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Proton

Proton is officially making its return to Singapore with the debut of its first electric vehicle (EV), the Proton e.MAS 7, at The Car Expo 2025 this weekend, marking the brand’s first appearance in the city-state in over a decade.

Following its international debut in Nepal in March, the e.MAS 7 has quickly risen to prominence as Malaysia’s best-selling EV for the first four months of 2025. Its upcoming sneak preview at booth D25 in Singapore EXPO Hall 3 & 4 offers a first glimpse for the local public, highlighting Proton’s commitment to regional electrification.

Proton’s re-entry into Singapore is made possible through its new distributor, VINCAR Group, which will manage sales and retail operations for the e.MAS brand across the country. The move is strategic, aligning with Singapore’s aggressive push toward green mobility — a market that has seen EV penetration grow from 12% in 2022 to 18% in 2023, with projections of 55% by 2027.

In support of this shift, the Singapore government aims to install 12,000 EV charging points by 2025 in over 2,000 HDB carparks, expanding to 60,000 by 2030. The country also targets 100% clean-energy vehicles by 2040 as part of its broader net-zero emissions roadmap.

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Proton New Energy Technology (PRO-NET) terus melangkah jauh untuk memastikan mobiliti lestari dapat diakses oleh semua. Dengan peningkatan permintaan terhadap kenderaan Proton e.MAS, PRO-NET kini mengembangkan rangkaian pengedarnya daripada 31 cawangan yang telah beroperasi hari ini, dan mengalu-alukan lebih banyak rakan pengedar di seluruh negara. Setakat hari ini, sebanyak 40 pengedar telah dilantik secara rasmi, satu pencapaian yang membuktikan sokongan dan keyakinan rakyat Malaysia terhadap jenama Proton e.MAS.

Inisiatif ini bukan sekadar tentang angka, tetapi tentang membina kepercayaan dan membawa Proton e.MAS lebih dekat kepada rakyat Malaysia di seluruh negara. Dengan Proton e.MAS 7 yang kini semakin mendapat perhatian awam, fokus kami adalah untuk memberi keyakinan kepada lebih ramai rakyat Malaysia untuk beralih daripada kenderaan enjin petrol (ICE) kepada kenderaan elektrik.

Rangkaian Proton e.MAS terdiri daripada pusat jualan dan perkhidmatan yang komited, setiap satunya direka dengan teliti untuk memberikan pengalaman lancar dari saat pelanggan menerima kenderaan mereka hingga sokongan berterusan melalui perkhidmatan selepas jualan dan bantuan pengecasan EV. Setiap inisiatif ini mencerminkan komitmen Proton e.MAS untuk menjadikan pemilikan lebih mudah dan dipercayai tanpa sebarang kerisauan.

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Proton New Energy Technology (PRO-NET) is accelerating its efforts to make sustainable mobility more accessible across the country. Responding to the rising demand for Proton e.MAS vehicles, PRO-NET is expanding its dealership network, building on the 31 outlets already in operation and appointing an additional nine dealerships. This brings the total number of appointed dealers to 40, reflecting the strong nationwide interest and growing support for the brand.

The expansion is intended not merely to increase the brand’s presence, but to deepen trust and ensure that the Proton e.MAS experience is accessible to more Malaysians. With the Proton e.MAS 7 already attracting significant attention nationwide, PRO-NET is focused on encouraging greater confidence among consumers considering the switch from internal combustion engine (ICE) vehicles to electric alternatives.

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Geely has displayed its latest petrol-electric hybrid SUV, the Galaxy Starship 7 EM-i, at Auto Shanghai 2025, marking the public appearance of a model that could soon carry Proton branding in Malaysia as the e.MAS 7 PHEV.

Positioned as a hybrid counterpart to the fully electric Galaxy E5—sold in Malaysia as the Proton e.MAS 7—the Galaxy Starship 7 introduces Geely’s second-generation NordThor 2.0 plug-in hybrid system. This new powertrain is a refined version of the EM-P system also used by Lynk & Co and incorporates significant enhancements in efficiency and performance.

In terms of dimensions, the Galaxy Starship 7 measures 4,740mm in length, 1,905mm in width and 1,685mm in height, with a 2,755mm wheelbase. These figures make it marginally larger than the Galaxy E5.

