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Proton Concludes 2024 with Record Sales and Strong Market Presence

Proton has wrapped up 2024 on a high note, achieving total sales of 152,352 units (domestic and export) and securing its position as the second most popular automotive brand in Malaysia for the sixth consecutive year. The year ended with December’s sales reaching 14,601 units, marking a 19.7% month-on-month increase and delivering the second-highest monthly sales for the year. Exports also surged, with 1,131 units shipped to overseas markets, capping off a record-breaking year.

Including 622 units of the smart #1 and #3 sold by its subsidiary PRO-NET, Proton’s total sales for 2024 reached 152,974 units. This success was achieved in a highly competitive market and during a pivotal year when Proton launched its first electric vehicle, the Proton e.MAS 7.

Malaysia’s total industry volume (TIV) hit a new high of 813,521 units, with Proton capturing an 18.7% market share.

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Proton Maintains Strong Performance Despite November Market Contraction

Proton recorded 12,194 units in total sales (domestic and export) for November 2024, marking a 4.7% decrease compared to October. This aligns with the 4.1% contraction in Malaysia’s total industry volume (TIV) for the month. However, Proton’s year-to-date (YTD) sales reached 137,751 units, securing its position as the second most popular automotive brand in the country with an estimated 18.2% market share for November and 18.8% YTD.

Despite the monthly dip, Malaysia’s automotive sector remains robust, with an estimated 731,026 units sold YTD, about 10,000 more than the same period in 2023. The market is on course to surpass 800,000 units, setting a new annual record and establishing Malaysia as the second-largest passenger vehicle market in ASEAN for 2024.

Proton X70: Back on Top in the C-Segment SUV Category

November Sales: 1,065 units (+7.7% MoM)
YTD Sales: 7,536 units
The 2025 Proton X70, launched in August, features updated styling, upgraded ADAS Level 2 safety, and competitive pricing. It reclaimed the top spot among C-segment SUVs priced below RM130,000.

Proton X50: Undisputed King of B-Segment SUVs

November Sales: 1,911 units
YTD Sales: 21,033 units
Malaysia’s fastest-selling SUV continues its dominance since its 2020 launch.

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Proton Sales Grow By 13.6% In October

Proton achieved notable success in October 2024, with total sales of 12,799 units, reflecting a 13.6% increase from September. This brings the year-to-date (YTD) total to 125,557 units, reinforcing the brand’s goal of securing a sixth consecutive year of growth. With a projected market share of 18.1% for October and a YTD share of 18.9%, Proton stands firmly as Malaysia’s second most popular automotive brand.

The automotive industry as a whole rebounded in October, with estimated total industry volume (TIV) reaching 70,668 units, marking the fifth time this year that monthly sales have exceeded 70,000 units.

Key Model Highlights

Proton Saga: Delivering 6,112 units in October, this model’s YTD sales reached 60,178 units, securing its spot as the third highest-selling vehicle in Malaysia. Proton aims for the Saga to surpass 70,000 units by year-end.

Proton X50: Leading the B-segment SUV market, the X50 maintained its popularity with 2,122 units sold in October, showcasing a blend of style, performance, and advanced features.

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Proton’s SUV Success Drives September Sales Amid Slower Market

Proton has reported a strong sales performance for September, selling 11,269 units (including domestic and export), bringing the company’s year-to-date (YTD) total to 112,758 units. This solidifies Proton’s second position in the national automotive sales rankings with a forecasted market share of 20.1% for the month and a YTD figure of 19.1% for 2024.

September is historically a slower month for car sales, and this year was no exception, with the total industry volume (TIV) estimated at 56,067 units, marking a 22.2% decrease from the previous month. Despite the dip, the YTD total remains ahead of 2023, with the industry having sold nearly 590,000 units so far, reflecting a 3% increase from last year.

Proton, however, continues to lead in key SUV segments. The 2025 Proton X70, which was launched in August, recorded 1,466 units sold in September, making it the best-selling C-segment SUV for the month. This is the highest sales figure for the model since December 2022, nearly doubling its August numbers, indicating strong interest in the refreshed design and enhanced technology of the SUV.

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Proton Achieves Over 100,000 Units Sold for Sixth Consecutive Year

Proton has achieved another significant milestone in 2024, with year-to-date (YTD) sales surpassing the 100,000-unit mark for the sixth consecutive year. As of August, the company sold 101,489 units, solidifying its second-place position in the national automotive sales rankings with an estimated 19% market share. August saw 12,690 units sold, including both domestic and export sales, reflecting the brand’s continued strength.

The Proton X50 remained a key driver of growth, with 2,440 units sold in August, marking the third time in 2024 that sales have surpassed 2,000 units in a month. Year-to-date, the X50 has sold 15,229 units, making it the most popular SUV in Proton’s lineup. The strong performance reflects the success of the 2024 model, which was launched in June and has continued to outshine its B-segment SUV rivals.

Meanwhile, the Proton Saga maintained its robust sales momentum following a record-breaking 7,855 deliveries in July. In August, 6,211 units were sold, bringing its YTD total to 48,904 units—an increase of 6.7% compared to 2023.

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Proton Achieves Strong Sales Performance in July

Proton has marked a robust start to the second half of 2024 with impressive sales figures, posting a total of 15,103 units sold in July across both domestic and export markets. This surge represents a notable 37.3% rebound from the previous month, which was impacted by a planned plant shutdown for operational improvements. July’s sales volume is the highest recorded since September 2022, reinforcing Proton’s solid position as the second-largest automaker in Malaysia.

