Live the Ranger Life Archives

Learning 4×4 skills at the Ford Ranger/Raptor Training Experience

Since the late 1990s when the laws on registering pick-up trucks changed and they could be registered for private use, many Malaysians have switched to such vehicles. For many, becoming a truck owner has introduced them to a whole new lifestyle where they can go far off the highway and explore our beautiful countryside.

The Ford Ranger and its more powerful brother, the Ranger Raptor, is among the popular trucks in the market, offering the convenience features of a passenger car and yet being ‘Built Ford Tough’ to be driven over any type of terrain.

The Ranger is certainly a very capable vehicle but not all owners (especially those coming from passenger cars) know how to make use of all its capability. Understanding this, Sime Darby Auto ConneXion (SDAC) organised a Ranger/Raptor Training Experience to provide them with the knowledge and skills to take their vehicle further.

The Ranger/Raptor Training Experience was held in Sepang, Selangor, on a specially prepared course which gave owners the chance to discover the full capabilities of their trucks. By tackling the challenging obstacles created around the course, the owners gained confidence to be able to pilot their vehicle safely in different types of terrain.

The session was part of the Ford Ranger Getaways program which is a community and experiential platform designed to provide owners with a unique experience of ‘Living the Ranger Life’ through a series of local adventures.

“This is a segment first in Malaysia where customers can make bookings via a digital platform. These specially curated outings aim to offer opportunities for customers, their friends and families to get together and build camaraderie with like-minded individuals while supporting domestic tourism that has been impacted by the pandemic,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.

Durian buffet coming up next

In June, the Ford Ranger Getaways will offer an off-road durian adventure to Penang. The 2-in-1 off-road course will begin at Ford Juru outlet on the mainland side and the participants will then head to Jeti Batu Musang at Batu Kawan (also on the mainland). There, they will have the chance to test the limits of their Rangers across various obstacles, with guidance from a professional driving instructor. These include water-wading, jungle track driving, light rock climbing and more.

After the 4×4 experience, they will then head to Green Acres Orchard at Balik Pulau, a well-known spot for durians on the island. Following a short tour of the orchard, the participants can then kick back and savour the all-you-can-eat durian buffet and a hearty lunch. The getaway package is priced at RM976 per vehicle (Rangers only, of course) for a recommended maximum of 4 persons per vehicle.

There will also be other destinations for the Ford Ranger Getaways, designed to let owners and their friends experience 4×4 off-roading as well as have an adventure. There is also one special package which will put them behind the controls of an Airbus A320. No, it won’t be a real one, but the simulator is said to give a very realistic experience and the route programmed is over the virtual skies of Kuala Lumpur.

For those who want the real thing, another package lets them become a pilot for a day. They will be in the cockpit of a small aircraft with a professional pilot guiding them and can get an aerial view of the nation’s capital from around 500 metres up under the guidance of a professional pilot.

To find out more about the Ford Ranger Getaways and to make a booking, click here.

‘Ford Ranger Getaways’ by SDAC-Ford provide owners with ways to enjoy their truck to the fullest

Find out how to unleash the full capabilities of your Ford Ranger/Ranger Raptor

You’ve been owning a Ford Ranger for some time, or you’re a new owner who’s just joined the world of trucking… do you want to enjoy your truck to the fullest and do more with it than just being able to carry more durians home? Many truck owners may not be fully aware of the potential and features of their vehicle which has been built tough and very capable.

For such owners, Sime Darby Auto ConneXion-Ford (SDAC-Ford) has a special program called ‘Ford Ranger Getaways‘ where Ranger owners can enjoy the outdoor lifestyle trucks permit, and also learn more about using their vehicle in off-road conditions.

Designed for Ranger/Ranger Raptor owners
There are various packages during the year and coming up on March 26 is a 1-day guided session with trained driving instructors covering tarmac and off-road driving scenarios. Held in the district of Sepang in Selangor, it is designed for Ranger and Ranger Raptor owners.

During the session, they will learn valuable tips and tricks on seating and steering methods. They will also have hands-on experience navigating around an autocross course on tarmac, a 4×4 off-road course and a ‘Baja course’ that will showcase the true prowess of the Ranger Raptor, Ford’s performance truck. And to show the high performance of the Ranger Raptor, the participants will be taken around the Baja course with the instructors at high speed. Baja is a region in Southern California where desert races have been held for a long time.

