During the launch of the new facelifted Honda City today, Honda Malaysia made a shock announcement regarding the fate of the Accord.
Honda Malaysia CEO, Mr Hironobu Yoshimura, announced that the Honda Accord will no longer be offered for sale in Malaysia.
The news comes as a surprise, but one that is not exactly unexpected.
Honda Malaysia has refocused its efforts towards its SUV models in recent times, and this was obvious with the recent discontinuation of the BRV, which was replaced by the WRV.
The launch of the WRV made Honda Malaysia the first non-national car maker to explore the small SUV segment.
And judging by the sheer number of bookings (2,500 bookings) Honda Malaysia received before the launch, the company is on track for success in the new segment.
Even globally, the demand for SUV’s continues to rise while the demand for D-segment sedans like the Accord has dropped considerably.
So it comes as no surprise then that the Honda Malaysia has pulled the plug from the Accord, marking a sad but necessary demise of a car that offered a spaciousness and comfort in a handsome package.
