Dacia, like Skoda, was established in 1966 as a government-owned carmaker but was sold off to Renault in 1999. Under the French carmaker, the company was able to develop further and is today the largest company (by revenue) in its home country of Romania.
Over the years, Dacia has had a firm niche at the lower end of the European market, offering cars with modern features and technology at affordable prices. Like other carmakers, Dacia is constantly looking ahead to see how its products can evolve as customer needs and social expectations change.
Its ‘rolling lab’ is the Manifesto, a concept car which contains new ideas and innovations that could be available in future models – though the company says its design is not necessarily related to any upcoming model.(more…)