With the international premiere of the Porsche 99X Electric, Porsche has reached another milestone on the way to the works entry in the 2019/2020 season of the ABB FIA Formula E Championship. Porsche’s regular drivers Neel Jani and Andre Lotterer played an active role in the car presentation with videogamers from around the world. They were guided through the Porsche Digital GmbH premises in Ludwigsburg by specific instructions from the gaming community, first to find the Porsche 99X Electric and then to unveil it.
“It was a unique car presentation unlike anything the motorsport world has ever experienced before. It was great fun joining the gamers’ search for the Porsche 99X Electric both virtually and in real life at the same time. It is great that Porsche is breaking new ground and involving the young, digital generation,” said Jani.
“A different kind of car premiere; I really enjoyed the fact that Neel and I acted as live players. It is fantastic that we are communicating with the digital target audience as equals and that they were able to be part of it,” added Lotterer.
Significance of 9 and X
In terms of the design, the traditional Porsche motorsport colours were chosen for the Formula E racing car. From a bird’s-eye perspective, the Porsche emblem is clearly visible around the Halo system. As usual, the naming format is three digits which represent Porsche racing cars and 2-door sportscars.
The highest number, 9, was used twice, to re-emphasise the importance of the Formula E project for Porsche, while the X stands for the forward-looking approach and prototype racing. The 99X Electric also serves as a development platform for future fully electric production models.
Porsche E-Performance Powertrain
The development of the Porsche powertrain, referred to as the ‘Porsche E-Performance Powertrain’, has played a central role from the start. The Formula E regulations stipulate a standardised chassis and a standard battery, while the drive technologies are developed by the manufacturers. The engineers were able to make use of their LMP1 experience when developing the Porsche Formula E powertrain. With the hybrid technology, the foundations were laid for electric mobility.
“In hindsight, we laid the foundations for Porsche’s future involvement in Formula E during the LMP1 project. We used the insights gained during that time in the development of the Porsche Formula E powertrain. We focused on building a highly effective powertrain with the highest level of efficiency,” said Malte Huneke, Technical Project Leader Formula E.
The 800-volt technology used in Formula E is also used in the Taycan, Porsche’s first volume-produced fully electric sportscar. In addition, energy management and efficiency are the keys to success in both Formula E and series production. This is where the permanent synchronous motor comes into play which has an important role in optimising the drive concept.
TAG Heuer as Title and Timing Partner
TAG Heuer, the Swiss manufacturer of luxury watches, is the Title and Timing Partner of the Porsche Formula E Team, which will contest Season 6 of the single-seater all-electric championship under the name ‘TAG Heuer Porsche Formula E Team’.
By entering Formula E, Porsche is also breaking new ground from a commercial perspective. This environment addresses a young, different-minded and digitally-oriented target audience. This sphere allows the company to explore what customers expect from vehicles and mobility in general both now and in the future, also in terms of products and services.
Return to single-seater racing
It’s been more than 30 years since Porsche last participated in single-seater racing. Entering Formula E and the accompanying restructuring of the motorsport involvement can be derived from the 2025 Porsche strategy. In addition to traditional GT road-going sportscars, fully electric sportscars are also firmly anchored in the strategy. Both will be reflected in Porsche’s involvement in motorsports in the years to come.
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