Proton Archives

PRO-NET Celebrates Milestone with Delivery of 1,000th Proton e.MAS 7 EV

PRO-NET, a subsidiary of national carmaker Proton, has marked a significant achievement with the delivery of its 1,000th unit of the e.MAS 7, the brand’s first-ever electric vehicle (EV). This milestone underscores the growing momentum of EV adoption in Malaysia and highlights Proton’s dedication to making electric mobility accessible to a wider audience.

The e.MAS 7 has seen an enthusiastic reception from Malaysian consumers, reflecting the strong trust placed in Proton’s vision for sustainable transportation. Since its official launch by Prime Minister Datuk Seri Anwar Ibrahim, the e.MAS 7 has gained popularity across a broad range of customer segments, signaling increased confidence in EVs as a practical and future-ready choice.

Beyond delivering vehicles, PRO-NET has focused on creating a smooth and convenient transition to electric mobility. The appeal of the e.MAS 7 lies in its combination of affordability, practicality, and a comprehensive support ecosystem that assists owners throughout their EV journey. Key components of this ecosystem include the Live Integrated Charging Map, which provides real-time access to over 2,000 charging points across the country, as well as accessible charging infrastructure and a suite of advanced safety and connectivity features. These elements ensure that e.MAS 7 owners can embrace electric driving with confidence and ease.

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Proton Mendominasi Jualan EV Dengan e.MAS 7 Baru Pada Bulan Januari

Susulan tahun yang luar biasa di mana jumlah volum industri (TIV) mencapai rekod tertinggi 813, 521 unit, jualan automotif Malaysia menyusut pada bulan Januari. Ini kerana jualan yang tinggi pada bulan sebelumnya dan musim perayaan Tahun Baru Cina memberi kesan kepada pembelian kereta baru. Jualan pada Januari 2025 dianggarkan sebanyak 50,278 unit, menunjukkan penurunan yang ketara sebanyak 38.7% berbanding 81,987 unit pada Disember 2024. Berbanding jualan Januari tahun lalu, jumlah jualan juga menyusut sebanyak 24.9% daripada 66,925 unit yang dicatatkan setahun yang lalu.

Mengikuti penurunan dalam industri, jumlah kumpulan Proton pada Januari 2025 adalah 9,914 unit (domestik + eksport + Proton e.MAS + kereta smart). Ini berbanding dengan 12,882 unit (kereta ICE sahaja) yang dicatatkan pada Januari 2024. Berdasarkan anggaran TIV, bahagian pasaran diramalkan 19.7%, meningkat daripada 18.7% pada tahun lepas. Beberapa perkara penting bulan ini termasuklah Proton e.MAS 7 yang mengakhiri bulan pertama jualannya sebagai EV paling laris di Malaysia. Selain itu, terdapat peningkatan jumlah eksport sebanyak 86.9% berbanding tahun lalu, dan tiga model Proton yang memulakan tahun ini sebagai pemimpin jualan segmen.

Proton e.MAS 7 merupakan EV paling laris di Malaysia dengan 25% bahagian pasaran

Proton e.MAS 7, yang dilancarkan secara rasmi pada 16 Disember berikutan kempen publisiti yang menyeluruh, telah mendapat sambutan hangat daripada bakal pembeli EV. Dengan tempahan semasa yang telah melebihi 4,000 unit, sebanyak 3,000 unit tambahan kini ditawarkan dengan pakej manfaat pelancaran. Penghantaran kepada pelanggan kini telah bermula, berikutan ketibaan kereta-kereta tersebut pada awal tahun ini.

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Proton Starts 2025 With New e.MAS 7 Leading EV Sales In January

Following a record-breaking year in 2024 with Total Industry Volume (TIV) reaching 813,521 units, the Malaysian automotive market experienced a downturn in January 2025. The decline was attributed to high sales in December 2024 and the impact of the Chinese New Year festive period. An estimated 50,278 vehicles were sold in January 2025, marking a 38.7% drop from the 81,987 units sold in December 2024 and a 24.9% decline from the 66,925 units recorded in January 2024.

Proton Reports Market Share Growth Despite Industry Slowdown

Amid the overall decline, Proton’s total sales for January 2025—including domestic, export, Proton e.MAS, and smart car models—stood at 9,914 units. This figure compares to 12,882 units of internal combustion engine (ICE) cars sold in January 2024. Despite the lower volume, Proton’s estimated market share rose to 19.7%, up from 18.7% last year. The company credited the performance to strong sales of the Proton e.MAS 7, a surge in exports, and three Proton models leading their respective segments.

