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Peugeot 508

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Mercedes-Benz has Mercedes-AMG, BMW has BMW M and now Peugeot has also created its own high-performance division known as PEUGEOT SPORT ENGINEERED. Coinciding with the launch of this new division, the carmaker is announcing its return to the World Endurance Championship in the Le Mans Hypercar category from 2022, although that has already been known earlier.

Roots in Peugeot Sport
PEUGEOT SPORT ENGINEERED is probably an evolution of the Peugeot Sport division within the original Peugeot PSA Citroen group. It was established in 1981 as a motorsports division and gained fame when it developed and ran the Group B Peugeot 205 Turbo 16 in the 1984 World Rally Championship. Since then, Peugeot Sport has been involved in F1 and WEC as well.

The Group B 205 Turbo 16 was one of the legendary rallycars developed by Peugeot Sport in the 1980s.

PEUGEOT SPORT ENGINEERED

Two new models
Now, as PEUGEOT SPORT ENGINEERED, the division appears to also be given an additional role in developing high-performance versions of Peugeot models for a more business-orientated approach. The first of these is the latest 508 with AWD and plug-in hybrid electric technology to enter the new era in which the kilowatt is king.

PEUGEOT SPORT ENGINEERED

The new 508 PEUGEOT SPORT ENGINEERED will be available in Fastback and Stationwagon bodystyles. The signature of this new family, with three Kryptonite claws, refers to the new identity for Peugeot Sport, to the light signatures of the production models, and draws inspiration from the brand’s heritage with rear lights inspired by the 504 Coupe.

The new 508 PEUGEOT SPORT ENGINEERED is the most powerful production car ever built by Peugeot for sale. The powertrain produces 360 bhp/520 Nm, thanks to the combination of internal combustion engine and two electrical motors (one at the front and the other at the rear). Claimed 0 to 100 km/h acceleration is 5.2 seconds, with a top speed beyond 250 km/h but electronically  limited to that speed.

PEUGEOT SPORT ENGINEERED

PEUGEOT SPORT ENGINEERED

The driver can select from 5 driving modes to suit conditions and preference: 100% electric driving; Comfort; Hybrid; Sport and 4WD. Recharging can be done within 7 hours at home or within 2 hours using a dedicated 7 kW wallbox charging point.

Optimised for high performance
The engineers have made changes to the 508 to optimise the high-performance version for sportier dynamics. The adjustments to its chassis include a specially-tuned steering set-up. The front and rear tracks are wider and there’s variable 3-mode shock absorption.  380 mm diameter front brake discs and fixed 4-piston calipers are installed behind 20-inch alloy wheels running on Michelin Pilot Sport 4S tyres. The driving position has also been lowered.

PEUGEOT SPORT ENGINEERED

PEUGEOT SPORT ENGINEERED has drawn on expertise gained during the development of the 3008 SUV HYBRID/HYBRID4 and 508 HYBRID, as well as experience from competing with hybrid powertrains.

Peugeot to return to endurance racing in 2022 with hypercar (w/VIDEO)

PISTON.MY

It’s not a surprise to us actually, that the amazing new Peugeot 508 picked-up the award for “most beautiful” car of 2018, because the highlight of our 2018 was driving the car in Monte Carlo. Truly one of the most memorable and epic media drives we’ve ever attended, and you can read about it here.

We also managed to do a couple of videos as well during our time with the 508, and here’s the first one…

PEUGEOT received two awards at the 34th International Automobile Festival held on 29 January 2019 at Hôtel des Invalides in Paris. The new PEUGEOT 508 won the Grand Prix award for Most Beautiful Car of the Year 2018.

The PEUGEOT e-LEGEND Concept received the Grand Prix award for the Most Beautiful Concept Car of the Year. Jean-Philippe Imparato, CEO of the PEUGEOT brand, and Gilles Vidal, PEUGEOT Design Director, collected the two prizes.

Here’s the second video of the 508 in Monaco…

The new PEUGEOT 508 won the award with over 34% of the votes. The brand’s radical saloon has been ordered in over 10,000 units in Europe since launch in October 2018, following its public reveal in March 2018 in Geneva.

Here’s what it’s like to drive the new 508…

PEUGEOT e-LEGEND Concept (below) won the prize for the Most Beautiful Concept Car of the Year. The expert and enthusiast jury members, hailing from the automotive, architecture, fashion and design sectors, were won over by the concept car, which embodies the exciting vision of the future of a 100% autonomous, electric, connected and customisable vehicle according to PEUGEOT.

Below is an in-car video of the 508 Sedan with Bobby Ang of AURIZN…

Each year the International Automobile Festival rewards the most attractive automotive designs. Architect Jean-Michel Wilmotte and fashion designer Chantal Thomass chaired a jury of experts from the automotive, fashion, culture and design sectors. But wait, there’s also….

BONUS: The Wagon 508 SW!

In addition to the 508 Sedan aka Fastback, there’s also a Sports Wagon variant that you can read about here!

Want to know more about the new 508? Check these videos out!

