During the launch of the new facelifted Honda City today, Honda Malaysia made a shock announcement regarding the fate of the Accord.
Honda Malaysia CEO, Mr Hironobu Yoshimura, announced that the Honda Accord will no longer be offered for sale in Malaysia.
The news comes as a surprise, but one that is not exactly unexpected.
Honda Malaysia has refocused its efforts towards its SUV models in recent times, and this was obvious with the recent discontinuation of the BRV, which was replaced by the WRV.
The launch of the WRV made Honda Malaysia the first non-national car maker to explore the small SUV segment.
And judging by the sheer number of bookings (2,500 bookings) Honda Malaysia received before the launch, the company is on track for success in the new segment.
Even globally, the demand for SUV’s continues to rise while the demand for D-segment sedans like the Accord has dropped considerably.
So it comes as no surprise then that the Honda Malaysia has pulled the plug from the Accord, marking a sad but necessary demise of a car that offered a spaciousness and comfort in a handsome package.
The Honda Accord is of special significance in the American market, being not only the brand’s first model manufactured there in 1982 but also the first foreign model to become the bestselling car in America in 1989. Since then, it has been among the top sellers in the country which used to be the largest car market in the world before China displaced it.
With its success and popularity over 5 decades, it’s not surprising that the 11th generation also makes its debut in America, as has been the tradition for some time. With this new generation. Honda is furthering its electrification strategy and expects the hybrid versions of the new Accord to account for at least 50% of sales of the model.
Changing colour choices for new cars may seem like a simple thing for the marketing company – just tell the plant what new colour to paint and it will be done. However, the process of adding or changing to a new colour is actually not as easy, from what we understand from people in the industry. There must be evidence that the new colour is going to be popular and justify the plant or manufacturer doing durability tests, and in some cases, marketing people have told us that when they do try to ask for a colour change, the manufacturer will ask if it will result in more sales than with the current colour. If not, why waste time and money to develop and test a new colour?
But inevitably, colours have to be changed to refresh the range and Honda Malaysia does that periodically. Their latest new colour options are for the best-selling City and flagship Accord models. Both models can now be ordered with a new Meteoroid Gray Metallic finish that replaces the Modern Steel Metallic colour. The City also gets a fresh and vibrant Ignite Red Metallic colour option, replacing the Passion Red Pearl colour.
“The Ignite Red Metallic and Meteoroid Gray Metallic colours are introduced in the All-New City Hatchback for the first time. Both colours have been well accepted by the market and we expanded the new colour options to the All-New Civic. To further excite the market, we are now offering these new colour options in the City and Accord as well. The new colours further emphasise the styling of the City and elevate the sleek profile of the Accord. We will continue to enhance our products to deliver the Joy of Buying to the customers,” said Madoka Chujo, Honda Malaysia’s Managing Director & CEO.
She said that sales of the latest 5th Generation City have exceeded 32,500 units since its launch. “It was Honda Malaysia’s best-selling model in January and February this year, with 38% contribution to the company’s overall sales during that period,” she added.
The current Accord is the 10th generation of the executive model and was introduced to the Malaysian market in 2020. It was the first time a Japanese mass market manufacturer introduced a turbocharged engine in a D-segment car. The model received favourable response from Malaysians with more than 2,200 units sold to date.
For more information on the City, Accord or other Honda models in Malaysia, visit any authorised Honda dealership. The locations of dealerships can be found at www.honda.com.my.
With a full lockdown Movement Control Order (MCO) to run from June 1 to June 14, 2021, many businesses are required to stop operations and these include car companies. In connection with this directive, Honda Malaysia has announced that its main business operations will remain closed for the period.
The business operations involved are the company’s assembly plant in Pegoh (Melaka), sales office and authorised dealer showrooms nationwide. However, aftersales services are permitted so owners can send their vehicles to authorised Honda service centres nationwide. Aftersales services available are preventive maintenance, Body and Paint (BP) and towing assistance.
Showrooms will be closed for 2 weeks (tentatively) but service centres will continue to operate.
Honda Malaysia encourages owners to use the HondaTouch application to make their appointments at the service centres. They should not just go to the service centres without a prior appointment as this will not be entertained so appointments must be made in advance. It should also be noted that there is a restriction on the range that they can travel which is 10 kms from their home, so they should locate the nearest authorised service centre.
