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Ferrari Roma

With the new Spider variant of the Roma, Ferrari adds another convertible to its range which also replaces the Portofino M that was launched in 2020. The Roma Spider has much of its platform similar to the coupe (which was introduced in Malaysia in September 2021) but with a folding fabric soft-top in place of the solid metal roof.

Recalling the Italian lifestyle of the 1950s and 1960s, the Roma Spider marks a return of a soft-top to the sportscar maker’s range on a front-engined model 54 years after the 1969 365 GTS4. It’s also the first soft-top convertible from Ferrari since the F430 18 years ago.

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China may be one of the important markets for supercar brands but as it only began to open to the world in the 1980s, the first official orders for such cars in modern times were actually made within the past few decades. For Ferrari, the first order the company received was from a customer in Beijing in 1992.

This year, the company celebrates the 30th anniversary of receiving that first order with a one-of-a-kind Tailor Made Ferrari Roma. Drawing inspiration from traditional Chinese aesthetics and craftsmanship through the many personalisation options offered by the Ferrari Tailor Made programme, the Roma was designed in collaboration with the prominent Chinese designer Jiang Qiong’er.

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A Ferrari is already an exclusive machine when it leaves the factory but virtually none are ‘stock standard’ as every owner will want to personalise their car in some way. After all, when you have paid that much, what’s a little bit more to add something to make it unique? That’s what Ferrari’s bespoke Tailor Made department offers – an exclusive programme for those who wish to customise any element of their car.

Many of the cars that the Tailor Made department works on are not publicised as the owners may prefer the privacy, but there are also some cars that do become public and this one-of-a-kind Roma model is one of them. Crafted with exquisite traditional Japanese-inspired detailing while retaining the clean, sophisticated elegance of the original car.

2022 COOL HUNTING X Ferrari Roma

This particular car’s story began when Evan Orensten and Josh Rubin, the founders of the American publication COOL HUNTING, were offered, and accepted, the opportunity of customising a Ferrari Roma. The idea was to explore how far Ferrari’s bespoke personalisation programme could go and really push the boundaries.

The project started off two years ago with the first of several research trips to Japan where they immersed themselves in the country’s traditional crafts and artisanal methods. Then they proposed bringing some of those ideas and unique materials into the Tailor Made journey as envisioned by COOL HUNTING, and conveyed this to Flavio Manzoni, Ferrari’s Chief Design Officer, at the Ferrari Tailor Made showroom in New York.

Manzoni and his team were inspired by the parallels between Italian and Japanese culture and design philosophy: a single-minded devotion to quality, an emotional involvement with the client, and exquisite skills in craftsmanship that have been passed down from generation to generation.

An idea formed – to create a Ferrari featuring some of the unique materials developed from traditional Japanese techniques while employing Ferrari’s customary innovation to modify them to accommodate the requirements of durability and functionality that a modern high-performance car demands.

2022 COOL HUNTING X Ferrari Roma

Traditional Japanese indigo dyes inspired the Roma’s colour scheme, particularly the vivid blue exterior paint which was specially developed for this car and named Indigo Metal. This vivid colour perfectly enhances the purity of the Roma’s shape – light appears to flow over its bodywork, accentuating its lines through highlights and shade.

Indigo features prominently in Japanese design culture, and the traditional dye is produced naturally. COOL HUNTING had visited Toyama, one of only 5 remaining indigo farms in Tokushima, Japan’s traditional indigo-growing region. They learned that the dye comes from a green plant which, when harvested and fermented, becomes sukumo, traditional dried Japanese indigo that is mixed with lye, sake and limestone powder to create authentic Hon-Ai indigo dye. Because of its anti-microbial properties, it was traditionally used for linens, bedding and clothing.

2022 COOL HUNTING X Ferrari Roma

The same colour palette is used to tie together the vehicle’s exterior and interior into one subtle, holistic statement. The indigo shade is also found in the sakiori fabric used for the seat trim inserts and the carpets.

Sakiori is one of the world’s oldest examples of upcycling, dating from the 1700s when cotton and silk were available only to Japan’s nobility and the very wealthy. Worn-out kimonos were disassembled, their fabric cut into strands and rewoven with new fibres, creating a material that was both warm, comfortable and durable. The word comes from the Japanese saku (to rip up) and oru (to weave).

2022 COOL HUNTING X Ferrari Roma

An innovative solution was identified in making sakiori a viable material. Two vintage kimonos originally made in Amami Oshima, an island in Japan’s southern archipelago were used — an indigo-dyed kimono approximately 75 years old and one approximately 45 years old, dyed in both indigo and the island’s celebrated Amami Oshima Tsumugi mud-based dye.

The indigo theme is carried through to the Roma’s headlining – a beautifully detailed piece of craftsmanship and design which is exclusively experienced by those sitting in the car. It is made up of two indigo-dyed hides made – one with a unique solid colour crafted to match the car’s colour scheme, and a hand-painted hide using a method which can be traced back to the 8th century.

The hides were then sent to Italy, where they were cut into strips and hand-woven by Italian artisans in a process called intreccio, forming an elegant one-of-a-kind work of art.

2022 COOL HUNTING X Ferrari Roma

The Roma’s interior door handles also take their inspiration from Japan – they are enclosed in tightly hand-woven strips of black leather in an homage to tsukami, the ancient art of wrapping the grips of Katana swords.

The COOL HUNTING team were further inspired by a visit to Kaikado, a Kyoto-based family business known for its iconic copper tea canisters. Now made by the fifth and sixth generations of the family, the canisters are so skilfully crafted that they form a vacuum seal as the lid gently falls onto the body. The copper also adopts a unique natural patina with use.

2022 COOL HUNTING X Ferrari Roma

Inspired by this, copper plating is found in details on the Roma’s gearshift gate surround and levers, which were plated in Japan. The outline of the dual cockpits, the wheel rims and the kamon are also made in this colour.

The unique crest on the car’s dedication plate on the central armrest and door sills is a custom-made ‘kamon’, a symbol passed down from generation to generation in Japan. Designed by Kyogen, it represents a wheel from an ox-drawn carriage (popular transportation among aristocrats during the Heian period between 794 and 1185) combined with the 8 pistons of the Roma’s V8 engine forming its spokes. The numeric theme is continued in the eight wave crests that encircle the wheel – symbols of good luck, power and resilience.

2022 COOL HUNTING X Ferrari Roma

Only one person in the world can own the Ferrari BR20

Misfortunes in Formula 1 notwithstanding, this has been a busy year for Ferrari and before 2019 comes to a close, a fifth model has been announced and displayed at an exclusive client event held in Italy’s capital.

The new model is the Roma, a new mid-front-engined 2+2 coupe. It is said to also represent the pinnacle of performance in this category, thanks to its turbocharged V8 from the family of engines that has won the overall International Engine of the Year award for 4 years running.

Ferrari Roma

Ferrari Roma

In this version, the3.85-litre engine has been tuned to produce around 612 ps/760 Nm. Mated to the engine is a new 8-speed DCT gearbox that was introduced on the SF90 Stradale. Claimed 0 to 100 km/h time is 3.4 seconds with a top speed over 320 km/h.

With its distinctive flair and style, the 4656 mm long car is a contemporary representation of the carefree, pleasurable way of life that characterized Rome in the 1950s and 1960s, Ferrari said in its short news release.

Ferrari Roma

More details will be available at a later date and for now, the price is also not being mentioned (although someone who intends to purchase the Roma is unlikely to need to know).

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