Part 2…

Stay tuned to Piston.my for the Malaysia launch of this amazing car, coming soon in 2019!

Photo Gallery…

 

In July this year, Piston.my was invited to Monte Carlo, Monaco to review the all-new Peugeot 508 (below), which in itself is one of the most remarkable D-segment cars ever, and destined to be launched in Malaysia in Q1 2019. You can read more about, view photos and videos of the 508 sedan here.

Now one really good thing about attending the Bangkok International Motorshow (<—link) as part of the international media contingent is getting to meet fellow motoring scribes from around the globe, and having kept in touch with all of them, yesterday I discovered that my friend Alfonso Rizzo from Ruote In Pista (<–link) Italy, was out reviewing the sibling of the 508, the Sport Wagon, in both First-Edition and GT guise!

I’d only managed to catch a glimpse of the Sport Wagon (SW) during the media presentation of the 508 sedan fleetingly, the slide showing what was to come in the near future was flashed up for no more than 10sec; the organisers probably didn’t want us asking too much about the SW, preferring that we concentrate on the sedan that we were there to review instead.

Despite the briefness of the slide being presented though, the image got stuck in my head, because it really is one of the most stunning wagons I’d ever seen, and thanks to Al – who is actually driving the 508 SW right now – you too get to see just how spectacular it is! He just sent me this short video clip below from Cascais, Portugal. I’d messaged him saying I wish I was him… and he responded with this, freaking hysterical!

 

Thanks Al, you lucky devil! Now the best news of all…. it seems that Nasim, the official importers and Peugeot brand custodians in Malaysia, are indeed going to bring the 508 Sport Wagon GT into the country! We can’t wait, seriously. Nice one Peugeot, and thanks again Al! – Chris Wee.

Peugeot 508 Sport Wagon Photo Gallery (Photos courtesy of Alfonso Rizzo @ Ruote in Pista)

Don’t look at the photos! They do very little justice to the new Peugeot 508. Okay, look at them, but bear in mind, as good as it may look here, this is one car that definitely looks a lot more impressive in the flesh…so maybe scroll down to the videos instead eh? Still here? Okay then here’s my favourite angle of the new Peugeot 508… is that one of the best looking rear-ends ever or what?

The thing to remember though, the thing that we collectively could NOT wrap our heads around, is the fact that the new 508 is not a sports car or some one-off creation targeted at a very specific clientele with ‘performance’ as their #1 criteria. No, the new Peugeot 508 is just another D-segment contender, set to debut here in Q2 of 2019.

Now this really boggles the mind. If you take a gander at the current D-segment of the motoring realm, it’s made up of cars like the Camry, Accord, Passat, Teana, etc. and etc. ad infinium. So, how does one compete in a class as saturated as this? A class over-populated by extremely well-established marques, with the kind of following and brand-allegiance that spans generations? You don’t. You make a new class.

What Peugeot has done with the new 508 is to pick up the rulebook on “How to make a D-Segment Car”, ripped it to shreds and chucked all the bits of it out the window. No, really… they have. The new 508 is unlike anything the current D-segment has to offer. And that’s a good thing because the D-segment is dying

Look at it this way; the price range in which the D-segment resides is prime real-estate for another form of personal mobility, the ubiquitous SUV. Many – men and especially women – who are looking to upgrade their current D-segment car or even anyone thinking of getting a D-segmenter will undoubtedly scope the SUV market as well, because that price range is also where a lot of midsize SUVs reside, some really good ones too like the Honda CR-V, Mazda CX-5, VW Tiguan, etc. and etc. ad infinium… again.

So, knowing this, Peugeot has done a 180 (pun intended) turn, and produced something that nobody expected; a very exciting D-segment car for a dying category. This is the last shot at greatness for this class and it’s a helluva shot, because in my book, it’s not out to attract current D-segment car buyers, no… it’s the icing on the cake, the aspirational goal so to speak, for current C-segment owners.

Think about it, what do current C-segment owners have to upgrade to? Of course there’s the aforementioned SUV, but what if said owner hasn’t reached that inevitable “I must buy an SUV” stage in his or her life? They want something in a bigger segment, but also aren’t ready for that “Hey look at me, I’m a dull middle-aged homosapien en route to collect my pension kill-me-now” stage of life just yet.

And that’s precisely where the new 508 comes in. Here’s a D-segment car that still has all the trappings (and more) of a sporty, youthful, exuberant and fun C-segment car, that caters beautifully, perfectly to those seeking a large car without that matured ‘large-car’ image. Here’s how Peugeot themselves sum it up: “The new PEUGEOT 508 changes everything. Its structure is more compact and its height reduced.

The new exterior design is sharper and more robust, while the car’s spectacular interior includes an evolution of the iconic PEUGEOT i-Cockpit®.

Its exemplary road-handling, new engines, countless technology features and quantum leap in quality means the new PEUGEOT 508 sets a world class standard within the D-segment and further supports the Brand’s upmarket strategy”.

