While the Hyundai IONIQ 5 was in the spotlight being announced as the 2022 World Car of the Year award at the New York International Motor Show, Genesis – the third brand in the Hyundai Motor Group – unveiled the X Speedium Coupe to give a preview of what the luxury brand’s next wave of electric vehicles will be liked.
The concept car reflects Genesis’ principle of reductive design with Genesis’ wings and Two Lines prominent, while an hourglass silhouette gives the car its muscular presence. It was born out of a ‘freestyle’ design exercise based on the Genesis X Concept and inherits the brand’s design philosophy of ‘Athletic Elegance’.
Inspired by passion for motorsports
The name ‘Speedium’ was inspired by the passion for motorsports which Genesis designers felt at the Korean racetrack. It also encapsulates the brand’s belief that the emotional value of driving will remain strong in the era of electrification, while the addition of the ‘coupe’ further accentuates the enjoyment of driving through aesthetic designs.
On the front, Genesis’ signature Two Lines lamps have evolved into a full-width element that encompasses the shape of the crest resembling the Genesis Crest Grille. It is designed to carry the brand signature of the wing face for the electrification era by integrating the daytime running lamps with the low beam and high beam together. It carries an EV face that symbolizes Genesis’ transformation towards becoming an all-electric car brand with a 6-model line-up by 2030.
From an overhead perspective, the hourglass silhouette is evident, while the curvaceous and sensuous form accentuates the wheelarches creating muscular presence. Viewed from the side, the Parabolic Line extending from the front to the rear of the car maintains a certain tension in the design as a classic car would.
The concept car’s metallic emerald green shade is referred to as ‘Inje Green’. The reference to a Korean racetrack is seen in the colour which encompasses the mountainous landscape where the track is located.
According to Luc Donckerwolke, Chief Creative Officer of the Hyundai Motor Group, the X Speedium Coupe challenges the status quo of a defined car type. This car is an open-door moment in Genesis’ journey towards our future EV design. This is not a showcar… it’s a look into our design processes as we explore ideas for the next wave of EVs, one that incorporates Genesis’ DNA,” he said but clarified that it is also not a conventional concept car that previews plans for the production line-up.
Genesis House in New York
The X Speedium Coupe was unveiled at Genesis House in New York, a cultural space which opened in 2021as the brand’s home in the USA. Measuring 4,340 square metres and consisting of 3 floors, it has been a venue for numerous events held in collaboration with various artists and the local community. The environment at Genesis House also allows guests to enjoy a Korean cultural experience with a restaurant and Tea Pavilion.
Besides a library, there is also an exhibition space displaying the Genesis line-up of existing models and concept cars. Tessellated mirrors set off the design of the cars on display, and a curator is on hand to provide detailed explanations in various languages.
