Mercedes-Benz is about to reveal a new entry-level electric vehicle, most likely in concept form, and has released a teaser with a possible debut at the next International Auto Show in Germany (2023 IAA Mobility). Additionally, it was revealed that two off-road-oriented cars will also be displayed during the event.
Mercedes-Benz C-Class
The brand’s “Open Space” will be held in the Apothekenhof, where guests will be able to see all of the current and upcoming electric and electrified vehicles from all Mercedes brands, including Mercedes-AMG, G-Class, Mercedes-Maybach, and Mercedes-Benz Vans, for the first time in one place.
As the inventor of the automobile, Mercedes-Benz has now reinvented the automotive industry with the EQ brand, pioneering the direction for future mobility – setting the stage with the Concept EQ…
“The EQ brand from Mercedes-Benz stands for Electric Intelligence, and is derived from the brand values of emotion and intelligence. It encompasses all major aspects of customer- oriented electric mobility, and goes beyond the vehicle itself. As such, EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. As the premium market leader, we are committed to remaing an industry pioneer with state-of-the-art products and innovations. In short, we are boldly flipping the switch – creating tomorrow today by developing the needs for the coming mobility landscape,” said Dr Claus Weidner, President and CEO, Mercedes-Benz Malaysia (below, left).
“The Concept EQ is a cornerstone of our new electric mobility brand, EQ. It presents an innovative product approach as part of a holistic and comprehensive ecosystem for future mobility. In every way, this vehicle proudly manifests its claim of being a technology leader – meeting the demands of sustainable and future-driven motoring. We are delighted to be able to showcase the Mercedes-Benz Concept EQ here in Malaysia, marking the beginning of a pure-electric product offensive which will wear the EQ badge,” said Mark Raine, Vice President, Sales & Marketing Passenger Cars, Mercedes-Benz Malaysia (above, right).
