Proton has achieved another significant milestone in 2024, with year-to-date (YTD) sales surpassing the 100,000-unit mark for the sixth consecutive year. As of August, the company sold 101,489 units, solidifying its second-place position in the national automotive sales rankings with an estimated 19% market share. August saw 12,690 units sold, including both domestic and export sales, reflecting the brand’s continued strength.
The Proton X50 remained a key driver of growth, with 2,440 units sold in August, marking the third time in 2024 that sales have surpassed 2,000 units in a month. Year-to-date, the X50 has sold 15,229 units, making it the most popular SUV in Proton’s lineup. The strong performance reflects the success of the 2024 model, which was launched in June and has continued to outshine its B-segment SUV rivals.
Meanwhile, the Proton Saga maintained its robust sales momentum following a record-breaking 7,855 deliveries in July. In August, 6,211 units were sold, bringing its YTD total to 48,904 units—an increase of 6.7% compared to 2023.