Chery Malaysia recently held its Sales Advisors’ Appreciation Dinner, bringing together its nationwide sales team to celebrate their commitment and achievements. The event marked a significant milestone for the brand, with 77 Sales Advisors graduating from the Chery Certified Sales Professional (CCSP) Programme — a homegrown initiative aimed at raising the bar for customer engagement and product expertise across Chery’s dealerships in Malaysia.
The CCSP Programme, which began in April 2025, reflects Chery Malaysia’s focus on developing a knowledgeable, confident, and customer-oriented sales network. It is a mandatory certification for all Sales Advisors with at least six months of experience and combines classroom learning with practical assessments. Over the course of three months, participants go through comprehensive training designed to equip them with the skills to match customers with the right Chery model, while effectively explaining the brand’s growing range of advanced technologies and features.
At the event, Chery Malaysia Vice President, Lee Wen Hsiang, emphasised that the company’s frontline staff play a crucial role in shaping the ownership experience. He stated that Sales Advisors are not only representatives of the brand but also the bridge between the customer and the technology behind every Chery vehicle. He explained that as the company’s product range evolves — particularly with innovations such as the Chery Super Hybrid system — continuous learning ensures that the sales team grows in tandem, delivering accurate information and a memorable showroom experience.































































