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Genuine Shell Engine Oils Now Come With ‘Made For Malaysia’ Labels

Shell Malaysia Trading Sdn Bhd has introduced new ‘Made for Malaysia’ labels for official genuine Shell Helix products meant for sale in Malaysia. The ‘Made for Malaysia’ Shell Helix range was officially launched by the Minister of Domestic Trade and Consumer Affairs, Yang Berhormat Dato’ Saifuddin Nasution bin Ismail. Also present was Yang Berbahagia Dato’ Basaruddin Sadali, Deputy Secretary-General (Domestic Trade), Ministry of Domestic Trade, Cooperatives and Consumerism.

The new ‘Made for Malaysia’ labels will be featured on five best-selling Shell Helix products. They are:

Shell Helix Ultra 5W 40 (4L)
Shell Helix HX7 10W 40 (4L)
Shell Helix HX7 5W 30 (4L)
Shell Helix HX5 10W 30 (3L)
Shell Helix HX5 15W 40 (4L).

These five Shell Helix products are now blended and packed at Shell’s Lubricant Oil Blending Plant at Port Dickson, Negeri Sembilan. The new front label can be peeled to reveal a unique QR code for quick product authentication, while the label at the back features information in English and Bahasa Malaysia. The QR code also enables easy registration for the Shell Advantage Rewards (SHARE) programme which rewards customers with goodies that include a sign-up bonus, Shell Helix Engine Warranty (SHEW) and free Shell Helix products (terms and conditions apply).

According to Shell Malaysia Managing Director, Shairan Huzani Husain, (below, 3rd from right) the move is a strategic investment by the company to protect the interests of both car owners and trade partners by enabling them to clearly identify official genuine products. “The presence of counterfeit and unauthorised products in the market is affecting customer confidence and negatively impacting our trade partners’ businesses. The decision to commence local production of official genuine Shell Helix products meant exclusively for the Malaysian market and clearly identify them with the new ‘Made for Malaysia’ labels, is a key step to address this issue,” he said. Shairan added that there are no changes to the formulations of the Made-for-Malaysia Shell Helix engine oils and customers will continue to enjoy ultimate engine performance, even in extreme driving conditions.

(L-R) Cheong Kin Seng, Datuk Iain Lo, Dato’ Saifuddin Nasution Ismail, Shairan Huzani Husain, Dato’ Basaruddin Sadali & Baljit Singh

The introduction of Shell Helix products with ‘Made for Malaysia’ labels is ongoing and is expected to be completed by January 2019. During this transition period, official genuine Shell Helix products with old labels would still be on sale and can be authenticated through the unique product code on the label.

The official genuine Shell Helix engine oils for the Malaysian market can be purchased from Shell Helix-branded workshops, selected workshops served by authorised Shell distributors and Shell retail stations. They are also available online at Lazada Malaysia, 11street and Shopee via Shell Malaysia’s official online stores.

For information on the nearest authorised Shell Helix retail outlet, visit www.shell.com.my/helix or call the Shell Customer Service Hotline at 1300 88 1808.

3 STEPS TO CHECK AUTHENTICITY OF YOUR SHELL HELIX

Peel the label to reveal the QR code: Scan the QR code that is affixed on Shell Helix bottle’s label which leads to the SHARE product verification page.
Complete your details and submit: Submit your mobile number, vehicle ID, product code and shop code (*Shop code is featured on the SHARE poster shown in the participating SHARE outlets).
Authentication result: Authentication result will be shown on the page and sent through SMS.

Shell & MAI: Lucky Contestants Win A Bike & Car In Two Separate “Winners Announcement” Events On The Same Day!

It was a dream come true for technician Khairil Anuar Abd Rasol, 35, (above) when he found himself the proud owner of a brand-new Ducati Monster 797 motorcycle in the recent Shell Advance Buy & Win Consumer Contest. The contest, which ran from April 1 to May 31, 2018, was open to motorcycle owners who purchased any Shell Advance 4T motorcycle engine oil or gear oil worth a minimum of RM25 in a single receipt from authorised Shell Advance retail channels. An on that same day, Velu Kumar Suppan, 54, (below) won a brand-new Kia Picanto as the Grand Prize Winner of the lucky draw held in conjunction with the Malaysia Autoshow 2018 organised by Malaysia Automotive Institute (MAI).

“My discipline did payoff. I have always only used fully synthetic Shell Advance Ultra as it goes further without impacting the performance and makes my bike feel lighter and more powerful. I was surprised when I received the call informing me of the good news. I am so thrilled as I did not expect to win the Ducati Monster,” shared Khairil, the Grand Prize winner and proud new Ducati owner. The Shell Advance Buy & Win Consumer Contest was aimed at rewarding passionate bikers who choose to trust Shell Advance for complete protection of their motorcycles’ engines.