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Selepas penampilan sulungnya di Pameran Motor Antarabangsa Bangkok 2025, model elektrik kompak Geely Xingyuan—yang juga dikenali di bawah sub-jenama Geome—telah melangkah ke pentas automotif utama China, Auto Shanghai 2025. Dipamerkan bersama prototaip SUV berteknologi tinggi Galaxy Cruiser, kemunculan Xingyuan telah mencetuskan semula perbincangan hangat mengenai potensi kehadirannya di pasaran Malaysia sebagai model kedua dalam siri e.MAS Proton.

Sekiranya disahkan, Xingyuan dijangka melengkapkan barisan model e.MAS sedia ada yang ketika ini diterajui oleh Proton e.MAS 7, sebuah SUV elektrik bersaiz lebih besar. Walaupun masih tiada pengumuman rasmi daripada Proton mahupun Geely, pemerhati industri melihat dimensi kompak Xingyuan dan rangkaian kuasa elektriknya yang sesuai untuk kegunaan bandar sebagai faktor utama yang mengukuhkan kesesuaiannya untuk pasaran Malaysia—di mana permintaan terhadap kenderaan elektrik (EV) mampu milik dan cekap terus meningkat.

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Following its appearance at the 2025 Bangkok International Motor Show, the Geely Xingyuan—also known under the Geome sub-brand—has made its way to China’s premier automotive event, Auto Shanghai 2025. Displayed alongside Geely’s high-tech Galaxy Cruiser SUV prototype, the compact electric vehicle (EV) has reignited speculation about its potential rebadging and entry into the Malaysian market under the Proton badge as the e.MAS 5.

If confirmed, the Xingyuan would become the second model in Proton’s e.MAS series, complementing the larger e.MAS 7 that has already been introduced in Malaysia. While official announcements remain pending, industry watchers note that the Xingyuan’s compact dimensions and urban-friendly electric powertrain make it an ideal fit for markets such as Malaysia, where demand for affordable, efficient electric mobility is growing.

In China, the Xingyuan is offered with two electric powertrains, both using lithium iron phosphate (LFP) batteries supplied by CATL. Fast-charging capabilities allow for a 30% to 80% charge in just 21 minutes. The entry-level variant comes equipped with a 30.12 kWh battery, offering a range of 310km under the Chinese Light-Duty Vehicle Test Cycle (CLTC), and is paired with a rear-mounted motor delivering 79PS and 130Nm of torque. The higher-end model features a larger 40.16 kWh battery that stretches the range to 410km, along with a more powerful 116PS, 150Nm electric motor. Both versions include a deep front trunk—or ‘frunk’—enhancing cargo versatility.

Five variants are currently offered in the Chinese domestic market. Standard and optional features include 16-inch alloy wheels, full LED lighting, a large 14.6-inch infotainment touchscreen (or a smaller 10.1-inch unit in base trims), 256-colour ambient lighting, either a four- or six-speaker audio system, and an external 3.3 kW power outlet for accessory charging. Comfort and convenience features span from manual to powered front seats, automatic air conditioning with rear vents, an 8.8-inch digital instrument cluster, and a 50W wireless phone charger with air-cooling. Comprehensive advanced driver assistance systems (ADAS) are also available, underlining the model’s emphasis on safety and smart technology.

Sized for the urban commuter, the Xingyuan is noticeably more compact than its e.MAS 7 sibling. It measures 4,135 mm in length and 1,805 mm in width, with a wheelbase of 2,650 mm—figures that position it firmly in the B-segment crossover category.

With growing anticipation surrounding its potential localisation, the question remains whether this small electric hatch will arrive in Malaysia bearing the Proton badge.

In a joint initiative to promote sustainable mobility and enhance operational efficiency, Northport (Malaysia) Bhd and PRO-NET (Proton New Energy Technology Sdn Bhd) have announced the deployment of three Proton e.MAS 7 electric vehicles for use by Northport’s auxiliary police patrol fleet. This move not only sets a new benchmark in green security operations but also positions Northport as the first company—and port operator—in Malaysia to adopt the e.MAS 7 under a fleet arrangement.

As Malaysia’s No.1 electric vehicle model, the Proton e.MAS 7 exemplifies cutting-edge innovation in environmentally responsible transportation. This milestone reinforces Northport’s leadership in ESG (Environmental, Social, and Governance) practices and commitment to sustainable port operations.

As Proton’s first fully electric SUV, the e.MAS 7 is an ideal fit for Northport’s daily patrol duties. With a smooth and quiet ride, the vehicle helps reduce fatigue for officers during long shifts while lowering noise levels throughout the port. Its fast-charging capabilities ensure minimal downtime, while the energy-efficient powertrain significantly reduces fuel costs and emissions. Fewer moving parts also mean lower maintenance requirements, offering a practical and sustainable solution as Northport continues its transition to cleaner technologies.

