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Brand loyalty isn’t something we hear much about these days. Modern car buyers aren’t brand conscious anymore, instead, flock to manufacturers that provide them with the best bang for their buck. That said, a Volkswagen car owner in the UK, has the exact opposite understanding.

Karen Wilson has owned in total, 16 VW cars and plans to keep it that way. She currently drives a 4-year-old Polo R-Line with a 1.2L TSI engine. Prior to this, she has owned a pretty colourful list of Volkswagen vehicles dating back to 1967.

In the past 50 years, Wilson has owned several cars including a Campervan, 2 Beetles, 3 Golfs and 10 Polos. Her first love was a cream-coloured Volkswagen Beetle that she purchased new, in 1967. She loved it from the very beginning, taking it on several road trips including one, from Austria to Germany.

The Beetle may not have been a technological marvel or a powerhouse, but its peppy flat-four engine was extremely reliable and easy to maintain. Running costs were low and since it made use of rudimentary mechanicals, mending a problem was fairly simple.

Wilson’s love for the brand stems from this very reputation. VW is known for building safe and reliable cars. In her ownership experience, her vehicles have been extremely dependable, getting her from point A to B with little to no fuss at all.

Her local retailer, JCT600 Volkswagen York, invited Wilson over for coffee and cake as an appreciation gesture for her loyalty and love of the brand. Besides the food and beverages, the celebrations also included gifts and a letter of thanks from the Director of Volkswagen Passenger Cars in the UK, Alison Jones.

Speaking of the sales and after-sales aspects of the brand, Wilson, said, “I’ve always had really good service from all the Volkswagen dealerships. They’re nice and friendly and when you walk in they remember your name, and the salespeople don’t put pressure on you to make a sale. They don’t need to because of their confidence in the cars.”

According to Volkswagen UK, Wilson’s love affair with the brand is quite common in the country. Her experience isn’t unique because there are many other owners who have similar stories to share. In fact, VW’s customer service in the UK is aware of a number of high mileage cars that are still out and about.

However, Wilson’s commitment to the brand is nothing short of remarkable. These days, consumers are spoiled for choice due to the market being flooded with good vehicles. So, for someone to pledge an allegiance to a certain brand, said automaker has to offer something extraordinary in return.

Electric cars have been around for quite awhile, its just that before Tesla burst unto the scene, such vehicles were seen as drab and unpractical alternatives to a hybrid. Though that may have been true before, automakers like Nissan and Volkswagen have been steadily improving their EV designs to allow for better usability.

The Volkswagen e-Golf is one such example and unlike the Tesla Model 3, it does very little to convince you that it is in fact a purely electric vehicle. Instead, lest for a few trim pieces, it vastly resembles the regular petrol or diesel powered Mk7 Golf.

VW introduced the e-Golf to the world in 2013 but only put it into production a year later. It featured an unimpressive range of between 130km to 140km on a single charge, though the actual figure varies depending on traffic conditions.

Now however, the German automaker has released the 2017 version of the car, which is based on the facelifted Golf Mk7 platform and features the same bells and whistles that made the Golf the desired choice of family hatchbacks.

Compared to its predecessor, it has a significantly higher range and can travel up to 290km on a single charge. Though slightly heavier than its predecessor, it is able to sprint from 0-100km/h in 9.6 seconds, which is a marked improvement over its predecessor’s 10.4 seconds.

Unlike other electric vehicles, the e-Golf doesn’t fool you into thinking that it’s anything other than ordinary. At a single glance, one might mistake it for a regular petrol powered Golf that is available for purchase at any VW authorized dealership.

And that is its main selling point, the car is meant to win over the hearts and minds of the fervent followers of the fossil fuel movement. The people who unequivocally believe that personal mobility should involve using fuel that goes ‘bang!’in the engine.

