Michelin Malaysia baru-baru ini melancarkan Michelin Primacy 5 untuk kenderaan penumpang dan crossover daripada semua jenis enjin, dengan slogan “Confidence Made to Last”. Membawakan peningkatan signifikan berbanding model terdahulu, Michelin Primacy 4, tayar baharu ini hadir dengan inovasi utama bagi prestasi yang lebih hebat serta kesan terhadap alam sekitar yang lebih rendah.
Prichapakorn Dangrojana, Pengarah Urusan Michelin Malaysia, Singapura, dan Brunei berkata: “Michelin Primacy 5 baharu ini direka untuk memenuhi keperluan kenderaan moden yang semakin berkembang, sambil mengurangkan kesan terhadap alam sekitar. Kenderaan moden, terutamanya hibrid dan elektrik, memberikan lebih banyak tekanan kepada tayar kerana kuasa kuda yang lebih tinggi dan lebih berat. Oleh itu, tayar ini telah dioptimumkan untuk menangani cabaran tersebut, dengan peningkatan terhadap jangka hayat tayar dan rintangan gelinciran yang lebih rendah, sekali gus mengurangkan kos operasi. Pada masa yang sama, prestasi cengkaman atas permukaan jalan basah yang berterusan memastikan keselamatan sepanjang jangka hayat tayar.”
“Di Michelin, kami komited untuk membangunkan dan memperkenalkan produk yang memberi manfaat kepada pelanggan. Dengan peningkatan minat rakyat Malaysia terhadap SUV bersaiz besar serta populariti kenderaan elektrik yang semakin meningkat, Michelin Primacy 5 direka untuk memberikan nilai terbaik buat pengguna bagi perjalanan harian mereka, dengan keselamatan yang dipertingkatkan serta pemanduan yang lebih senyap,” tambah Dangrojana.
Michelin Malaysia has introduced the Michelin Primacy 5 for passenger cars and crossovers of all engine types, emphasising its tagline, “Confidence Made to Last.” As a significant upgrade over its predecessor, the Michelin Primacy 4, this new model incorporates key innovations that enhance performance while reducing environmental impact.
Prichapakorn Dangrojana, Managing Director of Michelin Malaysia, Singapore, and Brunei, highlighted the tyre’s improved durability and efficiency, particularly in response to the increasing demands of modern vehicles, including hybrid and electric models. He explained that these vehicles exert greater stress on tyres due to their higher horsepower and weight, necessitating a tyre that delivers extended wear life, reduced rolling resistance, and sustained wet grip performance.
Michelin’s commitment to innovation is evident in the Primacy 5, which has been specifically designed to meet the evolving needs of Malaysian motorists. With a growing preference for larger SUVs and electric vehicles in the region, Dangrojana emphasised that the new tyre offers superior value by providing enhanced safety, longevity, and a quieter driving experience.
Michelin Malaysia telah memberi jaminan kepada pasaran bahawa semua tayar dalam portfolionya sesuai untuk kenderaan elektrik (EV). Apa maksudnya? Ia bermaksud anda boleh menggunakan mana-mana tayar mereka pada kenderaan elektrik tanpa sebarang masalah.
Kenapa ini penting? Kenderaan elektrik pada umumnya lebih berat daripada kereta biasa, jadi tayar mengalami tekanan yang berbeza. Beban yang lebih berat bermaksud tayar perlu lebih kuat untuk menahan segala daya yang diletakkan padanya, bahkan semasa berhenti.
Satu perkara lagi, EV mempunyai pecutan yang lebih kuat, dan ini juga menyebabkan tayar mengalami lebih banyak kerosakan.
Dengan permintaan untuk EV semakin meningkat, Michelin menganggap baik untuk mengesahkan pasaran bahawa tayar mereka sentiasa bersedia untuk EV dan dilengkapi dengan teknologi tayar yang tersendiri untuk memberi tawaran nilai terbaik.
Ini bukan perkara baru bagi Michelin, sebenarnya pengeluar tayar ini mempunyai rekod keunggulan yang terbukti dalam memenuhi keperluan prestasi EV, termasuk faktor seperti rintangan bergolek, prestasi jangka panjang, kapasiti beban, dan operasi yang senyap juga. Oleh itu, tayar Michelin menyediakan pemilik EV keseimbangan prestasi, ketahanan, dan nilai terbaik.
Michelin juga mencatatkan prestasi yang luar biasa pada tahun 2023, dengan pendapatan operasi mencapai jumlah tertinggi sepanjang masa sebanyak US$3.85 bilion. Menariknya, sepertiga daripada jumlah itu digunakan semula untuk penyelidikan dan pembangunan tayarnya.
