During the launch of the new facelifted Honda City, Honda Malaysia CEO Mr. Hironobu Yoshimura delivered the heart-wrenching news that the Honda Accord would no longer be available for sale in Malaysia. This announcement left many enthusiasts and customers heartbroken, marking the end of an era for the Honda Accord in the Malaysian market.
So for Malaysians, the 10th-generation Honda Accord, currently available in Malaysia, represents the final model that will be accessible in the country. However, in November 2022, the 11th-generation Honda Accord made its North American debut before going on sale in China. It hasn’t, however, been made available in its native Japan until recently.
Honda has revealed the details and availability of the Accord’s JDM (Japanese Domestic Market) hybrid-only model, which is scheduled to hit dealerships in the first quarter of 2024.
Honda Malaysia will launch 3 all-new models as well as one updated model during 2023 with the aim of achieving a total sales volume of 80,000 units. With the Malaysian Automotive Association forecasting a Total Industry Volume of 650,000 units for this year, this would give Honda a 12.3% market share.
The target is similar to that of 2022 but last year, it exceeded the number by 290 units to take a share of 11.1%. The achievement kept Honda in the No.1 position in the non-national passenger car segment (which excludes pick-up trucks and commercial vehicles) for the ninth consecutive year since 2014. During the year, the brand also recorded its highest ever sales in Malaysia with more than 10,500 units delivered nationwide.
Speaking to the media at an event recently, Honda Malaysia President & Chief Operating Officer Sarly Adle Sarkum said that as part of the company’s strategic business direction, it will launch a new model in an entirely new segment during the third quarter of 2023.
When Chin Kok Fung placed his order for a new Honda Civic e:HEV RS with authorized Honda dealer MH Prestige Auto Sdn. Bhd. In Bandar Sri Damansara, Kuala Lumpur, he probably did not think he would have the honour of a very special hand-over. However, being the first person in Malaysia to receive the new model, Mr. Chin was given a token of appreciation from Honda Malaysia when he collected his car.
He received received Honda Accessories and Official Honda Merchandise worth RM4,000 from Honda Malaysia’s Managing Director and CEO, Hironobu Yoshimura, at a simple ceremony held at the dealership’s premises.
It’s been a busy year for Honda Malaysia, having started with the launch of the new Honda Civic and then the HR-V, two popular models that presently have long waiting lists. And to end the year, the company has launched an additional variant for the Civic in the form of the Civic e:HEV Hybrid today.
This is no surprise, of course, as it was already announced a month ago and Honda Malaysia even allowed us to get the first drive impressions at the Sepang circuit. We were able to show you what the car looks like and the only things that were not known then were the interior (under embargo) and of greater interest to the public, the price.
So first off, here’s the price: RM166,500 (without insurance) for the single RS version and this is around RM15,800 more than the Civic RS with just a 1.5-litre turbocharged engine. So, by virtue of its price, the Civic e:HEV would be the flagship of the range which includes the 1.5V and 1.5E versions. Malaysia is one of only three countries in the world to have the e:HEV version of the Civic Sedan, the others being Thailand and China.
Although Toyota began selling the first mass-produced hybrid electric vehicles (HEVs) that have an electric motor working with a petrol engine, Honda also brought HEVs into the market around the same time. In fact, in Malaysia, Honda was the first to actually market HEVs when it offered the Civic Hybrid in 2004, priced at RM118,888. Back then, hybrids were still a novelty rather than something which drew people due to being new technology.
Over the years, Honda Malaysia continued to promote HEVs, offering the technology in some models and then being the first brand to assemble a HEV locally – the Jazz Hybrid – in 2012. Incentives provided by the government during that period were intended to promote HEVs so that more people would buy the environment-friendly cars. In fact, the incentives created the unusual situation whereby a HEV variant cost less than the variants with just petrol engines – in every other market, HEVs would cost more than their conventional engine equivalents due to the additional cost of the technology.
Although sales of HEVs have not been rocketing upwards, they have been steadily increasing and the technology has also matured and is more efficient, while costs have lowered. Since the days of the first Insight, it has been Honda’s aim to find ways to lower the costs of its hybrid technology – which it markets as e:HEV now – so that more people can afford to buy HEVs.