Ranger owners will go through the same modules as the Ranger Raptor experience except for a dirt cornering and drifting course in place of the Baja course and a drifting hot lap with the instructors. Training on both days will begin at 8:30 am from the Sepang International Circuit. A Certificate of Completion will be presented to all participants at the end of the day.

50% discount + 1 companion
Owners can enjoy 50% discount on this Sepang training experience, and each participant can also bring along a companion for free. Interested owners are encouraged to sign up quickly for this one-of-a-kind experience as only limited slots are available on a first-come, first-served basis.

“Thanks to its renowned strength, engineering capabilities, smart technologies and increasingly luxurious cabin and passenger vehicle features, customers are choosing a Ranger not just for work, but also for play and family. With our new brand experiential programme ‘Ford Ranger Getaways’, we aim to provide a platform for owners to uncover the full potential and versatility of their Rangers through a series of handpicked local adventures,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.

Ford Ranger Getaways
‘Ford Ranger Getaways’ is the latest offering under the new ‘Live the Ranger Life’ brand positioning that encapsulates the values and persona of the Ranger. The Ford truck, introduced in the late 1990s, changed public perception of trucks and introduced a new lifestyle for Malaysians to enjoy.

Open to all Ranger and Ranger Raptor customers, ‘Ford Ranger Getaways’ covers a multitude of interest categories to cater to Malaysians from all walks of life who want short local adventures, be it on their own, with friends and family or for those who simply want to meet like-minded individuals.

Each getaway has been thoughtfully curated to reflect the diversity of the Ranger lifestyle – from fun city outings and outdoor or off-road excursions to foodie trails and even flying a plane over KLCC.

To book a slot or find out more, visit shop.sdacford.com.my/getaways. To know more about the Ranger range, visit www.sdac-ford.com.my.

‘Ford Ranger Getaways’ by SDAC-Ford provide owners with ways to enjoy their truck to the fullest

‘Ford Ranger Getaways’ by SDAC-Ford provide owners with ways to enjoy their truck to the fullest

Most people who buy a pick-up truck are the active types who enjoy going out into the countryside and exploring our beautiful country. For those who own a Ford Ranger, there’s now an even better way to enjoy their truck with the ‘Ford Ranger Getaways’. This is new brand experiential programme offered by Sime Darby Auto ConneXion-Ford (SDAC-Ford) for enthusiasts to experience the ‘Ranger Life’ with other owners. The program also allows them to discover the potential of the Ranger themselves through specially designed excursions.

An industry first, the programme has been crafted based on customer feedback, which underlined their desire for wanting to network with like-minded individuals, expanding their lifestyle activities to enhance work-life balance, and spending more quality time with family and friends.

There are 15 getaways and each one has been thoughtfully curated to showcase the multiformity of the Ranger lifestyle. These encompass fun city outings and outdoor or off-road excursions to foodie trails, and even flying a plane through Kuala Lumpur City Centre (KLCC)!

There is also a one-of-a-kind on and off-road experience within the vicinity of Sepang which will be held on February 26 for owners of the high-performance Ranger Raptor. Owners of other Ranger variants can also participate on a similar type of event the next day at the same venue.

The programme is also a way for SDAC-Ford to help boost domestic tourism which have been hard-hit by the COVID-19 pandemic and to support as many local businesses as possible. These businesses have been selected for their activities that are aligned with the Ranger Life core values.

The Ford Ranger Getaways will be refreshed from time to time to ensure that they remain interesting. The current getaways on offer are half-day, full-day or overnight trips and prices range from RM98 to RM2,133 per person, depending on the package chosen.

*The various Ford Ranger Getaway packages available.*

In conjunction with the launch of the Ford Ranger Getaways, owners can enjoy 50% savings for the on and off-road experience which will be held on February 26 and 27. Each participant can also bring along a companion for free. As there are limited slots, acceptance of bookings will be on a first-come, first-served basis.

“Over the years, the Ranger has transformed from a purely utilitarian workhorse and is now leading the pack as a versatile and premium truck that is sought after for work, family and play, whilst maintaining its ‘Built Ford Tough’ DNA. In line with the 5 guiding principles under our new ‘Live the Ranger Life’ brand essence, the Ford Ranger Getaways aims to offer experiences that push the boundaries of what people perceive a pickup truck to be. We also believe that this attracts new customers to our Ford Ranger brand,” said Turse Zuhair, Managing Director of Sime Darby Auto ConneXion-Ford.