All Honda dealerships strictly adhere to the Standard Operating Procedures (SOPs) specified by the health authorities for the safety of Honda customers and company associates as well as to provide customers peace of mind when visiting the dealerships.
The Takata airbag matter may have quietened down after many years of frantic efforts by many car companies to get owners of affected vehicles to have the dangerously flawed airbag inflator replaced. Nevertheless, with millions of vehicles affected – the largest ever recall exercise in history – there are still vehicles out there which have not had the crucial replacement done.
Honda Malaysia was among the companies which was very pro-active and should be commended for its strong commitment and efforts. And it has not stopped trying to make sure that every single affected vehicle has its airbag inflator replaced. Of course, a 100% score is probably impossible but it should be close to that achievement.
The company now has identified another 2,784 units of Honda vehicles which also need to be recalled as a preventive measure to carry out the replacement of the driver’s side airbag inflator. These vehicles are the 1999 model year Accord and 2000 model year CR-V. All currently sold models are not affected.
1999 Honda Accord
Warranty ended but replacement free
Yes, they are pretty old models, which goes to show how far back the problem went. Fortunately, the manufacturers have not dismissed the matter as being something ’beyond the warranty period’ and have taken the necessary action even over 20 years after the vehicle was sold. This is, after all, literally a matter of life and death.
In case you have forgotten what the fatal flaw was, it was related to the inflator module for the airbag system. In certain cases where inflation was triggered, the internal pressure – already very high – would become critically high and break the module. This would send sharp metal pieces shooting at the driver or front passenger, some cases causing serious injuries that led to death.
So it’s a very, very serious problem that needed to be fixed. While there were incidents, some fatal, all over the world, Honda Malaysia says that it has no report in Malaysia of any incidence or injury caused by the Takata driver front airbag for these two particular models.
2000 Honda CR-V
As before, the owners of the affected will be informed via notification letters. They will be asked to contact any authorized Honda dealer to make an appointment to make the replacement (subject to parts availability).
Current owners may not be known
However, one problem that could be faced is whether the current owners of the vehicles get the recall letters. As the vehicles are already 20 years old, ownership is likely to have changed and Honda Malaysia may not have the contact details of the current owner. And the original owner who receives the letter may also not know who has the vehicle now, so the latter can’t be forwarded.
Honda Malaysia hopes that members of the public who have relatives or friends owning these two models can help to make them aware so they can contact Honda Malaysia for assistance in getting the replacement inflator module. All parts and labour related to this recall will be borne by the company.
Owners of who are unsure if their vehicle is affected can obtain information by calling Honda Toll Free number at 1-800-88-2020 or visit the Honda Malaysia Product Recall page to check their vehicle status.
Honda Malaysia also wishes to remind the public that there are Standard Operating Procedures (SOPs) introduced during the Movement Control Order (MCO) which are still in force nationwide. To protect the well-being of customers and Honda personnel, the company requests customers to make an appointment in advance and adhere to the SOPs when they are at the service centre.
The 10th generation Honda Accord is finally coming to Malaysia and will be launched before the end of March 2020. Announcing this today, Honda Malaysia Sdn Bhd (HMSB) said that bookings for its all-new flagship model can be made at 100 authorised dealerships nationwide from today.
Prices have not been revealed nor the variants available. The current generation, launched in September 2013, has two variants priced at 147,733.50 (2 litres) and RM167,862.00 (2.4 litres). HMSB says over 32,500 units of the 9th generation have been sold and it has maintained its position as segment leader.
While the full specifications are not available yet, HMSB’s Managing Director & CEO, Toichi Ishiyama, revealed that the new Accord will have an enhanced turbocharged engine. “The much-anticipated All-New Accord is set to move the yardstick for next-generation sedans and further excite the market and segment. Honda is the only Japanese mass market manufacturer to introduce the powerful engine in the D-segment,” he said.
1.5 more powerful than 2.4
This would be the 1.5-litre VTEC engine and it would be the smallest engine ever offered in the Accord since the model line was added to Honda’s range in 1976. The earliest generations (up to the third generation) had 1.6-litre engines before the model began using engines with larger displacements as its size grew.