As for Velu Kumar the winner of the Kia Picanto, he was one of the 215,853 visitors who attended the fourth edition of the annual Malaysia Autoshow at the Malaysia Agro Exposition Park Serdang (MAEPS) from 26th to 29th April 2018. “The new Kia Picanto is timely as my current car is quite old. I look forward to using it as my daily commute to work in Subang Jaya,” he said. Mohd Sazali bin Mohamed Amin, Chief Financial Officer, MAI presented Velu Kumar the keys to his car during a prize giving ceremony at the MAI headquarters in Cyberjaya. Aside from Velu Kumar, 30 car buyers at the autoshow also won fuel vouchers worth RM1,000 each.

Shell Malaysia Launches “Shell Helix ‘Balik Kampung’ Hari Raya” Promotion 2018

In conjunction with the upcoming Hari Raya “balik kampung” drives, Shell Helix has announced a special promotion to encourage car owners to have their cars serviced ahead of the festive season. The Shell Helix Hari Raya Promotion, which runs from 15 May till 15 July 2018, offers cash rebates for the following oil change service packages:

RM30 off service with Shell Helix Ultra (4L);
RM20 off service with Shell Helix HX7 or High Mileage (4L/6L);
RM10 off service with Shell Helix HX5 (3L/4L).

The offer is available at participating Shell Helix-branded workshops, independent workshops, official service centres and also at the new Shell Malaysia Official Online Store at Shopee.

In addition, customers who purchase any of the promotional oil change packages will receive a RM10 Shopee e-voucher and automatically qualify for the Shell Helix Ferrari World Abu Dhabi Contest where four lucky Grand Prize winners would be able to experience the excitement at Ferrari World Abu Dhabi and a memorable Ferrari driving experience at the Yas Marina F1 Circuit.

Shopee Marketing Lead Rachel Tan (L) and Shell Helix Brand Manager Alvin Leo

Those who purchase any 4-litre pack of Shell Helix Ultra, HX7, High Mileage or HX5 from any Shell retail station or Lubebay service will also receive the RM10 Shopee e-voucher.

More about the New thinner viscosity Shell Helix Ultra variant…

Shell Malaysia has also announced the launch of a new variant for its best-selling Shell Helix range of passenger car motor oils, Shell Helix Ultra 5W-30.

Priced at RM277.60 (including GST) for a 4-litre pack, the new Shell Helix Ultra 5W-30 is a thinner viscosity fully synthetic motor oil with API SN/ILSAC GF-5 specification that meets the needs of most of today’s modern passenger cars. Containing Shell’s proprietary PurePlus Technology and Active Cleansing Technology, the product helps:

Keep the engine clean by removing sludge left by inferior oils and preventing any further build-ups;
Ensure superior wear protection by preventing piston deposits up to 65% better than industry standards[1];
Prevent oil degradation through higher resistance to chemical breakdowns; and
Provide better fuel economy by using low-viscosity oil to reduce friction and meets the demanding ILSAC CF-5 fuel economy.

Shopee Marketing Lead Rachel Tan (L) & Shell Helix Brand Manager Alvin Leo

According to Shell Lubricants Marketing General Manager, May Tan, the 5W-30 viscosity grade was one of the most recommended viscosity grades for new cars. “In the new Shell Helix Ultra 5W-30 with SN specification, we have a product that offers a balance of fuel economy, engine protection and reliability that are synonymous with the Shell Helix brand. It is suitable for most modern cars ranging from the small compacts right up to large D-segment sedans and even performance cars,” she said.

The product is available at all Shell Authorised distributors and Shell Retail stations. Customers who purchase the product from Shopee, Shell Malaysia’s latest e-commerce partner, can enjoy exclusive special low price for limited period. For details visit www.shopee.com.my/shell.official.store .

“Our strategic collaboration with Shell is in line with one of our targets this year, which is to bring more brands online as the market and shopping behaviour changes rapidly. Users now want to look for convenience and fuss-free experience on top of the Free Shipping Across Malaysia and Zero (0) Commissions incentives, which Shopee is known for among our 9 million users,” said Ian Ho, Shopee’s Regional Managing Director.

For more information on the Shell Helix Hari Raya Promotion, please visit www.shell.com.my/helixraya.

Shell Announces 4th Year Joint Promotion With MasterCard To Aid Underprivileged Children

You can make a difference too. Shell would like to invite all Malaysians to help in the lives of underprivileged children through its Shell Raya Charity Campaign 2018. Now in its fourth year, this initiative has been expanded to take place over 9 days, with an increased donation of up to 2 sen (RM0.02) for every litre of fuel pumped with the participation of Mastercard.