Proton e.MAS 7 Emerges as Malaysia’s Best-Selling EV

The Proton e.MAS 7, launched on December 16, 2024, has gained significant traction in Malaysia’s electric vehicle (EV) market. Over 4,000 units have been booked, prompting Proton to release an additional 3,000 units with launch package benefits. Deliveries began in early 2025, with 421 units reaching customers in January, making it Malaysia’s best-selling EV with a 25% share of the total EV market.

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Proton e.MAS Memperluaskan Cawangan Pengedar di Sabah & Sarawak dengan Pembukaan 4 Bilik Pameran Baharu

Anak syarikat kenderaan tenaga baharu Proton, PRO-NET, mencatatkan pencapaian penting dalam usaha mengembangkan rangkaian pengedarnya dengan pelancaran rasmi bilik pameran Proton e.MAS di Sabah dan Sarawak, membawakan penyelesaian mobiliti elektrik yang canggih kepada para pelanggan.

Di Kota Kinabalu, Menteri Pembangunan Perindustrian dan Keusahawanan Sabah, YB Datuk Phoong Jin Tze, telah merasmikan pembukaan bilik pameran Proton e.MAS milik Harapan Maju Sabah Sdn. Bhd. pada 8 Februari. Sementara itu, di Sarawak, Datuk Bandar Kuching, Ybhg. Dato Wee Hong Seng, melancarkan bilik pameran e.MAS oleh Melinau EV Sdn. Bhd. pada 11 Februari. Perluasan rangakaian pengedar ini diteruskan dengan pembukaan bilik pameran Ghee Hua Co. Sdn. Bhd. di Sarawak pada 13 Februari, diikuti oleh Fook Loi Eurocar Sdn. Bhd. di Sabah pada 28 Februari 2025.

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PRO-NET Expands Proton e.MAS Dealerships to East Malaysia

PRO-NET, the new energy vehicle subsidiary of Proton, has taken a significant step in its nationwide dealership expansion with the official launch of Proton e.MAS dealerships in Sabah and Sarawak. This move aims to introduce advanced electric mobility solutions to customers in East Malaysia.

The first of these new dealerships was inaugurated in Kota Kinabalu on February 8 by the Minister of Industrial Development and Entrepreneurship of Sabah, YB Datuk Phoong Jin Tze. Harapan Maju Sabah Sdn. Bhd. now operates the Proton e.MAS showroom in the state capital. In Sarawak, Ybhg. Dato Wee Hong Seng, Mayor of Kuching South, launched the e.MAS dealership by Melinau EV Sdn. Bhd. on February 11. Further expansions will see Ghee Hua Co. Sdn. Bhd. opening its showroom in Sarawak on February 13, followed by Fook Loi Eurocar Sdn. Bhd. in Sabah on February 28.

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Proton Memulakan Pembinaan Kilang Pemasangan Kenderaan Elektrik Baru Di Tanjung Malim

Proton hari ini telah mengambil langkah seterusnya dalam mencapai matlamatnya untuk pengeluaran kenderaan elektrik (EV) tempatan berikutan upacara permulaan pembinaan kilang pemasangan baru di fasiliti berteknologi tinggi Tanjung Malim. Dengan pelaburan RM82 juta, fasa pertama pelan pemasangan EV syarikat ini disasarkan siap pada akhir 2025, dengan kapasiti pengeluaran awal 20,000 unit setahun. Setelah siap, ia akan menghasilkan pelbagai model berdasarkan platform Struktur Modular Global (GMA) bermula dengan Proton e.MAS 7, model EV pertama jenama automotif Malaysia.

Turut hadir di majlis tersebut ialah Menteri Besar Perak, Datuk Seri Saarani Mohamad, serta ahli-ahli kerajaan negeri dan exco. Proton diwakili oleh ahli lembaga pengarahnya, Ahmad Jauhari Yahya, yang membacakan ucapan pembukaan bagi pihak pengerusi syarikat, dan Dr Li Chunrong, Ketua Pegawai Eksekutif Proton, serta Roslan Abdullah, Timbalan Ketua Pegawai Eksekutif Proton. Antara yang hadir termasuklah wakil daripada kementerian-kementerian kerajaan, agensi-agensi persekutuan dan pihak berkuasa negeri tempatan.

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Proton Begins Construction of Malaysia’s First Dedicated EV Production Plant

Proton has officially commenced construction of its first dedicated electric vehicle (EV) production plant at its high-tech Tanjung Malim facility, marking a major milestone in the company’s transition toward local EV manufacturing. The facility, which represents an investment of RM82 million, is set to be completed by the end of 2025.