Year-to-date (YTD) sales up to the end of July have reached 88,799 units. The total industry volume (TIV) for July is estimated at 73,761 units, reflecting a 27.1% increase over the previous month. Proton’s market share for July has risen to 20.5%, highlighting the brand’s growing influence in the automotive sector.

The Proton Saga, a longstanding favourite in Malaysia, led the sales charge in July, achieving its best monthly sales performance in over a decade. With 7,855 units sold, the Saga reached its highest sales figure since October 2013. Year-to-date sales for the Saga stand at 42,693 units, representing an 8.8% increase compared to 2023 and positioning the model for a standout year.

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Proton Strengthens Hold on Second Place with 10,999 Units Sold in June

Proton sold a total of 10,999 units (domestic and export) in June 2024, maintaining its stronghold in the automotive sales table at second place. Despite a planned one-week plant shutdown for scheduled operations improvement, Proton achieved a market share of 19.1% for both June and the year-to-date (YTD). This brings the total sales for the first half of 2024 to 73,696 units.

The Total Industry Volume (TIV) for June is forecasted to be softer than any month this year, with an estimated 57,700 units sold, lower than the previous low in April, which was affected by the long festive holiday. However, the cumulative forecast TIV figure for the first six months of 2024 is approximately 386,600 units, nearly 20,000 units more than the same period in 2023 when it reached a new record high.

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Proton Registers 13.6% Sales Growth in May Amid Positive Market Sentiment

Proton has reported a significant 13.6% increase in sales for May, with 12,522 units (domestic and export) sold. This surge has cemented the company’s second position in the national automotive sales ranking, achieving a forecast market share of 19%. The company’s sales for the first five months of the year closed at 62,697 units.

The growth in Proton’s sales aligns with the overall trend in the Total Industry Volume (TIV), which is estimated to have grown by 20.7% to approximately 70,000 units in May. The year-to-date (YTD) TIV figure is estimated at 330,236 units, marking an 8.8% increase over 2023.

Export Sales Surge

Proton’s efforts to expand into international markets, including Trinidad and Tobago, Bangladesh, and Iraq, have been fruitful, with export sales reaching 509 units in May—the highest shipment recorded for 2024 so far. Since February, the best-selling export model has been the Proton Saga, leading with 360 units exported in May. Cumulative export sales have reached 1,344 units since January.

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Proton X50 Regains Position as Most Popular B-segment SUV

Proton continues to show robust growth in sales, posting a 17.1% increase in April 2024 compared to the same month in 2023, with 11,025 units sold domestically and for export. This growth trend has also extended to the first four months of 2024, with total sales reaching 50,175 units, surpassing the 49,702 units sold during the same period in 2023.

The Malaysian automotive market as a whole has seen growth, with an estimated total industry volume (TIV) of 59,100 units for the same period and a cumulative total of 261,345 units for the year.

Proton has maintained its position as the second-highest seller in the overall national automotive sales ranking, with an estimated market share of 18.7% in April and a year-to-date market share forecasted at 19.2%.

Export sales have played a significant role in Proton’s performance, experiencing a remarkable 38.5% increase from 603 units to 835 units year-to-date in April.

Notably, Proton’s models have performed well in their respective segments. The Proton X50 regained its position as the top-selling B-segment SUV in Malaysia, with 1,642 units sold in April. The Proton S70 has led sales for C-segment sedans since the beginning of the year, with 1,635 units sold in April and a cumulative total of 7,463 units for 2024.

The latest addition to Proton’s lineup, featuring a youthful design, seamless connectivity, and advanced safety features, has garnered significant interest among Malaysian buyers, contributing to the brand’s overall success.

The Proton Saga remains Proton’s best-selling model, with 5,031 units sold in April and year-to-date sales up by 8.8% to 23,278 units. Other models, including the Proton X70, Proton Persona, Proton X90, and Proton Iriz, have also contributed to Proton’s sales volume.

In terms of exports, the Proton Saga leads the pack with 427 units sold year-to-date, followed by the Proton X50 and Proton S70. Overall, export sales have seen substantial growth, reflecting Proton’s expanding presence in international markets.

Proton Sets New Sales Record For Brunei – X50 Accounted for 60% of Total Proton Sales

In 2023, Proton achieved exceptional sales performance both domestically and internationally, with its sales in the Kingdom of Brunei Darussalam reaching a new record. Following a successful year, where the company surpassed 150,000 units in domestic sales, Brunei showed remarkable growth, setting a new sales record for Proton.

After selling 422 units in 2022, Proton’s sales in Brunei increased by 87% in 2023, with 789 units of Proton vehicles sold. This outstanding performance elevated the brand to fifth overall in the sales table, capturing a market share of 5.4%, up one spot and an increase of 2.2% over the previous year. The Total-Industry-Volume (TIV) for Brunei also saw growth, closing at 14,640 units for 2023, up from 13,000 units in 2022.

The Proton X50, which has been the best-selling Proton X-series model since its introduction in October 2020, emerged as the top-selling model in the B-segment SUV category in Brunei. With 476 units sold in 2023, the Proton X50 accounted for approximately 60% of total Proton sales in Brunei and secured the third position in its market segment.

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