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Mercedes-Benz Malaysia

For the 2024 fiscal year, it is predicted that the implementation of the automotive agency model will result in lower orders and deliveries in the automotive and auto parts industries, as well as resurrected worries about the automotive supply chain.

With effect from July, Mercedes-Benz has a contract for this strategy with its Malaysian retail partners, Hap Seng Star and Cycle & Carriage. On the other hand, Volvo has also adopted this model and is currently offering electric automobiles for direct online purchase in Malaysia. There is no longer a need to go through a dealer.

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Mercedes-Benz Malaysia and Asbenz have unveiled their latest Autohaus in Langkawi, representing a significant milestone in their 20-year history in Kedah. The new Autohaus adheres to Mercedes-Benz’s luxury retail standards and caters to an exclusive clientele with a preference for luxury and high-end models on the island.

Spanning across 15,696 sq ft of showroom and amenity areas, the Autohaus is an all-inclusive auto center set on an expansive 38,323 sq ft plot of land. It offers facilities like the Star Lounge and access to the Mercedes-Benz lifestyle collection. This Langkawi expansion further grants customers exclusive entry to the brand’s premium vehicle models, such as Mercedes-AMG, Mercedes-Maybach, and Mercedes-Benz G-Class, all available at appealing duty-free prices.

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Applications are now being accepted for the 2023 Advanced Modern Apprenticeship programme at Mercedes-Benz Malaysia Training Academy. The programme provides a platform for young Malaysians who want to work for one of the most prominent firms in the world as passenger car technicians.

Since 1984, the Training Academy of Mercedes-Benz Malaysia has produced over 900 apprentices who are currently employed in a variety of jobs and specialisations within the brand’s approved dealer network. Since 2017, the programme has had 500 candidates on average yearly.

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Mercedes-Benz Malaysia has unveiled the updated A-Class family with a facelifted appearance and the latest iteration of the MBUX Infotainment system.

The A 200 Progressive Line, A 250 4MATIC AMG Line, and AMG A 35 4MATIC are the three locally built variations of the A-Class saloon that are still available. The top-of-the-line Mercedes-AMG A 45 S 4MATIC+ is still offered as a Hatchback in a limited number of units as AMG Street Style Edition.

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The renowned roadster classic of Mercedes-AMG, the new, special Mercedes-AMG SL 43, has been unveiled by Mercedes-Benz Malaysia today with a sportier and more opulent appearance.

The SL has undergone a transition over the course of its 70-year development history from a thoroughbred racing car to an open-top luxury sports car, and this represents another significant turning point for the brand.

It is the first car in the world with an electronic exhaust gas turbocharger. This technique, which originated in Formula 1, resolves the trade-off between a big supercharger with high peak power but slow response and a compact supercharger with a fast response but relatively low peak power.

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Mercedes-Benz Malaysia today unveiled the Mercedes-AMG GT 63 S E Performance, the most powerful production vehicle ever produced by Mercedes-AMG.

Bettina Plangger, Vice President of Sales & Marketing, Mercedes-Benz Cars Malaysia & SEA II introduced the car by saying, “We are excited to announce the arrival of the Mercedes-AMG GT 63 S E PERFORMANCE to our esteemed patrons in Malaysia. The stunning AMG GT 4-Door Coupé effortlessly showcases its sporty and elegant persona, setting a new benchmark in the world of luxury automobiles. Its seamless blend of purebred sports car performance and remarkable practicality for daily usage is a true testament to its engineering excellence.”

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The Klang Valley has the largest concentration of motor vehicles in the country and obviously, also a large proportion of Mercedes-Benz vehicles. For this reason, the network of outlets – known as Autohaus – is quite extensive in the Klang Valley to serve the many customers.

In Bandar Parklands, near Klang, Hap Seng Star has a Mercedes-Benz Autohaus in the Bukti Tinggi area which was set up in view of the prominent and established township. “We want to be where our customers are, and deliver to them the best customer services and retail experience. In today’s context, we are cognisant that the customer experience is equally as important as the product offering, and thus, together with Mercedes-Benz, we aim to capitalise on the immense auto business opportunities within the Bukit Tinggi region and growing it into a significant auto hub in the years to come,” said Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Group’s Automotive Division.

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Mercedes-Benz Malaysia launched the all-new Mercedes-Benz GLC 300 (X254) today.

The new GLC is only available as a single-variant line-up for now it comes with a mild hybrid (MHEV) powertrain with a 4MATIC all-wheel drive (AWD) system and a recognisable body design that is unmistakably GLC.

Exterior

Codenamed X254, the new GLC 300 takes on a similar design as the C-Class as both have swept-back headlights with an angular inner side and a rounder elevated outer side.

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Today’s cars have advanced construction techniques and engineering to not only make them more lasting but also provide better resistance against impact forces during accidents. The materials used are also a mixture of steel, aluminium as well as others like carbonfibre and even titanium. Therefore when it comes to repairs, no longer can the ‘milo tin’ method be used where sheets of scrap steel are just welded onto damaged body.

For this reason, carmakers like Mercedes-Benz have very specific repair techniques using sophisticated equipment to repair damaged vehicles. This ensures that they will be safe to use after repairs and continue to be reliable.

Of course, even the best equipment still requires human operation. Robots could be used but repairing a damaged car also requires human judgement because of the many variables, so fully automated repairs are something in the distant future.

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Following the launch of the battery-electric Mercedes-Benz EQS in Malaysia last year, Mercedes-Benz Malaysia today rolled out an EQS 500 4MATIC as its first locally assembled battery electric model at the assembly facility in Pekan, Pahang.

Mercedes-Benz Malaysia has been assembling its vehicles there since 2004 and the EQS marks a significant milestone. It is not just for Mercedes-Benz but also the Malaysian auto industry since it is among the first fully electric models to be assembled locally.

The program to assemble has been quite fast and would have been encouraged by the Malaysian government’s decision to provide duty-free incentives for BEVs from 2022, with those assembled locally enjoying the incentives for an extra 2 years (till the end of 2025). Without the imposition of import taxes and sales tax, the price of the EQS 500 4MATIC is RM648,888 (excluding insurance), RM50,000 less than the CBU EQS 450+ AMG Line.

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