Ranger owners can make their bookings from February 5, 2022 onwards by going to SDAC-Ford’s new e-commerce platform at www.sdacford.com.my/shop. Using the online platform, they can select their desired adventure and travel date as well as complete the payment transaction, all from the comfort of their home or office. Confirmation will be sent via email from the time the booking is processed.

‘Live The Ranger Life’ celebrates Ford’s pick-up truck evolution into the modern lifestyle machine that it is today

‘Live The Ranger Life’ celebrates Ford’s pick-up truck evolution into the modern lifestyle machine that it is today

In the early 1990s, various manufacturers considered what the ‘Asian Car’ should be. With the ASEAN Free Trade Area (AFTA) created, there was a need to choose a product which would be suitable for the different markets in the region. While Toyota and Honda decided on a low-cost sedan, Ford chose a pick-up truck which it felt would be a suitable alternative to sedans. And with its long history and experience in making pick-ups, it could certainly come up with a very good world-class product.

The new model was called the Ranger and it was built in Thailand at a brand new US$500 million factory Ford set up to be a production hub. Apart from attractive investment incentives offered by the government, the choice of Thailand was also because it was the second largest pick-up truck market in the world after the USA.

The Ranger would be sold mainly around the region (but also exported worldwide), imported tax-freewith the privileges offered by the AFTA Agreement. Ford had gone further with the development of the new model, making it more like a passenger car in comfort and convenience as well as safety.

*When it appeared in the late 1990s, the Ranger built and shaped the pick-up truck market, introducing Malaysians to a more active lifestyle outdoors and also encouraging them to be more adventurous.*

Leading and shaping the market
In countries like Malaysia, where the regulations were changed to allow private use of trucks, the introduction of the Ranger was timely. In its launch year, the Ranger was only on sale in the last quarter of the year and yet achieved a 21% share. The following year, sales crept up quickly as it became the pick-up that everyone wanted. By the early 2000s, it was the market leader with a share of around 50% of the pick-up segment. The Ranger certainly helped to develop pick-up popularity and started a new segment of ‘lifestyle machines’.

Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, has now adopted a new brand positioning – Live the Ranger Life – which celebrates the Ranger’s evolution into the modern lifestyle truck that it is today. The new brand essence encapsulates the values and persona of the Ranger, which has transformed over the years beyond being just a truck for work to one that can be used as an alternative to the car, supporting the lifestyle choices of a diverse range of customers.

“’Live the Ranger Life’ is spot-on in personifying how the Ranger is more than a purely utilitarian workhorse. It is now leading the pack as a versatile and premium truck that is increasingly purchased for lifestyle reasons that people aspire to own. Customers are choosing to purchase a Ranger not just for work, but also for play and family, thanks to its renowned strength, engineering capabilities, smart technologies, luxurious cabin and passenger vehicle features,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion.

Bringing the brand essence to life
Five core tenets fuel the guiding principles for fully expressing the ‘Live the Ranger Life’ spirit and way of life which was gathered through a global customer survey which was conducted by Ford across its markets:
“We Make Our Own Fun” (fun in driving and in living),
“Up and Over” (tackling challenges),
“Bring Others Along the Journey” (family and friends),
“Can’t Help but Help” (assistance to others), and
“Carve Our Own Path” (being bold and fearless in life).

“These five values reflect the way that Ranger owners and those aspiring to own one go about their lives. They are always open to new experiences. They are fearless in tackling challenges not just on or off road but also in life. They form kinships with each other and enjoy having their own fun adventures. They are also always finding ways to give back the community and support others in need. And in everything they do, they make a point to go over and above,” said Encik Zuhair.

More lifestyle options
To enhance the lifestyle focus, SDAC will soon have a Lifestyle Ford Merchandise store on its e-commerce enabled website. Here, customers can browse for the available merchandise and make their purchases which can be delivered to an address they specify.

Encik Zuhair added that other exciting programmes targeted at the pick-up segment will also announced in the coming months.

If you want to ‘Live the Ranger Life’, visit www.sdacford.com.my to know more about the wide range of Ranger models available and where to experience them.

2021 Ford Rangers get 5-year warranty as standard

Piston.my