Porsche is 88 years old, among the older car companies in the auto industry. Like any company that is forward-looking, it wants its business to be sustainable and be around for as long as possible. In fact, Porsche may be thinking of the time when its business expands to galaxies far, far away. To prepare for this, designers at the company are developing a starship and getting assistance from Lucasfilm Ltd., which is famous for its Star Wars films.
For now, the collaborative efforts will be to have a starship ready for the world premiere of ‘Star Wars: The Rise of Skywalker’, which will be the final episode of the Skywalker saga. As the movie has already been completed and will be released this December, the starship will be a supporting element for promotional purposes rather than be in the movie itself.
“Developing a spacecraft with clear Porsche design DNA is exciting and challenging,” said Michael Mauer, Vice-President Style Porsche at Porsche AG. “Even though they do not seem to share many elements at first glance, both worlds have a similar design philosophy. The close collaboration with the Star Wars design team inspires and fascinates us – I’m sure that both sides can draw major benefits from this exchange.”
“The worldwide appeal of the Star Wars and Porsche brands is shaped decisively by their iconic designs,” explained Doug Chiang, Vice-President and Executive Creative Director of Lucasfilm and responsible for overseeing all designs for the Star Wars franchise. “We are bringing together two worlds with this project: the exotic film design of a galaxy far, far away and the precision work that goes into developing emotive Porsche sportscars. This collaboration promises to produce an innovative design that will blend the best of both brands to create an exciting new starship worthy of Porsche and Star Wars.”
The design team will meet regularly in Stuttgart and San Francisco over the coming weeks to design the spacecraft and create a corresponding model. Fans of both brands can follow the development process of the starship online at www.thedesigneralliance.com.
