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Preview of the more advanced iDrive in the new BMW iX SAV

BMW’s iDrive interface has been around for some 20 years now and with each version, users – primarily the driver although it is also designed for passenger use – have gained better interaction and ‘intelligence’ with the system. Soon iDrive8 will make its debut in the new iX and i4 models with a new generation of displays, controls, software, and extremely powerful connectivity and data processing.

The new iDrive 8 can constantly process large amounts of not only self-generated data but also data collected from the BMW Group vehicle fleet to implement the driver’s wishes in a context-related way. Paving the way for greater personalization is BMW ID, a system which recognizes repetitive situations, learns from them and provides suggestions on how functions can be activated accordingly. Remote Software Upgrade allows the new iDrive to benefit from regular over-the-air improvements, integrate additional functions and stay up to date – without the owner having to bring the car to the service centre.

The integration of third-party apps is more comprehensive than ever too. The most important applications in each individual market around the world can be imported seamlessly into the vehicle’s operating system. The display and operation of these apps will be familiar to customers from their smartphones, expanding the functionality of in-car systems.

Simplifying management of systems
BMW’s iDrive appeared in 2001 with the 7-Series of that model year. It ushered in a new era of in-car operating technology with the aim of getting a grip on the constantly expanding array of functions. As more and more electronic systems could be incorporated for safety, comfort or convenience, it was important that the driver manage them easily and intuitively.

2001 BMW iDrive — *The original iDrive Controller in the 2001 7-Series.*

BMW’s paradigm shift with the iDrive minimized the buttons and controls throughout the cockpit and in their place was a colour screen in the centre of the instrument panel (the control display) and a rotary dial on the centre console (the iDrive Controller). This multifunctional system allowed drivers to control a large number of vehicle settings, entertainment, navigation and telecommunications functions with a single operating tool. Within the space of a few years, iDrive effectively became the new industry standard and proved to be extremely future proof.

20 years later, the developers and designers focusing on user interaction and on the user experience have faced a new set of challenges – a constant stream of new functions is joining the fray, functions are gaining in complexity all the time, and operating them needs to become easier and more natural.

The BMW cars of today are intelligent and able to build a detailed picture of their surroundings and make sense of it using modern sensors and data processing. They are permanently connected to the BMW Cloud and therefore benefit from the combined computing power, long-term and real-time data, machine learning, and swarm intelligence generated by the 14 million connected BMW vehicles out on the roads.

The developers of the new iDrive have carried over the car’s expanded technical abilities into an all-embracing user experience distinguished by its intelligent symbiosis of hardware and software. Looking ahead, the car will become an increasingly smart and automated device which maintains a natural dialogue with the user. This interaction will involve the user simply making iDrive aware of their wishes and requests, while the system learns how its user behaves, comes up with suggestions in real time (based on an extensive pool of detailed knowledge) and actively proposes them to the driver – who then only needs to confirm.

What began with the introduction of a rotary dial and a digital display is now an all-encompassing, intelligent, multi-sensory experience tailored to the user. It brings about another paradigm shift – this time to a natural dialogue between the user and their vehicle: more intuitive, personal, but also engaging.

The new iDrive 8
The first BMW vehicle to receive the new iDrive 8 system will be the iX all-electric Sports Activity Vehicle (SAV). In order to provide an improved interactive experience with this more technologically sophisticated and complex product, voice control and touch functions of the BMW Curved Display are prioritized. The number of buttons and switches has been reduced by almost half compared to current vehicles. At the same time, control clusters for relevant and frequently used basic functions are retained where customers expect to find them.

The control panels on the center console and instrument panel have an all-new minimalist design. The familiar iDrive Controller is the central control element. The Touch Controller is designed in an extremely smart glass-effect finish while the colour and materials used for the centre console give it a very sophisticated appearance.

The Controller is enclosed by a panel with a High-gloss Black frame, a glass-effect surface and white backlit buttons. On the centre console, the control surface with active haptic inputs subdivided by feeler bars is used to select the iDrive menus, My Modes and other functions. The Controller, the rocker switch for gear selection, the audio roller control and the seat adjustment buttons can also be specified in an optional polished crystal finish.

The new generation of iDrive brings with it a new design language with eye-catching graphics, modern colors, futuristic textures and forms and expanded use of light to create an immersive visual experience. At the same time, the user interface has been optimized to present just the right amount of information in an easy-to-understand way.

The extensive individualization options available for the screens in the instrument display can be accessed quickly via the function keys on the steering wheel. The two-axis operating system enables user-friendly vertical list navigation of on-screen content with the rotating key, as well as toggling between menus by tilting the key horizontally.

