The Takata airbag-related recalls have been ongoing since the early 2000s and millions of vehicles of numerous brands have had their airbag inflator modules replaced. The replacement was urgent as there were many cases where the inflator module broke up during inflation of the airbag. With the broken metal pieces shooting at the driver (or front passenger) at up to 200 km/h, serious injuries and deaths occurred in the vehicles.
The dangerous inflator modules were installed in the early 2000s and though it is now over 20 years later, there are still many vehicles in use which may not have had the module replaced. As it is quite a long period of time, the vehicles may also have changed ownership so the authorised distributors (who are primarily responsible for handling recalls) may be unable to inform the actual owners of the vehicle at present as they may not have contact information.
In this case, those who own affected vehicles should contact the authorised distributor of the brand for assistance if they are aware of a recall. Representatives of brands in Malaysia would be obliged to assist in such critical matters.
Audi is the latest brand in Malaysia to electrify, with 2 fully electric models (in multiple variants) to go on sale from mid-2023. The range will consist of the Q8 e-tron in SUV and Sportback versions, and e-tron GT quattro/RS e-tron GT. Malaysia will be among the first markets in the region to introduce the Q8 e-tron.
As the shipments have not arrived yet, PHSAM (PHS Automotive Malaysia), the Audi distributor, can only offer estimated prices for the models. Pricing for the Q8 e-tron is estimated to range from RM369,000 – RM476,000, while the e-tron GT quattro will have a price range estimated to be RM550,000 – RM643,000 for the two versions to be offered. The RS e-tron GT is estimated to have a price range from RM749,000 – RM769,000.
PHS Automotive Malaysia (PHSAM), the distributor for Audi in Malaysia, isn’t wasting time drawing attention to the brand. It has plans to offer more variety and in line with this aim, it has added the latest A3 Sedan to the range offered by its authorised dealers.
The A3 line actually started in 1996 as a hatchback model and was later joined by a sedan which sits on the Volkswagen Group MQB platform. While the hatchback has reached its fourth generation, the sedan is only in its second.
According to a recent report from a stakeholder survey conducted every 2 years by Audi, vehicle safety is ranked as the highest priority by customers. This being the case, PHS Automotive Malaysia (PHSAM) – which represents the German brand in Malaysia – has initiated its #ReadyToDrive campaign with a focus on safety and reliability.
The #ReadyToDrive campaign, which will be on during the months of October, November and December 2022, offers a comprehensive package that can give peace of mind to Audi owners. There’s a complimentary 30-point vehicle condition check for owners who have not visited an authorised Audi Centre in the past 12 months and for convenience, the dealerships will provide complimentary pick-up and delivery service.
As reported earlier, the Audi business in Malaysia has come under PHS Automotive Malaysia (PHSAM), a subsidiary of Porsche Holding Salzburg (PHS) which is also involved in Volkswagen Passenger Cars Malaysia. PHS is one of the largest and most successful automotive distributors in Europe with a 75-year history.
For the Audi business in Malaysia, its dealer partner Goh Brothers Motor Sdn Bhd has reopened the Audi Centre Setia Alam. Strategically located in the heart of the Setia Alam in Selangor, Audi Centre Setia Alam will serve the community within the township and surrounding areas, including Shah Alam and Klang.
Based on the Audi Terminal architectural concept, the 4-storey outlet is a 4S facility, meaning it offers sales, vehicle maintenance, sales of spare parts, and also body and paint services. Customer facilities include a comfortable lounge with complimentary wifi service and a refreshed sales delivery area (for a personalised experience).
The 60,000 sq. ft. Audi Centre Setia Alam has a warm and inviting ambience. The finishes, furniture, and lighting add a modern touch to provide a timeless interior design. The showroom can accommodate 12 vehicles for viewing from all angles.
The Service Centre, situated on two upper floors, has 17 bays capable of servicing up to 34 vehicles cars a day. All personnel are experienced and trained to look after Audi vehicles. Audi owners can also request for the pick-up and delivery service if they require it.
“Customer satisfaction is at the forefront of everything we do, and this makes delivering an unforgettable ownership experience a priority for us. For this, it is important to work together with our dealer partners to ensure constant improvements in retail and aftersales for Audi owners. I would like to take this opportunity to congratulate Goh Brothers Motor on this expansion, and I wish them the very best,” said the Managing Director of PHSAM, Erik Winter.
To celebrate the occasion of reopening, Audi Centre Setia Alam invites owners who have not visited the service centre in the past 6 months to bring their vehicles in for a complimentary 20-point safety diagnostic and health check. This service is valued at RM300 and will be complimentary until August 31, 2022.
PHS Automotive Malaysia (PHSAM) has taken over as the official distributor of the Audi brand in Malaysia. Like Volkswagen Passenger Cars Malaysia (VPCM), PHSAM is owned by Porsche Holding Salzburg, a leading automotive retailer in Europe which also has operations in China, Japan, South America and Southeast Asia.
PHSAM will be involved in wholesale, marketing and aftersales activities for the Audi brand in the country. Currently, there are Audi Centres located in Juru (Penang) and Glenmarie (Selangor, and an authorised Service Centre in Ipoh. The Audi Centre in Setia Alam, Selangor will resume operations on August 1, 2022.
Leading the PHSAM team are two Managing Directors – Erik Winter and Kurt Leitner – who also hold similar positions at VPCM. Together, they have played key roles in steering the success of the Volkswagen brand in Malaysia, including the expansion of its locally-assembled product line-up.
“The premium automotive landscape is extremely competitive, and we have plenty to do and multiple challenges to overcome, but we are fully committed to the growth of the Audi brand. Audi is one of the world’s leading premium brands and has a loyal local following that spans generations, so there is untapped potential in the Malaysian market,” said Mr. Winter.
“Our focus will be on strengthening the SUV, S line and quattro range, with electrification playing a major role in the Company’s future planned roadmap. With the strength of our team’s experience and backed by PHS’ global expertise, we are confident of sustainable growth for the Audi brand,’’ he added.
Management processes are already in place, with other priorities being expanding aftersales services and strengthening the existing dealer network to achieve profitable growth. “Customer satisfaction is top of the list for us, and we recognise the importance of a strong working relationship with our dealer partners to grow and reach our targets and enhance the ownership experience for our customers,” said Mr. Leitner.
The present product line-up for the Malaysian market. All Audi cars purchased authorised showrooms from July 1, 2022 will be offered with 3 years of free scheduled maintenance, 5 years unlimited mileage warranty and 5 years of complimentary roadside assistance.
