of modern transportation, encompassing a wide array of measures designed to minimise the risk of accidents and injuries on the road.
From advancements in structural engineering such as crumple zones to the integration of innovative technologies such as collision avoidance systems and airbag deployment mechanisms, proving that the safety of occupants and pedestrians alike remains a paramount concern for automakers, regulatory bodies, and consumers worldwide.
Volvo needs no introduction and has long been heralded as a pioneer and advocate for automotive safety, with a legacy that traces back to the invention of the three-point safety belt by engineer Nils Bohlin in 1959. What set Volvo apart from the rest of the world is not just the creation of this life-saving device, but their decision not to patent it, instead opting to share the technology with other automakers for the greater good.
This altruistic gesture fundamentally changed the landscape of vehicle safety, as the three-point seatbelt became a standard feature in cars worldwide, saving countless lives over the years.
Volvo’s commitment to safety extends beyond technological innovation; it embodies a philosophy deeply rooted in the belief that protecting human lives on the road is not just a responsibility but a moral imperative.
Just like the older “tank” models, modern Volvo cars are equipped with an array of cutting-edge safety features that embody the company’s unwavering commitment to protecting occupants and pedestrians alike.
These include advanced driver assistance systems such as collision avoidance technology, pedestrian detection, and lane-keeping assistance. Additionally, Volvo’s models boast robust structural designs engineered to withstand and dissipate impact forces, along with comprehensive airbag systems strategically placed throughout the cabin.
Models such as the C40 Recharge, XC60 and XC90 have all received five-star ratings in the Euro NCAP tests.
Just recently, although Volvo did not have to do it, but did it anyway, Volvo Car Malaysia (VCM) organised its first-ever Safety Driving Experience as part of its For Life campaign in Sungai Besi, at the country’s iconic first airstrip.
What is the For Life campaign? The Volvo “For Life” campaign was a marketing initiative launched by Volvo Cars to emphasise the brand’s commitment to safety, sustainability, and innovation. Introduced in the early 2000s, the campaign aimed to highlight Volvo’s holistic approach to automotive design, focusing not only on building safe vehicles but also on creating a better future for people and the planet.
The Volvo “For Life” campaign goes beyond emphasising the importance of passive and active safety systems within vehicles; it also delves into the psychological aspect of safety while driving. Recognising that factors like fatigue, distractions, and absent-mindedness can contribute to road incidents, Volvo Cars urges drivers to reconsider their approach to safety.
The Safety Driving Experience focused more on how one should be aware of their surroundings when driving. So, activities during the event included the “brake, swerve, avoid” exercise to build drivers’ confidence in handling unexpected obstacles on the road. As well as training reflexes for challenging situations like sudden lane changing without braking to avoid head-on collisions.
We were given the Volvo XC40 to carry out the braking and swerving exercises. At speeds of 70km/h, a braking point was placed and the end of the stretch which gave us enough time to slam as hard as we could on the brakes, which activated the ABS system, to show us how efficient the system is.
Anti-Braking System, which is what ABS stands for, works by grabbing and releasing the brakes in rapid sequence. Most of us would have felt a pulsating brake pedal during emergency braking, that is just the ABS working. By grabbing and releasing the brakes, this allows the driver to steer the car under heavy braking. A wheel that is locked up cannot be turned, hence why cars without ABS tend to skid when the wheels are locked.
For the swerve exercise, at speeds of 70-80km/h, a cone was placed in the middle of the track without hitting the brakes, and we were asked to swerve without hitting the cone and then hit the brakes. Our cone survived, though some cones did not fare as well.
According to Volvo, the reason some drivers hit the cones was because of the position of their hands on the steering wheel. Most of us like to use the “one-handed” driving position, which is not ideal. The best position is to have both your hands on the wheel at the “9” and “3” positions. This makes it easier for a driver to get a full turn without struggling.
Next off, Volvo showed us some of the neat features that the XC60 Recharge has, such as the Cross-traffic alert with auto brake, Autonomous driving (Lead Car Follow System) and the Surround view camera which gives us a 360° bird’s eye parking view.