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Proton mengakhiri suku pertama 2025 dengan pemulihan jualan yang ketara  pada bulan Mac dengan 13,918 unit terjual, peningkatan sebanyak 23.9% berbanding Februari dan 9.6% lebih  tinggi daripada bulan yang sama pada tahun 2024. Hasilnya, bahagian pasaran bagi jualan kumpulan (domestik, eksport, smart, Proton, e.MAS) dijangka 19.4% daripada anggaran Jumlah Volum Industri (TIV) sebanyak  71,596 unit.  

Keputusan yang kukuh ini telah melonjakkan jualan Proton pada suku pertama kepada 35,068 unit, yang  bersamaan dengan bahagian pasaran sebanyak 18.9% berdasarkan jumlah volum industri (TIV) sebanyak  184,652 unit. Pencapaian ini didorong oleh prestasi jualan yang kukuh merentasi keseluruhan barisan model,  pertumbuhan dalam jualan eksport serta sumbangan daripada penawaran tenaga baru syarikat. Terutamanya, Proton e.MAS 7 telah menunjukkan prestasi yang baik dalam tiga bulan pertamanya dan merupakan kenderaan elektrik (EV) terlaris di Malaysia.  

Jumlah kesemua model ICE Proton mencatatkan peningkatan di semua kategori dengan dua model terus  mendahului jualan segmen pada bulan Mac. Proton S70 terus mengekalkan kedudukannya sebagai peneraju  segmen sedan C dengan 2,125 unit terjual, peningkatan sebanyak 77.5% berbanding Februari. Ia menjadikan  jumlah jualan kumulatif tahun sehingga kini (YTD) kepada 4,465 unit.  

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Proton has reported a robust close to the first quarter of 2025, buoyed by a sharp rebound in March sales that saw 13,918 units registered. This marks a 23.9% increase over February’s performance and a 9.6% improvement compared to the same month last year. The figures position Proton’s estimated market share at 19.4%, based on a Total Industry Volume (TIV) of 71,596 units for March.

Over the course of the first three months of 2025, Proton recorded total sales of 35,068 units, securing a market share of 18.9% against a TIV of 184,652 units. The company’s performance has been bolstered by strong demand across its product range, growing export contributions, and the positive reception of its new energy models. Leading this charge is the Proton e.MAS 7, which has quickly become Malaysia’s top-selling electric vehicle within its first quarter on the market.

The brand’s internal combustion engine (ICE) vehicles also delivered encouraging results. Notably, the Proton S70 retained its lead in the C-segment sedan category with March sales of 2,125 units, up 77.5% from the previous month, bringing its year-to-date (YTD) total to 4,465 units. The model’s strong showing reflects its appeal to a broad consumer base, combining sporty design, refined performance, and a spacious, technology-laden interior suited for both individuals and families.

The larger X90, Proton’s flagship D-segment SUV, maintained its dominance in its segment with a 73.6% increase in sales over February, delivering 302 units in March and pushing its YTD figure to 679 units. Despite this, the X50 continued to be Proton’s best-selling SUV with 1,858 units sold in March, bringing its quarterly total to 5,117 units.

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PRO-NET, a subsidiary of national carmaker Proton, has announced a significant milestone for its electric SUV, the Proton e.MAS 7, which recorded 1,853 cumulative deliveries in the first quarter of 2025. With 797 units delivered in March alone, the vehicle is estimated to hold a commanding 30% share of the Malaysian EV market, securing its position as the nation’s top-selling electric vehicle.

According to PRO-NET CEO Zhang Qiang, the achievement reflects the growing trust and enthusiasm among Malaysian consumers for Proton’s electrification journey. He stated that customer confidence in both the e.MAS 7 and the broader EV ecosystem Proton is building have been instrumental to this success. He also acknowledged the role of dealers and partners in establishing a comprehensive support infrastructure for EV adoption, adding that the company is committed to continuous improvement in quality and ownership experience.

Accessible, Feature-Rich, and Designed for Malaysians

The Proton e.MAS 7 has gained traction among Malaysian buyers thanks to its competitive pricing and array of advanced features. Priced from RM105,800 for the Prime variant and RM119,800 for the Premium, the e.MAS 7 offers exceptional value for those seeking sustainable mobility without compromising on comfort or safety.

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