BMW Intelligent Personal Assistant
The new generation of iDrive also brings additional abilities for the BMW Intelligent Personal Assistant. For a more personal interaction, users can still give the system a name of their choice, which they then use as a prompt. The BMW Intelligent Personal Assistant has an important role to play in creating a natural dialogue between the user and their vehicle. The personal assistant is the central interaction interface with the user – the ‘face’ of the in-car intelligence.

To also enable non-verbal communication with the vehicle occupants in the future, the user experience designers gave the BMW Intelligent Personal Assistant a visual form that also allows it to display gestures. This was based on studies with test persons who were asked to answer selected questions non-verbally. Their movements were recorded, and patterns were established in how certain moods and activities were expressed. These patterns were carried over to the new geometry of the BMW Intelligent Personal Assistant’s visual image with the help of insights from art, as used in the making of animated films.

The personal assistant follows the shy tech principle of design in terms of how and where it is visible. When it is spoken to, it appears in a fluid animation on the relevant screen (information or center control) area and spreads out over the displays. The BMW Intelligent Personal Assistant can distinguish who is talking to it. If the driver is actively engaged, the Intelligent Personal Assistant’s visual image appears in the right-hand area of the information display or in the BMW Head-Up Display and signals its readiness to accept spoken instructions. If prompted by the front passenger, the assistant’s image appears in the right-hand area of the BMW Curved Display

When interacting with the BMW Intelligent Personal Assistant and using the new iDrive 8, drivers benefit from increased personalization of the user experience based on the BMW ID. Current BMW ConnectedDrive customers are able to use their existing credentials to access their BMW ID. In future, it will be possible to securely store more personalized settings in the BMW ID and transfer them between vehicles. Once the BMW ID has been loaded, the driver will receive a personal greeting which will include the customized profile image that can be uploaded in the My BMW App.

Technology and connectivity
The iDrive 8 is the most powerful and encompassing technology ever created by BMW. In recent years, there has been a huge increase in the software scopes for the iDrive system. Today, BMW’s iDrive handles a wide array of tasks that extend far beyond a conventional display and operating concept. These range from integrating telematics and connected services to data processing and preparation, connecting to devices and deep integration of third-party apps or projected modes, as well as seamless integration of cloud-based services like BMW Maps.

The BMW Group has been developing the central control unit and software integration platform in-house, entirely on Linux since 2013. Having complete control over software is crucial for creating a stable, upgradeable, high-quality system that distinguishes the brand. In the past, the BMW display and iDrive system has been overhauled on average every 3 years, a cycle that is roughly half as long as the complete product development cycle for a vehicle.

In the era of fast-paced digital development, it is no longer enough to completely update a model’s digital features every three years, and this resulted in a fundamental change of approach in 2018. The arrival of Remote Software Upgrade means owners have been able to keep their vehicle up to date with the latest software at all times. New functions can be imported quickly and easily over the air, either using the car’s built-in SIM card or via the My BMW App. Remote Software Upgrade has a crucial role to play in the new iDrive 8 by offering the possibility of performing extremely complex and large software updates in areas such as driving assistance and partial automation.

5G mobile technology
The iX will be the first premium model available worldwide that is compatible with 5G mobile technology. 5G offers extremely high data bandwidth and low latency – meaning fast data transmission – and also expands the possibilities for connectivity between the vehicle and its environment. It forms the basis for real-time reception and transmission of large volumes of data and sensor system information to the BMW Cloud. Together with the quality of service offered by the 5G network, this will bring about significant enhancements and innovations in the areas of entertainment, infotainment, automated driving and road safety. The iDrive 8 has been prepared for making optimum use of the data speeds offered by 5G.

*BMW iX, an all-electric SAV, will be the first model to have the new iDrive 8 system.*

BMW iX – the new technology flagship of the BMW Group revealed

BMW Group Malaysia starts 2021 with 4 new models

Starting off 2021 in high gear after a successful year before, BMW Group Malaysia has unveiled four new models in the BMW and MINI brands. The new models solidify its portfolio of offerings to Malaysian buyers while reaffirming the company’s investments in the local automotive landscape.

BMW X7 xDrive40i Pure Excellence
Assembled at the BMW facility in Kedah, the new X7 xDrive40i Pure Excellence is the largest model in the BMW X range. Its imposing appearance and stature belies versatility and agility, complemented by advanced powertrain and chassis technology.