Now to the fun part. We were handed the cars mentioned above on a 1.8km-long runway so we did what any car enthusiast would do – we floored it. Reaching speeds of 180km/h, putting 462PS and 709Nm to all four wheels and hitting the brakes at the end. Of course, without a doubt, the cars handled it very well.
We also did a slalom run to test the handling and stability of the XC60 Recharge. We were surprised by how a 2170kg SUV handled those tight turns at high speeds. Volvo also had a little challenge set for us. The fastest time around the slalom course would win a decent-sized display model of the XC90. Sadly, we finished three seconds behind the winning time.
Fun and games aside, these exercises were just a glimpse of what could happen in a real-world situation such as braking when there is a sudden obstacle on the road. Or when the vehicle in front of you hits the emergency brakes or needs to swerve to avoid said obstacle.
With Malaysia’s questionable road conditions and naive drivers out there, we need to do our part and be aware of our surroundings at all times to ensure the safety of ourselves and others. Because as Volvo puts it, “When you feel safe, you can be truly free.”
Specifications: Volvo XC40 Recharge Pure Electric
Engine: Two electric motors
Power: 402hp
Torque: 660Nm
Top Speed: 180km/h
0-100km/h: 4.9 seconds
Driving Range: 438km
Price (as tested): RM278,888
Specifications: Volvo XC60 Recharge
Engine: 2.0 litre turbocharged four-cylinder Petrol Engine/Rear electric motor
Volvo Car Malaysia menganjurkan Pengalaman Memandu Selamat pertama mereka sebagai sebahagian daripada kempen For Life di KL Base, Sungai Besi – landasan kapal terbang ikonik pertama negara.
Sepanjang hujung minggu pertama bulan Mac, acara tersebut menyambut 240 peserta, termasuk pemilik dan peminat Volvo, yang terlibat dalam mempelajari kemahiran memandu defensif yang penting. Latihan seperti brake, steer, dan mengelak halangan, berserta penukaran lorong tindak balas cepat, dijalankan untuk meningkatkan kebolehan memandu defensif peserta.
Selain itu, para peserta berpeluang untuk menguji pengereman dan kawalan kereta Volvo melalui laluan slalom di landasan kapal terbang sepanjang 1.8km. Teknologi keselamatan Volvo, termasuk amaran merentas trafik dan pilot assist, ditunjukkan untuk mempamerkan komitmen jenama terhadap keselamatan.
Acara tersebut juga memperkenalkan seluruh rangkaian model elektrik sepenuhnya dan hibrid plug-in Volvo, termasuk SUV seperti Volvo XC90 dan XC60, sedan seperti Volvo S90 dan S60, Volvo V60 estate, dan Volvo XC40 sub-kompak yang ditawarkan dengan kuasa penuh elektrik atau hibrid ringan.
Ciri menonjol dari paparan tersebut adalah Volvo C40 Recharge Pure Electric crossover SUV, yang dibentangkan dalam pilihan warna Vapour Grey yang baru. Dikemas kini untuk tahun model 2024, C40 Recharge mempunyai julat elektrik sehingga 550km, pengecasan DC yang lebih cepat untuk bateri yang lebih besar, dan teknologi lampu pixel.
Patricia Yaw, Ketua Pemasaran & PR Volvo Car Malaysia, menekankan kepentingan Pengalaman Memandu Selamat Volvo, menyatakan, “Apabila anda berasa selamat, anda boleh betul-betul bebas.” Acara tersebut bertujuan untuk memberi kuasa kepada pemandu Volvo dengan pemikiran dan pengetahuan yang diperlukan untuk keselamatan jalan raya dan melengkapkan mereka dengan kemahiran menyelamatkan nyawa dan keyakinan dalam kereta Volvo yang dilengkapi dengan sistem bantuan pemandu canggih dan inovasi keselamatan.
