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Proton X50

Proton Menjana Peningkatan Jualan Tiga Bulan Berturut-Turut

Proton menutup bulan Mei dengan mencatatkan 13,328 unit terjual (domestik, eksport, smart, Proton e.MAS), 6.1% lebih tinggi berbanding Mei 2024, peningkatan jualan bulan ketiga berturut-turut. Untuk tiga bulan terakhir (Mac-Mei), jualan tahun ke tahun telah meningkat sebanyak 10% untuk jualan tahun hingga kini (YTD) sebanyak 61,087 unit. Peganganan pasaran bulan Mei pula dijangka berada di 19.2% daripada anggaran Jumlah Industri (TIV) sebanyak 69,495 unit dengan pegangan pasaran YTD juga dianggarkan sebanyak 19.2%.

Pemacu volum tahun ini termasuk Proton X50 dan Proton X70, yang telah mencatatkan jualan laris sejak pengenalan varian diperbaharui pada tahun lalu. Jualan eksport yang kukuh juga memberi sumbangan, kini 36.6% lebih tinggi daripada 2024, manakala Proton e.MAS 7 mendahului jualan EV untuk bulan kelima berturut-turut pada Mei, sambil mencatatkan jualan melebihi 900 unit buat pertama kali.

Jualan Proton bulan ini membuktikan prestasi cemerlang dari semua model apabila pembeli memberi respons positif terhadap usaha promosi yang diadakan di seluruh negara. Dari segi prestasi jualan, Proton X70 mencatat peningkatan paling ketara apabila jualan naik sebanyak 44% dan menutup bulan dengan 982 unit. Dengan prestasi ini, SUV segmen-C itu kini mencatatkan lonjakan 53.1% berbanding jumlah jualan YTD bagi 2024, suatu tahap yang dijangka kekal kukuh dan berpotensi untuk terus meningkat sepanjang 2025.

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Proton Posts Strong Sales Growth in May, Led by SUV and EV Performance

Proton Holdings Bhd recorded a robust performance in May 2025, with total sales, including domestic, export, smart, and Proton e.MAS vehicles, reaching 13,328 units. This figure represents a 6.1% increase compared to May 2024, and marks the third consecutive month of sales growth for the national carmaker.

Between March and May, Proton experienced a year-on-year growth of 10%, pushing year-to-date (YTD) sales to 61,087 units. Market share for the month is projected at 19.2%, with the same percentage forecasted for the YTD share, based on an estimated Total Industry Volume (TIV) of 69,495 units.

Key contributors to this upward trajectory included the Proton X50 and X70, both of which have sustained strong demand following the launch of their updated variants last year. Export sales surged by 36.6% over 2024 figures, while Proton’s flagship electric vehicle, the e.MAS 7, continued to lead EV sales in Malaysia for a fifth straight month, achieving a new milestone by surpassing 900 units sold in May.

Across Proton’s model range, May emerged as the second-best sales month in 2025, bolstered by nationwide promotional campaigns that stimulated consumer interest. The Proton X70 recorded the highest growth rate among individual models, with sales increasing by 44% to 982 units. This placed the C-segment SUV 53.1% ahead of its YTD sales from the previous year, a trend Proton expects to sustain throughout the remainder of 2025.

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Proton Melancarkan Proton X50 Edisi Sukan Eksklusif (SE) – RM105,300

Proton telah melancarkan Proton X50 Edisi Sukan (SE), varian eksklusif SUV terlarisnya yang menawarkan gabungan unik kesukanan dan keanggunan. Dengan penambahbaikan pada rekaan dan ciri dalaman, X50 SE memberikan pengalaman pemanduan yang lebih istimewa.

Proton X50 2024 merupakan SUV segmen B No.1 di Malaysia pada tahun lepas, kedudukan yang telah dipegang oleh model ini sejak pelancarannya pada tahun 2020.

Dengan lebih daripada 128,000 unit terjual, ia merupakan pilihan popular di kalangan peminat SUV dan Proton X50 SE bertujuan untuk meningkatkan lagi kejayaan ini, menawarkan estetika yang lebih sporty dan premium sambil mengekalkan prestasi, keselamatan, dan teknologi canggih yang dijangkakan oleh pelanggan daripada Proton.

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Proton X50 Sport Edition Officially Launched: Limited to 1,000 Units, RM105,300

Proton has officially launched the Proton X50 Sport Edition (SE), a special edition of its best-selling SUV that offers a combination of sportiness and sophistication. Built upon the solid foundation of the Proton X50 Premium variant, the X50 SE promises a more dynamic and premium experience, featuring exclusive enhancements both inside and out.