The bold design of the X7 is fronted by the imposing kidney grille which gives exceptional road presence to the vehicle. This makes the slender BMW Laserlight headlights look even slimmer. The headlights can illuminate up to 600 metres ahead and are supplemented by LED foglights and high-beam assistant.

The X7 variants has large windows and a long, dynamically flowing roofline that hints at a spacious interior. Equally striking are the 21-inch light alloy wheels in Y-spoke style 753 Bicolour with run-flat tyres as standard. The variant also features a fully-electric tailgate in the rear with the Comfort Access feature.

Under the large bonnet panel is the familiar inline 6-cylinder petrol engine which has an output of340 bhp/450 Nm. This is enough to take the large SUV – sorry, BMW terms their SUVs as SAVs (Sport Activity Vehicles – from standing still to 100 km/h within a claimed 6.1 seconds. And with all the advanced engine technologies, the fuel consumption of the vehicle, which weighs around 2,300 kgs, can still be as good as 10.5 kms/litre.

Power is distributed to all 4 wheels via an 8-speed Steptronic Sport transmission and BMW’s xDrive system. The sophisticated chassis design has a two-axle air suspension which, along with Dynamic Stability Control, enhances handling and stability on the road.

As with the imported variant, the locally assembled variant X7 comes with Executive Drive Pro that includes active roll stabilisation. Ride comfort is further enhanced by the intelligent Dynamic Damper Control system which processes data from the navigation system and front camera.

The interior features opulent ‘Crafted Clarity’ handmade diamond-cut trim element and a range of standard equipment including a sport leather steering wheel and electrically adjustable comfort seats with active seat ventilation in front. The BMW Live Cockpit Professional with BMW Operating System 7.0 is interfaced with the fully digital, user-configurable 12.3-inch instrument cluster and an equally large central touchscreen Control Display.

A Head-Up Display is also standard, projecting important running information on the windscreen. Together with the voice-controlled BMW Intelligent Personal Assistant and BMW Gesture Control, the driver will not have to take the hands off the steering wheel so much, improving safety.

The X7 is offered with a choice of 5 exterior finishes and selected interior colour combinations. The price is not announced yet, but customers can register their interest at authorised dealerships or BMW Shop Online at shop.bmw.com.my/.

BMW 430i Coupe M Sport
The signature kidney grille of the BMW 4-Series Coupe has generated controversial debate. Its designers explain that it is a homage to historic icons in BMW’s history (such as the BMW 328), reinterpreting the iconic form and embodying it into a sporty, contemporary coupe form.

By virtue of its purist design language, the 430i Coupe M Sport utilises techniques in proportions and minimal number of lines to accentuate its athletic stature, combining it with the aerodynamics and sporting elegance. It has the longest coupe doors to be found on any BMW, creating an overall elongated and dynamic impression.

Compared to its predecessor, the dimensions are slightly larger with 130 mm more length, 27 mm more width and 6 mm added to the height, while the wheelbase has been extended by 41 mm.

Standard equipment includes 19-inch M light alloy wheels in Double-spoke style 797 M Bicolour with mixed tyres and runflat tyres, and M Sport brakes with blue-painted brake calipers and ‘M’ designation. Under the rear end are exhaust tailpipes finished in high-gloss chrome.

All 430i Coupe M Sports sold in Malaysia come with a M Aerodynamics Package already installed at the factory. They are also fitted with BMW Laserlights with High-beam Assistant, LED foglights, and the BMW Individual high-gloss Shadow Line.

With 258 bhp/400 Nm on tap, the TwinTurbo 4-cylinder petrol engine will take the 430i past the 100 km/h mark in a claimed 5.8 seconds, after which continued acceleration will get it up to a terminal velocity of 250 km/h. The upgraded 8-speed Steptronic Sport Transmission is said to have improved efficiency which can return a fuel consumption figure of 15.2 kms/litre. But that would be if the driver is not enjoying the full performance of the car – which may be hard to resist!

For exploring the high limits of handling, there are advanced control systems such as ARB technology (actuator contiguous wheel slip limitation), which enables significantly faster and more sensitive wheel slip control. Further enhancing the sporty driving dynamics are the M Sport suspension, M Sport brakes and Variable Sport Steering.

The cockpit is designed with the sporty driver in mind, as BMWs have always been. A high centre console separates the zones for the driver and front passenger. Seamless integration of the instrument cluster and Control Display forms a large workspace, displaying extensive information but in an easily accessible manner. Visually enhancing the interior ambience are the welcome light carpet and ambient light with 11 predefined lighting designs.