When the latest 11th generation Honda Civic was launched in January, we asked Honda Malaysia about the possibility of a hybrid version also being available. At that time, it was already known that the latest generation did have a hybrid variant (which Honda refers to as e:HEV) that was to be sold in Europe with a hatchback bodystyle. Honda Malaysia said they ‘would consider it’ as a future addition then…
10 months later, the Civic e:HEV is about to be launched and it’s clear that the company must have already been working on it and not just ‘considering it’ because it takes time to plan for local assembly at the Melaka plant. And now that the launch will take place soon, Honda Malaysia has offered us a chance to get first impressions of the new model.
Our drive took place at the Sepang International Circuit with the same condition that we can tell you about the exterior and the driving impressions and the e:HEV technology, but not what the interior is like (for now).
Honda Malaysia has begun delivering the new Honda HR-V and the first customer to receive the new crossover SUV was Nurul Hafida binti Mohd Jais. Cik Nurul Hafida received her new vehicle at MJN Motors Sdn. Bhd. in Cheras, Selangor, where she had booked the RS e:HEV version with a red finish.
As the first HR-V owner in Malaysia, she received some extras as token of appreciation from Honda Malaysia. These were Honda Authorized Accessories, Ultra Glass Body Coating and Honda official merchandise valued at RM5,700.
Explaining the reasons why she chose the new Honda, Cik Nurul Hafida said: “I did my research even before the official launch of the All-New HR-V in Malaysia. The exterior styling and looks caught my attention and that’s when I decided to book the model the moment it was opened for booking. I have been anticipating the delivery of my new car and was pleasantly surprised when I found out that I was the first customer to receive the car!”
“What’s even more exciting is the additional surprise of receiving gifts from Honda! I am looking forward to taking my family out and about on my new ride,” she added.
Speaking at the handover ceremony, Honda Malaysia’s Managing Director & CEO, Hironobu Yoshimura, said: “The response we have received for the All-New HR-V has been overwhelming and we believe this new model will be sensational once again as it did in the past. Today, we are excited to deliver the All-New HR-V to the first owner, Cik Nurul Hafida. In addition to this momentous occasion, Honda Malaysia will deliver over 1,300 units of the All-New HR-V within one month of its launch. We would like to take this opportunity to convey our sincere gratitude to all our customers for their continuous support to the Honda brand.”
Demand for the new HR-V is high, according to Wan Hazmi bin Dato’ Wan Mustafa, owner of MJN Motors Sdn. Bhd. “We are so honoured to be the dealer to deliver the first HR-V to our beloved customer! We are committed to continue providing our customers with excellent service in all aspects,” he said.
The new HR-V is available with a choice of three 1.5-litre powertrains. The RS version has the e:HEV system with Honda’s unique 2-motor hybrid system which generates 131 ps/253 Nm and the other two are a VTEC turbocharged engine (181 ps/240 Nm) and a naturally-aspirated i-VTEC engine (121 ps/145 Nm).
For this second generation, a more modern feel is evident and features available (depending on version) include leather upholstery, sports pedals, dual-zone automatic air-conditioning with an Air Diffusion System, and a Hands-Free Power Tailgate with Walkaway Close function. Honda SENSING, the suite of active safety systems, is standard across the range.
For more information on the latest HR-V or any Honda models, visit any of the 102 authorized Honda dealerships nationwide or www.honda.com.my.
New Honda models almost always grab a lot of attention and the interest shown by the public actually translates into strong sales that remain constantly high. The HR-V is one such example; even from the time before the first generation was officially launched in Malaysia, it already drew crowds wherever it was displayed. And when it finally arrived in showrooms, even more orders flooded in and placed the crossover SUV in a leadership position in its segment.
After putting around 111,000 units on the road in 7½ years, it’s now time for a new generation and again, there has been the same strong interest that the first generation had. Prior to the launch today, one unit was sent around the country for exclusive previews at selected showrooms and drew a lot of potential customers.