Since its debut in 2020, the Proton X50 has become a dominant player in Malaysia’s B-segment SUV market. The model has consistently ranked as the top-selling SUV, with over 128,000 units sold to date. The 2024 Proton X50 continues to hold the No.1 position in its segment, and the new Sport Edition aims to capitalize on the model’s success by appealing to customers seeking a sportier aesthetic, without compromising on the performance and technology the X50 is known for.

The Proton X50 SE stands out with several exclusive features that make it truly unique. The most prominent of these is the Aerokit, which adds a sporty flair with front, rear, and side skirting. The vehicle’s body is painted in a sleek Quartz Black, enhanced with glossy black accents at the front and rear, giving it an even more striking appearance. To complement the bold exterior, the SE variant is equipped with black 18-inch alloy wheels and distinctive body decals, ensuring it commands attention on the road. Inside, Proton has ensured that the X50 SE offers both sophistication and practicality. Notable upgrades include a wireless charger for seamless device connectivity, exclusive Sport Edition carpet mats, durable stainless steel scuff plates, and a boot tray for better cargo management.

Under the hood, the Proton X50 SE retains the brand’s award-winning 1.5-litre turbocharged engine. This engine delivers an impressive 150PS and 226Nm of torque, paired with a smooth 7-speed dual-clutch transmission (7DCT). This powertrain not only ensures a dynamic driving experience but also keeps the Proton X50 SE in line with its five-star ASEAN NCAP safety rating, which is a key selling point for buyers. In terms of technology, the SE variant features the latest updates introduced in the 2024 Proton X50, including a 10.3-inch infotainment system powered by a dual quad-core processor, which supports the “Hi Proton” voice assistant and the Proton Link app for remote engine start and cabin cooling.

For enhanced convenience, the X50 SE also comes with a High-Definition 360 Camera for safer parking, and its automatic air conditioning system ensures a comfortable cabin environment at all times. The driver’s seat is equipped with a 6-way power-adjustable mechanism, offering customizable comfort to suit different driving preferences.

The Proton X50 Sport Edition is priced at RM105,300, offering customers RM10,000 worth of added value. However, with production limited to only 1,000 units, the model is expected to be a rare find. To sweeten the deal, Proton is offering a limited-time rebate of RM7,000 for January bookings, bringing the total savings to RM13,500. Proton aims to make this limited-edition model even more desirable with exclusive features and a price tag that reflects its premium enhancements.

In conjunction with the launch of the X50 SE, Proton has also introduced the Test Drive and Win Festive Fortune campaign, running from January to March 2025. This campaign gives customers the opportunity to win a brand-new Proton X50 Sport Edition as the grand prize. Additionally, customers who visit Proton dealerships for a test drive will be in the running for monthly cash prizes of up to RM5,000. Those who make a booking and register a new Proton vehicle will automatically be entered into a lucky draw to win a RM10,000 travel package each month. The campaign will culminate in the awarding of the final grand prize at the end of March.

Roslan Abdullah, Deputy Chief Executive Officer of Proton, commented, “The Proton X50 Sport Edition is about offering more excitement for Proton customers by leveraging the popularity of the Proton X50, a crowd favourite since its launch. With the SE, we want to amplify that spirit by delivering a version that offers a more dynamic and sportier image, that customers have been longing for.”

Bookings for the Proton X50 Sport Edition can now be made online through Proton’s official website or at authorized dealerships nationwide.

Proton Memperkukuhkan Kedudukan Sementara TIV Dijangka Rekod Baru Pada 2024

Proton mencatatkan jualan sebanyak 12,194 unit (domestik dan eksport) pada bulan November, terdapat penurunan sebanyak 4.7% berbanding bulan Oktober selaras dengan pengurangan dalam jumlah keseluruhan industri (TIV) sebanyak 4.1% untuk jualan automotif Malaysia. Ini membawa jumlah jualan tahun sehingga kini (YTD) kepada 137,751 unit dengan Proton kekal di tempat kedudukan kedua paling popular dalam kedudukan jualan nasional. Bahagian pasaran untuk bulan ini adalah 18.2% yang membawa kepada angka YTD sebanyak 18.8% untuk keseluruhan tahun 2024.