The rear seats provide passengers with a sporty seating experience of a coupe, while still providing ample headspace. A 40/20/40-split for the rear backrests allows the 440-litre luggage compartment to be varied in length to carry more or longer items.

The 430i Coupe M Sport has a choice of four exterior colours and the leather Vernasca upholstery with black decor stitching comes in Black, Tacora Red or Cognac. Authorised BMW dealers nationwide have the car on display, and you can also make a booking via BMW Shop Online for RM1,000.

New MINI Countryman variants
The original Mini cars were assembled in Malaysia from the 1960s until 1982. In 2018, locally assembled versions of the modern MINI began rolling off the line at the plant in Kedah and the range has continued to expand. To start off 2021 are the new Cooper S Countryman and Cooper SE Countryman.

The Countryman, measuring over 4 metres, is the biggest and the most versatile member of the MINI family. It offers significant optimisation in terms of space, versatility, functionality and ride comfort, and includes a plug-in hybrid drive variant.

Both the new Cooper S Countryman and Cooper SE Countryman now feature the MINI ALL4 Exterior Optic. The differentiated front and rear bumpers with decorative elements and sump guard in aluminium matt provide a rugged look. They also come with auto LED headlights with cornering lights, bonnet stripes, roof rails and side sills.

The Union Jack Rear Light now represents an abstract interpretation of the Union Jack, with a more block-designed triangular surface, resulting in stronger lighting. A special detail is the dark tinted cover which lends a distinguishing mark to the lighting units.

Run-flat tyres are standard rubber for the Cooper S Countryman which is fitted with 19-inch MINI Turnstile Spoke. The Cooper SE Countryman also has similar tyres but have different 19-inch wheels.

Inside, both variants feature the MINI Yours Illuminated cockpit in Shaded Silver, combining the illuminated cockpit bezel in Shaded Silver with the Dark Silver door bezels and Hazy Grey. The interior ambience is enhanced with a Satellite Grey Headliner and Leather Cross Punch in Carbon Black. The steering wheel is wrapped with MINI Yours Walknappa leather Steering and a signature Union Jack insignia is also featured at the bottom of the steering wheel.

For the first time, the Countryman has a 5-inch digital instrument cluster. But drivers can look down less at the instruments as there is a Head Up Display which shows them vital operating information on the windscreen ahead of them.

The updated 8.8-inch touchscreen display with navigation has a refined surface look, with the audio control panel and switchgear seamlessly integrated into the control unit. In-car entertainment comes from a 12-speaker Harman Kardon system.

A 2-litre TwinPower Turbo engine powers the Cooper S Countryman, its 192 bhp/280 Nm giving a 0 to 100 km/h capability claimed to be 7.5 seconds with a 7-Speed Dual Clutch Sports Automatic Transmission. As for the Cooper SE Countryman, a 1.5-litre TwinPower Turbo engine with an electric motor (pictured above) provide a combined output 224 bhp/385 Nm of torque. This hybrid powertrain can rocket the car to 100 km/h in a claimed 6.8 seconds and on to a top speed said to be 194 km/h.

The Cooper SE Countryman, which comes with all-wheel drive, has the latest eDrive technology which includes a high-voltage lithium battery pack. Recharging the battery pack takes from 3.25 hours to 5 hours, depending on the type of power supply and outlet available. A fully charged battery pack can give a pure electric range of up to 48 kms.

Owners can access the eDrive Services on their MINI Connected App which provides information such as current battery status, electric range, charge timer, personal efficiency status data, the nearest charging station and pre-conditioning.

Authorised MINI dealerships nationwide now have the new Countryman variants which come with a choice of 6 colours including, for the first-time, Sage Green – a captivating hue inspired by nature. The MINI Online Shop at www.mini.my/minionlineshop has more information and also accepts bookings.

BMW Group Malaysia was the leader in the premium automotive segment in 2020

BMW Group Malaysia was the leader in the premium automotive segment in 2020

*Visit www.bhpetrol.com.my to know more about promotions at BHPetromart.*

While Mercedes-Benz Malaysia declined to release their total sales numbers (for 2020), BMW Group Malaysia has done so, announcing that they delivered 11,016 vehicles from across the BMW, MINI and BMW Motorrad ranges. With this number, BMW Group Malaysia lays claim to leadership in the premium automotive segment nationwide as their products accounted for over 52% of the segment.

2020 was a challenging year for every industry and it was not just local but global. During the year, BMW Group Malaysia kept up its activities and introduced no less than 25 model variants from the BMW, MINI and BMW Motorrad brands. Over 87% of the vehicles sold were assembled locally at the plant in Kedah.