In the 21st century, displacement is no longer an indicator of performance and with turbocharging, the new Accord’s engine can produce maximum power of 201 ps/260 Nm – more powerful than the 2.4-litre engine! While the turbocharger gives stronger acceleration, the smaller displacement means better fuel efficiency and you also pay less roadtax each year.
The Accord line started with a hatchback in 1976 and 1.6-litres was the smallest engine size for the first three generations.
The design of the new Accord is described as a ‘revolutionary design incorporating fastback styling’. It has a wider stance, coupled with lower bonnet height as well as lower and longer roofline. At the front and rear are stylish full LED headlights and taillights. There’s a Twin Tailpipe Chrome Finisher and newly-designed 18-inch alloy wheels.
Complete Honda SENSING system
In line with HMSB’s aim of providing Next Generation Advanced Technology, the new Accord will have more advanced safety features. The 10th generation will come with the complete Honda SENSING system that has three categories and eight features:
Driver Cruising Aids – Adaptive Cruise Control, Low Speed Follow, Auto High-Beam
Side Collision Deterrence – Lane Keep Assist System, Road Departure Mitigation, Lane Departure Warning
In addition to the Honda SENSING package, there will also be Smart Parking Assist System with Brake Assist (Rear), a Multi View Camera System and Honda LaneWatch which uses a camera on the left door mirror to give the driver an image of the blind spot along the side of the car.
Visit www.honda.com.my to locate an authorised dealer anywhere in Malaysia.
Honda USA has just revealed what the upcoming 10th generation Accord will look like. Sporting a completely new look, the car is lower, wider and has a shorter length. It is said to have a lighter and more rigid body structure featuring an advanced new chassis design as well as two all-new turbo engines.
The signature chrome grille stretches across the entire front end and is flanked by the sophisticated 9-lamp LED headlights system. The front bumper has a two piece design with the blackened centre portion being integrated with the grille assembly. The contours provide the car with a muscular presence while the roof features a sleek and fluidic silhouette that tapers off toward the rear end.
The shorter overhangs, 10mm lower centre of gravity as well as the long and low hood give the entire design a more sporty look especially when viewing the car from the side. This should be to the liking of those who want a D-segment car but with the looks that allow it to fit in just about anywhere.
Like The Honda Civic, the Accord features angular rear taillights but features a broader and more grown up asthetic. Unlike the previous generation one, the new Accord has a hatchback design for the rear, which should help increase cargo carrying capacity.
Honda constructed the new Accord using the Advanced Compatibility Engineering body structure that has a crash stroke front frame and tailor-tempered rear frame members that will improve crash energy absorption. The extensive use of adhesives for the car’s bodywork is to increase rigidity, noise and weight reduction.
Speaking of the new car, Jeff Conrad, senior vice president of the Automobile Division of American Honda Motor Co., Inc, said, “We are redefining the Honda Accord for a new generation of buyers by bringing something unexpected that challenges the idea of what a mainstream sedan can. Even as we advance core values like great driving dynamics, safety performance and efficiency, the distinctive design of this all-new 2018 Honda Accord will help it appeal to both head and heart in equal measure.”
There are two engines to choose from, the first, a 1.5-litre turbo that can be mated to either a CVT or 6-speed manual, produces 192bhp and 260Nm of torque. The 2.0-litre turbo engine, produces 252bhp and is similar to what powers the Civic Type R. This particular engine replaces the 3.5-litre normally aspirated V6 in the previous generation Accord.
This 2.0-litre powerplant is mated to a 10-speed automatic transmission, which Honda boasts takes greater advantage of available torque while maximizing quietness and efficiency during highway cruising. The hybrid variant gets two electric motors that aids a 2.0-litre Atkinson cycle engine deliver fuel sipping driving behaviour. These motors utilize magnets that have no heavy rare-earth metals in them, which is a first in the industry.
Inside the cabin, occupants are treated to a panoramic front view thanks to the spacious construction of the A-pillars. The upholstery is tastefully done, complete with well crafted arm rests. Buttons and switches are arranged in a rather neat manner, which is what we have come to expect from automakers like Honda. It has even gone on to say that the meticulous attention to detail on their part has aided the switchgear throughout the cabin, to have the required tactile and visual quality feel.
