Hyundai Motor Group, currently the third-largest automaker globally behind Volkswagen and Toyota, is facing allegations from some of its US dealers who claim that the company inflated its sales figures through unethical practices. A new lawsuit filed in Chicago federal court accuses Hyundai of pressuring dealers to manipulate inventory codes meant for “loaner” vehicles to artificially boost sales numbers.
Allegations and Details
The lawsuit claims that Hyundai encouraged certain dealers to misuse these inventory codes, making it appear as if the vehicles were sold. When it came time to actually sell the vehicles, the dealers would rescind the coding. This practice allegedly allowed Hyundai to report higher sales figures both internally and externally.
Dealers who participated in this scheme reportedly received various rewards from Hyundai, such as purchasing vehicles at a lower overall cost, better allocation of new vehicles, and bonus cash incentives. These incentives provided a significant advantage to those dealers over their competitors.