The uncanny similarities between the regular petrol or diesel Golf to the e-Golf, will take the edge of that ‘scary new’ experience that some might feel when faced with an EV. Inside, the switchgear, dashboard and arrangement of its instruments are fairly similar too, which many have become accustomed to seeing in a regular VW.

Though many will see this as a lazy attempt by Volkswagen to enter the foray against Tesla’s dominance in the EV market, from a consumer’s perspective, its pure genius as described by former Fifth Gear co-host Johnny Smith in a video below.

Check out the amazing video that was published by Youtube Channel, Fully Charged where its presenter, Johnny Smith explains the car’s specifications and quirks that make it the practical electric car for the masses. Take the time to look through the channels’s plethora of videos on electric vehicles and renewable energy in general to learn more about this this.

If you are looking to buy a new vehicle to surprise the folks this festive season, Volkswagen Malaysia has you covered. For a limited period, the automaker is offering a number of its models with incredibly low repayment schemes. As such, you are now able to own a VW for just RM25 per day, but you will require to tabulate daily payments to know what the exact figure for monthly payments.

During this festive campaign period, customers can enjoy cash rebates and savings mentioned earlier for the Polo, Vento, Jetta, Golf, Passat Comfortline, Passat Trendline and Tiguan Comfortline. The Polo and Vento are available for RM25 per day which equates to roughly RM700 a month. At these prices, you are saving RM7,000 on the Polo and RM11,000 on the Vento models.

The Jetta is priced at RM35 per day with a savings of RM10,000, Golf is RM45 per day with RM21,000 savings, Passat Comfortline and Trednline are at RM51 per day with a savings of RM15,000 and finally the Tiguan Comfortline is priced at RM51 per day with a savings of RM5,000.

All repayment schemes mentioned earlier are calculated based on a 9-year loan/installment plan. So, for the full details, it would be prudent to speak with a VW sales consultant before making a decision.

For customers to be eligible of this deal, vehicle bookings need to be made within the promotion period and is subjected to VW’s terms and conditions as well as stock availability. If you are interested to learn more about these deals, visit the automaker’s Malaysia website at www.volkswagen.com.my.

Volkswagen has embraced the future and is looking at augmented reality to pursue the designs of its future models.The company is currently testing this methodology with the use of the Microsoft “HoloLens” augmented reality googles. Unlike Virtual reality ones, HoloLens blends virtual reality with the real world enabling better understanding of shapes and figures in real time. The technology is said to be beneficial to a number of fields and automakers like VW believe, that it will help them shorten the timeframe of their design work.

Hooked up to a mobile computer, Microsoft’s HoloLens can project virtual content onto a physical object through gesture control and voice commands. Ostermann, who heads one of VW’s Engineering Labs uses this technology to help create, mix and match colour schemes and remove any part of a vehicle in real time. he only needs to point his finger and HoloLens makes the changes. Demonstrating this tech with a R-Line Golf, Ostermann was able to change different aspects of the vehicle such as, use different wheels and modify the fenders, turning the vehicle into a very different variant of the original one.

Ostermann’s lab is one of six being operated by Volkswagen Group IT in Wolsburg, Berlin, Munich and San Fransciso. The latest has recently begun operating in Barcelona and together with the other locations, teams will collaborate on the digital future with research institutions and technology partners.

“At Volkswagen, we have been using augmented reality and virtual reality for some time, mainly to obtain a three-dimensional view,” says Ostermann. “We are now taking a major step forward at the Virtual Engineering Lab. We are transforming this technology into a tool for Technical Development. This will allow Volkswagen engineers to work on a virtual vehicle, to change its equipment as they wish and even to design new components virtually. They will be able to see the results of their work immediately.”

HoloLens doesn’t just project objects onto real ones, it also enables teams from different parts of the world to collaborate on the same project, making for a more efficient working environment as changes can be made in instant and be viewed by all members of the team.

The tech is said to still be in the testing phase but in the future, VW hope to be able to call up the entire brand portfolio and make changes no matter how extensive in order to build their best vehicles for the mass market.

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