The instrument cluster is made up of a slim 7-inch TFT display that is complemented by a new 8-inch touchscreen infotainment system that offers physical volume and tuning knobs. These are welcomed additions considering how cumbersome it can be to turn down the audio volume on a conventional fully touchscreen system.
As far as safety tech is concerned, the new Accord comes with Honda Sensing® safety and driver-assistive technologies as standard. It comprises of the Collision Mitigation Braking System, Lane Departure Warning, Road Departure Mitigation, Adaptive Cruise Control with Low-Speed Follow and new Traffic Sign Recognition.
Additional available driver-assistive technologies include Blind Spot Information, front and rear parking sensors, Cross Traffic Monitor and Driver Awareness Monitor. All variants feature a Multi-Angle Rearview Camera with dynamic guidelines.
Then, there’s the standard stuff that comes with most Honda cars these days, which are Vehicle Stability Assist with Traction Control, Anti-lock brakes with Electronic Brake Distribution, Tyre Pressure Monitoring System (TPMS), advanced front airbags, driver and front-passenger side airbags and new driver and front-passenger knee airbags.
Over here in Malaysia, we wait with baited breathe for the launch of this new Accord. It may take a while before we hear any news about its local launch, but we are still hoping that Honda hastens the process.
Honda has released a concept sketch of its upcoming 10th generation Accord. Based on what we can see, the new car should have a more muscular and sporty stance compared to the previous generation, which is a very good thing. Though the overall design language doesn’t detract much from that of its predecessor, the changes provide the silhouette more depth and the curvature of the front-end give the car a menacing look.
The all new 2018 Honda Accord will make its global debut in Detroit on July 14 and the Japanese automaker boasts that it will be the most ‘fun-to-drive, premium looking and dramatically styled Accord ever made’. Earlier in the month, it was revealed that Honda would be offering the car with two new direct-injection turbo engines that would be paired with either the new Honda-developed 10-speed automatic transmission, CVT or a 6-speed manual transmission. The hybrid variant should feature the company’s next generation two-motor hybrid powertain technology.
Honda says that it will reveal full details regarding the performance of these powertrains as well as the new design and technology at the launch event, state side. North America is an important market for the Japanese company because for the past four years, it has seen the Accord top the sales charts in the midsize sedan segment. And in the first five months of 2017, it has held the title of segment leader in sales and is the best-selling passenger car overall after the new Honda Civic.
Expect more details regarding the car very soon as Honda prepares to reveal the highly anticipated 10th generation Honda Accord for the global market next month.
The new Honda Accord which will be launched in the US, according to Honda, will be all-new, redesigned and re-engineered to ensure that the nameplate remains as the best-selling mide size sedan state side.
Compared to the outgoing car, the new one will have dramatically lower and wider appearance, will provide the car with a more athletic and aggressive stance.
The car will be offered with a number of powertrain options. The 1.5-litre direct-injection turbocharged engine that will be mated to a CVT or 6-speed manual transmission, the 2.0-litre direct-injected DOHC Turbo i-VTEC one, paired with a 10-speed automatic transmission (an industry first for a front-wheel-drive vehicle) or a 6-speed manual one. The hybrid version of the Accord will be powered by a next-generation innovative two-motor hybrid system, which is able to operate without the use of a convetional automatic transmission.
“With these three advanced new powertrains, the tenth-generation Accord will be the most fun-to-drive, refined and fuel-efficient Accord yet,”said Jeff Conrad, senior vice president and general manager of America Honda Motor Co., Inc. “Just as the new Honda Civic injected new energy into the compact car segment, we expect this all-new 2018 Accord will make people rethink the midsize sedan.”
Since its launch in 1976, more than 13 million Americans have purchased the Honda Accord and it was the first Japanese vehicle to be made in the US. It has been assembled in Honda’s Maryville plant in Ohio since 1982. Honda says that it will divulge more details about the latest iteration of its mid-size family sedan in the coming weeks. So, stay tuned and we will bring you more about the car as soon as we find out.