Di Malaysia, pilihan tayar Michelin yang paling popular adalah yang berukuran 18-inci dan lebih besar dalam segmen Kereta Penumpang. Ini telah meningkat dua kali ganda dalam saiz dalam lima tahun terakhir, dan disebabkan oleh populariti yang semakin meningkat bagi SUV di pasaran Malaysia.
Untuk menyokong popularitinya yang semakin meningkat di pasaran Malaysia, Michelin memperluas Pusat Pakar dan saluran pengedaran dan kini mempunyai 211 lokasi di seluruh Malaysia. Ia juga mengesahkan semula komitmennya kepada komuniti pemandu motosikal Malaysia dengan pengenalan tiga model baru, yang anda boleh baca di sini. Selain itu, Michelin juga memperkenalkan rangkaian tayarnya untuk basikal Velo.
Pada intinya, pendekatan global Michelin adalah kelestarian menyeluruh, dengan prinsip People, Profit, and Planet, sebagai prinsip panduan yang akan dicapai pada tahun 2030. Michelin terus memastikan bahawa setiap produk yang diperkenalkan adalah berpusat pada orang, mencipta nilai, dan mampan pada tahun 2024.
Michelin Malaysia has reassured the market that all of the tyres in its product portfolio are EV ready. What that means is that you can quite literally use any of their tyres on an electric vehicle without any issue.
Why is that an issue? Well, electric vehicles are generally heavier than their internal combustion counterparts and as such the tyres face different forms of abuse. The heavier load means the tyres need to be stronger to resist all of the forces a car puts on it, even when stationary.
The other thing is that EV’s have stronger acceleration, and that too subjects a tyre to a higher degree of wear and tear.
With demand for EV’s on the rise, Michelin though it best to affirm the market that their tyres have always been EV-ready and are equipped with their inherent tyre technology to provide the best value for money proposition.
This is not something new for Michelin, in fact, the tyre manufacturer has a proven track record of excellence in meeting the performance requirements of EV’s, including factors like rolling resistance, long-term performance, load capacity, and quite operation as well. As such, Michelin’s tyres provide EV owners the optimal balance of performance, durability and value for money.
Michelin has also enjoyed remarkable performance in the year 2023, with operating income reaching an all-time high of US$3.85 billion. Interestingly, a third of that was reinvested into research and development of its tyres.
In Malaysia, the most popular choice of Michelin tyres are those measuring in at 18-inches and above in the Passenger Cars segment, which has doubled in size over the past five years. This is down to the increasing popularity of SUVs in the Malaysian market.
To support its increasing popularity in the Malaysian market, Michelin expanded its Expert Centre and distribution channels and now boasts 211 locations around Malaysia. It has also reaffirmed its commitment to the Malaysian motorcycling community with the introduction of three new models, which you can read about here. Besides that, Michelin has also introduced its Velo range of bicycle tyres.
At the core of Michelin’s global all-sustainable approach, with People, Profit and Planet, as its guiding principle to be achieved by 2030. Michelin continues to ensure that each innovated product is people-centric, value-creating, and sustainable in 2024.
Michelin Malaysia teruja untuk mengumumkan Promosi Hari Raya 2024, dengan mempelawa para pelanggan untuk meraikan musim lebaran ini dengan ganjaran yang menarik, yang sekali gus dapat menaik taraf pengalaman memandu mereka.
Promosi ini akan berlangsung dari 11 Mac hingga 12 Mei 2024. Pelanggan yang membeli minimum dua (2) hingga empat (4) unit model tayar Kereta Penumpang, SUV, atau Trak Ringan Komersial Michelin dengan saiz 15” dan ke atas akan menerima Pulangan Tunai e-Dompet (GrabFood E-code atau PIN Tambah Nilai Touch ‘n Go) sehingga RM50 bagi setiap tayar, tertakluk kepada ketersediaan.
Michelin Malaysia is thrilled to introduce its Hari Raya 2024 Promotion, inviting customers to join in the festive celebrations with enticing rewards for an elevated driving experience.
Running from March 11th to May 12th, 2024, this promotion offers customers the chance to receive exciting rewards when they purchase a minimum of two (2) to four (4) units of MICHELIN Passenger Car, SUV, or Commercial Light Truck tyre models with a tyre size of 15” and above.
Tyres are the most important yet the most under-rated part of a car. The fact that something the size of a human palm can keep a person safe in all types of conditions is something to be respected.
Yet, many still do not understand the importance of having a good set of tyres. It is quite common to see tyres that are well past their “use by” dates and in terrible condition. But manufacturers are not to blame here, tyre technology is now at its best we have seen since the advent of the tyre.
