BMW IconicSounds Electric Archives

BMW iX3 SAV joins the BMW EV line-up in Malaysia; deliveries start in 2022

Following the launch of the new BMW iX in Malaysia two months ago, BMW Malaysia today announced the addition of the iX3. The iX3 is available in two versions with rather interesting names – Inspiring and Impressive – with pricing starting from at RM335,800 and RM354,800, respectively, without insurance. The prices include BMW Service & Repair Inclusive – a 5-year Extended Warranty and 6-year service package – as well as the Power Package which comes with the BMW i Wallbox and BMW Standard Charging Cable. Like the iX, the iX3 can be booked now but deliveries will only start in 2022.

Both versions have the M Sport package as standard which gives a more expressive appearance to the fully electric SAV (Sports Activity Vehicle). Besides M Sport specific items and High-Gloss Shadowline, the iX3 Inspiring has standard features like LED adaptive headlights with high beam assist and 19-inch alloy rims for the Inspiring version. The Impressive version has the more advanced BMW Laserlight and larger rims, along with a Head-Up Display, Harman Kardon 464W audio system with 16 speakers and the unique BMW IconicSounds Electric.

The 210 kW/400 Nm electric motor, located at the rear, is powered by an 80-kWh lithium-ion battery which is claimed to be able to provide a range of up to 461 kms. Like an internal combustion engine, range depends on how you drive and where you drive but even half that number would be sufficient for daily use. The range might be shorter if you constantly go from standstill to 100 km/h in the claimed 6.8 seconds or travel close to the top speed of 180 km/h (electronically limited).

When using DC fast charging at rates of up to 150 kW, 80% charge can be obtained within 32 minutes, while AC charging at up to 11 kW will require about 7.5 hours (typically overnight) for a 100% charge. The battery pack has a separate warranty of 8 years or maximum of 160,000 kms.

All the SAVs distributed by BMW Group Malaysia will have Vernasca leather upholstery and sports seats with various choices of colours and stitching as well as interior themes colour matched to the exterior finish. Different authorised dealerships will display different versions so if the one you see at the showroom is now what appeals to you, then you can go to BMW Shop Online to see the other choices available.

As with all BMWs, the safety systems are advanced with the Driving Assistant Professional suite as standard to help the driver avoid accidents. There’s also a Surround View Display and parking assistance systems to make parking easy and precise. Because an EV runs almost noiselessly, there are regulations in some countries that require some sort of noise to be generated to ensure pedestrians are aware. BMW has installed in its EVs an Audible Pedestrian Protection system which gives off a whining sound at speeds of up to 30 km/h.

“The arrival of the First-Ever BMW iX3 is made especially significant with these distinct variants that provide our loyal customers and fans of electric mobility in Malaysia the ‘Power of Choice’ – without compromising on power, performance or safety. Alongside our upcoming fleet of new BMW i vehicles, the First-Ever BMW iX3 is set to spur a new generation of Electric Vehicle owners in Malaysia, as the all-electric SAV presents a wealth of possibilities with its all-rounded qualities in innovation and design language to make the Electric Premium Ownership Experience even more enjoyable,” said Hans de Visser, Managing Director of BMW Group Malaysia.

BMW Group Malaysia moves into next phase of electrification with new BMW i model range

BMW iX Configurator allows customers to personalise their all-electric SAV easily

Those who are planning to buy the new BMW iX can personalise it with a configurator provided by BMW Malaysia, allowing them to include add-on packages. The wide range of packages are available to customers who have already pre-booked their cars as well as potential customers who are planning to book the iX xDrive40 before October 12, 2021.

Introducing the BMW iX Configurator, Hans de Visser, Managing Director of BMW Group Malaysia said: “Providing opportunities for unique configurations of our next-generation BMW i vehicles is synonymous with our vision for the BMW i. In offering a fleet of powerful vehicles that are fully electric to our traditionally fuel-powered portfolio, we are also giving our loyal customers the Power of Choice to personalise their BMW vehicles according to their ownership needs – be it additional comfort, elegant interior fittings, or more safety and driving features, their options are open for the upcoming First-Ever BMW iX xDrive40 and BMW iX xDrive40 Sport.”

There are 7 packages to choose from, each package is individually tailored to enhance specific aspects of the driving experience for the new all-electric Sports Activity Vehicles (SAVs). The packages are the Power Package, Design Package, Luxury Package, Iconic Package, Technology Package, Interior Upholstery Package, the latter having 2 premium upholstery options. Package prices range from RM3,020 to RM33,490.

