By holding the Perodua Tree Planting Programme recently at the Kuala Selangor Nature Park in Kuala Selangor, Perodua has maintained its commitment to the conservation of nature.
The UMW Green Shoots Initiative (UGS), which began in the fourth quarter of 2021, was the umbrella organisation for the Corporate Social Responsibility project. The initiative aimed at planting a total of 300,000 trees by the end of 2023.
Since the initiative’s beginning, about 174,000 trees have been planted; the remaining 133,000 trees are anticipated to be planted by the end of this year.
According to Perodua President and Chief Executive Officer Dato’ Sri Zainal Abidin Ahmad, mangrove trees protect water quality by removing nutrients and pollutants from stormwater runoff before they reach seagrass habitats and coral reefs. It also provides a nursery habitat for many commercial fish and shellfish, thus contributing to the local abundance of seafood.
The event that involves planting trees is also connected to one of the SDGs, specifically goal number 15, Life on Land. Its goal is to stop biodiversity loss, land degradation, desertification, promote sustainable use of terrestrial ecosystems, rehabilitate degraded ecosystems, and safeguard forests.
The one-day programme featured about 120 Perodua volunteers.