Bookings were accepted from June 9 and with the sales tax exemption set to expire at the end of the month, many did not want to miss the opportunity to save money so they made their bookings right away. By today, Honda Malaysia has received more than 20,000 orders – more than 12 times the monthly sale target the company has set. As such, the waiting period will stretch to at least 12 months!
It’s been a while since a Honda model has had such a long waiting period, the last one in memory being the Accord back in the 1980s. However, the company is uncertain of the actual number that will be taken because there may be cancellations so it can only get an idea of the real demand after the July numbers are reviewed. Those who did book before June 30 will be entitled to the sales tax exemption and save money but for those who do want to get one, the following are the retail prices:
With the success of the first generation, coming up with the next generation must have proved to be a challenge. While maintaining the profile with a coupe-like fastback, the designers took the opportunity to use this generation change to also start introducing a new design language which is a total departure from the previous ‘wing’ theme.
The front appearance is bolder with a new and dominating grille design. As it is a big visual change, some may like it and some may not. But lack of enthusiasm for the new look is likely to fade away in time as it becomes more familiar. It is often the case that there are some designs which are not so well received when a new model is launched but eventually, the negative views diminish. In fact, a designer once said that he would be worried if a new design generated too much excitement at the start because there was a danger it could also become dated quickly. He preferred designs to ‘mature’ and gradually become more accepted amd appreciated over time.
New exterior features include front LED Sequential Turn Signals (the signals ‘move’ as the illuminate), and a full-width LED Taillight Strip which adds a visual signature visible from a distance. Other key exterior features include new LED headlights with DRLs, LED foglights and 18-inch alloy wheels.
Sizewise, the new HR-V measures 4385 mm in length, which is 39 mm longer than its predecessor. The 1790 mm width is similar to the previous RS version, while the roof is 15 mm closer to the road so the profile is more low-slung. The contemporary, uncluttered form has a crisp horizontal shoulderline running from the rear light cluster to the front headlights, generating a sense of forward momentum.
This time round, Honda Malaysia is offering a choice of three powertrains in four variants. There is no longer a 1.8-litre engine and all the powertrains have a 1.5-litre displacement. At the lower end is the HR-V 1.5S which has a 1.5-litre DOHC i-VTEC engine producing 121 ps/145 Nm. The other two variants – the E and V – have the widely used 1.5-litre turbocharged VTEC engine (shown below right) which produces up to 181 ps/240 Nm. The S, E and V variants all use a CVT delivering power to the front wheels.
The top variant, as before, is the HR-V RS which has e:HEV technology with the intelligent Multi-Mode Drive (i-MMD) system. Already available in the City RS, this 1.5-litre hybrid powertrain with 2 motors (above left) generates 131 ps with an impressive 253 Nm of torque. From our experience with its in the City RS, it not only delivers strong performance but can also be very economical because it can run on just the electric motor for short distances, meaning no petrol is used at all. And as the battery pack recharges while driving, the e:HEV approach is the best one for Malaysia at this time, rather than moving to full electric vehicles so quickly.
Honda e:HEV powertrain
Compared to the e:HEV powertrain in the City RS, the one in the new HR-V has received improvements to increase performance. The battery pack in the Intelligent Power Unit has 60 cells, 25% more than the one in the City RS, so storage capacity is greater. The system also generates 20% more power and the CVT has a lower ratio, probably to suit the higher weight of the HR-V.
The chassis is the same as before with MacPherson struts in front and a torsion beam at the rear, a common layout in many of today’s vehicles. Feedback from customers identified certain areas that needed improving in the vehicle dynamics. The improvements have been achieved by small engineering revisions in the suspension, body architecture and electric power steering. Adding reinforcements in some areas has contributed to better rigidity.
The torsional rigidity and spring rate of the steering column has also been increased by 15%, affording a smoother feel during direction changes. Initial corner turn-in is more direct when compared to the previous HR-V, and the overall feel during manoeuvres is much more linear and precise.
At the rear, the compliance bushes have been modified in both construction and design to improve rear wheel control and ride comfort. The liquid-filled bushes have increased damping performance and good low-frequency performance providing excellent primary ride, whilst absorbing certain frequency vibrations to improve secondary ride. In revising the bush design, a flange has been added to reduce lateral movement across the bush.
