Toyota recently held an event in Japan called the Toyota Motor Asia Media Day, where it talked about its future plans for Asia. The company wants to focus on mobility for everyone and carbon neutrality, meaning it aims to make travel easier while reducing pollution.
Toyota said it wants to be the “Best in Town”, by building safe and reliable cars that help local communities. Its plan has three parts — improving cars (Mobility 1.0), giving more people access to transport (Mobility 2.0), and linking mobility with energy and city systems (Mobility 3.0).
Chairman Akio Toyoda said the company’s goal is not just to sell cars, but to create solutions that fit each community’s needs. A big part of this is the IMV project, which started in 2002 and made strong, affordable vehicles like the Hilux for developing countries. A new IMV series, including an electric version (IMV BEV), is now being developed.




