Volvo Car Malaysia launches #SafeDrive road safety campaign

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Raya is around the corner and you know what that means? Heading home to be with your loved ones, which also means getting on the roads with thousands of other Malaysians with the same goal. Volvo Car Malaysia has launched the #SafeDrive road safety campaign with one main message to promote: WEAR YOUR SAFETY BELTS.

According to Mr Nalin Jain, Managing Director of Volvo Car Malaysia, “All automotive safety technologies rely on the three-point safety belt as a reference point. Without the safety belt, any protective or preventive features in a car could become ineffective. The misconception that the public have is that airbags, crash structures, and active safety systems alone are enough to protect in-car occupants; this is of course, inaccurate.”

FUN FACT: Did you know that the three-point safety belt was actually invented by Nils Bohlin, a Volvo engineer? Introduced back in 1959, the three-point safety belt became the single most important safety innovation ever to introduced for vehicles. What’s even more amazing was the fact that the safety belt patent was given away free of charge for public use in 1968. #GoodGuyVolvo

“Volvo is continually introducing many safety innovations, but it is high time that we get back to the basics – we will work closely with the Road Safety Department (JKJR) and the Malaysian Institute of Road Safety Research (MIROS) to raise public awareness on the importance of using the three-point safety belt. I believe the increased use of safety belt by all car occupants, will help to reduce the number of road fatalities and serious injuries in the country,” added Mr Jain.

Volvo has also been actively collecting crash data from crash incidents for more than 40 years. With the announcement of Project EVA (Equal Vehicles for All), any car manufacturer has access to the said research data in order to produce safer vehicles of the future.

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