The Michelin Pilot Sport 5 is one of those tyres. Those in the know will appreciate the fact that the Pilot Sport comes from a long line of great tyres. That is no surprise though as Michelin, the second largest tyre manufacturer in the world after Bridgestone, has nearly a hundred years of experience developing tyres.
But what makes the new Pilot Sport 5 so special? The Pilot Sport has always been the go to tyre for those seeking a tyre that offers longevity, grip and quietness over all surfaces without breaking the bank. Known simply as PS5, the new tyre builds on those qualities, as we found out during a recent event at the Sepang International Circuit.
Michelin says the new PS5 offers better wet weather grip, is quieter and longer lasting than its predecessor, the PS4, which curiously will still be available in the market together with the PS5.
It is impossible to test the claim that the new PS5 lasts longer, but for every other claim, there was a specially laid out course.
Michelin also has another product but designed for SUV’s, known as the Primacy SUV+ which also promises all of the qualities of the PS5 but purpose built for SUVs. And so we began our test with SUV’s that were shod with Primacy and competitor tyres. The first aim was to test the quietness of the tyre.
To do this, Michelin provided a decibel meter that captured the interior noise for us to compare against the competition. The results were quite remarkable. The first group recorded 56.3 decibels on the Primacy while the competitor tyre recorded 61.3 decibels over the same surface and at equal speed.
The second group then confirmed the Primacy noise suppression superiority when they recorded 60.53 decibels over the competitors 64.2 decibels. The only thing that was different here were the cars, the first group did their test in Toyota Fortuners while the second group did it with Honda CRVs.
The second test was the wet braking test. To do this, we were told to accelerate to about 80km/h and slam on the brakes as hard as we could. The surface was of course inundated with flowing water.
To do this we were provided with Mercedes-Benz cars, which were Michelin’s partners for the duration of the event.
We did the test in four stints – twice in an A-Class sedan that was fitted with PS5’s and competitor tyres, and once again in an SUV, a GLA, that was fitted with Primacy SUV tyres and competitor tyres.
Slamming on the brakes just as the tyres hit the wet patch, it must be said that all tyres held their grip and the cars did not squirm under hard braking with ABS engaged. But the point here was to see which tyre provided the least braking distance. The last thing you want is a tyre that takes too long to stop.
And just to mix things up, Michelin also added worn down PS5’s and competitor tyre just to show how much grip levels deteriorate as the tyre goes through its life cycle.
For starters we compared new vs used PS5, and the new tyre brought the car to a stop in just 25.12 meters while the competitor tyre did it in 30.39 meters. That’s about 15 feet in difference and hugely significant in heavy traffic conditions.
The used PS5 on the other hand brought the car to a stop in 27.59 meters while the competitor tyre did it in 36.8 meters. That’s 9.21 meters in difference, or over 30 feet difference in stopping distance.
Assuming new cars are between 10-14 feet in length, that is about three and a half car lengths for the used competitor tyre to bring a Mercedes-Benz to a halt from 80km/h. In an emergency, that would surely result in a collision.
But just for reference sake, the Primacy SUV tyres brought the Mercedes GLA to a stop in just 27.4 meters while the competitor tyres needed 29.85 meters. The worn tyres on the other hand brought the GLA to a complete stop from 80km/h in 36.92 meters and the worn competitor tyres did it in 39.07 meters. The difference is not as dramatic as the PS5’s but significant no less.
The final course involved a high-speed turn that finished off with a dry condition emergency brake test. This time we were provided with a Mercedes-Benz E-Class. Though there are no numbers to prove the claim, but the Michelin’s did turn towards where we wanted the car to go while the competitor tyres ended up understeering wide.
The results were clear and there is little doubt that the Michelin PS5 and Primacy were the superior tyre in all conditions. But how did Michelin create such a superior tyre? Reserch and development coupled with advanced technology of course.
Michelin says that it uses multiple technologies in a single tyre. Such as Dynamic Response Technology that reduces tyre flex for more accurate and direct handling. Then there is the MaxTouch Construction that evenly distributes forces of acceleration, braking and cornering which results in longer tread life. And for wet weather, the tyres offer Dual Sport Tread Design with an internal, side and large longitudinal grooves that flush water away for wet weather traction.
It is also worth noting that all Michelin passenger and light truck tyres come with a six year warranty from the date of purchase, provided that the tyres were sold within three years of the manufacturing date.
The Michelin Pilot Sport 5 and Primacy SUV+ tyres are now available in Malaysia.
BFGoodrich has unveiled the ‘BFGoodrich g-Force Phenom T/A’, an on-road, ultra-high-performance tyre that is said to elevate vehicle performance in both wet and dry circumstances.