Noise, vibration and harshness (NVH) are what the passengers constantly experience and making them as low as possible makes a big difference to not just comfort but also the perception of quality. To lower NVH, the engineers focussed on two areas – engine acceleration and road noise. They didn’t just mask the noise and vibrations by using more insulation but also made changes to certain parts or added reinforcements so that the frequencies would become less disturbing.
Contributing to reducing accidents, Honda Malaysia has made Honda SENSING standard in every variant. This suite consists of 9 active safety systems, including Adaptive Cruise Control, and they rely on a camera positioned at the top of the windscreen. The omission of a radar helps to lower cost and to ensure that the camera alone is enough, it has been given a wide forward view (about 100 degrees left to right) and the image processing software is also more advanced for enhanced recognition capability.
The system can identify other vehicles, people and also lane markings as well as gravel and grass edges. The latter is important for the Lane Keeping function which limits the vehicle from drifting out of its lane. On long distances, this feature can help reduce fatigue as the driver does not have to make minor corrections to the steering to stay in the lane.
When driving on slopes, there are also systems that will help the driver. Hill Descent Control, when activated, will manage the speed safely downhill so all the driver has to do is steer to avoid obstacles. There is also an AUTO HOLD function to keep the vehicle motionless on a slope without having to keep the foot on the brake. This is now possible with the electrically-operated parking brake.
Honda LANEWATCH, the innovative camera-based blindspot monitor, is fitted to the V and RS variants. This system shows real-time images of the left side of the vehicle, allowing the driver to spot if there is a motorcyclist or other vehicle coming up. The image is shown on the centre panel and comes on whenever the left signal light is activated.
The compact dimensions of the HR-V allow for only two rows of seats but the legroom is generous, with rear passengers getting 35 mm more space. This is helped by having the fuel tank situated under the centre (an idea which originated with the first Jazz). Like the City Hatchback, the HR-V cabin can be configured in three layout modes – Utility, Long and Tall. In the Long mode, there is a floor length of up to 1.9 metres when the rear backrests are folded down. Along with the high ceiling, this allows for 2 mountain bikes (with front wheels removed) to be stored on board. The Tall mode allows tall items (like plants) to be carried as the floor to ceiling height is maximised by folding the rear seats up. The idea has been used in some Honda models for around 20 years, since it first appeared in the Jazz.
For those who own the RS variant, loading cargo is even more convenient with the handsfree feature that opens the rear door automatically. Just placing a foot under the rear bumper unlocks and raises it and even better, it will close by itself too when the owner has gone further than 2 metres away.
The dashboard has the same clean design with a combination of touch and physical controls. It’s clear now that touch controls are not necessarily ideal for every function so the interior designers have provided rotary controls and pushbuttons for the air-conditioner and ventilation system. These can be operated without having to look, unlike touch controls where you have to look and then focus on an icon – which is not so good for driving safety.
Talking of air-conditioning, besides having two zones so the front passenger and driver can set their preferred temperatures, there is also an Air Diffusion System which is a first for Honda. This introduces a new concept of air conditioning, with L-shaped vents positioned in the top corners of the dashboard that deliver the restorative effects of a natural breeze to all occupants.
The idea was born from the concept of designing light and wind to improve passenger comfort, with nature as inspiration. The new ventilation approach resolves a disparity in traditional vent configurations, where passengers often feel uncomfortable with air blowing directly onto them. When activated by turning a dial, the Air Diffusion System creates a new gentle flow of air which discreetly flows like a soft breeze along the side windows.
The air also travels to the roof, creating a gentle vortex of air that is barely perceptible to passengers. We’re not sure if the breeze will reach the back but the rear passengers will also be comfortable as there are vents closer to them behind the centre console.
Being a Honda, the equipment list can be expected to be extensive with many features thoughtfully included. The infotainment system has Android Auto and Apple Carplay which expands its useability to include apps from smartphones (like Waze and Spotify) while there are 4 USB ports for recharging devices. The driver of the V and RS variants gets 8-way adjustment on their seats and those in the V variant also have paddle shifters. All variants have pushbutton start/stop and also auto locking when walking away (with the engine off).