Aktiviti penting semasa acara termasuk latihan “berhenti, steer, mengelak” untuk membina keyakinan pemandu dalam mengendalikan halangan yang tidak dijangka di jalan raya, serta melatih refleks untuk situasi mencabar seperti pertukaran lorong tanpa brek untuk mengelakkan perlanggaran secara langsung. Selain itu, peserta seronok merasai pecutan dan pengendalian kereta di landasan KL Base sepanjang 1.8km untuk meningkatkan lagi kemahiran pemanduan dan keyakinan mereka semasa memandu.
Volvo Car Malaysia organised its first-ever Safety Driving Experience as part of its For Life campaign at KL Base, Sungai Besi – the country’s iconic first airstrip.
Over the first weekend of March, the event welcomed 240 participants, including Volvo owners and enthusiasts, who engaged in learning essential defensive driving skills. Exercises such as brake, steer, and avoid, along with quick-reaction lane changing, were conducted to enhance participants’ defensive driving capabilities.
Additionally, attendees had the opportunity to test the acceleration and handling of Volvo cars through a slalom course on the 1.8km-long runway. Volvo’s onboard safety technology, including cross-traffic alert and pilot assist, was featured between turns to showcase the brand’s commitment to safety.
The event also presented Volvo’s entire range of fully electric and plug-in hybrid models, including SUVs like the Volvo XC90 and XC60, sedans such as the Volvo S90 and S60, the Volvo V60 estate, and the sub-compact Volvo XC40 offered with either a fully electric or mild hybrid powertrain.
A standout feature of the display was the Volvo C40 Recharge Pure Electric crossover SUV, presented in a new Vapour Grey colourway option. Updated for model year 2024, the C40 Recharge boasts up to 550km in electric range, faster DC charging for a larger battery pack, and pixel headlight technology.
Patricia Yaw, Head of Marketing & PR of Volvo Car Malaysia, emphasised the significance of the Volvo Safety Driving Experience, stating, “When you feel safe, you can be truly free.” The event aimed to empower Volvo drivers with the necessary mindset and knowledge for road safety, equipping them with life-saving skills and confidence in Volvo cars equipped with advanced driver assistance systems and safety innovations.
Key activities during the event included the “brake, swerve, avoid” exercise to build drivers’ confidence in handling unexpected obstacles on the road, as well as training reflexes for challenging situations like sudden lane changing without braking to avoid head-on collisions. Additionally, participants enjoyed experiencing the cars’ acceleration and handling on KL Base’s 1.8km-long runway, further enhancing their driving skills and confidence behind the wheel.
C40 Recharge Pure Electric, kenderaan utiliti sukan Volvo pertama yang ditawarkan sebagai model elektrik sahaja, telah menerima penambah baikan untuk model tahun 2024 dengan tambahan jarak pemanduan sehingga 550km, pengecasan DC yang lebih pantas dengan pek bateri yang lebih besar, dan teknologi lampu hadapan piksel.
Di Malaysia, Volvo Car Malaysia menawarkan motor berkembar terbaiknya, varian pacuan semua roda (AWD) yang menampilkan motor elektrik belakang magnet kekal generasi kedua yang lebih berkuasa dan dibangunkan sendiri oleh jenama tersebut.
Motor ini akan menggantikan sediaan Volvo C40 Recharge Pure Electric terdahulu yang terdiri daripada dua e-motor 201hp dengan output lebih tinggi sebanyak 245hp pada gandar belakang dan motor elektrik 156hp baharu pada gandar hadapan. Konfigurasi baharu dengan pengeluaran kuasa maksimum sebanyak 402hp ini menekankan penghantaran kuasa di bahagian belakang untuk pengalaman pemanduan yang lebih menarik.
Model yang telah dinaik taraf ini juga mempunyai pek bateri 82kWh berbanding 78kWh pada model sebelumnya. Ianya mampu menerima input maksimum yang lebih tinggi sebanyak 200kW untuk pengecasan DC dan mampu mengecas daripada 10 peratus ke 80 peratus hanya dalam 27 minit.
Dipasangkan dengan konfigurasi motor berkembar baharu dan peningkatan kecekapan keseluruhan dalam penyejukan bateri, pek bateri yang telah dinaik taraf itu juga memberikan Volvo C40 Recharge Pure Electric baharu jarak pemanduan yang lebih baik – 100km lebih daripada versi sebelumnya.
