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Proton Edar

The following was received in its entirety, unedited, from Proton recently, a message special from Abdul Rashid Musa, CEO of Proton Edar on the topic of…

WHAT HAPPENS TO CAR PRICE WHEN SST IS IMPLEMENTED?

According to the market trend in the past, the two months starting from Hari Raya will be a low season for the car market. Therefore, looking at the trend, the Malaysia car market is expected to revive in August.

From now to August 2018 is a good time to buy a car…

However, the recent declaration on the abolishment of the GST to 0% is foreseen to change the situation and we believe that now is the best time for consumers to purchase a new car as the implementation of SST will likely take effect in September. According to various sources, vehicle prices could go up following the return of SST, as mentioned by the President of Malaysia Automotive Association, Datuk Aishah Ahmad in her interview with the media in May, “Car prices will increase when 10% SST is in place.”

New cars provide more convenient loan application and better rates…

In the used car market, due to the stiff competition, sellers generally absorb the GST, therefore, the pricing won’t be affected by the zerorised GST. For consumers with a tight budget, the used car market may be more appealing as the cost comparison seems more reasonable and practical. However, the processes of buying a used car can take a little bit more cumbersome compared to the experience of buying a new car since loan approvals might be easier to obtain and interest rates are lower as a new car poses lower risks, hence, resulting in higher loan amount.

Most popular choice…

Under such circumstances, most car manufacturers come up with various promotional activities. Consumers with limited budget will have a hard time deciding which model to purchase. Take a 1.3cc car for example, consumers are spoilt for choice in the market, when making comparisons on the maintenance, space, safety and stability, and particularly the pricing.

We feel that Proton Saga is the clear winner in all those comparisons – it is spacious, equipped with ESC and TC for the premium model and offers great ride and handling, a key characteristic of a Proton car. The excellent ride and handling, provide a remarkable driving experience, making the drive on highways so stable, comfortable and swift, compared to its direct competitors. Its low maintenance, however, is the key factor for consumers in choosing the Proton Saga over its close competitors.

PROTON is currently offering SAGA from below RM30,000 for its nett selling price*. It is the lowest in its segment and is the best price offered in the last 10 years (well, 12 years, actually!).

Abdul Rashid Musa
Chief Executive Officer, PROTON Edar

In this day and age, its difficult to find a decent econobox that is enjoyable to drive but offer decent fuel consumption figures. These two traits are considered mutually exclusive and as a result, will never be offered in the same car.

This is the general consensus for the vehicles of today and most often than not, that seems to lend credence to the notion that you can’t eat your cake and have it at the same time. I was a firm believer of that, until I came across a little upstart from Proton called, the Iriz.

Granted, this isn’t a performance vehicle, not by a long shot. Instead, its one that ticks all the right boxes of a frugal and simple supermini, yet still allow you the ability to throw it around narrow corners without having to worry about much understeer or instability.

See, Proton’s acquisition of niche sports car maker, Lotus, was one of the savviest engineering decisions the automaker has ever made. The British automaker, since the glory days of Colin Chapman’s F1 winning feats, concentrated more on handling than outright performance. At Lotus, the rule of law is that handling takes precedence over power.

He proved that a vehicle that had a power deficit compared to its rivals would be able to overcome this disadvantage by having a well balanced chassis and suspension. This recipe for success was proven time and time again by the Lotus team in F1 and other Motorsport categories.

This wealth of knowledge has allowed Lotus to create some of the most agile vehicles the automotive world has ever seen. And it is this same expertise that Proton has incorporated into the development of suspensions of cars like the Satria GTi, Iriz and Preve.

Granted, these vehicles aren’t in the same league as Lotus’ cars in terms of handling, but that isn’t the point we are trying to convey here. The Iriz, has a supple ride quality, is agile enough to react to sudden changes in steering input and stable enough to offer some decent driving enjoyment. It’s an affordable super mini that doesn’t mind being manhandled on occasion.

The ride isn’t that comfortable though, its supple enough for daily commutes but not enough to make long journeys relaxing. It’s leaps and bounds better than its predecessors but not enough to make it the ‘go-to’ car for road trips. Though stable at high speeds, the rather skinny tyres don’t invoke the necessary confidence needed to take the vehicle to its limit.

Equipped with electric power steering, the Iriz is able to whiz around city back lanes with relative ease, making parallel parking a one-handed affair on most occasions. But that in itself is a problem because feedback that you would get, is mild at best, which isn’t very reassuring especially when throwing the vehicle around certain roads.

When it comes to stopping power, the Iriz is more than capable of holding its own regardless of the situation. The feedback from the pedal is consistent and stopping power more is more than adquate as long as you keep to city speeds. This isn’t a performance car, and it needs to be treated as such. If not, and you venture outside the Iriz’s comfort zone, things may get a little bothersome for you.

That said, the charm of the Iriz is due to its slick shifting manual transmission. Though it may not be the best shifter in the world, but it gets the job done just as easily. The clutch is relatively light and predictable, the gears slot home effortlessly and the overall feel is relatively positive.

Driving the Iriz with a stick shift would have been more enjoyable had we received the 1.6-litre car instead of the basic 1.3-litre four pot. But latter is more than adequate at handling the Iriz’s power requirements. Its peppy at the low end but tends to run out of steam as the revs start to climb towards the top end.

The only major drawbacks with this particular variant is the lack of tech and creature comforts. Unlike the top end car, you have to do without the touchscreen infotainment system, comfortable leather seats as well as the convenient and user friendly switch gear. Though not a deal breaker, their absence does reduce the appeal somewhat.

Fit and finish isn’t that great either, because some interior trim pieces don’t seem to line up exactly right and certain imperfections are visible in a few different places. Proton needs to buckle down more on QC in this area and things should look a whole lot better.

Apart from the few minor gripes that I have, there isn’t much to fault with this Iriz. It’s an affordable runabout that is easy to maneuver, has decent power, offers excellent fuel consumption, seats four comfortably, supports your latest media devices and is able to charge them too.

If I were a college student or a young working adult looking for a new ride, the Iriz would be at the top of my list. Proton has come along way since its rather humble beginnings and the Iriz is a testament to that. The 5 Star ASEAN NCAP safety rating, ABS and Traction Control, and decent build quality make it one of the most sensible choices at its price point.

Piston Review Rating: 7/10
Proton Iriz 1.3L Specifications
Engine: 1.3L (4 Cylinder DOHC 16V VVT)
Transmission: 5-Speed Manual
Horsepower: 94bhp
Torque: 120Nm

National carmaker Proton gears itself up for upcoming Chinese New Year festivities with special safety campaign. (more…)

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