Except for the S variant, all the other three HR-Vs can be started from a distance with the Remote Start. In movies, such a feature would be used as a precaution in case there’s a bomb under the car (set to go off when the engine starts) but in real life, Remote Start is useful for starting the engine so the air-conditioner can run and cool down the cabin.
For those who like the extra class that leather gives, this is standard for the upholstery in the V and RS variants. For the other two variants, fabric upholstery is provided. Throughout the cabin though, there are many areas where the panels have soft padding for a more premium feel.
Honda CONNECT, a telematics system that provides safety, security and convenience, is provided with the E, V and RS variants. This system can track the vehicle’s position so it can be located if stolen and owners can also set ‘geo-fencing’ so they will be alerted if the vehicle moves out of a designated zone. In the event of a severe collision, an automatic notification will be sent out so that help can be quickly sent. Honda CONNECT also allows the owner to check on the condition of the battery and fuel level without being inside the vehicle, and there will be reminders when routine maintenance is due.
As with other Honda models, there is also the option of adding genuine accessories to personalize the HR-V. Honda Malaysia offers 5 packages with different themes, with prices ranging from RM1,106 to RM3,780. As the cost of these packages would be included in the total price of the vehicle, they would also be part of the financing plan.
The new HR-V is now at Honda dealerships nationwide and if you want to view or test-drive on, locate the nearest showroom at www.honda.com.my.
You’ve probably heard that Honda will soon be launching the all-new HR-V in Malaysia, following its launch in Thailand and Indonesia over the past 8 months. As usual, Honda Malaysia is offering a chance for those who want to be the first in the neighbourhood to own the new model a chance to make their bookings from today.
Honda Malaysia will launch the model sometime in the next 3 months and as with the current range, there will be petrol and hybrid powertrains. The HR-V Hybrid progresses from the Sport Hybrid i-DCD system to e:HEV technology with the intelligent Multi-Mode Drive (i-MMD) system. Already available in the latest City, e:HEV technology in Honda’s hybrid system combines the benefits of a 1.5-litre petrol engine and an electric motor to provide more power (131 ps/253 Nm) with good fuel efficiency.
Measuring 4385 mm in length, the new HR-V is 39 mm longer than its predecessor while the 1790 mm width is similar (to the current RS version only) while the roof is 15 mm closer to the road.
The front appearance is dominant with a new grille design which is a total departure from the previous ‘wing’ theme, while the rear has fastback styling though to our eyes, it looks less sleek than before.
New exterior features include front LED Sequential Turn Signals (the signals ‘move’ as the illuminate), and a LED Taillight Strip which adds a visual signature visible from a distance. Other key exterior features include new LED headlights with DRLs, LED foglights and 18-inch alloy wheels.
As with other models, there’s Honda SENSING, a suite of active safety systems but this is only in the RS version. Honda SENSING includes automatic emergency braking, lane keeping and adaptive cruise control (with low-speed follow). Additionally, the RS version also has the useful Honda LaneWatch system which provides a real-time camera view of the blind spot of the left side of the HR-V.
This variant also has a Hands-Free Power Tailgate with Walk Away Close function, where the tailgate will start closing automatically upon detecting that the individual with the remote key is moving away from the car. Other features are Remote Engine Start and Walk Away Auto Lock functions.
“The HR-V was first introduced to the Malaysian market in 2015, and it became a best-selling as well as a sensational model. With its proven track record, the HR-V is truly the compact SUV that is loved by many Malaysians. Therefore, we are excited to be introducing the All-New HR-V in Malaysia, which is now officially open for bookings,.” said Honda Malaysia’s Managing Director & CEO, Hironobu Yoshimura, adding that some 150,000 units have been sold nationwide since its launch 7 years ago.
When the HR-V was originally launched, it was a hotseller from the first day. Will this new model continue to command the biggest following in the segment? Since 2015, a number of new rivals have appeared on the scene so there are more choices at competitive prices.