Volvo C40 Recharge Pure Electric ialah kereta elektrik sahaja yang pertama yang dikeluarkan oleh jenama automotif tersebut. Ditawarkan dengan reka bentuk yang bergaya dan dilengkapi dengan teknologi keselamatan yang canggih, kenderaan ini telah menyertai barisan SUV popular Volvo Car Malaysia pada Disember 2022. Peningkatan untuk model tahun 2024 ini mengukuhkan lagi kedudukan jenama tersebut sebagai penggerak utama dalam segmen e-mewah.
Volvo C40 Recharge Pure Electric yang dinaik taraf ini turut menawarkan:
Lampu hadapan piksel yang menggunakan sensor untuk mengawal pencahayaan ke hadapan dan mampu melaraskan kecerahan untuk kawasan tertentu. Ianya dapat mengekalkan jarak penglihatan pemandu tanpa menyilaukan lalu lintas dari hadapan.
Roda aloi 19-inci baharu yang bukan sahaja meningkatkan rupa keseluruhan tetapi juga membantu mengurangkan seretan melalui reka bentuk aerodinamik.
Pilihan warna luaran baharu, Vapour Grey, sebagai tambahan kepada pilihan warna sedia ada – Onyx Black, Crystal White, Fjord Blue dan Sage Green.
Perkhidmatan Digital percuma selama 5 tahun untuk akses kepada Google Assistant, Google Maps, Google Play Store dan fungsi jauh aplikasi Volvo Cars.
Paling menarik, Volvo C40 Recharge Pure Electric yang dinaik taraf berharga sama dengan model sebelumnya iaitu RM288,888, dengan pembiayaan yang fleksibel dan kadar faedah yang lebih rendah dengan Volvo Car Financial Services.
Tempahan untuk semua kereta elektrik sepenuhnya Volvo boleh dibuat terus dalam talian di www.volvocars.com/my/cars/c40-electric. Selain itu, mulai sekarang hingga 31 Mac 2024, Volvo Car Malaysia akan menawarkan rebat segera sebanyak RM10,000 untuk tempahan dalam talian Volvo C40 Recharge Pure Electric.
Volvo Car Malaysia has introduced the updated model year 2024 version of the C40 Recharge Pure Electric, marking Volvo’s commitment to electrification and sustainability. This crossover SUV, Volvo’s first electric-only model, now offers impressive enhancements, including an extended electric range of up to 550km, faster DC charging capabilities for its larger 82kWh battery pack, and advanced pixel headlight technology.
In Malaysia, Volvo Car Malaysia presents the top-of-the-line variant featuring a twin motor, all-wheel-drive (AWD) configuration. This variant showcases a more powerful second-generation permanent magnet rear electric motor, developed in-house by Volvo. With an output of 245hp at the rear axle and a new 156hp asynchronous electric motor at the front axle, the new configuration emphasises rear power delivery, enhancing the driving experience with a maximum power output of 402hp.
Moreover, the upgraded 82kWh battery pack, an improvement from the previous 78kWh capacity, now supports a higher maximum input of 200kW for DC charging. This enhancement enables a remarkable 10 to 80 per cent charge in just 27 minutes, significantly reducing charging times. Coupled with the efficiency improvements in battery cooling and the new twin-motor configuration, the updated Volvo C40 Recharge Pure Electric boasts a substantially improved range, offering 100km more than its predecessor.
These improvements make the fully electric models even more attractive than they already were and are a big step towards becoming a fully electric car maker by 2030.
Designed from the ground up to be fully electric, the Volvo C40 Recharge Pure Electric features a distinctive design and cutting-edge safety technology, making it a standout in the compact SUV segment. The 2024 model year upgrades further solidify Volvo’s position as a leader in the e-luxury segment.
Additional enhancements include new pixel headlights with sensor-controlled forward lighting, new 19-inch alloy wheels for improved aerodynamics, and a new exterior colour option, Vapour Grey, joining the existing range of colourways.
