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Iriz

The Proton Iriz and the Persona have always only enjoyed some success in the Malaysian B-segment. Not a lot as the competition in that segment is intense and the Myvi really is king of the hill. But that much desired segment success that Proton has longed for could just be around the corner.

To achieve this, Proton has updated the Iriz and Persona for 2019, and both now offer first in-class technology features.

For starters, the cars now feature intelligent infotainment systems accessed via a 7-inch touchscreen function. What this means is that both the Iriz and Persona use an embedded eSim card that connects the car to the internet.

Through this system, the car offers applications for music streaming and online navigation. And through the eSim, the system will also receive Over The Air (OTA) updates with new apps added to the system when they become available.

It also has 16GB of internal memory and features a mirroring function for Android smart phones.

And for those who were impressed with the voice recognition which made its debut in the X70, the Iriz and the Persona too offer the same voice recognition app with the now famous catchphrase ‘Hi Proton’!

An updated car usually features aesthetic updates as well, and both the Iriz and the Persona too feature an extensive exterior redesign.

The Proton ‘Ethereal Bow’ grille design which debuted on the X70 now sets the new Iriz apart from the old. And this is completed by a new set of front and rear bumpers, a black rear garnish, new rims, as well as a shark fin antenna.

As for the Persona, Proton says it has been restyled more conservatively but also features the Ethereal Bow as well as the Infinite Weave pattern which is now a styling trademark for Proton.

The restyled Persona is topped off by a new boot spoiler, updated bumpers and new rims.

The prices of both cars have also been revised with prices for the Iriz starting from RM36,700 for the standard 1.3 up to RM50,700 for the top of the line 1.6 CVT.

The Persona on the other hand is priced at RM42,600 for the standard 1.6 manual, and up to RM54,600 for the 1.6 CVT. These prices are for Peninsular Malaysia, our readers from East Malaysia will have to pay RM2,000 more across the board and can refer to the price table below.

But it doesn’t just end there. Proton is spicing up the package even further and gives you an even better reason to buy these two cars.

Proton is offering:

1. Free two-year road tax for cars booked prior to the launch date
2. Free two-year road tax for the first 1,000 units registered
3. Free 5-year internet data with 12GB/year
4. Interest rates starting from just 2.93%
5. Free labour for 3 scheduled service appointments up until 20,000km
6. Insurance coverage package which the table below simplifies for you.

With these updates, especially with the new intelligent infotainment system, Proton is set to continue its march to the top of the market.

The company has enjoyed huge success with the X70 garnering a very healthy 25,000 bookings with 11,000 units delivered.

Can you believe it? We’re already in the third month of 2018, almost into the second quarter, and thus far, our first national carmaker has been keeping rather quiet insofar as launches are concerned, so what are they up to? Well, this for starters…

Apart from that, believe it or not, there’s really not much going to happen car-launch wise until the ‘big event’ in the fourth quarter of this year, when Proton unveils its new SUV based on the Geely Boyue. Sources have speculated that buyers will have all the space, performance and kit of a Honda CR-V, but at a HR-V price. That’s pretty good I’d say. Here’s a look at the Boyue in action (dialogue in Chinese):

But February 2018 apparently was a busy month for Proton as the company concentrated on activities aimed at having a successful year ahead. Initiatives for Sales, Marketing and Quality Improvement were put in place, while testing for its first above-mentioned SUV developed together with Geely continue. Here’s some of the local media testing it in China last year (dialogue in Bahasa Malaysia):

These initiatives will carry on in March and beyond, with specific models and areas targeted for improvement, namely:

Global Horizon…
On the international scene the Chairman of Zhejiang Geely Holding Group, Li Shufu, announced he had acquired a 9.69% stake in German company Daimler thus making him the single largest shareholder of Mercedes-Benz and Daimler trucks. PROTON could gain from it via its partnership with Geely who currently owns 49.9% of the total shares of Proton.

The ongoing quality journey…
Ever since the tie-up with Geely was announced, PROTON has undergone a quality improvement programme with its partner by using an assessment system that is based on Volvo’s global scoring criteria. In December 2017, an audit was performed by Geely and showed a remarkable threefold improvement, which is testament to the effectiveness of the ongoing work between the two companies.

Further improvements are gradually being introduced and with the next audit scheduled to take place in March 2018, PROTON is confident of achieving a further improvement of its audit score. These improvements are vital as preparations get underway for the launch of PROTON’s first SUV, currently scheduled for the end of 2018.

Iriz in focus…
Despite the advent of the new MyVi and the runaway success story it has become, for February 2018, PROTON achieved sales that were equivalent to a 9.6% share of the overall Malaysian automotive market. The majority of sales was accounted for by the Saga, Persona, Exora and in particular Iriz, which “continues to attract strong interest due to their design, technology and value for money proposition” (source: Proton). Here’s our video take on the Iriz Premium 1.6:

In March 2018, PROTON’s ‘My Style, My Drive’ campaign hits sales galleries nationwide and for this month, it focuses on the Proton Iriz. Customers are invited to rediscover the award-winning compact hatchback by taking a comprehensive test drive to appreciate the new features that were introduced in the updated model in 2017. You can read our full review with videos on it here.