Walaupun volum jualan sektor automotif Malaysia mengalami pengurangan pada November, TIV YTD masih hampir 10,000 unit lebih berbanding dengan masa yang sama pada 2023. Dengan anggaran 731,026 unit terjual setakat ini, pasaran dijangka mencatatkan tahap rekod baharu untuk tahun kedua berturut-turut apabila melangkaui paras 800,000 unit. Ini menjadikan Malaysia sebagai pasaran kenderaan penumpang dengan volum kedua tertinggi di ASEAN tahun ini.

Jualan model terbaru Proton, 2025 Proton X70, meningkat sebanyak 7.7% bulan ke bulan pada November kepada 1,065 unit, menjadikan jumlah jualan YTD sebanyak 7,536 unit. Oleh itu, model ini telah kembali meraih kedudukan teratas dalam jualan SUV segmen C yang berharga di bawah RM130,000. Dilancarkan pada 15 Ogos tahun ini, ia menampilkan gaya luaran yang dipertingkatkan, kelengkapan dalaman baharu, teknologi keselamatan ADAS tahap 2 yang dipertingkatkan. Yang paling penting sekali, model itu dijual pada harga yang sama seperti model sebelumnya.

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Proton Maintains Strong Performance Despite November Market Contraction

Proton recorded 12,194 units in total sales (domestic and export) for November 2024, marking a 4.7% decrease compared to October. This aligns with the 4.1% contraction in Malaysia’s total industry volume (TIV) for the month. However, Proton’s year-to-date (YTD) sales reached 137,751 units, securing its position as the second most popular automotive brand in the country with an estimated 18.2% market share for November and 18.8% YTD.

Despite the monthly dip, Malaysia’s automotive sector remains robust, with an estimated 731,026 units sold YTD, about 10,000 more than the same period in 2023. The market is on course to surpass 800,000 units, setting a new annual record and establishing Malaysia as the second-largest passenger vehicle market in ASEAN for 2024.

Proton X70: Back on Top in the C-Segment SUV Category

November Sales: 1,065 units (+7.7% MoM)
YTD Sales: 7,536 units
The 2025 Proton X70, launched in August, features updated styling, upgraded ADAS Level 2 safety, and competitive pricing. It reclaimed the top spot among C-segment SUVs priced below RM130,000.

Proton X50: Undisputed King of B-Segment SUVs

November Sales: 1,911 units
YTD Sales: 21,033 units
Malaysia’s fastest-selling SUV continues its dominance since its 2020 launch.

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Proton X50 Sport Edition: Gaya dan Dinamik Baharu di KLIMS 2024

Proton telah memperkenalkan X50 Sport Edition di Pameran Mobiliti Antarabangsa Kuala Lumpur (KLIMS) 2024, menambah variasi istimewa pada SUV kompak popularnya. Berdasarkan varian X50 Premium, model ini menggabungkan reka bentuk sporty dengan peningkatan eksklusif, menjadikannya pilihan ideal untuk pembeli yang mementingkan gaya dan prestasi.

X50 Sport Edition hadir dalam warna badan Quartz Black, dipadankan dengan aksen Merah pada skirting hadapan, belakang, sisi, gril bawah, dan bampar belakang. Pelekat merah melengkapkan estetika sporty ini, memberikan rupa yang lebih dinamik. Roda aloi hitam 18-inci menambah sentuhan agresif dan memastikan SUV ini tampil menonjol di jalan raya.

Bahagian dalaman X50 Sport Edition juga menerima peningkatan:

Pad pengecas tanpa wayar untuk kemudahan pemandu moden.
Permaidani edisi terhad, plat calar, dan dulang but untuk meningkatkan fungsi dan gaya.

Gabungan elemen-elemen ini memberikan kabin suasana premium yang meningkatkan pengalaman memandu.

X50 Sport Edition mengekalkan prestasi tinggi daripada varian asalnya:

Enjin 1.5L TGDi menghasilkan 177PS dan 255Nm tork, dipadankan dengan transmisi klac berkembar 7-kelajuan (DCT).

Sistem Bantuan Pemandu Lanjutan (ADAS) seperti Adaptive Cruise Control, Autonomous Emergency Braking (AEB), dan Lane Keep Assist memastikan keselamatan kelas pertama.

Walaupun harga rasmi belum diumumkan, X50 Premium kini dijual pada RM101,800, dan Sport Edition ini dijangka membawa premium sederhana kerana ciri reka bentuk dan penambahbaikan eksklusifnya.

Dengan gabungan estetika sporty, peningkatan dalaman premium, dan prestasi yang terbukti, Proton X50 Sport Edition berpotensi menarik perhatian pelanggan yang menginginkan SUV kompak bergaya yang tidak mengorbankan kemampuan dinamiknya. Model ini menggambarkan komitmen Proton untuk terus memberikan inovasi dan gaya kepada pengguna Malaysia.

