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Bugatti commemorates 90 years of the Type 57 SC Atlantic with a bespoke creation, the Chiron Super Sport ’57 One of One.’ Crafted in collaboration with a passionate Bugatti enthusiast, this unique masterpiece pays homage to the iconic design of the Type 57 SC Atlantic, a timeless creation by Jean Bugatti. The customer’s lifelong love for the classic model and a visit to the Mullin Automotive Museum served as the catalyst for this exceptional project.

The journey began when the customer’s husband surprised her for her 70th birthday with a personal invitation from Bugatti to configure her own Chiron Super Sport. Drawing inspiration from the Type 57 SC Atlantic she first encountered 20 years ago, the customer and Jascha Straub, Lead Designer Sur Mesure at Bugatti, embarked on a co-creation journey to bring the ’57 One of One’ to life.

The exterior of the Chiron Super Sport pays homage to the Type 57 SC Atlantic’s striking silver-tinted blue hue, meticulously recreated to capture the essence of the original.

The interior of the ’57 One of One’ is a masterpiece of craftsmanship, featuring the iconic ‘Dancing Elephant’ sculpture of Rembrandt Bugatti is delicately embroidered on the headrests, symbolising the customer’s passion for animals.

Jascha Straub, Lead Designer Sur Mesure at Bugatti, highlighted the customer’s active engagement and enthusiasm throughout the design process, stating, “Her perspective, rooted in a profound respect for Bugatti’s heritage, and driven by a desire to craft an authentic homage, guided us in creating a vehicle that stands at the intersection of history and innovative engineering.”

Hendrik Malinowski, Managing Director at Bugatti Automobiles, expressed pride in the project, stating, “A creation like the ’57 One Of One’ is the perfect match for our Sur Mesure offer, bringing a passionate customer with bold ideas together with our endlessly creative and talented design and engineering teams.”

The ’57 One of One’ is not only a tribute to the iconic Type 57 SC Atlantic but also a testament to Bugatti’s commitment to pushing the boundaries of design and engineering. As a symbol of authentic homage, this bespoke Chiron Super Sport reflects the intersection of history and innovation, honouring the legacy of Jean Bugatti’s original masterpiece.

Bugatti and Adidas have joined forces to create a stunning limited edition football boot, the Adidas X Crazyfast Bugatti. This exclusive collection comprises only 99 pairs of boots, designed for speed and lightness, and adorned with unique Bugatti design elements.

Drawing inspiration from Bugatti’s legacy and their shared commitment to performance, the X Crazyfast Bugatti boots are constructed around Adidas’s X Crazyfast laced boot, meticulously crafted for speed while following Bugatti’s ‘Form Follows Performance’ design philosophy.

The heart of the X Crazyfast boot is its innovative Speedframe sole plate technology by Adidas, ensuring a lightweight yet rigid structure that enhances rapid acceleration. The Aerocage innovation, engineered to provide optimal support and stability by embracing the mid-foot, and the Aeropacity Speedskin, a breathable monomesh layer, contribute to the boot’s speed and stability. Even the carbon fibre inlay in the boot’s tooling mirrors the carbon fibre used in Bugatti cars.

The semi-transparent mono-mesh material on the mid-foot cage of the X Crazyfast boot has been modified to incorporate a distinctive touch of Bugatti Blue, inspired by the colour of early Bugatti Grand Prix cars. It serves as an instant identifier for ardent Bugatti enthusiasts, symbolising a century of motorsport achievements and unparalleled performance.

The boots proudly display two mottos that encapsulate the values of both brands: “Impossible is Nothing,” representing Adidas’s unwavering pursuit of performance, and “Create the Incomparable,” reflecting Bugatti’s dedication to producing hyper sports cars that consistently set new benchmarks. Ettore Bugatti’s enduring emblem graces the rear three-quarter of the boot, paying tribute to the visionary founder whose legacy continues to inspire the world’s greatest hyper sports cars.

The X Crazyfast Bugatti collection boots are presented in a distinctive box, featuring an exterior design inspired by the carbon fibre weaves, the lightweight and exceptionally strong material predominantly used in the construction of Bugatti hyper sports cars.

To ensure a fair chance for Adidas and Bugatti enthusiasts worldwide to acquire one of the 99 pairs, the boots will be auctioned through the Adidas Collect Web 3 platform. The auction is scheduled to run from November 8th to November 11th, with all winners receiving an exclusive digital shoebox. From November 13th onwards, the digital shoebox can be redeemed via Adidas Collect for the corresponding physical pair of boots and their digital twin. While the auction will primarily utilise cryptocurrency, users can access it directly using traditional currency through MoonPay. This unique collaboration between Bugatti and Adidas offers sports and automotive enthusiasts a chance to own a truly limited and exceptional piece of footwear.