At the same time, PROTON staff will also engage customers to offer advice on how to best use the various smart features of the car while select showrooms are equipped with a safety corner to demonstrate the safety aspects of PROTON’s 5-star ASEAN NCAP rated hatchback. Here’s my final say on the car…

This roadshow is still on-going so head over to your nearest Proton showroom to check it out.


In this day and age, its difficult to find a decent econobox that is enjoyable to drive but offer decent fuel consumption figures. These two traits are considered mutually exclusive and as a result, will never be offered in the same car.

This is the general consensus for the vehicles of today and most often than not, that seems to lend credence to the notion that you can’t eat your cake and have it at the same time. I was a firm believer of that, until I came across a little upstart from Proton called, the Iriz.

Granted, this isn’t a performance vehicle, not by a long shot. Instead, its one that ticks all the right boxes of a frugal and simple supermini, yet still allow you the ability to throw it around narrow corners without having to worry about much understeer or instability.

See, Proton’s acquisition of niche sports car maker, Lotus, was one of the savviest engineering decisions the automaker has ever made. The British automaker, since the glory days of Colin Chapman’s F1 winning feats, concentrated more on handling than outright performance. At Lotus, the rule of law is that handling takes precedence over power.

He proved that a vehicle that had a power deficit compared to its rivals would be able to overcome this disadvantage by having a well balanced chassis and suspension. This recipe for success was proven time and time again by the Lotus team in F1 and other Motorsport categories.

This wealth of knowledge has allowed Lotus to create some of the most agile vehicles the automotive world has ever seen. And it is this same expertise that Proton has incorporated into the development of suspensions of cars like the Satria GTi, Iriz and Preve.

Granted, these vehicles aren’t in the same league as Lotus’ cars in terms of handling, but that isn’t the point we are trying to convey here. The Iriz, has a supple ride quality, is agile enough to react to sudden changes in steering input and stable enough to offer some decent driving enjoyment. It’s an affordable super mini that doesn’t mind being manhandled on occasion.

The ride isn’t that comfortable though, its supple enough for daily commutes but not enough to make long journeys relaxing. It’s leaps and bounds better than its predecessors but not enough to make it the ‘go-to’ car for road trips. Though stable at high speeds, the rather skinny tyres don’t invoke the necessary confidence needed to take the vehicle to its limit.

Equipped with electric power steering, the Iriz is able to whiz around city back lanes with relative ease, making parallel parking a one-handed affair on most occasions. But that in itself is a problem because feedback that you would get, is mild at best, which isn’t very reassuring especially when throwing the vehicle around certain roads.

When it comes to stopping power, the Iriz is more than capable of holding its own regardless of the situation. The feedback from the pedal is consistent and stopping power more is more than adquate as long as you keep to city speeds. This isn’t a performance car, and it needs to be treated as such. If not, and you venture outside the Iriz’s comfort zone, things may get a little bothersome for you.

That said, the charm of the Iriz is due to its slick shifting manual transmission. Though it may not be the best shifter in the world, but it gets the job done just as easily. The clutch is relatively light and predictable, the gears slot home effortlessly and the overall feel is relatively positive.

Driving the Iriz with a stick shift would have been more enjoyable had we received the 1.6-litre car instead of the basic 1.3-litre four pot. But latter is more than adequate at handling the Iriz’s power requirements. Its peppy at the low end but tends to run out of steam as the revs start to climb towards the top end.

The only major drawbacks with this particular variant is the lack of tech and creature comforts. Unlike the top end car, you have to do without the touchscreen infotainment system, comfortable leather seats as well as the convenient and user friendly switch gear. Though not a deal breaker, their absence does reduce the appeal somewhat.

Fit and finish isn’t that great either, because some interior trim pieces don’t seem to line up exactly right and certain imperfections are visible in a few different places. Proton needs to buckle down more on QC in this area and things should look a whole lot better.

Apart from the few minor gripes that I have, there isn’t much to fault with this Iriz. It’s an affordable runabout that is easy to maneuver, has decent power, offers excellent fuel consumption, seats four comfortably, supports your latest media devices and is able to charge them too.

If I were a college student or a young working adult looking for a new ride, the Iriz would be at the top of my list. Proton has come along way since its rather humble beginnings and the Iriz is a testament to that. The 5 Star ASEAN NCAP safety rating, ABS and Traction Control, and decent build quality make it one of the most sensible choices at its price point.

Piston Review Rating: 7/10
Proton Iriz 1.3L Specifications
Engine: 1.3L (4 Cylinder DOHC 16V VVT)
Transmission: 5-Speed Manual
Horsepower: 94bhp
Torque: 120Nm

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