On 19 May, 26 May, 2 June and 9 until 14 June 2018, Shell will donate 1 Sen (RM0.01) for every litre of fuel pumped at any Shell station nationwide. An additional donation of 1 Sen (RM0.01) per litre will be made by Mastercard when motorists pay using their Mastercard.

“Shell’s mission is to make life’s journeys better for all Malaysians, by offering high quality fuels and making a positive impact in the communities where we operate. Children are the future of our nation, and we believe in supporting those in need to help them achieve their full potential. Through the generous support of Malaysians over the past 3 years, we have made a difference in the lives of over 5,200 underprivileged children.” said Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.

Perry Ong, Country Manager, Malaysia and Brunei, Mastercard echoed the sentiment, “Mastercard is honoured to collaborate with Shell on a campaign that gives back to the community during one of Malaysia’s key festive seasons. This initiative underscores Mastercard’s commitment to support important causes such as children’s development as part of its global Priceless Causes effort which brings together partners and cardholders to do good. Donations will play a part in supporting the provision of school meals as an essential form of nourishment for children’s wellbeing. Additionally, cardholders can also make charitable contributions via the Mastercard Donations Platform, a digital platform which lets people donate conveniently and safely.”

The Shell Raya Charity Campaign focuses on capacity building for underprivileged children since its inception in 2015. Thanks to the generosity and support of Malaysian motorists, donations have allowed charitable organisations to fund educational programmes, renovate facilities, and upgrade office equipment.

This year, the funds will be donated to seven selected charitable organisations across the country; The Kalsom Movement (Nationwide), Yayasan Chow Kit (Klang Valley), Majlis Kebajikan Kanak-Kanak Malaysia (East Coast, North, South), Project T.R.Y (Transforming Rural Youth, Sabah), Pertubuhan Ibu Bapa Kanak-Kanak Keperluan Istimewa Sarawak, Montfort Youth Training Centre (Sabah), and HAUS (Sarawak).

Every contribution matters, and Motorists are invited to take part in this initiative beginning Saturday, 19 May 2018 by simply fuelling up at any Shell station nationwide. Be sure to mark the remaining dates – 26 May, 2 June and 9 until 14 June 2018 – in your calendar.

For more information and details on the campaign, please visit www.shell.com.my/CSR

BIKES: Shell Malaysia Kicks-Off Road Safety Campaign For Bikers

Shell Malaysia has kicked off the 2018 edition of its road safety movement with four major programmes aimed at driving home the importance of road safety among young motorcyclists and youth.

Shell Malaysia Road Safety Movement or fondly known as #ShellSelamatSampai (#SSS) is a Shell Malaysia social investment programme that comprehensively drives road safety awareness and behavioural change among motorcyclists and youth, who contribute to the highest fatality rate in road crashes in Malaysia.

For the first time, Shell Advance, the leading motorcycle engine oil brand in Malaysia, will be actively involved by conducting motorcycle maintenance workshops to inculcate the habit of proactive maintenance and proper lubrication practice. Properly maintained vehicles, including motorcycles, are crucial in reducing the number of road accidents.

This year, #ShellSelamatSampai (#SSS) consists of four main components, namely #SSS School Outreach, #SSS MyLesen, #SSS School Challenge and #SSS Varsity Challenge. The #SSS School Outreach programme will see Shell Malaysia attempt to drive home its ‘Goal Zero’ accident-free zone message through a fun, educational and interactive roadshow to 20 schools nationwide.

In the #SSS MyLesen programme, Shell will sponsor 40 Sabahan students from Sekolah Menengah Kebangsaan (SMK) Badin in Tuaran and SMK Inanam in Kota Kinabalu to obtain a valid motorcycle-riding license. The selected students would have the opportunity to undergo training on defensive riding, road safety awareness and how to handle emergencies, and a motorcycle maintenance workshop by Shell Advance. The programme sees a joint effort collaborating Shell Malaysia with the Road Transport Department (JPJ), traffic police (PDRM) and the Ministry of Education.

Meanwhile, the #SSS Varsity Challenge aims to challenge students in six selected universities across the country, namely Curtin University, Monash University, Universiti Malaysia Sabah, Universiti Malaysia Sarawak, Universiti Sains Malaysia and Universiti Teknologi Mara, to develop technical prototypes or devices for road safety intervention that could help prevent road-related accidents among road users with a Grand Prize of RM10,000 in cash awaiting the most impactful, creative and sustainable project.

This year the selected twenty schools nationwide would also take part in in the #SSS School Challenge, which is similar to the #SSS Varsity Challenge in terms of objective and reward. Since 1957, Shell Malaysia has been a strong advocate for the improvement of road safety culture amongst Malaysians. For more information on #ShellSelamatSampai, please visit www.shell.com.my.

Buy Shell Advance & Win A Ducati Monster 797!