This year’s “The Quail, A Motorsports Gathering” in Monterey will feature two unique models from Bugatti. In addition to the one-of-a-kind Chiron Super Sport Golden Era, which featured the hand-sketched vinyl, the Molsheim brand developed a colour-matching Mistral to highlight the customizability options provided by the Bugatti Sur Mesure programme.

The Bugatti Mistral was revealed to the world at the Monterey Car Week precisely one year prior, and despite its €5 million price tag, all 99 of its models were already sold out. A pricey limited-production like this is perfect for customisation, and owners have the option of getting the Bugatti Sur Mesure treatment.

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Through the Bugatti Sur Mesure programme, which boldly touts “near-infinite” options for customisation, Bugatti purchasers may customise their cars in any way they choose.

The beautiful Bugatti you see in the photos here, the Chiron Super Sport Golden Era, was the result of a buyer who really pushed that assertion to its absolute limit. The Golden Era took two years to create and 400 hours were devoted to the artwork you see on either side of the car. It was commissioned by an unidentified Bugatti collector who had a profound love for the automaker’s more than 100-year history.

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The Bugatti EB112 is one of Giorgetto Giugiaro’s most renowned and respected creations, and Bugatti is honouring it on the day of his 85th birthday. For those not in the know, Giorgetto Giugiaro on icons like the DMC DeLorean, De Tomaso Mangusta, and even designed the first-ever Volkswagen Golf. He is also the founder of the legendary design house – ItalDesign.

The engineering and design of the Bugatti EB112 caused a stir when its covers were removed during the Geneva Motor Show in 1993. The EB112 fundamentally redefined the notion of a saloon vehicle by inventing a brand-new, ultra-luxurious Grand Tourisme niche in a way that only Bugatti can, building on faultless tradition and a devotion to cutting-edge technology.

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The new hypercar from Bugatti will mark a significant change for the company. Achim Anscheidt, the former head of design at Bugatti, stated that the Chiron replacement will make its debut next year and go into production in 2026.

2023 Bugatti Chiron

Most significantly, the next Bugatti substitutes a V-8 hybrid powertrain for the company’s iconic W-16 engine, probably drawing on the electrical know-how of Croatian carmaker Rimac, who joined Bugatti in 2021.

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The first time the world heard about a super Bugatti (actually all Bugattis are super anyway) was in late 2020 when the idea of a lightweight, track-only hyper sportscar was presented. The following year, at The Quail (a motorsports gathering) in August 2021, the carmaker announced that it would develop the Bolide, as the car would be known, into a limited production model.

The production run would be for just 40 units, all built around the iconic W16 engine. 20 months have passed and during that time, the engineers have been developing the car to an entirely new level of engineering, aerodynamic and technological innovation.

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Two years ago, at The Quail in California, Bugatti presented a surprise to guests at the famous motorsports gathering. It was the Bolide, just a concept then but the carmaker announced that it would make the car in limited numbers. Response was instantaneous – within a week, all 40 units of the radically light track-oriented Bugatti machine were booked.

Each costing no less than 4 million euros (about RM18.55 million), the Bolide is the most extreme Bugatti ever created. One motoring writer went as far as the describe it as ‘a Thermonuclear Do-It-All Performance Machine’.

The Bolides are still on the production line in France and the first of the cars with the legendary W16 quad-turbocharged engine will be delivered to customers only next year. But you can have a Bolide at your home or office before them – and it will cost you only 50 euros (RM232) which is a lot less too.

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Each time Bugatti announces a new model, it is sold out almost immediately. And because only a very small number will be made, it is already a collector’s item. The Centodieci, for example, was so sought after by customers that all 10 units were booked even before being officially revealed.

With the Chiron Profilee, however, it is a different matter: Bugatti has announced it and shown it but is not taking any bookings for the single unit built. This will be a truly one-of-a-kind model which will be put on auction by RM Sotheby’s on February 1, 2023, with a percentage of the proceeds going to benefit charitable causes.

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Bugatti has revealed its latest range of digital timepieces, created in collaboration with VIITA Watches of Austria. The new Carbone Limited Edition by VIITA is not only the world’s first limited-run smartwatch but also the first to be constructed with a housing of full carbonfibre – the lightweight material used extensively in the brand’s hypercars.

In the modern era of Bugatti, carbonfibre is a crucial material. Extremely lightweight, strong and dense, it is used both in the monocoque and in the bodywork of every Bugatti. Without its innate strength, the record-breaking performance of models like the Chiron Super Sport 300+ would not be possible.

The revolutionary material, which has a history going back to 1860, is finished with highlights of blue, a French racing colour forever associated with Bugatti. The carbonfibre elements are milled precisely from a solid block.

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