Four of those models were electrified, an area that the company claims leadership in. Over 2,200 units of electrified vehicles nationwide, mainly the hybrid variants of the BMW 5-Series and BMW 7-Series models.

Local and global success
The success of the company in Malaysia mirrored BMW Group’s performance globally with over 2,300,000 units delivered during the year. Over 190,000 were electrified vehicles from the BMW and MINI brands, an increase of over 30% in deliveries of such vehicles from the year before.

In Malaysia, the BMW brand gained 8,903 new owners in 2020, leading the overall premium segment in Malaysia by over 47%. The best-performing model was the 3-Series with over 2,500 units delivered, followed by the 5-Series with over 1,600 units delivered.

The BMW X Family of Sports Activity Vehicles contributed to over 39% of total deliveries, which numbered over 3,200 units. The X1 proved to be very popular with over 1,000 SAVs being registered.

MINI Malaysia recorded almost 1,000 sales, taking more than 5% segment share of the Malaysian premium segment. The 987 units delivered were led by the MINI Countryman model, with over 47% of the total number being the Cooper S Countryman version.

Towards greater electrification
Malaysia has a fast-evolving mindset towards electrified vehicles and BMW is in a dominat position to drive this change. In 2020, it recorded over 2,200 deliveries of electrified BMW and MINI vehicles which included the locally-assembled BMW 330e M Sport as well as the All-Electric MINI.

BMW Group Malaysia in 2020 — BMW Group Malaysia also worked with NGOs during the year to deliver food and basic essential grocery to needy families, refugees, and migrant communities in the Klang Valley during the period when movements were restricted.

In light of the travel restrictions and social distancing measures implemented in March last year (and which continue in 2021), BMW Group Malaysia quickly adapted to the changing times by also digitalising many existing touchpoints and services to enhance the premium ownership experience for customers in Malaysia. This was underlined by the introduction of the BMW Shop Online and the MINI eShop, alongside BMW Engage and BMW i-Renewal – expediting essential parts of the premium mobility experience to keep the process as seamless as possible.

BMW Group Malaysia lowers BMW and MINI prices with shorter warranty periods

BMW continues to be the largest exporter of vehicles from the USA

BMW first began selling its cars in America in the mid-1950s and as their popularity grew, the carmaker began to consider making some of them there. The decision was finally made in the early 1990s, and Spartanburg County in the state of South Carolina was chosen for the factory site. It would be the first full production factory outside Germany and was intended to be a global production hub.

The first car – a 3-Series sedan – rolled out in September 1994, and was followed by the Z3 and Z4 models in the years that followed. The output was not only sent to distributors around North America but also worldwide, shipped out of the Port of Charleston which is nearby and one reason why BMW chose Spartanburg.

*BMW’s first and still only factory in the USA began by making the 3-Series in 1994, followed by the Z3 and Z4 (below).*

*In 1999, the plant was designated as the global production hub for the new SAVs, starting with the X5. Today, it is the global centre of competence for X models.*

Global centre of competence for X models
The Spartanburg factory began making the first Sports Activity Vehicle (SAVs) in 1999, with the X5, and today produces five X models (X3, X4, X5, X6 and X7). These include plug-in hybrid electric variants which accounted for 13 percent of the factory’s total production last year. BMW has assembled batteries for electrified vehicles since 2015, making the BMW Group a pioneer of electromobility in the USA.

In over 25 years, BMW Plant Spartanburg’s employment level has risen to more than 11,000 people who build 1,500 BMWs every day. The current facility represents a total investment of US$10.6 billion that includes two massive body shops, two paint shops, two assembly halls and an elaborate logistics operation.

Exporting more than two-thirds of its product, the BMW factory makes a considerable impact on US economic growth. A 2018 study by the Darla Moore School of Business at the University of South Carolina estimated the annual economic impact of BMW Manufacturing on the US economy, measured in terms of overall output, was US$38.5 billion.

Seventh consecutive year as top exporter
Last year, for the seventh consecutive year, BMW Plant Spartanburg again topped the chart for automotive exports from the USA by value, according to data released by the U.S. Department of Commerce. The factory exported 218,820 SAVs and Coupes during 2020 with an export value of more than US$8.9 billion.

While 86% of the vehicles were exported through the Port of Charleston, other ports along the east coast of the country were also used, as well as rail transport. The exports go to more than125 countries around the world. The top 5 export countries were China (23.3% of export volume), Germany (12.9%), South Korea (7.8%), Canada (6%), and Russia (5.3%).