Shell Advance, the leading motorcycle engine oil brand in Malaysia, is offering a RM56,000 Ducati Monster 797 as the Grand Prize in its Shell Advance Buy & Win Consumer Contest this year.

The contest, which runs from April 1 to May 31, 2018, also rewards two winners with a pair of Oakley sunglasses each and every week. The results will be published on the Shell Facebook Page (www.facebook.com/Shell) and Shell Malaysia’s official website (www.shell.com.my).

(L-R) May Tan, David Lim and Fazli Hisham

To enter, just purchase any Shell Advance 4T motorcycle engine oil or gear oil worth a minimum of RM25 (excluding GST) in a single receipt from any Shell Advance branded workshop, participating independent workshops or the Official Online Store on Lazada Malaysia. Answer a simple question, snap a photograph of your receipt and submit your entry via WhatsApp (018-3791326) or email to contest@lubespromo.com.

According to Shell Lubricants Marketing General Manager May Tan, the promotion was aimed at rewarding discerning bikers who choose to trust Shell Advance for complete protection of their motorcycles’ engines.

“With Shell Advance, you can outride any unpredictability and have the courage to pursue your dream. For many motorcycle enthusiasts and MotoGP fans, it is to own a Ducati and we are here to help make it a reality,” she said (above).

Shell Advance Ultra motorcycle engine oil features Shell’s proprietary PurePlus Technology. Shell PurePlus Technology is a revolutionary gas-to-liquid (GTL) process that converts natural gas into a clear base oil with virtually none of the impurities of crude oil. GTL base oil delivers higher levels of cleansing and superior wear and corrosion protection. As a result, the first-and-only-one of-its-kind motorcycle engine oil, Shell Advance Ultra with PurePlus Technology, is able to offer a clean start and deliver more and sustained power every time.

Shell’s Technical Partnership with Ducati has been hugely successful on and off the race track, enabling Shell Advance motorcycle engine oils to benefit bikers around the world with cutting edge technology and the confidence to outride any challenge and unpredictability. The Technical Partnership has been invaluable for the continued development of Shell Advance products in the most testing environments.

Ducati not only uses Shell products on the track, but also chooses Shell Advance and Shell V-Power fuel as the first fill for every Ducati road bike that leaves its factory in Bologna, Italy.

For more information on the Shell Advance Buy & Win Consumer Contest, please visit www.shell.com.my/Advance.

Shell Diesel Euro 5 Now Available In E.Malaysia

Diesel vehicle owners in Sarawak take note! You can now get Shell FuelSave Diesel Euro 5 at stations in Bintulu and soon to be followed by other major cities in Sarawak namely Miri, Kuching, and Sibu.

Shairan Huzani Husain, Managing Director of Shell Timur Sdn Bhd said, “We are proud to announce the availability of our Shell FuelSave Diesel Euro 5 in Sarawak. Here at Shell, our customers are at the heart of everything we do, and we are on a mission to make their life’s journeys better. Hence, we are bringing our best diesel fuel to Sarawak that will give our customers one less worry on the road and help them leave happier for their journey ahead. This is also in line with our strategy of providing cleaner and innovative energy solutions, leveraging on our leadership in fuels technology.”

Shell FuelSave Diesel Euro 5 is formulated with DYNAFLEX Technology, with new dirt-busting molecules for a clean and efficient engine. The technology helps to clean and protect key fuel system components, such as fuel injectors, from build ups that may reduce engine’s performance. In addition, the new Shell FuelSave Diesel Euro 5 contains less than 10 mg/kg of sulphur, making it suitable for modern diesel engines which requires low sulphur diesel fuel.

Motorists can now enjoy the benefits of the all new Shell FuelSave Diesel Euro 5 at selected stations in Sarawak. For more information, please visit www.shell.com.my/SarawakE5

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Shell

Genuine Shell Engine Oils Now Come With ‘Made For Malaysia’ Labels

Shell Malaysia Launches “Shell Helix ‘Balik Kampung’ Hari Raya” Promotion 2018

BIKES: Shell Malaysia Kicks-Off Road Safety Campaign For Bikers

Buy Shell Advance & Win A Ducati Monster 797!

Shell Diesel Euro 5 Now Available In E.Malaysia

Shell Malaysia launches Euro 5 diesel

Genuine Shell Engine Oils Now Come With ‘Made For Malaysia’ Labels

Shell Malaysia Launches “Shell Helix ‘Balik Kampung’ Hari Raya” Promotion 2018

BIKES: Shell Malaysia Kicks-Off Road Safety Campaign For Bikers

Buy Shell Advance & Win A Ducati Monster 797!

Shell Diesel Euro 5 Now Available In E.Malaysia

Shell Malaysia launches Euro 5 diesel

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