The first phase of Proton’s EV assembly plant will have an initial production capacity of 20,000 units per year. Once completed, the plant will manufacture multiple models based on the Global Modular Architecture (GMA) platform, starting with the Proton e.MAS 7, the first EV model from a Malaysian automotive brand.

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Proton Melancarkan Proton X50 Edisi Sukan Eksklusif (SE) – RM105,300

Proton telah melancarkan Proton X50 Edisi Sukan (SE), varian eksklusif SUV terlarisnya yang menawarkan gabungan unik kesukanan dan keanggunan. Dengan penambahbaikan pada rekaan dan ciri dalaman, X50 SE memberikan pengalaman pemanduan yang lebih istimewa.

Proton X50 2024 merupakan SUV segmen B No.1 di Malaysia pada tahun lepas, kedudukan yang telah dipegang oleh model ini sejak pelancarannya pada tahun 2020.

Dengan lebih daripada 128,000 unit terjual, ia merupakan pilihan popular di kalangan peminat SUV dan Proton X50 SE bertujuan untuk meningkatkan lagi kejayaan ini, menawarkan estetika yang lebih sporty dan premium sambil mengekalkan prestasi, keselamatan, dan teknologi canggih yang dijangkakan oleh pelanggan daripada Proton.

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Proton X50 Sport Edition Officially Launched: Limited to 1,000 Units, RM105,300

Proton has officially launched the Proton X50 Sport Edition (SE), a special edition of its best-selling SUV that offers a combination of sportiness and sophistication. Built upon the solid foundation of the Proton X50 Premium variant, the X50 SE promises a more dynamic and premium experience, featuring exclusive enhancements both inside and out.

Since its debut in 2020, the Proton X50 has become a dominant player in Malaysia’s B-segment SUV market. The model has consistently ranked as the top-selling SUV, with over 128,000 units sold to date. The 2024 Proton X50 continues to hold the No.1 position in its segment, and the new Sport Edition aims to capitalize on the model’s success by appealing to customers seeking a sportier aesthetic, without compromising on the performance and technology the X50 is known for.

The Proton X50 SE stands out with several exclusive features that make it truly unique. The most prominent of these is the Aerokit, which adds a sporty flair with front, rear, and side skirting. The vehicle’s body is painted in a sleek Quartz Black, enhanced with glossy black accents at the front and rear, giving it an even more striking appearance. To complement the bold exterior, the SE variant is equipped with black 18-inch alloy wheels and distinctive body decals, ensuring it commands attention on the road. Inside, Proton has ensured that the X50 SE offers both sophistication and practicality. Notable upgrades include a wireless charger for seamless device connectivity, exclusive Sport Edition carpet mats, durable stainless steel scuff plates, and a boot tray for better cargo management.

Under the hood, the Proton X50 SE retains the brand’s award-winning 1.5-litre turbocharged engine. This engine delivers an impressive 150PS and 226Nm of torque, paired with a smooth 7-speed dual-clutch transmission (7DCT). This powertrain not only ensures a dynamic driving experience but also keeps the Proton X50 SE in line with its five-star ASEAN NCAP safety rating, which is a key selling point for buyers. In terms of technology, the SE variant features the latest updates introduced in the 2024 Proton X50, including a 10.3-inch infotainment system powered by a dual quad-core processor, which supports the “Hi Proton” voice assistant and the Proton Link app for remote engine start and cabin cooling.

For enhanced convenience, the X50 SE also comes with a High-Definition 360 Camera for safer parking, and its automatic air conditioning system ensures a comfortable cabin environment at all times. The driver’s seat is equipped with a 6-way power-adjustable mechanism, offering customizable comfort to suit different driving preferences.

The Proton X50 Sport Edition is priced at RM105,300, offering customers RM10,000 worth of added value. However, with production limited to only 1,000 units, the model is expected to be a rare find. To sweeten the deal, Proton is offering a limited-time rebate of RM7,000 for January bookings, bringing the total savings to RM13,500. Proton aims to make this limited-edition model even more desirable with exclusive features and a price tag that reflects its premium enhancements.

In conjunction with the launch of the X50 SE, Proton has also introduced the Test Drive and Win Festive Fortune campaign, running from January to March 2025. This campaign gives customers the opportunity to win a brand-new Proton X50 Sport Edition as the grand prize. Additionally, customers who visit Proton dealerships for a test drive will be in the running for monthly cash prizes of up to RM5,000. Those who make a booking and register a new Proton vehicle will automatically be entered into a lucky draw to win a RM10,000 travel package each month. The campaign will culminate in the awarding of the final grand prize at the end of March.