*BMW Spartanburg exports vehicles by sea as well as by rail (below).*

Like all automotive manufacturers, BMW experienced a production interruption due to the coronavirus pandemic. After a 5-week non-production period, activity in the factory resumed for one shift daily from May 4. With new health guidelines and procedures in place, production slowly ramped up as the supply chain stabilized and demand rose. During the second half of the year, the factory produced nearly 218,000 BMWs, a record for any 6-month period in its history. By year’s end, the total output was 361,365 vehicles for the whole of 2020.

Click here for other BMW news and articles or visit www.bmw.com.my to know more about models and services available in Malaysia.

BMW Group Malaysia lowers BMW and MINI prices with shorter warranty periods

Cars today are generally reliable and durable, able to last a longer period of time with no major problems. This is due to better manufacturing processes, engineering, materials, etc. so the warranty is really for peace of mind, at least during the initial years of ownership. In fact, warranties typically cover manufacturing defects and wear and tear parts are not covered.

Back in the 1970s, the typical warranty for a new car was a year, or a maximum of 20,000 kms of mileage after original registration. European manufacturers, perhaps understanding that their customers (in Europe) travelled long distances each year, generally didn’t put a mileage limit.

Longer periods as a selling point
Over the years, the warranty period and mileage limit became longer and longer, more as a selling point than anything else. The cars were more durable, but a long warranty period suggested the carmaker had a lot of confidence in its quality, and owners felt better to have the coverage for a longer period.

‘Win-win’ for both sides?
BMW Group Malaysia is now ending that escalation in warranty periods with a new approach that it says will ‘enable greater customer personalisation of their ownership experience’. It’s a win-win situation for both sides; the customer can enjoy a lower price while the company reduces its long-term exposure to warranty claims.

However, there may still be customers who like the peace of mind that a longer warranty period gives and for them, BMW Group Malaysia offers a 5-year Unlimited Mileage Warranty Package or 5-years/100,000-km Service Package as extra-cost options.

*RRP: Recommended Retail Price. Prices shown do not have sales tax exemptions.*

Available for MINI too
The new pricing approach applied to MINI vehicles as well. Customers of this brand can opt to add a 4-year Unlimited Mileage Warranty with Free Scheduled Service (Extended Warranty & Service Package) at the same cost as before. Alternatively, those who prefer to purchase their vehicle at the recommended retail price paired with either the 4-year Unlimited Mileage Warranty Package or 4-year/60,000-km Service Package can do so at a more attractive rate.

In the event that the owner decides, after a year or maximum of two years, that he or she would prefer a longer warranty period, there is still the possibility of purchasing the extended packages which range in price from RM5,900 to RM9,400 (RM2,500 to RM5,600 for MINI), depending on the model. The only thing is that the cost will have to paid as a lump sum rather than being included in the financed amount at the time of vehicle purchase.

Other ownership benefits still included
Regardless of which warranty they choose, all vehicles purchased from authorised dealerships will still come with access to the BMW or MINI Roadside Assistance and Accident Hotline, BMW Group Loyalty+ Mobile App – BMW Privileges Card, MINI Black Card, and BMW and MINI Service Online.

BMW Group Malaysia’s move is an interesting one and it remains to be seen whether it will have an effect on the rest of the industry. It could be a smart move that customers appreciate, or it might be viewed negatively. Nevertheless, with the trade-off being a lower purchase price for the vehicle, there may be positive response at this time when many people give more serious consideration to how much they can or should spend on a new vehicle.

More information on products, services and pricings can be found at www.bmw.com.my or www.mini.my. Personalisation of a vehicle purchase can be done via BMW Shop Online or MINI Online Shop.

BMW Group Financial Services Malaysia extends services to customers

Three platforms for BMW SIM Cups in 2021

In 2020, people were unable to enjoy actual racing on the tracks and many turned to simulator racing at home, giving eSports or what the FIA calls ‘digital motorsports’ a boost in popularity. Some manufacturers got involved in it, among them BMW with its SIM Cups.

After their successful debut in the 2020 season, this year’s BMW SIM Cups will offer an even wider range of race formats, cars and sim platforms on which they take place.

The BMW SIM GT Cup, BMW SIM M2 CS Racing Cup and BMW SIM Time Attack offer the world’s best sim racers the opportunity to qualify on the iRacing, rFactor 2 and Assetto Corsa Competizione platforms for the Grand Finals at BMW SIM Live 2021, and to win attractive prize money. The races will be streamed live on the BMW Motorsport social media channels.

