Our first national carmaker, Proton, announced another round of the Dealers Network Upgrade agreement at a signing ceremony recently, held at the Proton Centre of Excellence in Shah Alam. Following the earlier two batches which were held in December 2017 and January 2018, this time, a total of 10 dealers will be upgrading their outlets to 3S and 4S.

Present at the ceremony were, Dr Li Chunrong, Chief Executive Officer of PROTON and Yohan Mokhtar, Director of Special Project of PROTON, who signed the agreements on behalf of PROTON. Positive on the future, Proton is encouraged by the increasing number of dealers who are upgrading their outlets to 3S and 4S to serve their customers better and to ensure that customers get the best – top notch sales and services experience when they visit a Proton outlet.

“Month by month, we see more dealers joining to upgrade their outlets. Surely, this means that Proton is a brand worth investing – a promising brand. I am delighted that we have many entrepreneurs here who share the same view. I applaud their courage and farsightedness. These are businessmen who understand the need to invest more now, in order to enjoy much more in the future. Customers today are very different than before. Their needs have gone from expectation of a simple service when they walk into an outlet, to a different level all together. Now it becomes a lifestyle need. It is important for us to stay connected with the market requirements in order for us to be on top of our game, and to serve our customers professionally and with integrity,” said Dr. Li.

Li also added that the opportunities in PROTON are abundant for those interested to join the PROTON dealership. “I truly believe we are on a strong foundation to elevate PROTON to greater heights. There is never a better time than now to be part of the PROTON dealership. Already, we have a very good dealer incentive support scheme, which is one of the best in the industry. Our chance is here and now, and you should grab the opportunity to grow together with us. I am sure, the decision you make today is a stepping stone for better things to come. With your support, PROTON will progress and rise, and together we shall make it a success story”.

Recently, in an effort to further convince Proton Dealers just how serious Geely is about the partnership with Proton, a visit in early March was organised for them to the Geely Research Institute (GRI) in Hangzhou Bay, which opened their eyes to the possibilities awaiting in future thanks to the technology they are developing and the scope of research being done by Geely.

You can read about their observations at this link here: NEWS RELEASE – THE GEELY EFFECT _ FROM THE MOUTHS OF PROTON DEALERS