Customers can enjoy 5-year complimentary Digital Services, providing access to Google Assistant, Google Maps, Google Play Store, and remote functions through the Volvo Cars app. Despite these significant upgrades, the updated Volvo C40 Recharge Pure Electric maintains a similar price point to its predecessor at RM288,888, offering flexible financing options and lower interest rates through Volvo Car Financial Services.
To make ownership more accessible, Volvo Car Malaysia is offering an instant rebate of RM10,000 for online orders of the Volvo C40 Recharge Pure Electric placed before 31 March 2024. Bookings for all Volvo fully electric cars can be conveniently made online at www.volvocars.com/my/cars/c40-electric.
Volvo sedang menjalani penyelarasan semula strategik bagi barisan kenderaan elektriknya untuk lebih sepadan dengan konvensyen penamaan model yang akan datang yang terdiri daripada model-model yang hanya menggunakan kuasa elektrik. Bermula pada tahun 2025, usaha penyelarasan semula ini akan menyaksikan XC40 Recharge dikenali semula sebagai EX40, manakala C40 Recharge akan dikenali sebagai EC40.
Inisiatif penyemakan semula ini bertujuan untuk mencipta perbezaan yang lebih jelas antara kenderaan elektrik Volvo dengan varian yang menggunakan petrol. Walaupun nama tradisional XC40 akan kekal tidak berubah bagi versi petrol, nama baru ini akan membawa ketekalan di seluruh barisan elektrik Volvo, sejajar dengan model-model yang akan datang seperti EX30 dan EX90, yang dijadualkan untuk dikeluarkan pada separuh pertama tahun ini.
Volvo is undergoing a strategic rebranding of its current electric vehicle lineup to better align with the naming convention of its upcoming electric-only models. Set to take effect in 2025, this rebranding effort will see the XC40 Recharge being renamed as the EX40, while the C40 Recharge will now be known as the EC40.
This renaming initiative aims to create a clearer distinction between Volvo’s electric vehicles and their petrol-powered counterparts. While the traditional XC40 name will remain unchanged for the petrol version, the new nomenclature will bring consistency across Volvo’s electric lineup, aligning it with upcoming models such as the EX30 and EX90, which are slated for release in the first half of this year.
Dalam perubahan strategik, Volvo Cars telah mengumumkan keputusannya untuk menghentikan pembiayaan Polestar Automotive Holding, jenama kereta mewah yang dimiliki bersama oleh Volvo dan Geely Holding. Volvo, yang memiliki kira-kira 48% saham Polestar, menyaksikan sahamnya melonjak lebih dari 30% pada pembukaan pasaran selepas pengumuman itu. Para penganalisis telah mengkritik keterlibatan besar Volvo dalam Polestar, menganggapnya sebagai bebanan sumber untuk pengeluar automotif Sweden tersebut.
Polestar, seperti jenama kenderaan elektrik (EV) baru lain, menghadapi cabaran, terutamanya dengan ketatnya persaingan di pasaran EV yang ditonjolkan oleh perang harga Tesla. Baru-baru ini, jenama itu gagal mencapai sasaran penghantaran yang dikurangkan untuk tahun 2023. Sejak menjadi syarikat awam pada Jun 2022 melalui penggabungan dengan syarikat pemerolehan tujuan khas (SPAC), saham Polestar merosot lebih dari 83%.
Keputusan Volvo Cars untuk menghentikan pembiayaan Polestar telah membawa kepada Geely Holding yang mengambil tanggungjawab untuk jenama mewah yang sedang berjuang itu. Pembangunan ini telah memacu kenaikan yang ketara dalam saham Volvo, meningkat lebih dari 30% pada pembukaan pasaran. Walaupun terdapat pertimbangan untuk mengedarkan saham Polestar kepada pemegang saham Volvo, Geely Holding menyambut baik keputusan itu, berjanji untuk menyediakan sokongan operasi dan kewangan kepada Polestar tanpa mengurangkan pegangan sahamnya dalam Volvo Cars.