Roslan Abdullah, Deputy Chief Executive Officer of Proton, commented, “The Proton X50 Sport Edition is about offering more excitement for Proton customers by leveraging the popularity of the Proton X50, a crowd favourite since its launch. With the SE, we want to amplify that spirit by delivering a version that offers a more dynamic and sportier image, that customers have been longing for.”

Bookings for the Proton X50 Sport Edition can now be made online through Proton’s official website or at authorized dealerships nationwide.

Pakej Pelancaran Istimewa dan Harga Proton e.MAS 7 Kini Dilanjutkan kepada 6,000 Pelanggan

PRO-NET, sebuah anak syarikat kepada pengeluar automotif nasional Proton, telah mengumumkan lanjutan pakej pelancaran istimewa untuk Proton e.MAS 7. Hal ini berkenaan sambutan yang memberangsangkan daripada rakyat Malaysia dengan lebih 3,000 tempahan berjaya diperoleh dalam masa kurang daripada sebulan selepas pelancaran penuh Proton e.MAS 7. PRO-NET akan melanjutkan pakej Power Pack yang menarik bersama rebat harga sehingga RM4,000 kepada 3,000 pelanggan seterusnya, menjadikannya jumlah keseluruhan 6,000 tempahan kepada para pelanggan layak menikmati tawaran eksklusif ini.

Sebagai EV sulung nasional Malaysia, Proton e.MAS 7 telah menarik perhatian rakyat Malaysia dengan gabungan inovasi, prestasi, dan praktikaliti. PRO-NET akan melanjutkan pakej pelancaran istimewa serta rebat harga sebanyak RM4,000 kepada 3,000 pelanggan berikutnya, menjadikan jumlah keseluruhan 6,000 tempahan layak menikmati tawaran eksklusif ini. Tawaran yang dilanjutkan ini mengukuhkan komitmen PRO-NET untuk menjadikan mobiliti lestari lebih mudah diakses oleh rakyat Malaysia. Pelanggan yang layak untuk lanjutan ini akan menikmati tawaran eksklusif yang sama, termasuk rebat sehingga RM4,000 untuk Proton e.MAS 7. Selain itu, lima pakej pelancaran akan terus kekal, menawarkan nilai luar biasa kepada pelanggan yang terawal.

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Proton

PRO-NET Celebrates Milestone with Delivery of 1,000th Proton e.MAS 7 EV

Proton Mendominasi Jualan EV Dengan e.MAS 7 Baru Pada Bulan Januari

Proton Starts 2025 With New e.MAS 7 Leading EV Sales In January

Proton e.MAS Memperluaskan Cawangan Pengedar di Sabah & Sarawak dengan Pembukaan 4 Bilik Pameran Baharu

PRO-NET Expands Proton e.MAS Dealerships to East Malaysia

Proton Memulakan Pembinaan Kilang Pemasangan Kenderaan Elektrik Baru Di Tanjung Malim

Proton Begins Construction of Malaysia’s First Dedicated EV Production Plant

Proton Melancarkan Proton X50 Edisi Sukan Eksklusif (SE) – RM105,300

Proton X50 Sport Edition Officially Launched: Limited to 1,000 Units, RM105,300

Pakej Pelancaran Istimewa dan Harga Proton e.MAS 7 Kini Dilanjutkan kepada 6,000 Pelanggan

Proton e.MAS 7 Crowned Malaysia’s Fastest-Selling EV in Record Time

Proton Menjana Peningkatan Jualan Tiga Bulan Berturut-Turut

Proton Posts Strong Sales Growth in May, Led by SUV and EV Performance

Proton e.MAS 7 Menjelajah Sejauh 10,432km Merentasi 9 Buah Negara ASEAN

Proton e.MAS 7 Conquers 10,432km Across 9 ASEAN Countries

Pusat R&D Proton Di China Meyumbangan Kepada Pembangunan Model Baru

Proton’s R&D Centre in Hangzhou Bay Accelerates Technological Growth and EV Innovation

Proton Bekerjsama Dengan Continental Malaysia Untuk Meningkatkan Perkhidmatan Selepas Jualan

Proton to Launch Integrated Tyre Services in Collaboration with Continental Malaysia

Proton Menjual Lebih 2,700 Unit e.MAS 7 Dalam Hanya Empat Bulan

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