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Brembo’s new SENSIFY system uses artificial intelligence for better braking performance

Braking systems in today’s cars are no longer ‘dumb’ systems that perform only as well as the driver’s actions make them perform. Thanks to the integration of electronics and sensors, the operation of brakes is managed more by a computer working at lightning speeds to optimise stopping. The driver’s role is only to apply the pressure on the pedal, signalling the need to decelerate, and even that is now enhanced by features like Brake Assist which boosts braking pressure under certain conditions.

Brembo, a leading manufacturer of braking systems which also supplies to F1 teams, has developed a new pioneering intelligent braking system which uses artificial intelligence (AI) – SENSIFY. This system integrates current Brembo product portfolio of calipers, discs and friction materials with the most advanced software, digital technology and artificial intelligence. The result is a flexible and revolutionary platform that includes software, predictive algorithms and data management to control the brake system digitally.

Brembo Sensify

Braking system becomes ecosystem
With SENSIFY, the braking system is no longer simply a sum of its parts but an ecosystem, where AI  and software play an active role. Data collection is leveraged to improve the driver experience and allows the system to be constantly updated.

“By introducing SENSIFY, Brembo is pushing the boundaries of what is possible with a braking system, opening up entirely new opportunities to drivers to improve their experience on the road and customize brake response to their driving style. SENSIFY gives drivers the peace of mind they are looking for,” said Daniele Schillaci, Brembo’s Chief Executive Officer.

“SENSIFY fully embraces our vision – Turning Energy into Inspiration – and it’s another significant step forward in providing cutting-edge, innovative, intelligent and sustainable solutions to the automotive industry,” he added.

SENSE + SIMPLIFY
SENSIFY comes from the merging of two words: ‘SENSE’, a faculty by which a human perceives an external signal or stimulus, and ‘SIMPLIFY’ which means simplicity in installing at best the product in harmony with the vehicle.

Brembo Sensify

Digital brain manages braking
The system is intuitive, responsive and smooth, providing the driver the expected performance when needed, combined with exceptional control. It has evolved naturally from Brembo’s heritage and know-how, combining the design of the best braking components with the integration of a digital brain and sensors that control each wheel independently. The result is more precise car handling, increased performance to give the driver more confidence.

Thanks to the optimized braking action on each wheel, combined with the absence of drag between pads and discs, emissions are minimized which is an environmental benefit.

SENSIFY also opens up opportunities in car design, offering great flexibility for carmakers and simplifying integration in any platform (electric and combustion engine) – from super sport to city car and, potentially, to the latest commercial vehicles. Brembo will offer it to the industry from the beginning of 2024.

Brembo Sensify

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