Proton X50 Sport Edition Debuts at KLIMS 2024

Proton has introduced the X50 Sport Edition at the Kuala Lumpur International Mobility Show (KLIMS) 2024, a special version of its popular compact SUV that boasts aesthetics and exclusive enhancements. Based on the X50 Premium variant, this new edition retains the impressive performance and safety features of its predecessor while adding a sportier appeal to attract style-conscious buyers.

The exterior of the X50 Sport Edition showcases a commanding presence with its Quartz Black body colour, accented by Red skirting on the front, rear, side panels, lower grille, and rear bumper. Red decals complement these accents, enhancing the vehicle’s dynamic appeal. The addition of 18-inch black alloy wheels completes the aggressive and sporty exterior design, ensuring the SUV stands out on the road.

Inside, the X50 Sport Edition continues to impress with its premium upgrades. A wireless charging pad offers added convenience for tech-savvy drivers, while limited edition carpets, scuff plates, and a boot tray improve both functionality and style. These interior enhancements provide a luxurious touch to an already well-appointed cabin.

Under the hood, the X50 Sport Edition is powered by the same reliable 1.5L TGDi engine paired with a 7-speed dual-clutch transmission (DCT), delivering 177PS and 255Nm of torque. The advanced ADAS (Advanced Driver Assistance System) suite is also unchanged, offering safety features such as Adaptive Cruise Control, Autonomous Emergency Braking (AEB), and Lane Keep Assist.

No pricing details were given but the X50 Premium variant is priced at RM101,800, and the Sport Edition is expected to carry a modest premium due to its exclusive design and feature enhancements when it goes on sale later.

With its striking sporty aesthetics, practical interior upgrades, and proven performance capabilities, the Proton X50 Sport Edition is poised to capture the interest of customers seeking a stylish yet dynamic compact SUV.

Proton Kekal Tempat Kedua Sementara Jualan Kereta Malaysia Menurun Pada September

Proton mencatatkan jualan sebanyak 11,269 unit (domestik + eksport) pada bulan September, menjadikan jumlah jualan tahun hingga kini (YTD) sebanyak 112,758 unit. Oleh itu, Proton kekal di kedudukan kedua dalam kedudukan jualan automotif nasional dengan bahagian pasaran dianggarkan sebanyak 20.1% untuk bulan September dan angka YTD sebanyak 19.1% untuk keseluruhan tahun 2024.

Jumlah jualan bagi industri automotif menurun pada bulan September, yang secara sejarahnya merupakan bulan yang perlahan, dengan jumlah volum industri (TIV) dianggarkan menurun ke tahap terendah dalam tempoh 17 bulan. Anggaran awal menunjukkan angka tersebut hanya mencapai 56,067 unit, iaitu pengurangan sebanyak 22.2% berbanding bulan sebelumnya. Namun, jumlah anggaran YTD untuk TIV masih lebih baik berbanding 2023, dengan jumlah volum hampir 590,000 unit, iaitu 3% lebih baik daripada tahun lepas.

Dilancarkan pada 19 Ogos tahun ini, Proton X70 2025 adalah pengubahsuaian menyeluruh bagi SUV pertama Proton yang diperkenalkan pada akhir 2018. Dengan gaya yang diperbaharui, teknologi yang dipertingkatkan, dan ciri keselamatan yang maju, terdapat harapan yang tinggi semasa pelancaran model untuk mengembalikan syarikat ke kedudukan teratas pasaran SUV segmen C.

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Proton’s SUV Success Drives September Sales Amid Slower Market

Proton has reported a strong sales performance for September, selling 11,269 units (including domestic and export), bringing the company’s year-to-date (YTD) total to 112,758 units. This solidifies Proton’s second position in the national automotive sales rankings with a forecasted market share of 20.1% for the month and a YTD figure of 19.1% for 2024.

September is historically a slower month for car sales, and this year was no exception, with the total industry volume (TIV) estimated at 56,067 units, marking a 22.2% decrease from the previous month. Despite the dip, the YTD total remains ahead of 2023, with the industry having sold nearly 590,000 units so far, reflecting a 3% increase from last year.

Proton, however, continues to lead in key SUV segments. The 2025 Proton X70, which was launched in August, recorded 1,466 units sold in September, making it the best-selling C-segment SUV for the month. This is the highest sales figure for the model since December 2022, nearly doubling its August numbers, indicating strong interest in the refreshed design and enhanced technology of the SUV.

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