“Having introduced our new BMW SIM Cup formats at BMW SIM Live last December, it is now time to get down to the serious business, as the first races are just around the corner,” said Rudolf Dittrich, Head of BMW Motorsport SIM Racing. “We are understandably excited to see how our new race formats and the wider range of BMW race cars will be received by the sim racing community.”

“We are now active on three major platforms: iRacing, rFactor 2 and Assetto Corsa Competizione. This allows us to reach a far larger group of sim racers and their fans than last year. We are obviously hoping to attract a lot of top-class competitors, as well as to receive expert feedback on our race formats and cars, which helps us to keep improving all the time,” he said.

BMW SIM GT Cup – iRacing
The BMW SIM GT Cup is the successor to the BMW SIM 120 Cup. Divided into two seasons, a total of 10 races will take place in 2021. In the five rounds that comprise Season 1, sim racers go head to head in teams of two in the BMW M8 GTE. In Season 2, the new BMW M4 GT3 will be the car of choice for the teams. A total prize purse of US$4,200 (about RM16,870) is offered for the top 3 teams in the first 4 races of each season.

BMW SIM M2 CS Racing Cup – rFactor 2
Same car, same simulation platform, but new format. This year’s BMW SIM M2 CS Racing Cup features as a support series for the popular and top-class rFactor 2 GT Pro Series. As a result, the BMW one-make cup will take place at different racetracks, whereas it was previously held exclusively at the Nurburgring and on the Nordschleife. The top three at each event will share a total prize purse of €1,850, and the winners of each race will qualify for the final at BMW SIM Live.

BMW SIM Time Attack by Assetto Corsa Competizione
New simulation platform, new race format, new car. BMW SIM Time Attack by Assetto Corsa Competizione takes the form of a lap time competition on circuits that change monthly. Each month, the competitor who sets the fastest lap time, at the wheel of the virtualM4 GT4, qualifies for BMW SIM Live 2021.

How iRacing developed the BMW M4 GT4 for sim racing

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2021 BMW 530i M Sport Dark Shadow Edition – only 36 units available

The BMW 5-Series is the best-selling executive sedan in the world, so there are obviously many on the road. For those who want their 5-Series to be a bit more exclusive, BMW Malaysia has prepared 36 units of a Dark Shadow Edition of the latest 530i M Sport.

RM10,000 more than standard version
Priced at RM392,800 (excluding insurance) – RM10,000 more than the 530i M Sport – the limited edition has a Carbon Black exterior colour with Shadow Line Part and M Performance Wheelset. The signature kidney grille is also finished in high-gloss black, and the window finishers are also in black. Also fitted are 20-inch M Performance light alloy wheels in Double-spoke style 669 M Orbitgrey.

Customers can choose either Black Dakota leather with blue stitching, or Cognac Dakota leather with contrast stitching.

Assembled locally at the BMW facility in Kedah, the 530i M Sport Dark Shadow Edition has a 2-litre turbocharged 4-cylinder petrol with an output of 252 bhp/350 Nm. Power goes to the rear wheels through an 8-speed Steptronic automatic transmission.

For online purchase only
While you can view the car at selected dealerships in the Klang Valley, you can only purchase the 530i M Sport Dark Shadow Edition via BMW Shop Online from January 4, 2021. The booking fee is just RM1,000.

Customers requiring financing for their purchase can consider the Balloon Financing Plan from BMW Group Financial Services Malaysia. This plan has monthly instalments starting from RM4,488 (based on estimates of an 80% loan on a 5-year tenure), subjected to terms and conditions.

Click here for other news and articles about BMW.

BMW Financial Services Malaysia extends BMW Engage to BMW Premium Selection

BMW Financial Services Malaysia today announced the service extension of the BMW Engage feature to the all-new BMW Premium Selection digital experience – in line with their commitment to digitalise touch points early last month.

The BMW Premium Selection digital experience offers a wide selection of pre-owned vehicles from the BMW portfolio. From now on, prospective customers in the BMW Premium Selection range will also be able to use the BMW Engage platform to initiate the financing pre-approval process.

With the BMW Engage platform, they can calculate the monthly instalment, generate a quotation, submit an application and obtain pre-approval. The fully-digitalised financing application platform enables customers to tailor the financing of their vehicle to their own needs, and to apply through a contactless process from the comfort of their own home or office.