You can read the complete diagnosis of the new 508 from Peugeot here: PEUGEOT_508_0218InfoPresse_EN

That’s it for Part 1! In Part 2 we’ll delve into what it’s like to drive the new Peugeot 508 from an owner’s perspective, with more videos!

Peugeot 508 Photo Gallery Part 1 (All photos by CW)

The new Peugeot 508. It’s an absolutely stunning car and Piston.my has been invited to the international launch and test drive of the new Pug in Monte Carlo! In a few hours we will be leaving on an epic 18-hour journey to the South of France where 22-degree weather and more importantly the new 508 await. Check out the video below to see for yourself what we mean by stunning…

We can’t wait to get behind the wheel as the excitement builds, and until we get to tell you our take on it, here’s what AutoExpress UK had to say about the new Peugeot 508. See you soon folks! – Chris Wee.

Peugeot demonstrated that it hasn’t lost faith in the large saloon car market with the launch of this new 508. In the face of falling demand for large family cars like the Ford Mondeo and Vauxhall Insignia Grand Sport, the Peugeot 508 seems to have an uphill struggle on its hands. Can its sharp looks and high technology levels make it a viable alternative to its direct rivals, or even the ever-popular BMW 3 SeriesAudi A4 and Mercedes C-Class from the compact executive class? Peugeot certainly hopes so.

The 508 slots into a range that includes the 2008, 3008 and 5008 for buyers who simply must drive an SUV, leaving it free to fulfill the more traditional family car role with more than a little style. The car is arguably the most eye-catching large car to come from the brand in a very long time. Whichever way you look at it, the french carmaker has a very complete range of cars these days and there’s a Peugeot to serve most requirements, from the tiny 108 city car to the huge Peugeot Traveller MPV (Continued after the photo gallery below)

Now have a look at the 508 in action!

Peugeot 508 Photo Gallery (Images from AutoExpress UK)

More on the Peugeot 508…

It’s immediately apparent that the latest 508 has rather more visual appeal than its rather forgettable predecessor. The 508’s nose is dominated by a front grille that’s either slatted or studded, depending on trim level, and flanked by purposeful-looking headlights and blade-like daytime running lights. It’s sporty and distinctive, and fits well with the corporate style seen elsewhere in the Peugeot range.

This family resemblance is also encountered at the rear of the car, where noticeable blisters top the rear wheelarches, and a dark panel that runs horizontally through the bootlid is pierced by the glow of three tail-lamps either side. The 508’s sweeping fastback form is reminiscent of the Volkswagen Arteon, as are its frameless windows, and this gives the Peugeot quite an upmarket flavour.

The interior is no less bold in style. We’ve become used to cutting-edge cockpit design in Peugeot’s SUV range and the 508 offers a similar look and feel. The dashboard has been styled to accommodate a driving position that’s more low-slung and laid back than the one in the 5008 SUV, but shares that car’s small steering wheel, which is intended to be looked over instead of through when you’re glancing at the instruments.

It makes it easy to see Peugeot’s I-Cockpit electronic display, which is standard across the range and can be configured to display an array of information types. Combine this with the row of piano-key buttons for minor controls and the 508 has a real high-tech ambience.

Although the 508 is big on sporty appeal, not all versions have quite the power to live up to the car’s muscular looks. Entry-level Active models only offer a 1.5-litre BlueHDi diesel engine option, with 129bhp and a six-speed manual or 8-speed automatic gearbox. The latter is mandatory with the 158bhp 2.0-litre BlueHDI 160 diesel and 1.6-litre 177bhp BlueTech 180 petrol engines, which become available on Allure and GT Line models. The most powerful 2.0-litre, 177bhp BlueHDI diesel and 1.6-litre, 221bhp BlueTech 225 petrol engines are reserved for the GT and First Edition – a flagship offered for a limited period after the 508’s 2018 launch.

Claimed diesel fuel economy figures range from 62.8mpg for the BlueHDi 180 to 74.3mpg for the BlueHDi 130 diesel automatic. The former emits a claimed 98g/km of CO2, which means a 24% Benefit-in-Kind tax penalty for company car users – narrowly beating the 25% figure for the 124g/km BlueTech 180 petrol. The latter will appeal more strongly to enthusiastic drivers, though, with a 0-62mph time of under eight seconds, while the 225 version brings the sprint time down to a little over seven. Even better news is that the latest 508 has the handling to exploit that power, too. It can’t match the BMW 3 Series for sheer joy, but few will complain that the Peugeot is dull to drive.

Expert independent car safety testing organisationEuro NCAP has yet to reveal crash test results for the Peugoet 508. A driver assistance pack of adaptive cruise control with a stop and go function, and lane-positioning assistance is available, and autonomous emergency braking is standard across the range.

On balance, though, the Peugeot 508 still has loads of appeal, with sporty looks and an imaginatively designed interior, and it drives at least as well as its Ford, Volkswagen and Vauxhall rivals. While it might prove difficult to persuade buyers away from their SUVs, the 508 might well attract sales from would-be BMW, Audi and Mercedes buyers.

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