With the Iconic Package, customers will also get the BMW IconicSounds Electric feature which generates an engine sound to match the driving dynamics, enhancing the emotion of the sports driving experience. IconicSounds is delivered through the audio system, and is tailored to 3 driving modes: Personal, Efficient and Sport.

The Luxury Package includes a Panorama Glass Roof Sky Lounge which becomes opaque or transparent at the touch of a button. This special effect is achieved by the alignment of liquid crystals in a film on the glass roof.

Pre-booking of the iX xDrive40 and iX xDrive40 Sport can be made on the BMW Shop Online platform with a fee of RM5,000. Customers who purchase BMW i models will enjoy a battery warranty of up to 8 years or 160,000 kms, whichever comes first. Owners of any of the new iX models can opt to have a BMW 5-Year Extended Warranty and 6-Year Service package at a special rate of RM16,170.

To know more, visit any authorised BMW dealership or visit www.bmw.com.my.

BMW Group Malaysia moves into next phase of electrification with new BMW i model range

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Hans Zimmer to create e-sounds for BMW Group vehicles

For decades, engineers have worked hard to bring down noise levels in cars because noise can cause fatigue and if a car is quiet, it is considered as being refined. They still have to work at lowering noise as well as vibrations and harshness (NVH in industry-speak) but with the advent of electrically-powered vehicles, ‘sound’ will be viewed differently.

On the one hand, for safety reasons, governments are asking manufacturers to install devices which can emit sounds to warn pedestrians and other road-users of the electric vehicles approaching them. Since 2009, with the introduction of the MINI E test fleet, acoustic engineers from the BMW Group were already working on artificially generated sound, which was intended to contribute to the better perceptibility of vehicles with much quieter drivetrains. Since the launch of the BMW i3, customers have been able to choose acoustic pedestrian protection as optional equipment.

BMW i3 — *In crowded urban areas with a lot of pedestrians, the quientness of electric cars means that some warning sound is needed as they move around.*

Continued development of warning sounds
The sound of the acoustic pedestrian protection has since been further developed in line with new legislative requirements and is now gradually being rolled out as standard in all plug-in hybrids and all-electric vehicles from BMW (where required by law). The aim in the development has been to provide the important warning function without disturbing pedestrians.

Now the BMW Group is looking at e-sound for its future electric vehicles and have partnered Hans Zimmer, a noted composer for Hollywood movies, to further develop BMW IconicSounds Electric. The move follows an earlier collaboration which saw Zimmer and BMW Sound Designer Renzo Vitale present their jointly developed e-sound for the BMW Vision M NEXT.

“We have the unique opportunity to turn electric driving in a BMW into a magnificent experience with outstanding sonority. I am really looking forward to the challenge of shaping the sound for future electric BMW’s. Developing the sounds for the BMW Vision M NEXT together with Renzo Vitale was already an inspiring, new experience for me,” said Zimmer.

In production models from 2020
The most recent co-creation is the sound signalling readiness for driving in purely electric and plug-in hybrid vehicles. This unique sound will be heard in production models of the BMW brand next year. “Sound Design gives us the opportunity to evoke positive emotions in our vehicles. This new start-sound triggers joyful anticipation of the electric drive, when the customer enters his vehicle and presses the Start/Stop button,” explained Vitale.

The silence of driving electrically is often cited as a major advantage of electric mobility. However, as the range of electrified models increases, a gap in the emotionality of the driving experience arises for the driver. Under the brand name “BMW IconicSounds Electric”, a visionary sound offer will be created for future electrified vehicles from BMW.

Enhancement to driving pleasure
“Over the years, the sound of our vehicles has enthused and accompanied millions of people. We are very excited about the exceptional chance of creating the sounds for BMW’s electric mobility together with Hans Zimmer. Thereby we can charge future emotions of our customers worldwide anew and redefine sheer driving pleasure,” said Stefan Ponikva, Vice-President BMW Brand Experience.

As composer and curator of BMW IconicSounds Electric, Zimmer will contribute his expertise to various projects for sound creation for electrified BMW vehicles worldwide. The variety of projects may include sounds for vision vehicles and concepts, production models, composition of sound signs, as well as sound creation for communicative occasions focusing on the acoustic-emotional character of electric mobility.

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