“When BMW Engage was introduced early this year, it was a reverberation of our commitment to our loyal customers to continue delivering the Premium Ownership Experience – no matter the distance. The digital feature became a timely and necessary solution for customers during that period of physical divide at the height of the pandemic, and it continues to further enhance their purchasing journey,” said Tobias Eismann, MD of BMW Group Financial Services Malaysia.

“As we enter a new normal, we are proud to extend BMW Engage to the pre-owned vehicle segment by expanding its coverage to the BMW Premium Selection portfolio. At the same time, we are also proud that through this, we are able to extend another avenue for customers to join us in our ongoing efforts to assist the B40 community in attaining the highest level of safety for their children while on the road, via the BMW Safety 360° subsidy programme,” he added.

BMW Premium Selection goes digital

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BMW Group Financial Services Malaysia extends services to customers

BMW Group Financial Services Malaysia, which has been helping Malaysians purchase BMW and MINI vehicles since 2007, has extended its services with the introduction of i-Renewal. This is a digital service for the BMW and MINI Comprehensive Motor Insurance Programme that simplifies renewal processes for BMW and MINI owners insured by the programme.

The BMW and MINI Comprehensive Motor Insurance Programme is designed to give customers complete peace of mind and total protection for their vehicle. With the i-Renewal digital service – provided in collaboration with Allianz General Insurance Company (Malaysia) Berhad, customers are now able to easily request for an instant quotation by providing some basic information, or renew their insurance policies with only a few clicks.

Tobias Eismann, MD of BMW Group Financial Services Malaysia, said: “The BMW Group is committed to innovating and further improving the premium mobility experience for all our customers while digitalising our existing touchpoints and services. By introducing the new i-Renewal digital service for the BMW and MINI Comprehensive Motor Insurance Programme, we are expediting this essential part of the premium mobility experience to keep it as hassle-free and seamless as possible.”

Complimentary service
Every owner who successfully renews their BMW and MINI Comprehensive Motor Insurance Programme online by December 31, 2020 will be entitled to a complimentary Enhanced Road Warrior coverage for one year.

In addition to providing Personal Accident Cover and other insurance benefits, the Enhanced Road Warrior service also includes a comprehensive Car Assistance Programme with a range of around-the-clock services. These include 24-Hour Emergency Towing, Minor Roadside Repair, Taxi Assistance and Arrangement for Emergency Evacuation

Owners can access the i-Renewal digital service via BMW Engage at https://www.bmwfs.my/ or through BMW Group Loyalty+ app.

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BMW Premium Selection goes digital

For those who are shopping for used cars, there are lots of places to go to. Additionally, there are also websites which have advertisements for used vehicles. However, when buying a second-hand product, there is always the question of the condition of the vehicle which is not fully known. Most used car dealers will take in vehicles, clean them up a bit and perhaps fix minor issues and then offer them for sale. Some may offer a ‘limited warranty’ with a verbal agreement that you can bring back the vehicle if problems develop.

Many vehicle distributors and authorised dealer chains also have their own used car business and where these companies are concerned, greater attention is given to ensuring their offerings are in the best condition possible and almost as good as new. They will carry out a thorough inspection and change parts that are deemed too worn out (especially those relating to safety). And as everything is professionally done, they are willing to certify their pre-owned vehicles too, as well as providing a warranty in some cases.

Dedicated BMW/MINI website for pre-owned vehicles
BMW Group Malaysia’s Premium Selection, its pre-owned vehicle business, has introduced what is described as an industry-first initiative – a wide range of vehicles from the BMW and MINI brands will be presented on a dedicated microsite. These vehicles are offered by various authorised BMW and MINI dealerships around the country. and have
gone through a 360° vehicle check, with any necessary repairs done with Original BMW Parts.

At the time of writing, there are over 300 units available for ‘viewing’ from the comfort of home or office via the digital platform, another approach by the BMW Group in digitalising its touchpoints around the world. There is also a facility for trading in vehicles to get those from the Premium Selection, with competitive trade-in values offered.

Premium Ownership Experience as well
There are attractive, limited time and digital platform-only exclusive offers available. Those who purchase vehicles via the microsite are also entitled to enjoy BMW Group Malaysia’s Premium Ownership Experience which includes:
♦ A Minimum of 12 months BMW Premium Selection Warranty (terms and conditions apply);
♦ 360-Degree Technical and Optical Checks of the vehicle;
♦ Availability of Approved Vehicle and Service History;
♦ Exclusive Financing Offers from BMW Financial Services Malaysia; and
♦ BMW Roadside Assistance

Click here to visit the BMW Premium Selection website today.