The company says the newly released tyre provides for a thrilling driving with remarkable handling for leaping off the line, tight cornering and strong braking, so they claim. It comes in a wide range of sizes, covering the majority of the Malaysian market.
The annual Michelin Asia Cup Powered by Gran Turismo returns again for gamers from Thailand, Indonesia, and Australia, and Malaysians are also invited to compete for the opportunity to represent Malaysia. This is an e-racing competition that will use the ‘Gran Turismo’ platform on PlayStation 4 in Sport mode.
The Grand Prize Winner will win an all-expense paid trip to enjoy a once-in-a-lifetime experience at the Michelin Passion Experience (MPE) event, held this year at the Yas Marina Circuit in Abu Dhabi, United Arab Emirates. The First Runner-Up will receive a full set of tyres, while the Second Runner-Up will receive a fuel card worth more than RM1,500.
Registration for qualifying rounds runs are on from now until July 8, 2022. The first 500 registered participants in Malaysia will each receive exclusive Michelin merchandise. It is important to note that the Grand Prize Winner must have a driving license or a racing license (valid at least until September 9, 2022), to be eligible to claim the prize. Needless to say, he or she should also have a valid international passport.
The registered participants must submit their best time to the Qualifying Round from July 11 – 15, 2022. The top 6 participants with the fastest lap time will be announced on July 20, 2022 to represent Malaysia in the Semi-Finals, racing against the top 6 from 3 other participating countries. The total of 24 semi-finalists will be divided in two groups, each consisting of 12 gamers.
The 6 fastest gamers of each group will advance to the Final Round, which will be broadcast live on August 26, 2022 onwards, via social media channels. The top three winners will be officially announced on August 30, 2022.
Last year, Michelin Malaysia held its first-ever e-Racing competition – the Michelin Virtual Racing Series 2021 – as the brand’s first major endeavour into the local e-sports industry. This activity has seen increased activity in the past few years, especially when the pandemic-related Movement Control Order (MCO) limited outdoor motorsports events.
The event, which had prizes worth a total of RM70,000 (in cash, tyres and merchandise) was run in 3 phases in June and July. All the races were held on the Sardegna Road Track AII with participants using the BMW M6 GT3 M Power equipped with Michelin racing medium tyres.
With SUV popularity continuing to grow worldwide, demand for replacement tyres for such vehicles has also grown. As demand grows, SUV owners also want better tyres with improved performance, just like how passenger car tyres have constantly been improved. At the same time, SUV tyres are also required to perform well in more varied surface conditions as owners may sometimes go off-road.
Michelin constantly updates its wide range of tyres and following on from the Primacy SUV, the company now introduces the Primacy SUV+ with new and enhanced Michelin technologies as well as a wider range of sizes.
“With the launch of MICHELIN Primacy SUV+, we are convinced to better capture the SUV market potential, as the tyre not only provides a more complete SUV portfolio, but also offers performance and safety made to last, plus market-leading longevity, as well as a quiet and comfortable drive – making it the best partner for both daily commutes and long journeys,” said Michelin Malaysia’s Managing Director, Oliver Biggart.
The new features of the Primacy+ are the Michelin Premium Touch sidewall design (only on 18-inch sizes and larger), higher silica loading and functionalized polymer, and MaxTouch Construction.
The Premium Touch sidewall design, already used in some newer Michelin tyres, gives a velvet-like micro texture that enhances the aesthetic appeal of the tyre. Wet and dry braking performance are said to be greatly improved – without compromising mileage nor rolling resistance – with the new compound while MaxTouch Construction optimizes the contact patch for even wear and longer tread life.
Improved performance
The Primacy SUV+ also has full depth and high sipe density with a U-shaped groove design. This maintains water evacuation even when the tyre is worn – important on the wet road conditions that Malaysian motorists frequently drive in these days. The chamfered tread blocks are more resistant to distortion under pressure, while StabiliGrip sipes help with braking performance as they optimize tyre and also remove water more efficiently.
“Significant safety improvements to the Michelin Primacy SUV+, attested by a number of tests, ensure not only superiority over competitors, but also maximum driving confidence and control behind the wheel for SUV drivers,” said Mr. Biggart.
Longer mileage
He was referring to test results on wet roads against main competitors where the Primacy SUV+ stopped 3.3 metres shorter when new, and 4.2 metres shorter when worn. In addition, its drivable mileage was found to be 10% longer than competitors’ average. The tests were conducted by independent parties, not Michelin.
The Primacy SUV+ is now available at all authorized Michelin tyre dealers nationwide. There are 26 sizes across the 16-inch to 20- inch range so the new tyre should be suitable for a wide range of SUV models. Recommended retail prices are between RM600 and RM1,600 (depending on the size) and if you shop around a bit, you might find some dealers offering better discounts than others.