To pre-book the new HR-V, customers can visit prebook.honda.com.my or download the HondaTouch application on their smartphones. Honda dealerships will also accept bookings, of course, as well as provide more information. To locate a showroom in Malaysia, visit www.honda.com.my.
Over the next 10 years, Honda will allocate approximately 5 trillion yen in the area of electrification and software technologies to further accelerate its electrification, which is approximately 62% of the company’s overall R&D expenses budgeted for the same. This expenditure will enable it to have up to 30 EV models globally by 2030 with production volumes of more than 2 million units annually. This huge investment will help Honda achieve carbon neutrality for all products and corporate activities by 2050.
The strong focus on EVs – and presumably, Honda is referring to battery electric vehicles (BEVs) – may suggest that the carmaker will be decreasing development of internal combustion engines (ICE) and hybrid vehicles (HEVs). In fact, last year, it announced the intention to stop producing and selling new ICE vehicles, including hybrids, worldwide by 2040.
However, like what a number of major carmakers are saying, hurried adoption of BEVs is not a practical approach. Due to regional differences such as the level of customer acceptance, affordability, readiness of infrastructure and economic conditions, a singular approach to switching to BEVs globally is not going to work.
Honda will therefore be working on rapid transitioning to BEVs in markets and regions such as the USA, Europe, China and Japan while continuing with a more realistic solution for other areas. In those major markets for electrification, the ratio of BEVs and fuel cell electric vehicles (FCEVs) will be increased at a faster rate. In relation to overall unit sales, these zero emission vehicles will account for 40% of volume by 2030, 80% by 2035, and 100% by 2040.
In some markets like Malaysia, Honda also refers to its hybrid technology as e:HEV technology.
And even though North America is one of the regions that is part of the main electrification plan, Honda has still allocated R&D resources to develop new hybrid models for the near-term. This is to increase HEV volume of core models such as the CR-V, Accord and Civic which are produced there. Honda currently sells 4 HEV models in North America. However, Insight production will end in June to start production of the new CR-V Hybrid this year, followed by the Accord Hybrid, which will eventually make up 50% of the sales mix of each model.
2021 Honda CR-V Hybrid
“We need to take into account multiple factors, such as the living environment and the penetration rate of renewable energy, rather than simply switching to electric vehicles,” said Toshihiro Mibe, Honda’s CEO. “We are ending conventional engines but we will still focus on hybrids, and it will be our strength in 2030 or even in 2035.”
Honda, along with Toyota, were the first brands to introduce HEVs and while the Prius was the first into the market, Honda’s first generation of Insight arrived in the USA 7 months before the Toyota HEV. Following the futuristic looking Insight was the Civic Hybrid in 2002 and then the Accord Hybrid.
Honda’s first model with hybrid electric technology was the Insight, which made its debut in Japan in 1999.
The CR-Z hybrid sportscar was sold between 2010 and 2016 but due to diminishing sales of coupes, Honda didn’t follow up with a second generation.
Honda continued to improve its hybrid technology (which it also refers to as e:HEV technology in some markets) as well as try to bring costs down and developed better hybrid powertrains for the next generations of the models. It also came out with a HEV sportscar, the CR-Z, in 2010 but as sales of coupes slowed down, the model line did not continue into a second generation.
So HEVs still have a future, more so now that they have moved from being of interest to early adopters to become more mainstream in the marketplace. While most HEV buyers would be aware that their car is powered by a petrol engine as well as an electric motor, the fact that a HEV needs no recharging (a plug-in hybrid or PHEV does) makes the technology ‘invisible’. It’s like turbochargers; in the 1970s, they were distinct features in high-performance engines but today, their presence is taken for granted in the new generation of downsized engines.
In Malaysia, Honda has been selling hybrid models since 2004 and assembling some models locally since 2012, starting with the Jazz Hybrid.
Honda’s continued attention to HEVs will also be beneficial in other markets where BEV adoption may be slow. HEVs can still help in a small way on the climate change issue as they generate lower carbon dioxide gases which have been identified as a major cause of global warming.
